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Why Social Media is Critical for Your Business

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A quick overview of social media, and why social media marketing is critical for your business.

Published in: Business, Technology
  • Love your presentation! Would it be okay fo me to use some of the same information for an internal presentation? I'm trying to justify the need for Social Media...big batlle so I need to go in well armed!
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  • Third goal. I meant the third goal - getting input INTO the company. Mea culpa.
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  • Hi Dan

    Thanks for the comments. I'm not sure what you are referring to as far as 'thjird gola' if you have any questions though, let me know.

    Thanks!! Barbra
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  • BTW, 'thjird gola' apparently is a small café outside of Delft, Holland. Or it is just me being sloppy on the keyboard.
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  • Great presentation. Easy to follow, inspirational and graphically striking. Personally, I could have use some more input on the thjird gola of Social Media use; getting input from outside of the company. Thanks for uploading! Dan Engstrom, @KonradKrabba at twitter
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Why Social Media is Critical for Your Business

  1. 1. Why Social Media is Critical for Your Business
  2. 2. times have changed
  3. 3. old marketing tactics
  4. 4. new marketing tactics
  5. 5. So what’s social media?
  6. 6. “THE TERM MOST OFTEN REFERS TO ACTIVITIES THAT INTEGRATE TECHNOLOGY, TELECOMMUNICATIONS, SOCIAL COMMUNICATION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEO AND AUDIO.” Wikipedia.com
  7. 7. aka: people having conversations online I got great results! Yeah, this But, their product really customer service works! sucks! Totally.
  8. 8. It’s also an UMBRELLA term for; Social bookmarking, networking & news Share and Enjoy:
  9. 9. And it’s activated by... • Wikis • Blogs • Forums • Video Sharing Sites • Photo Sharing Sites • Social Networks • Review Sites • Online Chat • Podcasts • Virtual Worlds • RSS
  10. 10. Which makes it... Reciprocal Lively Empowering Authentic Collaborative Sincere Open Inclusive Dynamic Transparent Consumer-Driven Vigorous
  11. 11. and NOT... CLOSED EXCLUSIVE CONTROLLED MESSAGE-DRIVEN GET RICH QUICK
  12. 12. Great but, why should I care?
  13. 13. It’s an opportunity to understand, engage & deliver
  14. 14. Resulting in more relevant, better developed products or services supported by a foundation of solid customer relationships
  15. 15. Plus, It’s Growing!
  16. 16. 20,000,000 Professionals
  17. 17. Over 100,000,000 Users
  18. 18. 4,000,000 Users
  19. 19. Over 100,000,000 Videos
  20. 20. Okay, then what’s Social Media Marketing?
  21. 21. Social Media Marketing combines the goals of traditional marketing with social media’s virtually unlimited consumer touch points through constant engagement & participation
  22. 22. 2 Main Objectives
  23. 23. Spread ideas...
  24. 24. Increase visibility...
  25. 25. Then what’s my strategy?
  26. 26. First, listen
  27. 27. Then, participate
  28. 28. But, how?
  29. 29. Build: a Community to host a Discussion
  30. 30. Create: “expert” Content
  31. 31. Participate: be Available to give advice and support
  32. 32. Meet in the Middle: Converse in their realm
  33. 33. Social Media Marketing Best Practices
  34. 34. Consistency
  35. 35. Participation
  36. 36. Transparency
  37. 37. CISCO 12 Corporate Blogs
  38. 38. COMCAST Micro Blogging Customer Support
  39. 39. ADOBE Bookmarking Tutorials
  40. 40. APPLE Faceboook Group for Students
  41. 41. ACURA Desktop Widgets for Traffic
  42. 42. ALLTOP YouTube for How-To Videos
  43. 43. Thank You! Converse with Me Website: Barbragago.com Email: BarbraGago@Gmail Twitter: @BarbraGago

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