In this talk, I look at: - what businesses should do in order to understand their current position online - how to fix a number of issues that will support organic growth - steps to take to improve rankings and your ability to be found in search

1. Top tips for improving your SEO
Anna Morrish
Founder & MD Quibble
01/06/2023
business.connected: A free training programme to equip
small businesses with digital skills.

2. Session takeaways:
1. Understand your current position online
2. Increase your rankings
3. Dos and don’ts

5. Understand your current position

6. Understand your current position
• What traffic does your current website get?

7. Understand your current position
• What traffic does your current website get? And, where from?

9. Understand your current position
• What traffic does your current website get? And, where from?
• Where does your website rank?

10. Understand your current position
• What traffic does your current website get? And, where from?
• Where does your website rank? And, for what terms?

13. Understand your current position
• What traffic does your current website get? And, where from?
• Where does your website rank? And, for what terms?
• How do you stack up against your competitors?

17. Let’s review, fix and grow

18. Let’s review, fix and grow
 Check the Robots.txt file is present and correct.

19. Let’s review, fix and grow
 Check the Robots.txt file is present and correct.
URL/robots.txt

20. Let’s review, fix and grow
 Check the Robots.txt file is present and correct.
URL/robots.txt
 Check the XML sitemap exists, it’s up to date and submitted in GSC.
URL/sitemap.xml

21. Let’s review, fix and grow
 Check for errors, including 404s, 302s and further indexing issues.

22. Let’s review, fix and grow
 Check for errors, including 404s, 302s and further indexing issues.
 Ensure URLs are short and user friendly.

23. Let’s review, fix and grow
 Check for errors, including 404s, 302s and further indexing issues.
 Ensure URLs are short and user friendly.
 Check for duplication issues.

24. Let’s review, fix and grow
 Check for errors, including 404s, 302s and further indexing issues.
 Ensure URLs are short and user friendly.
 Check for duplication issues.
 www and non www

25. Let’s review, fix and grow
 Check for errors, including 404s, 302s and further indexing issues.
 Ensure URLs are short and user friendly.
 Check for duplication issues.
 www and non www
 http/https

26. Let’s review, fix and grow
 Check for errors, including 404s, 302s and further indexing issues.
 Ensure URLs are short and user friendly.
 Check for duplication issues.
 www and non www
 http/https
 Content

27. Let’s review, fix and grow
 Check for errors, including 404s, 302s and further indexing issues.
 Ensure URLs are short and user friendly.
 Check for duplication issues.
 www and non www
 http/https
 Content
 Meta titles & H1 title tags

28. Let’s review, fix and grow
 Identify pages with low content, along with conversion elements.

30. Let’s review, fix and grow
 Identify pages with low content, along with conversion elements.
 Check site speed and mobile friendliness.

31. Let’s review, fix and grow
 Identify pages with low content, along with conversion elements.
 Check site speed and mobile friendliness.
https://pagespeed.web.dev/
https://search.google.com/test
/mobile-friendly

33. Find opportunities to support your growth

34. Find opportunities to support your growth
 Implement an internal linking strategy

35. Find opportunities to support your growth
 Implement an internal linking strategy
 Optimise your 404 page

39. Find opportunities to support your growth
 Implement an internal linking strategy
 Optimise your 404 page
 Add breadcrumbs

40. Find opportunities to support your growth
 Implement an internal linking strategy
 Optimise your 404 page
 Add breadcrumbs

41. Find opportunities to support your growth
 Implement an internal linking strategy
 Optimise your 404 page
 Add breadcrumbs

42. Find opportunities to support your growth
 Implement an internal linking strategy
 Optimise your 404 page
 Add breadcrumbs
 Review and update your website content

43. Find opportunities to support your growth
 Implement an internal linking strategy
 Optimise your 404 page
 Add breadcrumbs
 Review and update your website content
 Optimise your meta titles and H1 title tags

44. Find opportunities to support your growth
 Implement an internal linking strategy
 Optimise your 404 page
 Add breadcrumbs
 Review and update your website content
 Optimise your meta titles and H1 title tags
 Set up or optimise your Google Business Page

46. Find opportunities to support your growth
 Implement an internal linking strategy
 Optimise your 404 page
 Add breadcrumbs
 Review and update your website content
 Optimise your meta titles and H1 title tags
 Set up or optimise your Google Business Page
 Implement a review process

48. Find opportunities to support your growth
 Implement an internal linking strategy
 Optimise your 404 page
 Add breadcrumbs
 Review and update your website content
 Optimise your meta titles and H1 title tags
 Set up or optimise your Google Business Page
 Implement a review process
 Implement schema mark up

51. Find opportunities to support your growth
 Implement an internal linking strategy
 Optimise your 404 page
 Add breadcrumbs
 Review and update your website content
 Optimise your meta titles and H1 title tags
 Set up or optimise your Google Business Page
 Implement a review process
 Implement schema mark up
 Create and publish fresh content

52. Find opportunities to support your growth
 Implement an internal linking strategy
 Optimise your 404 page
 Add breadcrumbs
 Review and update your website content
 Optimise your meta titles and H1 title tags
 Set up or optimise your Google Business Page
 Implement a review process
 Implement schema mark up
 Create and publish fresh content
 Provide expert comments, write for other websites and distribute
good news

53. Find opportunities to support your growth
 Implement an internal linking strategy
 Optimise your 404 page
 Add breadcrumbs
 Review and update your website content
 Optimise your meta titles and H1 title tags
 Set up or optimise your Google Business Page
 Implement a review process
 Implement schema mark up
 Create and publish fresh content
 Provide expert comments, write for other websites and distribute
good news
 Set up Google shopping

55. Don’t…

56. Don’t…
X Start and stop

57. Don’t…
X Start and stop
X Buy reviews or links

58. Don’t…
X Start and stop
X Buy reviews or links
X Copy content – from other pages on your website or across the web

59. Don’t…
X Start and stop
X Buy reviews or links
X Copy content – from other pages on your website or across the web
X Create poor content

60. Don’t…
X Start and stop
X Buy reviews or links
X Copy content – from other pages on your website or across the web
X Create poor content
X Only focus on desktop

61. Don’t…
X Start and stop
X Buy reviews or links
X Copy content – from other pages on your website or across the web
X Create poor content
X Only focus on desktop
X Dismiss site speed

62. Don’t…
X Start and stop
X Buy reviews or links
X Copy content – from other pages on your website or across the web
X Create poor content
X Only focus on desktop
X Dismiss site speed
X Ignore UX

63. Any questions?
Get more insights at > Quibble.Digital
Connect with me on EN & LinkedIn > linkedin.com/in/annamorrish/
Download these slides > slideshare.net/AnnaMorrish