Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Social Media For Grant Writers
1.
2. Social Media for
Grant Writers
Why
Wh and How to Get I
dH G Involved
l d
3. What W ’ll Cover
Wh t We’ll C
What is social media and why should I
consider getting involved?
What communities are currently available to
y
me as a grant professional?
What questions should I ask/answer before
q /
getting involved in social media?
How do I even get started with things like
LinkedIn, Twitter, Ning, or blogs?
Should I integrate my social media?
4. Who’s H
Wh ’ Here?
?
Melanie R. Negrin, consultant & founder of
the For GrantWriters Only network
Susan Caruso-Green, consultant & founder of
,
Nonprofit Central
Pat Bruder, director of grants at EIRC &
g
moderator of the NJ Grantwriters Forum
Pamela Grow, consultant & expert on
growing your following using social media
5. What is social media and why should I
consider getting involved?
6. What i S i l Media?
Wh t is Social M di ?
A set of online tools designed to promote
two-way conversations between people
Often focused around a shared interest
With content that is customizable and able to
be easily shared with p
y peers
Members/followers contribute content
Part of an integrated marketing mix
g g
An element of your social/learning network
7. Some Examples
S E l
Social communities (general, special interest)
Photo, news, and video sharing sites
Learning communities and forums
Professional networking sites
Blogs, podcasts
Blogs podcasts, internet radio shows, and
shows
other knowledge sharing tools
Instant chat programs
RSS (Really Simple Syndication)
8.
9.
10.
11. Why P ti i t ?
Wh Participate?
To garner social support
To establish credibility and expertise
To get your questions answered
To track sector leaders and stay abreast of
current developments
To increase web traffic and prequalify
p
potential new clients
To simplify your inbox
13. Founded by Melanie R. Negrin
Launched April 2009
Includes professional learning
community, with built in groups,
forums, chat, and event listing
Complemented by learning
blog, LinkedIn group with forums
and j b postings, and twitter f d
d job i d i feed
@melanienegrin
14.
15.
16.
17.
18.
19.
20. Founded by Susan Caruso-Green
Launched in 2007
Includes Consultants Directory &
Capacity Building Events Listing
Complemented by two LinkedIn
groups (The Healthy Consultant
and Nonprofit Central Consultants)
@suecarusogreen
21.
22.
23.
24.
25. NJ G
Grantwriter’s F
t it ’ Forum
Founded by Pat Bruder
Launched July 2006
Includes twitter updates and
links to grant writer resources
Complemented with articles by
Pat in the NJEA Review and
access to Pat and others at EIRC
@grantsbrarian
26.
27.
28.
29.
30. Pamela’s G
P l ’ Grantwriting Bl
t iti Blog
Founded by Pamela Grow
An independently hosted
Wordpress bl launched i 2008
W d blog l h d in
Accompanied by weekly eZine,
The Grow Report (1,000+ readers)
(1,000
And by Facebook page: Simple
Development Systems
@pamelagrow
36. How has engaging in social media enhanced y
g g g your
career as a grant professional?
How do social networks contribute to the overall
grant community and its professionalism?
t it d it f i li ?
In what ways does social networking give you the
support you need to stay motivated?
pp y y
What strategies do you use to ensure that your
participation in social media does not become
overwhelming i t
h l i in terms of time or effort?
f ti ff t?
37. What skills are needed to be successful in social
media? Which ones are helpful, but not required?
Are there any guidelines that you follow when
participating in social media?
ti i ti i i l di ?
What do you see the future of social media to be as it
relates to grant writers and nonprofit fundraising?
g p g
38. What t
Wh t to avoid?
id?
Anything that could get you into legal
trouble or damage important relationships
Copyright infringement
py g g
Recommending people or products without
revealing a p
g paid advertising agreement
g g
39. Continue the Conversation
C ti th C ti
Melanie: melanie@merocune.com
Sue: SCGreen@ResourceDevelopmentNetwork.com
Pat: pbruder@eirc org
pbruder@eirc.org
Pamela:
PamelaGrow@simpledevelopmentsystems.com
p p y