A bit about John: “Traditional” marketing since 1989 With the addition of online marketing since 1997 Both hands on and marketing management/strategic roles, progress from Marketing Assistant to PLC Marketing DirectorSpecialises in: Working out how to deliver your objectives (business, communications, revenue, support) when people visit your web site (interpreting briefs, functional specifications, analytics) Associated campaigns to attract those visitors (email, social networks, advertising, seo, sem, online pr)Most often heard saying: Why? What do you really mean? Let’s work out how to do that online
For Google Analytics, we are happy to take all comers For search engine optimisation, the workshop is really designed for people running a Nemisys content management system, as we focus on how to get the most out of your system rather than too much theory Look out for other workshops on such as social networks, use of photography and video, copy writing for the web
The 3 values highlighted on the right have very different values – why might this be?