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SEO Audit
mezcalforlife.com
SEO AUDIT REPORT
We have analysed your website (mezcalforlife.com) within the context of search engine optimisation and have drawn to lite key issues
which, if remedied could result in improvements in your website’s rankings.
Google
Analytics
On Page SEO
Analysis
Technical SEO
Off Page SEO
Analysis
Recommended
Actions
Competitor
Analysis
Keywords
and Content
ON-PAGE SEO ANALYSIS
This aspect of the report analyses the on-page SEO aspects of your website and provides recommendations on how to improve
these aspects to better help your rankings.
1. VISIBILITY ISSUES
No Visibility Issues Found
2. Some critical Issues
• 44 pages have Duplicate meta descriptions
• 2 pages with duplicate titles or title tags.
• some pages have too long titles (Warning)
No. of issues
0
No. of issue
Major: 12
Minor: 324
Total issues: 79
ON-PAGE SEO ANALYSIS
This aspect of the report analyses the on-page SEO aspects of your
website and provides recommendations on how to improve these
aspects to better help your rankings.
3. META ISSUES
• 44 pages have duplicate meta description
• 2 pages with duplicate title tags.
4. LINK ISSUES
• 2 Broken Backlinks
• 321 Lost Backlinks
No. of issues
14
No. of issue
0
ON-PAGE SEO ANALYSIS
This aspect of the report analyses the on-page SEO aspects of your
website and provides recommendations on how to improve these
aspects to better help your rankings.
5. CONTENT ISSUES
• use targeted keywords in the body & h1 tag your home page missing it.
• Improve word count in your pages 27 pages are affected with low word count
below to 180.
• Don’t duplicate the meta descriptions 44 page have same Meta descriptions.
No. of issues
0
No. of issues
0
6. SEMANTIC ISSUES
• No Semantic issues Found : Try to add
some Related Keywords
OFF-PAGE SEO ANALYSIS
• Some Local Business Directories
• Some Area Business Directories if required
• Some Niche Directories
• Some Free Blogs (Unique Content)
• Some Info-graphics Links
• Some Social Shares
• 90% Non Money Anchor Links + 10% Money Anchor
Links
• Some Do-follow, Some No-follow
• 50% Linked to Homes Page + 50% Linked to Inner Pages
• Some Text Links, Some Image Links
• Should not be site-wide links
• Should not be from spammy/ penalised sites
• Should be from sites with Good Domain and Page
Authority
• Must be from relevant websites
Backlink Analysis:
Your website has total 590 backlinks from 159 referring domain and we have analysed your Website's backlink.
We recommend you building more quality back-links or Dofollow Backlinks from Relevant Sites to 50% atleast.
Your 17% Backlinks are Dofollow that are quality links others links are 82% that reflects no power to your website.
New links should be built according to the best practices defined by Search Engines:
Google’s search algorithms care about your
reputation. Other sites linking to yours are a
vouch for your credibility.
If Google considers the linking sites as credible,
they will have a positive effect on your rankings.
However if Google sees these sources as negative
they may have the inverse effect causing your
rankings to slide.
Traffic Analysis
The organic traffic is showing little good 1.1k and
organic keywords are 747 indexed, but all the
keywords ranked in lower positions on 15 to 80 results.
we believe a quality backlink profile would help to
improve issues relating to keyword positions that are
slowing traffic growth. your 485 keywords ranked in
US that gets 91% of your Traffic. Try to get Top
positions for your keywords by improving Offpage SEO.
The provided keywords, alongside the research done
by us, both are going to help us with to bring a
significant increase in traffic. This also will improve
with the time. Also use Related keywords that’s your
competitor used to get ranked on them also.
To improve and gain stable organic traffic and ranking,
there is need to be put maximum efforts in keyword
research, adding more content and securing high
authority relevant backlinks.
Organic Traffic and Rankings:
.
COMPETITOR
ANALYSIS Currently, mazcalforlife has looking good in its
competitors list with 485 keywords ranked in
United states. But you can also improve Traffic
by adding your competitor keywords and gets
traffic from Reddit your competitor
mexico1492.com get mostly traffic from it.m
exico1492.com
We will need to work on Do-follow Backlinks for
the other indexed keywords that have ranked in
lower positions to improve their positions in top
10 and we will get good results.
