Session key takeaways: -Find out which free tools give you the most actionable information -Identify when it is time to upgrade to a paid version of digital marketing tools -Develop a digital marketing plan with free digital tools that will save you money

1. Enhance your digital marketing
strategy with free tools
Anna Morrish
business.connected: A free training programme to equip
small businesses with digital skills.

2. Session key takeaways:
1. Find out which free tools give you the most actionable information
2. Identify when it is time to upgrade to a paid version of digital
marketing tools
3. Develop a digital marketing plan with free digital tools that will save
you money

3. Quick Introduction
• Over 10 years’ marketing experience – both offline & Online
• Worked with a plethora of businesses & organisations

4. Free tools that give you actional data
• Google Analytics, Search Console, Tag Manager, Firebase & more
• Social Media, Hootsuite, Linktree & Mailchimp
• PageSpeed Insights

6. Free tools that give you actional data
• Google Analytics, Search Console, Tag Manager, Firebase & more
• Social Media, Hootsuite, Linktree & Mailchimp
• PageSpeed Insights
• AlsoAsked & AnswerThePublic

9. Free tools that give you actional data
• Google Analytics, Search Console, Tag Manager, Firebase & more
• Social Media, Hootsuite, Linktree & Mailchimp
• PageSpeed Insights
• AlsoAsked & AnswerThePublic
• HubSpot & Leadfeeder
• SEMrush

10. Free vs paid
• Try before you buy
• Ensure you have the resource available to action any
insights.
• Get buy in from other members of your team –
Adoption of new tech can be difficult.
• Explore all options – If you have an agency, see what access to tools and data
they can provide.

11. Other great tools
• Image tools such as Canva, GIMP, Pixlr, Figma,
Unsplash, Picktochart, Venngage, Midjourney
• Copyscape & Grammerly
• BuzzSumo
• HARO
• Drift

12. Digital marketing plan utilising free tools
• Identify your goals.
• Understand your current position, including fluctuations in website
traffic, number of enquiries, current keyword rankings.
• Find out where you stand against your competitors, including where
they rank against you, the number of backlinks they have, customer reviews
and more.
• Work on website fixes to track traffic and goals, improve page speed,
website copy and 404s.

13. Digital marketing plan utilising free tools
• Put together a managable content and marketing calendar to include
social content, email campaigns, new website page creation, blogs and
indepth guides.
• Monitor your digital performance and manage ongoing changes for
improvement.

14. Any questions?
1. Get more insights at > Quibble.Digital
2. Connect with me > linkedin.com/in/annamorrish/