Understanding the power of micro-moment marketing
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In this webinar, Anna Morrish from Quibble, and SEO and content marketing agency explains what micro-moments are and how they're changing the rules of marketing. From influencing how consumers research and make decisions to mobile-first shopping experiences, she explains everything you need to know. You'll learn how to identify and incorporate micro-moments into your marketing strategy to ensure your business growth continues. Takeaways from this session: -Discover what the different kinds of micro-moments are and why you should care about them -Identify opportunities that will help support your growth and essentially your bottom line -Develop a plan to make the most of micro-moments
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Understanding the power of micro-moment marketing
- 1. Enterprise Nation e_nation e_nation Connect with me on enterprisenation.com today Unleash the power of micro-moment marketing Anna Morrish Founder & MD of Quibble
- 2. Session takeaways: 1. Discover what the different kinds of micro-moments are and why you should care about them. 2. Identify opportunities that will help support your growth and essentially your bottom line. 3. Develop a plan to make the most of micro-moments. Enterprise Nation e_nation e_nation
- 3. Firstly…
- 5. Micro-moments are when consumers turn to their phones to act on a “NEED”. Enterprise Nation e_nation e_nation
- 6. A micro-moment is when someone needs to… Enterprise Nation e_nation e_nation
- 7. A micro-moment is when someone needs to… 1. Learn something Enterprise Nation e_nation e_nation
- 8. A micro-moment is when someone needs to… 1. Learn something 2. Discover something Enterprise Nation e_nation e_nation
- 9. A micro-moment is when someone needs to… 1. Learn something 2. Discover something 3. Go somewhere Enterprise Nation e_nation e_nation
- 10. A micro-moment is when someone needs to… 1. Learn something 2. Discover something 3. Go somewhere 4. Do something Enterprise Nation e_nation e_nation
- 11. A micro-moment is when someone needs to… 1. Learn something 2. Discover something 3. Go somewhere 4. Do something 5. Watch something Enterprise Nation e_nation e_nation
- 12. A micro-moment is when someone needs to… 1. Learn something 2. Discover something 3. Go somewhere 4. Do something 5. Watch something 6. Buy something Enterprise Nation e_nation e_nation
- 13. Know | Go | Do Enterprise Nation e_nation e_nation
- 17. Reasons you should be listening… Enterprise Nation e_nation e_nation
- 18. Reasons you should be listening… 1. Increased reach. Enterprise Nation e_nation e_nation
- 19. Reasons you should be listening… 1. Increased reach. 2. Improved engagement. Enterprise Nation e_nation e_nation
- 20. Reasons you should be listening… 1. Increased reach. 2. Improved engagement. 3. Greater ROI. Enterprise Nation e_nation e_nation
- 21. How can you use them?
- 22. Understand which micro-moments relate to your business. As a business, it's important to understand what kinds of micro-moments relate to your products or services so that you can create content that speaks to those needs. Enterprise Nation e_nation e_nation
- 30. Identify key micro-moments that matter most. Look at your customer data and identify patterns in when and why they interact with your brand. This will give you a good starting point for which micro-moments you should focus on. Enterprise Nation e_nation e_nation
- 33. Create content for each micro-moment. This content should be designed specifically for customers' needs at that particular moment, and it should be easy for them to consume and act on. Consider the various types of content you can create and repurpose this for different learning styles. Enterprise Nation e_nation e_nation
- 34. Promote and distribute your content. Once you have created content, ensure it is published and shared across all channels, including email, social media and paid locations. Enterprise Nation e_nation e_nation
- 36. Questions?
- 37. Any questions? Get more insights at > Quibble.Digital Connect with me on EN & LinkedIn > linkedin.com/in/annamorrish/ Download these slides > slideshare.net/AnnaMorrish Enterprise Nation e_nation e_nation
Editor's Notes
- A more personalised and targeted marketing approach.
- They are intent-rich moments when decisions are made and preferences shaped. What is intent? All content has some form of intent behind it, be it informational, navigational, transactional or commercial – All keywords are categorised as such in SEMrush. Also consider the types of content – video, bullet points, FAQs
- It sounds a bit like a martial art… But then… creating good, personalised content is an art form. It’s all about the right message, at the right time. That’s why thinking “mobile first” is so important – but that’s another talk entirely.
- It’s why thinking “mobile first” is so important – but that’s another talk entirely.
- Micro-moments offer businesses the opportunity to reach out to potential customers at key points in their day. This allows businesses to connect with customers who may not have been exposed to their brand.
- Customers exposed to micro-moment marketing are more liklto engage with the content than those who see traditional advertising. This increased engagement can lead to improved sales and conversions.
- Because micro-moment marketing is more effective at reaching and engaging customers, it can also lead to a greater return on investment (ROI) for businesses. Content can include > Bullet points, question-based content, FAQs. Short videos – reels for example.
- Soy wax candles Alsoasked.com
- Soy wax candles Alsoasked.com
- Answer the Public
- Answer the Public
- Answer the Public
- You can also consider the intent, search volume and difficulty.
- SEMrush.com
- SEMrush.com
- Develop a content plan to include all content > Visual, reading, logical, auditory etc.
- Also ensure it’s linked to internally from relevant locations. Also set up retargeting.
- And keep doing it – review, publish and promote.