How to get featured on forbes
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In this talk I explained how businesses can create awesome ideas, along with new data and information that will help them get featured on top tier websites such as Forbes. I looked at the benefits, ideation, outreach and the dos and don'ts.
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How to get featured on forbes
- 2. How to get featured on Forbes Slideshare.Net/AnnaMorrish @annamorrish
- 8. What are the benefits?
- 13. What do journalists want?
- 14. Something new
- 17. Where do we start?
- 18. Create content people are searching for
- 19. Or journalists are reporting on
- 20. Keyword research
- 21. Keyword research • Write down a list of questions you come across every day
- 22. Keyword research • Write down a list of questions you come across every day • Write down topics that are being covered by the media
- 23. Keyword research • Write down a list of questions you come across every day • Write down topics that are being covered by the media • Look for new research & data
- 24. Keyword research • Write down a list of questions you come across every day • Write down topics that are being covered by the media • Look for new research & data • Consider related searches & search suggestions
- 30. Keyword research • Write down a list of questions you come across every day • Write down topics that are being covered by the media • Look for new research & data • Consider related searches & search suggestions • Look for trends
- 31. Keyword research • Write down a list of questions you come across every day • Write down topics that are being covered by the media • Look for new research & data • Consider related searches & search suggestions • Look for trends • Look at the news
- 34. Ideation
- 39. Hi Ewan I'm writing to you today because I believe you'll be interested in a story that we've been working on. As you know, the iPhone 15 is expected to be released later this year. However, there are rumours that the iPhone 15 and iPhone 15 Plus will continue to use USB 2 speeds, while the iPhone 15 Pro will use USB 3 speeds. We've created a USB speed calculator that allows us to compare the data transfer speeds of different USB devices. We used this calculator to calculate how much slower the iPhone 15 and iPhone 15 Plus compared to the iPhone 15 Pro. On average, across different files sizes and types, we've calculated the 15 and Plus will be over 90% slower. We believe that this story would be of interest to your readers, as it highlights the potential performance differences between the three models of the iPhone 15. We're offering this story to select tech journalists for a limited time. If you're interested in featuring this story in your publication, please let me know and I'll send you a full press release and any additional details. In the meantime, I've attached a link to our USB speed calculator so that you can check it out: https://www.usbmakers.com/usb-speed-calculator/ Thank you
- 40. Hi Ewan I hope you're well. Did you get a chance to review the exclusive pitch I sent across last week? As I mentioned, we're offering this as an exclusive, so if you could let me know your thoughts as soon as you can that'd be fantastic! Thanks
- 45. Why did this work?
- 46. Something new
- 48. Where to get free data • Google trends • National Climactic Data Centre • Global Health Observatory data • Data.gov .uk • Earthdata • Amazon Webservices Open Data Registry • Pew Internet • Kaggle • Datahub.io • UCI Machine Learning Repository • CERN Open Data Portal • BFI film industry statistics • FBI Crime Data Explorer
- 59. Dos & Don’ts
- 61. Journo outreach Do • Be kind and courteous
- 62. Journo outreach Do • Be kind and courteous • Flatter them
- 63. Journo outreach Do • Be kind and courteous • Flatter them • Be genuine
- 64. Journo outreach Do • Be kind and courteous • Flatter them • Be genuine • Be helpful
- 65. Journo outreach Do • Be kind and courteous • Flatter them • Be genuine • Be helpful • Provide a limited news offer or exclusive
- 66. Journo outreach Do • Be kind and courteous • Flatter them • Be genuine • Be helpful • Provide a limited news offer or exclusive • Follow up on the first and even second email
- 67. Journo outreach Do • Be kind and courteous • Flatter them • Be genuine • Be helpful • Provide a limited news offer or exclusive • Follow up on the first and even second email • Look for freelancers that write for multiple publications
- 68. Journo outreach Do • Be kind and courteous • Flatter them • Be genuine • Be helpful • Provide a limited news offer or exclusive • Follow up on the first and even second email • Look for freelancers that write for multiple publications • Say thank you & share the story they publish (also tag them)
- 71. Journo outreach Don’t • Demand • Harass
- 72. Journo outreach Don’t • Demand • Harass • Email editors
- 73. Journo outreach Don’t • Demand • Harass • Email editors • Call them
- 74. Journo outreach Don’t • Demand • Harass • Email editors • Call them • Send a story that’s not relevant
- 75. Journo outreach Don’t • Demand • Harass • Email editors • Call them • Send a story that’s not relevant • Provide false information
- 76. Journo outreach Don’t • Demand • Harass • Email editors • Call them • Send a story that’s not relevant • Provide false information • Provide exclusive access to multiple people
- 77. Journo outreach Don’t • Demand • Harass • Email editors • Call them • Send a story that’s not relevant • Provide false information • Provide exclusive access to multiple people • Pay for links
- 78. Journo outreach Don’t • Demand • Harass • Email editors • Call them • Send a story that’s not relevant • Provide false information • Provide exclusive access to multiple people • Pay for links • Expect a response
- 82. Questions?