21 Ways to distribute content, is a short and sweet presentation that covers why content distribution is so important, how it should align with buyers, and 21 ways to get your content out there.

1. 21 Ways to DISTRIBUTE Content.
But FIRST! Why Thoughtful Distribution is Key to Successful Engagement
@BarbraGago Barbra.Gago@LeftBrainDGA.com

2. THOUGHTFUL
DISTRIBUTION
Content distribution is
a discipline that needs
to be integrated with
content creation, SEO
and management
strategies, not thought
about after the fact.

3. UNIQUE
EXPERIENCES
We’ve bought into the
idea of developing
different content for
different buyers (buyer
personas), the next
step is to facilitate
unique experiences.

4. • Your WEBSITE
MANUAL • Your BLOG(s)
DISTRIBUTION • SOCIAL Media
• Email (DATABASE)
• e-SIGNATURE
• COMMENT Threads
• Discussion FORUMS
• EVENTS (Live/Virtual)
• DOCUMENT-SHARING
• MULTI-MEDIA Sites
• Mobile APPLICATIONS

5. COMMUNITY
DISTRIBUTION
• Company NEWSFLASH
• INFLUENCERS/Bloggers
• PUBLIC RELATIONS
• Social BOOKMARKING
• SOCIAL NEWS Sites
• Leverage PARTNERS

6. AUTOMATED
DISTRIBUTION
• WIDGETS
• eNEWSLETTERS
• Lead NURTURING
• Syndication/RSS
• Content DISCOVERY
Platforms

7. 1. Write a BLOG POST
7 WAYS TO USE
2. Use key points to create a
A BLOG POST SLIDESHOW
3. Read/record for an .mp3 and
AUDIO PODCAST
4. Mash .mp3 and slideshow to
make a VIDEO
5. Curate related blog posts, and
publish an eBOOK
6. Use pieces of your post as
RESPONSES to questions
7. Snip article into value-add
TWEETS

8. THANK YOU!
Barbra.Gago@LeftBrainDGA.com