How to Create Great Online Content
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In this talk, Anna from Quibble, will explain the steps you can take to create great online content. What does this mean? You will learn how to understand what your target audience is searching for online, what their problems are and what content they engage with. You'll also find out how your content can beat your competitors in Google's search results, so you can get even more traffic and customers! Session takeaways: > Learn to create relevant and engaging content your ideal audience is actively searching for. > Find out what content will help improve your keyword rankings and appearance in Google's search results. > Discover what competitor content is preforming well and ways you can beat them.
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How to Create Great Online Content
- 1. How to create great content for your brand online business.connected: A free training programme to equip small businesses with digital skills.
- 2. Session takeaways: 1. Learn to create relevant and engaging content your ideal audience is actively searching for. 2. Find out what content will help improve your keyword rankings and appearance in Google's search results. 3. Discover what competitor content is preforming well and ways you can beat them.
- 3. Quick introduction • Over 10 years’ marketing experience – both offline & Online • Worked with a plethora of businesses & organisations
- 4. Why create content in the first place? • Do you want to increase organic reach? • Do you want to improve brand reputation and exposure? • Do you want to increase conversions?
- 6. Good content vs great content
- 7. Good content vs great content Great content should:
- 8. Good content vs great content Great content should: • Be original, with excellent spelling, grammar, and punctuation. • Easy to find, featuring appropriate keywords. • Have a strong headline. Consider this: Writing content for your website X tips for writing content for your website X tips for writing content that'll increase your conversions X of the best kept secrets for creating content that converts
- 9. Good content vs great content • Be actionable and answer a question. • Have an engaging tone that reflects your brand. • Be emotive and tell a story. • Include relevant photos, videos, gifs or some kind of interaction. • Easy to read and digest. • Have a clear call to action.
- 11. What content is your audience hungry for?
- 12. What content is your audience hungry for? • Review your existing content. • Monitor your web rankings and organic traffic.
- 13. What content is your audience hungry for?
- 22. Overview 1. Ensure any content you create is original, has a purpose and is what your audience is looking for. 2. Monitor trends and update your content plan accordingly, to include a range of content types. 3. Keep an eye on your top performing content, along with your competitors. 4. Monitor and build relevant links.
- 23. Any questions? 1. Get more insights at > Quibble.Digital 2. Connect with me > linkedin.com/in/annamorrish/
Editor's Notes
- In this talk, Anna from Quibble, will explain the steps you can take to create great online content. What does this mean? You will learn how to understand what your target audience is searching for online, what their problems are and what content they engage with. You'll also find out how your content can beat your competitors in Google's search results, so you can get even more traffic and customers!
- What are your goals? For some could be sponsorships or investment Get your ideal customers attention.
- There’s so much content that’s shared online blogs, videos, social posts, reels… the list goes on. Every single minute, more than 200 million emails are sent, more than 72 hours of video are uploaded to YouTube, and more than 2.5 million pieces of content shared on Facebook. Introduction of AI may further reduce the quality of content, so be sure if you’re utilizing AI you still ensure the quality is excellent.
- Checklist
- Whether is a social post, blog or press release…. It should be engaging and have a hook.
- What are your customers hungry for? What questions do they want answered? What problems do they have that need solving? What content do they want? – Email, social, blogs, podcasts?
- Initially, look at the content you already have and what you’re producing.
- Monitor search volume – advanced web rankings, Ahrefs, SEMrush Can your content be optimised. Are their orphan pages? Internal linking? Improve it’s ranking.
- Answer the public Once you have an idea of the content you want to create that you know your customers are looking for, see if any of your competitors are already performing well. And then consider how to beat them
- Use SEM rush to compare yourself against your competitors – Keyword gap
- Then look at shared vs missing etc and the difficulty of those terms.
- Overall backlinks for Jasper AI - Ahrefs
- Top performing pages and their top keyword for that page -look at their content, structure
- Example of referring pages to one particular blog – so you may want to consider digital pr activity to support the authority of your content.
- Help support content through promotion – email, social, PR and ensure content is appropriately linked internally.