Focusing on Web 2.0 Sites specially Reddit &
Quora get better results and further expanding
your backlink portfolio are both key activities
that will help in closing the gap on the
competition.
.
KEYWORD ANALYSIS
It is important that your site content contains
medium Tailed Keywords that are related to your
head term. This will help you to get more
linkreacters to your website & improves ranking.
Our analysis of your site content has looks good users
likes your content & Bounce rate is also good that will
literally help you to rank in competitors. Just try to target
good volume upto 5k & medium Tailed Keywords.
Keyword Report
As per analysis this website have 485 keywords that likely gets 91% of your traffic.
We will work on other 262 keywords to improve rankings and improvement in
rankings with mean keywords on page 1 and more page means more traffic, leading
to more chances of conversion.
Adopting a keyword strategy that will target category related terms which have
much larger volume and are far more likely to drive new traffic to the site is one way
to reinvigorate organic search.
ON-SITE AND OFF-SITE CONTENT
To rank for the keywords suggested it is
important that they be supported by content
both on-site and off-site.
On-site content may be reflected in blog posts
and landing pages, off-site through outreach
blog posts.
Whilst it is important that the content reflect the
desired keywords it is equally important that it
resonate with your target audience
Content Recommendations
We recommend adding min 3 to 5 blog posts to the site every
month. This will help to improve rankings and will assist in
building user engagement and repeat visits. Also try to add little
bit more Words in the Description of your products .
Your 27 pages have low words count below to 200 words. Consider
creating content with high words count that will help you to get
rankings in the search results..
Content Volume Rules:
New Page = 400 to 500 words
Low Word Count Pages = add 200-300 words
Blog Post = 400 to 500 words
Optimisation Rules:
In Normal Pages, keywords should be included 2 to 3 times
No keywords stuffing
Try to add keywords once in first paragraph of content
.
Content Rules of Thumb
It should also be noted that duplicate content is not treated favourably by Google Algorithms. All pages should be unique.
CONTENT AND IMPLEMENTATION OPTIONS
Option 1:
You produce your own content as per the SEO guidelines mapped out previously and
forward to us for on-site implementation.
We build out the pages and Start the SEO Process
.
Option 2:
▪ We handle everything from content planning, creation and optimization all the way
through to upload.
▪ Naturally, we come to you for approval at every stage
▪ Once you sign off, we add the content to your site.
▪ It’s as simple as that
.
We realize that not all organizations have the bandwidth to create
an ongoing stockpile of meaningful resonant content .
Therefore, we offer several options for content provision that are designed to make your life easier
TECHNICAL SEO
Loading Speed Issue & Recommendation:
According to Google's Lighthouse the website's speed is satisfactory
for the desktop devices and poor for the mobile devices.
.
Largest Contentful Paint (LCP): Measures loading performance. To
provide a good user experience, LCP should occur within 1.3
seconds of when the page first starts loading.
First Input Delay (FID): measures interactivity. To provide a good
user experience, pages should have a FID of less than 100
milliseconds.
Cumulative Layout Shift (CLS): measures visual stability. To provide
a good user experience, pages should maintain a CLS of less
than 0.1.
Page Load Speed
Based on our analysis of :
• Your current google rankings and website traffic
• Industry Competition
• Search Volume around the recommended keywords
• Competitor insights.
We believe that implementation of the following key
recommendations would see a significant improvement in the volume
of search impressions, visits to the site and subsequently the number
of new clients coming to mezcalforlife.com
We suggest the following as being in most urgent need of attention.
Deeper research into key competitors to understand their keyword
palettes, isolating overlaps with a view to capturing a larger share of
voice.
On page SEO implementation with a focus on the following:
• Meta tags and descriptions be optimised to reflect the suggested
keyword palette. Avoid Duplications in the Meta tags or
descriptions.
• On-page content to be optimised to reflect keyword selection and
a good word count to 250 or above.
• SEO optimized images according to the keywords researched.
Off Page implementation:
We strongly suggest that we embark upon the building of a portfolio of
high domain authority backlinks
Technical SEO:
Improving page load speeds particularly on mobile device should be a
high priority in order to minimize the impact of Google’s current “page
experience” algorithm updates.
