Information Architecture and Content Planning for the Web


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How do you determine where to put that new campaign? Or how many donate buttons should go on the homepage? In this webinar we'll introduce our methods a LimeRed Studio on how we make decisions about what goes where on the web. Hint: It starts with getting to know your users.

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Information Architecture and Content Planning for the Web

  1. 1. Information architecture 101 What goes on your website and where?
  2. 2. Introduction Who’s in the room?
  3. 3. Agenda • • • • • • How to identify audiences and define users Gathering information about audiences & users Mapping audiences & users Mapping and organizing content User goals and flows Wrapping things up
  4. 4. Problems
  5. 5. Website Problems • • • • • • • • Too Much Content Too Much Content on the Home Page User’s Can’t Find Anything No Starting Point! High Bounce Rates & Low Engagement Looks Ugly! Don’t Know Where To Start Other…
  6. 6. What is Information Architecture? • Intentionally designed with users in mind and starts with them. • It’s the basic structure of how information is organized so users can complete a goal. • Provides hierarchy and helps understand how to prioritize content. • Guides users towards a certain path and provide them options.
  7. 7. Identifying users
  8. 8. Gathering information Listening & Research • Interviews • Analytics • Trends • Personas
  9. 9. User Groups & Goals Prioritizing users & their needs • Impression goals • Collection goals • Action goals
  10. 10. Where can I get information? Do they align with our program & mission? Who can I interview? What will the experience be like? How can we fund them? How do I get involved? What will the experience be like? What services are available? How do I get involved? How can I get resources? How will I benefit from them? How much does positioning cost?
  11. 11. Supporters Impression Goal: Trustworthy, Reliable, Prestigious Collection Goal: History, Mission, Programs & Activities Action Goals: Contact, Give Money Members of Our Community Impression Goal: Trustworthy, Positive, Engaging Collection Goal: Programs & Activities, Services Action Goals: Contact, Volunteer, Participate People who will Tell Our Story Impression Goal: Reliable, Unique Collection Goal: Current Activities, Stories, Data Action Goals: Contact for interview, Share stories
  12. 12. Mapping Content • Organizing content • User flows and goals
  13. 13. Review • • Identify Audiences • • • Organize audiences into user groups Conduct research and collect insights, data and information Establish impression, collection & action goals Organize content based on user goals and flows
  14. 14. Register for our Full -Day Session Wednesday, February 26, 2014
  15. 15. Thank You! We would appreciate telling others what you thought about this webinar You can also follow us! Sign up for our newsletter or read our blog at Follow us on Facebook at or on Twitter at