The document discusses the filmmaker's process of gathering audience feedback at different stages of creating their film. Initial feedback on the plot helped shape the abstract idea. A rough cut shared with their class received comments that parts lacked images. For the final cut, the filmmaker incorporated prior feedback, and the audience response was very positive. The filmmaker also shared the final film online to collect a variety of feedback from different age ranges, which was mostly positive.

1. What have you learned from
your audience feedback?
By Caitlin Robbins

2. Throughout my film making process I gathered
audience research from a number of different
people. At first I gathered it to see if people would
be interested in my plot line and if they didn’t what
do they suggest I change to direct it more towards
my target audience. My first round of audience
research came through my media class and my
friends. When I pitched the idea for my film many
people thought it would be amusing and thought
the concept was original. However, most warned
me how long the process would be. This original
feedback helped me shape the whole idea of my
film, originally it was a pretty abstract idea but with
the feedback it helped me hone in what I actually
wanted to come across in my film.

3. My audience feedback from my
pitch of my idea to my class

4. The second round of audience feedback came after
my rough cut was aired to my class, again I got a
pretty positive response from my class. As when I
aired my rough cut not all of my photos had been
uploaded many commented on the fact that the film
didn’t completely work as a whole as at this point
there was a large portion on the film with only
narration and no images with it. After receiving this
feedback I found myself wanting to share my final
film sooner so my vision could be fully understood.
When I aired my final cut the audience feedback I
received was on a whole extremely positive, I’d
acted upon the feedback I’d received earlier and
changed my film according. Without this feedback
throughout my film making process I feel that my
film would not have had the same impact as it did in
the final cut.

5. I used many different mediums to get audience
feedback; I have uploaded my final film to YouTube
and I then posted links to it on both my Facebook
page and Twitter. By having different forums for
feedback it means that I also got a varied amount
from numerous different sources. Some were more
constructive than others as some were full reviews
of my short film whilst others were one word
responses. I have got audience feedback throughout
making my film, so throughout the process of
editing and filming I had constant feedback from
different people whether it was my friends or others
in my media class. Most of said feedback was
positive, many of the people who watched my film
found it amusing however, some did have to clarify
that it was in fact supposed to be amusing.

7. Due to the nature of my film obviously it isn’t
aimed at younger children so the age ranges for
those who have seen my film vary from 16 year
olds to 83 year olds. Even though the older age
range was not my target audience those who
were older seemed to enjoy my film as much as
those in the demographic.