An Introduction to
 Social Marketing
   Automation
                     and why you
                      should care.
social marketing automation:

combines the power of social networking and the
efficiency of marketing automation to better ...
It’s a SIMPLE
       process
Enter THE 5 R’s of
Social Marketing Automation
REACH
RESPOND
(build) RELATIONSHIPS
(track) REVENUE
REPEAT (the process)
Your CUSTOMERS
are talking about you
Your REACH
   is growing
50,000,000 Professionals
Over 350,000,000 Users
44,500,000 Tweeps
Over   100,000,000 Viewers
Shouldn’t you RESPOND?
okay, but HOW?
First MONITOR yourself, your
competitors & the industry
Use TOOLS like...
then, RESPOND
(through content)
6   easy ways...
#1
COMMENT on
 peoples’ blogs
#2
author a BLOG or
 contribute to one
#3
TWEET content or
 customer support
#4
   create short
VIDEO content
#5
write books & give
 them away FREE
#6
 BOOKMARK
your resources
once content is shared (through)...
build RELATIONSHIPS
              (through conversations)

I got great
  results!        Yeah, this         But, their
   ...
First, bring conversation
back to your site
use URL shorteners track click through & lead sources
then, automate prospect
engagement


      provide relevant content
      per level of interest &
      engagement
so marketers can hand-off BETTER
more QUALIFIED leads to sales

                             Yay!
...matching the right sales person to the right prospect




                                 (much like a dating service)
Resulting in stronger,
trackable REVENUE
So all you’ll need to do is...
REPEAT (or re-automate)
Genius
Thank you!   http://www.genius.com
             t: @genius_com
             e: bgago@genius.com
             t: @Ba...
Social Marketing Automation
Social Marketing Automation
Social Marketing Automation
Social Marketing Automation
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Social Marketing Automation

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Brief overview of social marketing automation and why its important to help keep you engaged and track revenue from social networking.

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  • 20 Million - Professional Newtwork
  • 100 Million - Social Network
  • 4 Million - Micro Blogging
  • 100 Million - Video
  • For One: TOmorrow consumers are today’s digital natives (by 2010 meliena and gen yers will out number baby boomers)

    Two: It’s a unique opportunity. People are talking about your brand, 34% post opinions on their blog, 36% think more positively about companies w/ blogs

    Three: SMM will increase your overall brand awareness by a). creating initial buzz & site traffic, b). mentions and links from major news medias, and influencers in your market c). Authoritative back links that will increase your SEO
  • Social Marketing Automation

    1. 1. An Introduction to Social Marketing Automation and why you should care.
    2. 2. social marketing automation: combines the power of social networking and the efficiency of marketing automation to better reach & engage people interested in your brand
    3. 3. It’s a SIMPLE process
    4. 4. Enter THE 5 R’s of Social Marketing Automation
    5. 5. REACH
    6. 6. RESPOND
    7. 7. (build) RELATIONSHIPS
    8. 8. (track) REVENUE
    9. 9. REPEAT (the process)
    10. 10. Your CUSTOMERS are talking about you
    11. 11. Your REACH is growing
    12. 12. 50,000,000 Professionals
    13. 13. Over 350,000,000 Users
    14. 14. 44,500,000 Tweeps
    15. 15. Over 100,000,000 Viewers
    16. 16. Shouldn’t you RESPOND?
    17. 17. okay, but HOW?
    18. 18. First MONITOR yourself, your competitors & the industry
    19. 19. Use TOOLS like...
    20. 20. then, RESPOND (through content)
    21. 21. 6 easy ways...
    22. 22. #1 COMMENT on peoples’ blogs
    23. 23. #2 author a BLOG or contribute to one
    24. 24. #3 TWEET content or customer support
    25. 25. #4 create short VIDEO content
    26. 26. #5 write books & give them away FREE
    27. 27. #6 BOOKMARK your resources
    28. 28. once content is shared (through)...
    29. 29. build RELATIONSHIPS (through conversations) I got great results! Yeah, this But, their product really customer service works! sucks! Totally.
    30. 30. First, bring conversation back to your site
    31. 31. use URL shorteners track click through & lead sources
    32. 32. then, automate prospect engagement provide relevant content per level of interest & engagement
    33. 33. so marketers can hand-off BETTER more QUALIFIED leads to sales Yay!
    34. 34. ...matching the right sales person to the right prospect (much like a dating service)
    35. 35. Resulting in stronger, trackable REVENUE
    36. 36. So all you’ll need to do is...
    37. 37. REPEAT (or re-automate)
    38. 38. Genius Thank you! http://www.genius.com t: @genius_com e: bgago@genius.com t: @BarbraGago

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