In this talk, Anna Morrish, Founder and MD of Quibble, talks about how to create interactive content no matter your budget. She covers how to come up with a viable idea, through to the design and development of the content. She also includes examples and explains why the angle is one of the most important things to consider when creating interactive content, as well as outreaching it.

2. How to create
interactive
content
Slideshare.Net/AnnaMorrish
@annamorrish

3. (On a limited budget)

4. As featured
on:

5. The benefits

6. Why create interactive
content?

7. Why create interactive
content?
• Attract customers

8. Why create interactive
content?
• Attract customers
• Engage with customers

9. Why create interactive
content?
• Attract customers
• Engage with customers
• Provide entertainment

10. Why create interactive
content?
• Attract customers
• Engage with customers
• Provide entertainment or a useful resource/tool

11. Why create interactive
content?
• Attract customers
• Engage with customers
• Provide entertainment or a useful resource/tool
• Get media coverage

12. Why create interactive
content?
• Attract customers
• Engage with customers
• Provide entertainment or a useful resource/tool
• Get media coverage
• Get links

13. Why create interactive
content?
• Attract customers
• Engage with customers
• Provide entertainment or a useful resource/tool
• Get media coverage
• Get links
• Improve organic search results & rankings

14. Where do we start?

15. Create content people are
searching for

16. Or journalists are
reporting on

18. Keyword research

19. Keyword research
• Write down a list of questions you come across every day

20. Keyword research
• Write down a list of questions you come across every day
• Write down topics that are being covered by the media

21. Keyword research
• Write down a list of questions you come across every day
• Write down topics that are being covered by the media
• Look for new research & data

22. Keyword research
• Write down a list of questions you come across every day
• Write down topics that are being covered by the media
• Look for new research & data
• Consider related searches & search suggestions

28. Keyword research
• Write down a list of questions you come across every day
• Write down topics that are being covered by the media
• Look for new research & data
• Consider related searches & search suggestions
• Look for trends

31. Ideation

36. Which content is the
cheapest to create?

37. Which content is the most
expensive to create?

38. Where to get free data
• Google trends
• National Climactic Data Centre
• Global Health Observatory data
• Data.gov .uk
• Earthdata
• Amazon Webservices Open Data
Registry
• Pew Internet
• Kaggle
• Datahub.io
• UCI Machine Learning Repository
• CERN Open Data Portal
• BFI film industry statistics
• FBI Crime Data Explorer

42. Questions?

43. Get in touch
@AnnaMorrish
@Quibble.Digital
@Quibble
/annamorrish
Slideshare.Net/AnnaMorrish