You know you need to create content, but what does that really mean?

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This runs through reasons you should be developing content to share with your customers, how it adds value, and some main do's & don'ts to think about.

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  • You know you need to create content, but what does that really mean?

    1. You know you need to create content but what does that really mean? Why should you create content? image source: http://www.visiture.com/wp-content/uploads/2009/04/content1.jpg
    2. Why should you create content? image source: flickr.com/photos/roblisameehan/336071768
    3. It adds value back into the community image source: flickr.com/photos/roblisameehan/336071768
    4. It helps to establish “expert” status image source: flickr.com/photos/raster/3380860520
    5. It facilitates your ability to reach prospects (wherever they are)
    6. image source: flickr.com/photos/sequoya/3551406095 It nurtures leads through the buying process (educating, empowering, inspiring & enabling)
    7. It contributes to your organic search ranking (so when you’ve been doing it as long as these guys, you’ll be at the top too)
    8. It allows you to have a relevant impact image source: flickr.com/photos/cuppini/3786536540
    9. But, what actually constitutes content? image source: flickr.com/photos/doberagi/1404539812
    10. comments... image source: flickr.com/photos/kasia-pics/2730645297
    11. blog posts... image source: flickr.com/photos/13582731
    12. tweets... image source: flickr.com/photos/maggieduvall/3741277664
    13. pictures... image source: flickr.com/photos/captainsmurf/445401202
    14. video clips... image source: flickr.com/photos/ihp/115884803
    15. podcasts... image source: flickr.com/photos/zoomar/2265202595
    16. eBooks... image source: flickr.com/photos/ppl2a/2652375827
    17. webinars... image source: flickr.com/photos/meetdimdim/3452639326
    18. Do’s & Don’ts
    19. do, show you’re the expert...
    20. don’t, say you are. (you want people to decide this for themselves) image source: flickr.com/photos/spiritedladyboutique/3925814815
    21. do, be committed... (content creation is a long-tail strategy)
    22. don’t, expect to get-rich-quick. (it takes consistency and time) image source: flickr.com/photos/kubina/347687569
    23. ah, yes...I see, interesting do, use language your customers use... image source: flickr.com/photos/shadow_cat/3537328093
    24. what exactly is... “mission critical”? don’t, use gobbledygook. image source: flickr.com/photos/diarmada/2650933844
    25. (just do what you do best, and let others do what they do best) do, focus on what your best at... (Like Jim Collins hedgehog focus what your passionate about) image source: flickr.com/photos/7533960@N02/2054836038
    26. don’t, act like you know everything. (Utilize internal resources and let them share their expertise) image source: flickr.com/photos/melissathemouth/3442258473
    27. do, be helpful... image source: flickr.com/photos/skialpine/2246988033
    28. don’t, be self-promotional. image source: flickr.com/photos/mslume/441182515
    29. do, share with the community...
    30. don’t, bombard them. image source: flickr.com/photos/meetdimdim/3452639326
    31. do, map content to buying stages...
    32. don’t, make the path hard to find image source: flickr.com/photos/digicana/4172082155
    33. do, create buyer personas...
    34. image source: flickr.com/photos/mej1313/2585167444 don’t assume your content is relevant, by guessing
    35. image source: flickr.com/photos/pjb2332 do, be innovative, experimental & fun... (Scott Ableman plays a practical joke on co-worker using 14,000 Post-Its)
    36. don’t, make others content look like yours. (3M steals idea without compensation or credit)
    37. Genius Thank you! http://www.genius.com t: @genius_com e: bgago@genius.com t: @BarbraGago

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