SEO Basics for Product Managers
•Download as PPTX, PDF•
0 likes•240 views
Slides of a short training for product managers to learn the basic concepts and must-to-do practice in search engine optimization SEO. This presentation was prepared by Motea Alwan as a guest speaker for a weekly event in Product School in Santa Monica.
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to SEO Basics for Product Managers
Similar to SEO Basics for Product Managers (20)
Recently uploaded
Recently uploaded (20)
SEO Basics for Product Managers
- 1. Increase Your Product Visibility: SEO Hacks for Product Managers /Productschool @ProductSchool /ProductmanagementLA
- 2. Motea Alwan 6 years of product management High focus on the product’s growth Originally from Syria Very data-driven
- 3. How important is SEO? How do search engines work? Ranking factors Link building strategies Keywords research Q&A Let’s set expectations
- 4. How Important is SEO?
- 5. 100 billion searches every month Dara source: Internetlivestats
- 6. 78% of searches are on Google Dara source: Internetlivestats
- 9. Click-trough-rate on search results
- 10. Click-trough-rate on search results
- 11. How do search engines work?
- 12. How do search engines work? Crawling Spider Browse Links Your Website Home Website About Website Service Website Contact Website Fetch Content Index and SaveSearch QuerySearch Results
- 13. Google indexes everything, but which website shows up on top? Ranking factors
- 14. Domain authority Does Google trust my website? unicef.org vs. make-money-like-boss.info
- 15. Home Topics Categories Details Details 1 page 20 pages 50 pages 1,000 pages 10,000 pages Accessibility Internal sitemaps
- 16. Accessibility Submit Sitemap file in Google Webmaster Tools Generate XML Sitemap file on xml-sitemaps.com
- 18. Sub-domain vs. sub-folder blog.leatherjackets.com vs. leatherjackets.com/blog Sub-folder always receives and passes authority to lower pages from the root domain Sub-domain does not always receive authority from the root domain
- 19. Title tag
- 20. Description tag
- 21. Tag length
- 23. Backlinks WebsiteA.com WebsiteB.com leatherjackets.com WebsiteC.com Link from —> cnn.com/article-title vs. Link from —> my-random-thoughts.io/title
- 24. Anchor text <a href=“http://www.leatherjackets.com">affordable leather jackets</a> Anchor textStart of link tag Link referral End of link tag
- 27. Backlinks Quality (domain authority of the linking sites) Quantity (number of backlinks) Anchor text
- 28. 24% 23% 20% 15% 6% 7% 5% Backlinks Domain authority Anchor text/s On-site keywords Hosting data Traffic data Social media Ranking factors
- 29. “Duplicate content might make google ban your website!” WesiteA.com “Duplicate content might make google ban your website!” WesiteB.com “Duplicate content might make google ban your website!” WesiteC.com No duplicate content Checking.. which one is original? Publish date Domain authority Backlinks Reference links Page authority
- 31. Keywords research How to select the best keyword to target? Volume (#queries/month) Value (expected conversion) Competition (difficulty to rank high)
- 32. Keywords research Dara source: Experian Hitwise
- 33. 0 10 20 30 40 6+ word phrase 5+ word phrase 4+ word phrase 3+ word phrase 2+ word phrase 1+ word phrase Conversion rate / phrase length Dara source: oneupweb
- 34. How to find keywords? Dara source: oneupweb What is your business about? Ask your customers Brainstorm with your team Look at your competitors’ websites
- 38. Organize keywords in categories
- 39. Start with the easiest keywords
- 41. 1. Create great content Create content based on specific keywords Make your content as in-depth as it can be Visualize the content with images, videos, slides, etc. Make it the best resource of the topic
- 42. 2. Find competitors’ backlinks Use Ahrefs or Open Site Explorer to find backlinks Reach out to the publishers
- 43. 3. Create online profiles Find online platforms and niche directories Create a profile and add links
- 44. 4. Link out Be generous but don’t over do it
- 45. 5. Link internally You have a complete control over your website Pick the right anchor text
- 46. 6. Write reviews and testimonials Make sure they know about it
- 47. 7. Create a blog Write on a regular basis Focus on tips and tutorials
- 48. 8. Fix broken backlinks Find websites linking to your website Reach out to them to change the referral or the anchor text
- 49. 9. Publish interviews Find related topics to your business on Quora.com Look for active writers in these topics Prepare 5-10 questions about the topic they like the most Reach out and ask nicely to interview them + send the questions Publish the answers as a whole interview in your blog Ask them to share the interview link My favorite
- 52. Algorithmic Ranking Factors make these before these