How to get your customers to fall in love with your brand.pptx
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Session takeaways: -Discover the power of your business' personality -Learn how to build a fan base -Find out how to get repeat business It costs more to get new customers than it does to keep those you already have. But how do you keep existing customers happy and keep them coming back for more? In this presentation I explain how you can make your customers fall in love with your business, champion your business and get them coming back for more!
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How to get your customers to fall in love with your brand.pptx
- 1. Enterprise Nation e_nation e_nation Connect with me on enterprisenation.com today How to get your customers to fall in love with your brand Anna Morrish Founder & MD of Quibble
- 2. Enterprise Nation e_nation e_nation Session takeaways: 1. Discover the power of your business' personality 2. Learn how to build a fan base 3. Find out how to get repeat business
- 3. Enterprise Nation e_nation e_nation Quick introduction • Over 10 years’ marketing experience – both offline & Online • Worked with a plethora of businesses & organisations
- 4. Enterprise Nation e_nation e_nation To get customers to fall in love with your brand do this…
- 5. Enterprise Nation e_nation e_nation Build a business’ personality
- 6. Enterprise Nation e_nation e_nation
- 7. Enterprise Nation e_nation e_nation
- 8. Enterprise Nation e_nation e_nation
- 9. Enterprise Nation e_nation e_nation How can you build a business’ personality?
- 10. Enterprise Nation e_nation e_nation How can you build a business’ personality? 1. Outline your core values and mission statement
- 11. Enterprise Nation e_nation e_nation How can you build a business’ personality? 1. Outline your core values and mission statement 2. Research your competition
- 12. Enterprise Nation e_nation e_nation How can you build a business’ personality? 1. Outline your core values and mission statement 2. Research your competition 3. Define your target audience
- 13. Enterprise Nation e_nation e_nation How can you build a business’ personality? 1. Outline your core values and mission statement 2. Research your competition 3. Define your target audience 4. Put brand personality traits on paper
- 14. Enterprise Nation e_nation e_nation How can you build a business’ personality? 1. Outline your core values and mission statement 2. Research your competition 3. Define your target audience 4. Put brand personality traits on paper 5. Create a brand style guide
- 16. Enterprise Nation e_nation e_nation Create a fan base
- 17. Enterprise Nation e_nation e_nation Want to build a fan base?
- 18. Enterprise Nation e_nation e_nation Create a fan base 1. Find out what your customers want.
- 19. Enterprise Nation e_nation e_nation Create a fan base 1. Find out what your customers want. 2. Create and publish great content.
- 20. Enterprise Nation e_nation e_nation Create a fan base 1. Find out what your customers want. 2. Create and publish great content. 3. Develop a strong brand people want to be part of.
- 21. Enterprise Nation e_nation e_nation Create a fan base 1. Find out what your customers want. 2. Create and publish great content. 3. Develop a strong brand people want to be part of. 4. Use social media to get in front of your target audience.
- 22. Enterprise Nation e_nation e_nation Create a fan base 1. Find out what they want. 2. Create and publish valuable, relevant content they’re actively searching for. 3. Develop a strong brand people want to be part of. 4. Use social media to get in front of your target audience. 5. Ask for feedback and reviews.
- 23. Enterprise Nation e_nation e_nation Create a fan base 6. Provide excellent customer service.
- 24. Enterprise Nation e_nation e_nation Create a fan base 6. Provide excellent customer service. 7. Reward loyal customers.
- 25. Enterprise Nation e_nation e_nation Create a fan base 6. Provide excellent customer service. 7. Reward loyal customers. 8. Share your experiences and showcase your values.
- 26. Enterprise Nation e_nation e_nation How does this help you get repeat business though?
- 27. Enterprise Nation e_nation e_nation How does this help you get repeat business though?
- 28. Enterprise Nation e_nation e_nation What else can you do?
