How to incorporate Valentine's Day into your February marketing.pptx
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Session takeaways: -Find out how to build an engaged audience -Discover ways to maximise sales during annual holidays and events -Go beyond the honeymoon period and get repeat business Valentine’s Day is one of the biggest commercial opportunities for marketers. Although not every Valentine’s Day marketing idea works for every business, we'll show you how you can make the most out of this event. We'll provide actionable Valentine’s Day marketing strategies that you can implement now and in the future.
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How to incorporate Valentine's Day into your February marketing.pptx
- 1. Enterprise Nation e_nation e_nation Connect with me on enterprisenation.com today How to incorporate Valentine's Day into your February marketing Anna Morrish Founder & MD of Quibble
- 2. Enterprise Nation e_nation e_nation Session takeaways: 1. Find out how to build an engaged audience 2. Discover ways to maximise sales during annual holidays and events 3. Go beyond the honeymoon period and get repeat business
- 3. Enterprise Nation e_nation e_nation Quick introduction • Over 10 years’ marketing experience – both offline & Online • Worked with a plethora of businesses & organisations
- 4. Enterprise Nation e_nation e_nation How do you build an engaged customer base?
- 5. Enterprise Nation e_nation e_nation How do you build an engaged customer base? 1.
- 6. Enterprise Nation e_nation e_nation How do you build an engaged customer base? 1. Find out what they want.
- 7. Enterprise Nation e_nation e_nation How do you build an engaged customer base? 1. Find out what they want. 2. Create and publish valuable, relevant content they’re actively searching for.
- 8. Enterprise Nation e_nation e_nation How do you build an engaged customer base? 1. Find out what they want. 2. Create and publish valuable, relevant content they’re actively searching for. 3. Develop a strong brand people want to be part of.
- 9. Enterprise Nation e_nation e_nation How do you build an engaged customer base? 1. Find out what they want. 2. Create and publish valuable, relevant content they’re actively searching for. 3. Develop a strong brand people want to be part of. 4. Use social media to connect with your customers and create a community around your brand.
- 10. Enterprise Nation e_nation e_nation
- 11. Enterprise Nation e_nation e_nation
- 12. Enterprise Nation e_nation e_nation
- 13. Enterprise Nation e_nation e_nation How do you build an engaged customer base? 1. Find out what they want. 2. Create and publish valuable, relevant content they’re actively searching for. 3. Develop a strong brand people want to be part of. 4. Use social media to connect with your customers and create a community around your brand. 5. Encourage customer feedback – show you value their opinion.
- 14. Enterprise Nation e_nation e_nation How do you build an engaged customer base? 6. Provide excellent customer service.
- 15. Enterprise Nation e_nation e_nation How do you build an engaged customer base? 6. Provide excellent customer service. 7. Reward loyal customers.
- 16. Enterprise Nation e_nation e_nation How do you build an engaged customer base? 6. Provide excellent customer service. 7. Reward loyal customers. 8. Get personal.
- 17. Enterprise Nation e_nation e_nation
- 18. Enterprise Nation e_nation e_nation Maximising sales during annual holidays & events
- 19. Enterprise Nation e_nation e_nation Maximising sales during annual holidays & events
- 20. Enterprise Nation e_nation e_nation Maximising sales during annual holidays & events
- 21. Enterprise Nation e_nation e_nation Maximising sales during annual holidays & events
- 22. Enterprise Nation e_nation e_nation Going beyond the honeymoon period… Go back to point number 1!
- 23. Enterprise Nation e_nation e_nation Going beyond the honeymoon period… Create a sales funnel that nurtures and delights customers.
- 24. Enterprise Nation e_nation e_nation Going beyond the honeymoon period… Create a sales funnel that nurtures and delights customers. Set up dynamic ads and remarketing.
- 25. Enterprise Nation e_nation e_nation Going beyond the honeymoon period… Create a sales funnel that nurtures and delights customers. Set up dynamic ads and remarketing. Create a loyalty program
- 26. Enterprise Nation e_nation e_nation What are the alternatives?
- 27. Enterprise Nation e_nation e_nation What are the alternatives? • Groundhog day • Chinese New Year • Pizza Day • Umbrella Day • Inventor’s Day • Random Act of Kindness Day • Family Day • Love your Pet Day • Academy Awards
- 28. Enterprise Nation e_nation e_nation Any questions? 1. Get more insights at > Quibble.Digital 2. Connect with me on EN & LinkedIn > linkedin.com/in/annamorrish/
Editor's Notes
- Valentine’s Day is one of the biggest commercial opportunities for marketers. Although not every Valentine’s Day marketing idea works for every business, we'll show you how you can make the most out of this event. We'll provide actionable Valentine’s Day marketing strategies that you can implement now and in the future.
- This could be their pain points, find solutions to problems they have and identify how your product or service can help.
- Again, address their pain points. Compare yourself against competitors. Use Also asked to find ideas for article topics. You can also add this content into FAQ sections on your site – schema. Also share this info through through email newsletters, blog posts, and social media.
- Create a strong brand identity and consistently communicate it through all of your marketing and customer interactions. Brand voice.
- Social media is often used as a touch point to build trust. Also having a community that will champion your brand is invaluable.
- Social media is often used as a touch point to build trust. Also having a community that will champion your brand is invaluable.
- Social media is often used as a touch point to build trust. Also having a community that will champion your brand is invaluable.
- User generated content could be an option too.
- Ask for feedback and use it to improve your products or services.
- Offer incentives and rewards to customers who continue to do business with you.
- I don’t mean over share. I mean personalize your customer interactions- it shows you’ve gone the extra mile. And put effort in. But you can also share information about your business journey and explain what your seeing in the industry – trends for example. Be open and honest. There’s a bathroom company I follow on Facebook – The owner has such an engaged audience as he reaches out and opens up when he’s been super busy and asks for them to bear with him. Or if he’s had a bad experience with a shipment.
- Pop ups with an offer Website banner Run a sale Promote via social media, email, adverts, PPC campaigns Include a countdown or provide exclusive access to members. Create a limited edition product – great for PR!!!! Internal linking Create buying/gift guides – make them searchable all year round – great for organic search – you can also use for various campaigns. You could start to encourage engagement prior by boosting a post – not something we recommend often but can be great for increasing likes and getting an engaged fan base
- Pop ups with an offer Website banner Run a sale Promote via social media, email, adverts, PPC campaigns Include a countdown or provide exclusive access to members. Create a limited edition product – great for PR!!!! Internal linking Create buying/gift guides – make them searchable all year round – great for organic search – you can also use for various campaigns. You could start to encourage engagement prior by boosting a post – not something we recommend often but can be great for increasing likes and getting an engaged fan base
- Pop ups with an offer Website banner Run a sale Promote via social media, email, adverts, PPC campaigns Include a countdown or provide exclusive access to members. Create a limited edition product – great for PR!!!! Internal linking Create buying/gift guides – make them searchable all year round – great for organic search – you can also use for various campaigns. You could start to encourage engagement prior by boosting a post – not something we recommend often but can be great for increasing likes and getting an engaged fan base
- Pop ups with an offer Website banner Run a sale Promote via social media, email, adverts, PPC campaigns Include a countdown or provide exclusive access to members. Create a limited edition product – great for PR!!!! Internal linking Create buying/gift guides – make them searchable all year round – great for organic search – you can also use for various campaigns. You could start to encourage engagement prior by boosting a post – not something we recommend often but can be great for increasing likes and getting an engaged fan base
- Encouraging repeat business is easier and more cost-effective than attracting new clients. In fact, a 5% increase in customer retention generates more than a 25% increase in profit, on average.