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How to make your content marketing campaigns a success
- 1. Enterprise Nation e_nation e_nation Connect with me on enterprisenation.com today How to make your content marketing campaigns a success Anna Morrish, Founder of Quibble Slideshare.Net/AnnaMorrish @annamorrish
- 2. Enterprise Nation e_nation e_nation Session key takeaways: 1. Learn how to develop a content marketing strategy from scratch 2. Understand what content your customers want 3. Discover the best ways to repurpose content
- 3. Enterprise Nation e_nation e_nation Why am I talking about this? As featured in…
- 4. Enterprise Nation e_nation e_nation SET YOUR GOALS AND EXPECTATIONS
- 5. Enterprise Nation e_nation e_nation What to consider… • Do you want to increase your keyword rankings? What do you want to rank for? • Do you want to see an increase in organic traffic? How much? • Do you want more social followers? • Do you want more customers? How many? • How much time can you spend on content marketing? • Can you outsource?
- 6. Enterprise Nation e_nation e_nation CREATE CONTENT PEOPLE ARE SEARCHING FOR
- 7. Enterprise Nation e_nation e_nation First… Do some keyword research • Write down a list of questions you come across every day • Create a list of seed keywords
- 9. Enterprise Nation e_nation e_nation First… Do some keyword research • Write down a list of questions you come across every day • Create a list of seed keywords • From the seed keywords, create a list of related searches, search suggestions, phrase match and questions
- 13. Enterprise Nation e_nation e_nation First… Do some keyword research • Write down a list of questions you come across every day • Create a list of seed keywords • From the seed keywords, create a list of related searches, search suggestions, phrase match and questions • Consider the search volume and the difficulty of the terms, along with intent
- 15. Enterprise Nation e_nation e_nation First… Do some keyword research • Write down a list of questions you come across every day • Create a list of seed keywords • From the seed keywords, create a list of related searches, search suggestions, phrase match and questions • Consider the search volume and the difficulty of the terms, along with intent • Consider topic clusters • Look at competitors and those appearing for the terms you want to rank for
- 17. Enterprise Nation e_nation e_nation First… Do some keyword research • Write down a list of questions you come across every day • Create a list of seed keywords • From the seed keywords, create a list of related searches, search suggestions, phrase match and questions • Consider the search volume and the difficulty of the terms, along with intent • Consider topic clusters • Look at competitors and those appearing for the terms you want to rank for • Look for trends
- 22. Enterprise Nation e_nation e_nation Plan > Create > Distribute
- 23. Enterprise Nation e_nation e_nation Plan > Create > Distribute Increase rankings, traffic and leads
- 25. Enterprise Nation e_nation e_nation The answer?
- 26. Enterprise Nation e_nation e_nation Repurpose content
- 27. Enterprise Nation e_nation e_nation How? • Take blogs in topic clusters to create guides. • Do talks or videos based on the content you’ve created. • If you create videos, transcribe them and add any slide to social media and SlideShare. • Take snippets and quotes from your content to share on social media.
- 28. Any questions? 1. Get more insights at > Quibble.Digital 2. Connect with me on EN 3. Connect with me on LinkedIn > linkedin.com/in/annamorrish/
Editor's Notes
- Content marketing includes the creation, publication and distribution of content.
- First…
- Sounds simple… but it requires research.
- Now we’re going to look at short tail and long tail keywords to identify where we can make potential gains and to help us create a plan. SEED keywords – These are shorttail terms that your website should rank for – top level terms
- prom dresses eveningwear pageant dresses bridesmaid dresses ballgown dresses princess dresses fishtail dresses celebrity dresses sale dresses sale prom dresses accessories prom dress shop dress shop
- Related - additional keywords based from the seed keywords that make good sub-topics. They're useful for uncovering less ‘obvious’ keywords. Search Suggestions are additional keywords that people also search for. These are mainly taken from the "Searches Related to" section in Google using the seed keywords. Phrase match keywords are all searches in Google UK that contain one of the seed keywords set at the start with their monthly search volume.
- Get three free searches a day
- Free account is limited.
- Back to SEMrush…
- Answer the public – allows you to click on the terms
- Google Trends Getting brand search terms is like gold dust. You are your brand.
- Next we tend to also create a list of competitor content that’s performing well in terms of where it's positioned in search and content that has lots of links. This may be pages, and new site sections we need to consider, blogs, guides, case studies etc.
- Then we can start putting this all together.
- We must include a variety of elements as explained at the beginning. Content marketing includes the creation, publication and distribution of content. Include on page and off page.
- Emails PR Digital PR Social Media
- Your time is valuable. But one blog can take from 2 hours to 3 days!
- If your content is evergreen, you can share and re share time and time again. Share on emails. Create a LinkedIn newsletter. Send press releases. Include links in your email footer.