Short presentation walking you through 7 steps to getting started with Facebook for business.

1. How-to Use Facebook
for Business
Becoming a
Community
Leader

2. let’s start by learning a
bit more about it...

3. “
is a social service that let’s
people share and connect

4. “ If Facebook were a
country it would be the
4th largest, between...
UNITED STATES
FACEBOOK
INDONESIA

5. “
think: cocktail party
MEET PEOPLE
mix, mingle, share

6. “ the fastest growing
segment on Facebook
WOMEN 55-65

7. “ Brands use it to build
COMMUNITY &
RELATIONSHIPS

8. 7 Simple Steps

9. 1. Create a profile
then, create a fan page for your business
it’s important to enter the space as a peer

10. 2.
hare engaging content
S
video, events, pictures, discussions & blog posts

11. 3. Leverage
Newsfeed
your status updates are
published to your wall & all
page activity is shared with
your fans

12. 4. Utilize your network
inform op-it list about page, link to it w/ email
signature & post fan page widget on your site

13. 5. Optimize for search
set privacy settings so everyone can view

14. 6. Advertise
create ad, then select
target & set budget

15. 7. Measure Efficacy
Use insights to measure activity, ad
success, cost and traffic, also track site
referrer & use url shorteners (like gURLS)

16. Genius.com
Thank you! http://www.genius.com
t: @genius_com
e: bgago@genius.com
t: @BarbraGago