How to get your business featured on Forbes - Business Show 23
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In this talk I explained how you can get your business featured in publications such as Forbes. I explain the benefits of digital PR, how to develop an idea that journalists are interested in, along with all the do's and don'ts of PR.
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How to get your business featured on Forbes - Business Show 23
- 2. How to get featured on Forbes
- 13. Something new
- 17. Keyword research
- 18. Keyword research Write down the questions you get everyday
- 19. Keyword research Write down the questions you get everyday Consider what topics the media is covering
- 20. Keyword research Write down the questions you get everyday Consider what topics the media is covering Identify new research or data
- 21. Keyword research Write down the questions you get everyday Consider what topics the media is covering Identify new research or data Consider related searches & search suggestions
- 23. Keyword research Write down the questions you get everyday Consider what topics the media is covering Identify new research or data Consider related searches & search suggestions Find the missing link or connection
- 29. What’s next?
- 34. Hi Ewan, I'm writing to you today because I believe you'll be interested in a story that we've been working on. As you know, the iPhone 15 is expected to be released later this year. However, there are rumours that the iPhone 15 and iPhone 15 Plus will continue to use USB 2 speeds, while the iPhone 15 Pro will use USB 3 speeds. We've created a USB speed calculator that allows us to compare the data transfer speeds of different USB devices. We used this calculator to calculate how much slower the iPhone 15 and iPhone 15 Plus compared to the iPhone 15 Pro. On average, across different files sizes and types, we've calculated the 15 and Plus will be over 90% slower. We believe that this story would be of interest to your readers, as it highlights the potential performance differences between the three models of the iPhone 15. We're offering this story to select tech journalists for a limited time. If you're interested in featuring this story in your publication, please let me know and I'll send you a full press release and any additional details. In the meantime, I've attached a link to our USB speed calculator so that you can check it out: https://www.usbmakers.com/usb-speed-calculator/ Thank you
- 35. Hi Ewan I hope you're well. Did you get a chance to review the exclusive pitch I sent across last week? As I mentioned, we're offering this as an exclusive, so if you could let me know your thoughts as soon as you can that'd be fantastic! Thanks
- 38. 147 Backlinks
- 41. Something new
- 54. Outreach rules Be kind Flatter Be genuine Be helpful Offer exclusives Find writers of multiple publications Say thank you Share and tag DO Follow up
- 55. Outreach rules Demand Harass Email editors Call Send irrelevant stories Offer exclusives to more than one Pay for links Expect a response DON’T Provide false information
- 58. Free data sources Google trends National Climatic Data Centre Global Health Observatory data Data.gov .uk Earthdata Pew Internet Kaggle Datahub.io UCI Machine Learning Repository BFI film industry statistics
- 59. Any questions?
Editor's Notes
- Who wouldn’t want to be featured on Forbes… if it’s for the right reasons?
- We want as many eyes on our brand as possible, so a mention on a top site is like gold dust.
- I want to cover the benefits first…
- Tap into a new audience
- More links
- Increase your rankings
- More customers and more money
- Ok, maybe it’s not that easy. We’ve got to create content based around what people are either searching for or that journalists are already reporting on. So, we’ve got to do some keyword research.
- We’ve got to start here… and work on building connections.
- Ok, maybe it’s not that easy. We’ve got to create content based around what people are either searching for or that journalists are already reporting on. So, we’ve got to do some keyword research.
- Ideation
- https://www.justpark.com/creative/reaction-time-test/
- https://www.holidaycottages.co.uk/biodiversity-in-britain/
- Got coverage in forbes etc Consider the angles – Which is why we mentioned the journalist element first Notice each piece of content has no menu – so it doesn’t look promotional but informational. https://www.usbmakers.com/usb-speed-calculator/
- Got coverage in forbes etc Consider the angles – Which is why we mentioned the journalist element first Notice each piece of content has no menu – so it doesn’t look promotional but informational.
- WE GOT NO RESPONSE
- To the calculator alone!!! Including Techradar. Along with improvements across the board
- New in the last three months, along with improvements across the board.
- The right pitch. We didn’t just say hey this is a calculator. We created a stat off the back of it. We combined data to create something new… something topical.
- And do a site search
- You can also use this for MuckRack to find journalists.
- And… if you get good coverage…. Tell everyone about it
- Once you’ve got them hooked there’s no stopping you. Watch the news spread…