Conclusion Campaign Recommendations
Thank you!
Gomal Themes

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Gomal Themes Website Audit Report

  • 2.
  • 3. SEO AUDIT REPORT We have analysed your website (mezcalforlife.com) within the context of search engine optimisation and have drawn to lite key issues which, if remedied could result in improvements in your website’s rankings. Google Analytics On Page SEO Analysis Technical SEO Off Page SEO Analysis Recommended Actions Competitor Analysis Keywords and Content
  • 4. ON-PAGE SEO ANALYSIS This aspect of the report analyses the on-page SEO aspects of your website and provides recommendations on how to improve these aspects to better help your rankings. 1. VISIBILITY ISSUES No Visibility Issues Found 2. Some critical Issues • 44 pages have Duplicate meta descriptions • 2 pages with duplicate titles or title tags. • some pages have too long titles (Warning) No. of issues 0 No. of issue Major: 12 Minor: 324 Total issues: 79
  • 5. ON-PAGE SEO ANALYSIS This aspect of the report analyses the on-page SEO aspects of your website and provides recommendations on how to improve these aspects to better help your rankings. 3. META ISSUES • 44 pages have duplicate meta description • 2 pages with duplicate title tags. 4. LINK ISSUES • 2 Broken Backlinks • 321 Lost Backlinks No. of issues 14 No. of issue 0
  • 6. ON-PAGE SEO ANALYSIS This aspect of the report analyses the on-page SEO aspects of your website and provides recommendations on how to improve these aspects to better help your rankings. 5. CONTENT ISSUES • use targeted keywords in the body & h1 tag your home page missing it. • Improve word count in your pages 27 pages are affected with low word count below to 180. • Don’t duplicate the meta descriptions 44 page have same Meta descriptions. No. of issues 0 No. of issues 0 6. SEMANTIC ISSUES • No Semantic issues Found : Try to add some Related Keywords
  • 7. OFF-PAGE SEO ANALYSIS • Some Local Business Directories • Some Area Business Directories if required • Some Niche Directories • Some Free Blogs (Unique Content) • Some Info-graphics Links • Some Social Shares • 90% Non Money Anchor Links + 10% Money Anchor Links • Some Do-follow, Some No-follow • 50% Linked to Homes Page + 50% Linked to Inner Pages • Some Text Links, Some Image Links • Should not be site-wide links • Should not be from spammy/ penalised sites • Should be from sites with Good Domain and Page Authority • Must be from relevant websites Backlink Analysis: Your website has total 590 backlinks from 159 referring domain and we have analysed your Website's backlink. We recommend you building more quality back-links or Dofollow Backlinks from Relevant Sites to 50% atleast. Your 17% Backlinks are Dofollow that are quality links others links are 82% that reflects no power to your website. New links should be built according to the best practices defined by Search Engines: Google’s search algorithms care about your reputation. Other sites linking to yours are a vouch for your credibility. If Google considers the linking sites as credible, they will have a positive effect on your rankings. However if Google sees these sources as negative they may have the inverse effect causing your rankings to slide.
  • 8. Traffic Analysis The organic traffic is showing little good 1.1k and organic keywords are 747 indexed, but all the keywords ranked in lower positions on 15 to 80 results. we believe a quality backlink profile would help to improve issues relating to keyword positions that are slowing traffic growth. your 485 keywords ranked in US that gets 91% of your Traffic. Try to get Top positions for your keywords by improving Offpage SEO. The provided keywords, alongside the research done by us, both are going to help us with to bring a significant increase in traffic. This also will improve with the time. Also use Related keywords that’s your competitor used to get ranked on them also. To improve and gain stable organic traffic and ranking, there is need to be put maximum efforts in keyword research, adding more content and securing high authority relevant backlinks. Organic Traffic and Rankings: .
