This document outlines an agenda for a three-day communication design course. Communication design is described as a systems-based approach that analyzes, creates, and distributes information to build relationships and influence audiences. The course will cover branding and identity, story-based strategy, messaging, audience mapping, design direction, and the interrelationship of communication channels. Attendees will learn how to identify systems, improve message encoding and design, reduce noise to increase relevance, establish a unique identity, and set innovation for growth.

1. Social Change
Communication Design
LimeRed Studio

2. agenda
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Introductions
What is Social Change Communication Design?
Communication Theory & Design
Perceptions & Brand Identity
Assumptions & Story-based Strategy and Analysis
Environment, Context and User Experience
State of being & Design
Technology and Channels

3. Introduction
Who’s in the room?

6. What are some elements
of your current
communications?

7. Communication Design
It is not just communication strategy and it’s not just visual communication.
Communication Design is a systems based approach to analyzing, creating
and distributing information with purpose.
Communication design is intentional and seeks to align all the elements of
our communication system so that we build and strengthen relationships,
listen and influence our audiences, move them to action and change the
world.
It encompasses multiple disciplines including visual, interactive, semantic
and marketing communication by incorporating them into an overall process
to accomplish human needs.

9. Social Change and
Innovation
Communication Design also provides the opportunity for organizations to
analyze and understand issues and challenges to development and growth,
and approach them through design methodology to create innovative
solutions for change.

10. Traditional Communication Theory

11. Traditional Communication Theory
We send and receive messages that can be disrupted by noise

12. Traditional Communication Theory
But what is noise?

15. Noise Influencers
1.
Semantic > Perceptions > Signs & Symbols
2.
Psychological > Assumptions > Stories and Social Narratives
3.
Physical > Environment & Context > User Experience
4.
Physiological > State of Being > Psychographics & Brand
5.
Technological > Access to Channels > Technographics &
Platforms

16. Noise Influencers
1.
Semantic > Perceptions > Signs & Symbols
2.
Psychological > Assumptions > Stories and Social Narratives
3.
Physical > Environment & Context > User Experience
4.
Physiological > State of Being > Psychographics & Brand
5.
Technological > Access to Channels > Technographics &
Platforms
Communication Design addresses these influences
to reduce noise

19. Disasters
Change Lives.
You Can Too.
All Together
Better
Live United

20. Approach in Course
1.
Day One
• Branding & Identity
• Story-based Strategy & Analysis
• Messaging
2.
Day Two
• Audience Mapping
• Design Direction
3.
Day Three
• Interrelationship of Communication Channels

21. What will this do?
1.
Identify systems
2.
Improve the encoding and design of messages
3.
Reduce noise and increase relevancy and meaning for audiences
4.
Establish a unique Identity
5.
Set innovation for growth

24. Register for our
Three Day Course
Thursdays, April 10, 17 & 24
http://www.limeredstudio.com/what-we-do/full-day-training/