In this talk I explained how businesses can create awesome ideas, along with new data and information that will help them get featured on top tier websites such as Forbes. I looked at the benefits, ideation, outreach and the dos and don'ts.

2. How to get
featured on
Forbes
Slideshare.Net/AnnaMorrish
@annamorrish

6. As featured
on:

8. What are the benefits?

13. What do journalists want?

14. Something
new

15. Something
topical

17. Where do we start?

18. Create content people are
searching for

19. Or journalists are
reporting on

20. Keyword research

21. Keyword research
• Write down a list of questions you come across every day

22. Keyword research
• Write down a list of questions you come across every day
• Write down topics that are being covered by the media

23. Keyword research
• Write down a list of questions you come across every day
• Write down topics that are being covered by the media
• Look for new research & data

24. Keyword research
• Write down a list of questions you come across every day
• Write down topics that are being covered by the media
• Look for new research & data
• Consider related searches & search suggestions

30. Keyword research
• Write down a list of questions you come across every day
• Write down topics that are being covered by the media
• Look for new research & data
• Consider related searches & search suggestions
• Look for trends

31. Keyword research
• Write down a list of questions you come across every day
• Write down topics that are being covered by the media
• Look for new research & data
• Consider related searches & search suggestions
• Look for trends
• Look at the news

34. Ideation

39. Hi Ewan
I'm writing to you today because I believe you'll be interested in a story that we've been working on. As you
know, the iPhone 15 is expected to be released later this year. However, there are rumours that the iPhone 15
and iPhone 15 Plus will continue to use USB 2 speeds, while the iPhone 15 Pro will use USB 3 speeds.
We've created a USB speed calculator that allows us to compare the data transfer speeds of different USB
devices. We used this calculator to calculate how much slower the iPhone 15 and iPhone 15 Plus compared
to the iPhone 15 Pro.
On average, across different files sizes and types, we've calculated the 15 and Plus will be over 90% slower.
We believe that this story would be of interest to your readers, as it highlights the potential performance
differences between the three models of the iPhone 15.
We're offering this story to select tech journalists for a limited time. If you're interested in featuring this story
in your publication, please let me know and I'll send you a full press release and any additional details.
In the meantime, I've attached a link to our USB speed calculator so that you can check it
out: https://www.usbmakers.com/usb-speed-calculator/
Thank you

40. Hi Ewan
I hope you're well.
Did you get a chance to review the exclusive pitch I sent across last week?
As I mentioned, we're offering this as an exclusive, so if you could let me know your thoughts
as soon as you can that'd be fantastic!
Thanks

43. 118
Backlinks
+235
Keywords

45. Why did this work?

46. Something
new

47. Something
topical

48. Where to get free data
• Google trends
• National Climactic Data Centre
• Global Health Observatory data
• Data.gov .uk
• Earthdata
• Amazon Webservices Open Data
Registry
• Pew Internet
• Kaggle
• Datahub.io
• UCI Machine Learning Repository
• CERN Open Data Portal
• BFI film industry statistics
• FBI Crime Data Explorer

49. How to find
journalists

58. site:forbes.com
XXXX

59. Dos & Don’ts

60. Journo outreach
Do

61. Journo outreach
Do
• Be kind and courteous

62. Journo outreach
Do
• Be kind and courteous
• Flatter them

63. Journo outreach
Do
• Be kind and courteous
• Flatter them
• Be genuine

64. Journo outreach
Do
• Be kind and courteous
• Flatter them
• Be genuine
• Be helpful

65. Journo outreach
Do
• Be kind and courteous
• Flatter them
• Be genuine
• Be helpful
• Provide a limited news offer or exclusive

66. Journo outreach
Do
• Be kind and courteous
• Flatter them
• Be genuine
• Be helpful
• Provide a limited news offer or exclusive
• Follow up on the first and even second email

67. Journo outreach
Do
• Be kind and courteous
• Flatter them
• Be genuine
• Be helpful
• Provide a limited news offer or exclusive
• Follow up on the first and even second email
• Look for freelancers that write for multiple publications

68. Journo outreach
Do
• Be kind and courteous
• Flatter them
• Be genuine
• Be helpful
• Provide a limited news offer or exclusive
• Follow up on the first and even second email
• Look for freelancers that write for multiple publications
• Say thank you & share the story they publish (also tag them)

69. Journo outreach
Don’t

70. Journo outreach
Don’t
• Demand

71. Journo outreach
Don’t
• Demand
• Harass

72. Journo outreach
Don’t
• Demand
• Harass
• Email editors

73. Journo outreach
Don’t
• Demand
• Harass
• Email editors
• Call them

74. Journo outreach
Don’t
• Demand
• Harass
• Email editors
• Call them
• Send a story that’s not relevant

75. Journo outreach
Don’t
• Demand
• Harass
• Email editors
• Call them
• Send a story that’s not relevant
• Provide false information

76. Journo outreach
Don’t
• Demand
• Harass
• Email editors
• Call them
• Send a story that’s not relevant
• Provide false information
• Provide exclusive access to multiple people

77. Journo outreach
Don’t
• Demand
• Harass
• Email editors
• Call them
• Send a story that’s not relevant
• Provide false information
• Provide exclusive access to multiple people
• Pay for links

78. Journo outreach
Don’t
• Demand
• Harass
• Email editors
• Call them
• Send a story that’s not relevant
• Provide false information
• Provide exclusive access to multiple people
• Pay for links
• Expect a response

82. Questions?

83. Get in touch
@AnnaMorrish
@Quibble
@Quibble.digital
/annamorrish
Slideshare.Net/AnnaMorrish