  • 9. COMPETITOR ANALYSIS Currently, mazcalforlife has looking good in its competitors list with 485 keywords ranked in United states. But you can also improve Traffic by adding your competitor keywords and gets traffic from Reddit your competitor mexico1492.com get mostly traffic from it.m exico1492.com We will need to work on Do-follow Backlinks for the other indexed keywords that have ranked in lower positions to improve their positions in top 10 and we will get good results. Focusing on Web 2.0 Sites specially Reddit & Quora get better results and further expanding your backlink portfolio are both key activities that will help in closing the gap on the competition. .
  • 10. KEYWORD ANALYSIS It is important that your site content contains medium Tailed Keywords that are related to your head term. This will help you to get more linkreacters to your website & improves ranking. Our analysis of your site content has looks good users likes your content & Bounce rate is also good that will literally help you to rank in competitors. Just try to target good volume upto 5k & medium Tailed Keywords. Keyword Report As per analysis this website have 485 keywords that likely gets 91% of your traffic. We will work on other 262 keywords to improve rankings and improvement in rankings with mean keywords on page 1 and more page means more traffic, leading to more chances of conversion. Adopting a keyword strategy that will target category related terms which have much larger volume and are far more likely to drive new traffic to the site is one way to reinvigorate organic search.
  • 11. ON-SITE AND OFF-SITE CONTENT To rank for the keywords suggested it is important that they be supported by content both on-site and off-site. On-site content may be reflected in blog posts and landing pages, off-site through outreach blog posts. Whilst it is important that the content reflect the desired keywords it is equally important that it resonate with your target audience Content Recommendations We recommend adding min 3 to 5 blog posts to the site every month. This will help to improve rankings and will assist in building user engagement and repeat visits. Also try to add little bit more Words in the Description of your products . Your 27 pages have low words count below to 200 words. Consider creating content with high words count that will help you to get rankings in the search results.. Content Volume Rules: New Page = 400 to 500 words Low Word Count Pages = add 200-300 words Blog Post = 400 to 500 words Optimisation Rules: In Normal Pages, keywords should be included 2 to 3 times No keywords stuffing Try to add keywords once in first paragraph of content . Content Rules of Thumb It should also be noted that duplicate content is not treated favourably by Google Algorithms. All pages should be unique.
  • 12. CONTENT AND IMPLEMENTATION OPTIONS Option 1: You produce your own content as per the SEO guidelines mapped out previously and forward to us for on-site implementation. We build out the pages and Start the SEO Process . Option 2: ▪ We handle everything from content planning, creation and optimization all the way through to upload. ▪ Naturally, we come to you for approval at every stage ▪ Once you sign off, we add the content to your site. ▪ It’s as simple as that . We realize that not all organizations have the bandwidth to create an ongoing stockpile of meaningful resonant content . Therefore, we offer several options for content provision that are designed to make your life easier
  • 13. TECHNICAL SEO Loading Speed Issue & Recommendation: According to Google's Lighthouse the website's speed is satisfactory for the desktop devices and poor for the mobile devices. . Largest Contentful Paint (LCP): Measures loading performance. To provide a good user experience, LCP should occur within 1.3 seconds of when the page first starts loading. First Input Delay (FID): measures interactivity. To provide a good user experience, pages should have a FID of less than 100 milliseconds. Cumulative Layout Shift (CLS): measures visual stability. To provide a good user experience, pages should maintain a CLS of less than 0.1. Page Load Speed
  • 14. Based on our analysis of : • Your current google rankings and website traffic • Industry Competition • Search Volume around the recommended keywords • Competitor insights. We believe that implementation of the following key recommendations would see a significant improvement in the volume of search impressions, visits to the site and subsequently the number of new clients coming to mezcalforlife.com We suggest the following as being in most urgent need of attention. Deeper research into key competitors to understand their keyword palettes, isolating overlaps with a view to capturing a larger share of voice. On page SEO implementation with a focus on the following: • Meta tags and descriptions be optimised to reflect the suggested keyword palette. Avoid Duplications in the Meta tags or descriptions. • On-page content to be optimised to reflect keyword selection and a good word count to 250 or above. • SEO optimized images according to the keywords researched. Off Page implementation: We strongly suggest that we embark upon the building of a portfolio of high domain authority backlinks Technical SEO: Improving page load speeds particularly on mobile device should be a high priority in order to minimize the impact of Google’s current “page experience” algorithm updates. Conclusion Campaign Recommendations