21 Ways to Distribute Content

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21 Ways to distribute content, is a short and sweet presentation that covers why content distribution is so important, how it should align with buyers, and 21 ways to get your content out there.

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21 Ways to Distribute Content

  1. 1. 21 Ways to DISTRIBUTE Content.But FIRST! Why Thoughtful Distribution is Key to Successful Engagement @BarbraGago Barbra.Gago@LeftBrainDGA.com
  2. 2. THOUGHTFULDISTRIBUTION Content distribution is a discipline that needs to be integrated with content creation, SEO and management strategies, not thought about after the fact.
  3. 3. UNIQUEEXPERIENCESWe’ve bought into theidea of developingdifferent content fordifferent buyers (buyerpersonas), the nextstep is to facilitateunique experiences.
  4. 4. • Your WEBSITE MANUAL • Your BLOG(s)DISTRIBUTION • SOCIAL Media • Email (DATABASE) • e-SIGNATURE • COMMENT Threads • Discussion FORUMS • EVENTS (Live/Virtual) • DOCUMENT-SHARING • MULTI-MEDIA Sites • Mobile APPLICATIONS
  5. 5. COMMUNITYDISTRIBUTION • Company NEWSFLASH • INFLUENCERS/Bloggers • PUBLIC RELATIONS • Social BOOKMARKING • SOCIAL NEWS Sites • Leverage PARTNERS
  6. 6. AUTOMATEDDISTRIBUTION • WIDGETS • eNEWSLETTERS • Lead NURTURING • Syndication/RSS • Content DISCOVERY Platforms
  7. 7. 1. Write a BLOG POST7 WAYS TO USE 2. Use key points to create a A BLOG POST SLIDESHOW 3. Read/record for an .mp3 and AUDIO PODCAST 4. Mash .mp3 and slideshow to make a VIDEO 5. Curate related blog posts, and publish an eBOOK 6. Use pieces of your post as RESPONSES to questions 7. Snip article into value-add TWEETS
  8. 8. THANK YOU!Barbra.Gago@LeftBrainDGA.com

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