- 29. Enterprise Nation e_nation e_nation What else can you do? Email marketing
- 30. Enterprise Nation e_nation e_nation What else can you do? Email marketing Remarketing
- 31. Enterprise Nation e_nation e_nation What else can you do? Email marketing Remarketing Social Ads
- 32. Enterprise Nation e_nation e_nation What else can you do? Abandoned cart Email marketing Remarketing Social Ads
- 33. Enterprise Nation e_nation e_nation What else can you do? Abandoned cart Email marketing Remarketing PR Social Ads
- 34. Enterprise Nation e_nation e_nation Any questions? 1. Get more insights at > Quibble.Digital 2. Connect with me on EN & LinkedIn > linkedin.com/in/annamorrish/ 3. Email me > anna@quibblecontent.co.uk
Editor's Notes
- It costs more to get new customers than it does to keep those you already have. But how do you keep existing customers happy and keep them coming back for more? In this talk we'll be explaining how you can make your customers fall in love with your business, champion your business and get them coming back for more!
- Don’t be a faceless corporation. If you want to connect with your audience, you better know who your audience is and how to approach them in the right way. Modern brands of today have human brand personas and personalities designed to connect with their audience through human emotions.
- Red Bull doesn’t do things the way other brands do. It’s a bit different. It lives life on the edge, smiles in the face of danger and embraces the extreme. Brand personality examples don’t come more energised.
- Coke has made it their business to associate the brand with that word by aligning the brand with every happy moment you can think of from Christmas to Summer holidays. Through their advertising and communication they consistently display happy and somewhat magical characteristics, which we associate with enjoyment.
- TOMS have been helping those in need since they’ve been in business. The brand offers a sense of caring not just through their visuals and communication but through their actions with the near 100 million people they have impacted. TOMS is a shoe company but they’ve gone out of their way to communicate that they’re more than that by displaying warm, reassuring and supportive characteristics in how they go about their business. Others include: Apple, Dove, Lego
- How can you connect with your audience if you don’t know what your business represents? Honest, Integrous, Inquisitive, Accountable, Collaborative
- Be the opposite to your competition -check social -what are your customers problems? What are they searching for?
- Build personas - typical customer and what they look like What does my audience care about? Is my audience drive by emotions or logic? What does my audience do in their free time? Does my audience care more about affordability, quality, or luxury? What does my audience like? Dislike? When making a purchase, what matters most to my audience? Quality? Sustainability? Price?
- Essentially creating a character of your business. There are five main types of brand personalities with common traits: Excitement: Carefree, spirited, and youthful Sincerity: Kindness, thoughtfulness, and an orientation toward family values - US Ruggedness: Rough, tough, outdoorsy, and athletic Competence: Successful, accomplished, and influential, which is highlighted by leadership - US Sophistication: Elegant, prestigious, and sometimes even pretentious Write a few sentences about your brand personality as if it was a person. Describe what they like, dislike, and even how they look. Also, think about how you will speak to your customers. The jokes, slang, and general language you use will shape your brand personality. Think about how you will communicate with your audience.
- To do this you’ve got to
- pain points, find solutions to problems they have and identify how your product or service can help. – persona building.
- Something else I talked about in another talk – creating great content. Use Also asked to find ideas for article topics. add this content into FAQ sections on your site – schema. Also share this info through through email newsletters, blog posts, and social media.
- Create a strong brand identity and consistently communicate it through all of your marketing and customer interactions. Brand voice.
- No social following? Boost some posts. Get involved in groups. Run competitions.
- Offer incentives and rewards to customers who continue to do business with you. Run competitions.
- But you can also share information about your business journey and explain what your seeing in the industry – trends for example. Be open and honest.
- People feel invested. If you’ve created great content you’ll be found organically in search. If people are engaged they’ll see your social posts, they’ll want to utilize your loyalty program. Encouraging repeat business is easier and more cost-effective than attracting new clients. In fact, a 5% increase in customer retention generates more than a 25% increase in profit, on average.
- Create a complete sales funnel Get a CRM!