Podcasting, Internet Radio, You-Nique Branding and YOU!
by Butch Grimes
Presentation made to the National Associaition of Real Estate Professionals in Montego Bay Jamaica on Branding YOU!
The presentation covers all the elements to creating a you-nique podcast and internet radio show to empower and build educational ambassador status in the real estate community.
The presenetation covers all elements to build a brand. From show topics to social networking.
Be YOUNIQUE, "Be Informed, Not Surprised".
OSF x Highway Africa: New forms of storytelling, distribution and revenueThe Splice Newsroom
I presented this at a workshop at Rhodes University, Grahamstown in South Africa in August 2016. The goal was to help traditional media companies re-think the mass media model and consider new options in the search for sustainable revenue.
Death by a million page views: How the mindless pursuit of reach is killing p...The Splice Newsroom
Here's the presentation I delivered at ICEEfest 2016 in Bucharest. The rush for scale in the past few years is diminishing everything we know about user value. Instead of building a better, deeper relationship with out users, we've turned them into anonymous numbers, distilled down to page views. And when advertisers wanted more views at a lower price, we created more. And we wonder why newsrooms are dying.
Bots in the newsroom: How Slack and AI are changing the way news is discovere...The Splice Newsroom
[Presentation delivered at WAN-IFRA's Publish Asia conference in Manila on March 31, 2016]
We’re at the cusp of a new phase of operations driven by the use of bots and other AI technologies to discover, create and distribute stories. These bots will help automate workflows and help you deliver news faster and with greater accuracy.
Goose Island: Social Media Seen Through a GlassChicago AMA
Adam Lilly, Brand Director, Goose Island Beer Company discusses how to evaluate, execute and measure social media campaigns to boost business. Within his presentation you will get tips on how to turn online social interactions into earned media through word of mouth marketing.
OSF x Highway Africa: New forms of storytelling, distribution and revenueThe Splice Newsroom
I presented this at a workshop at Rhodes University, Grahamstown in South Africa in August 2016. The goal was to help traditional media companies re-think the mass media model and consider new options in the search for sustainable revenue.
Death by a million page views: How the mindless pursuit of reach is killing p...The Splice Newsroom
Here's the presentation I delivered at ICEEfest 2016 in Bucharest. The rush for scale in the past few years is diminishing everything we know about user value. Instead of building a better, deeper relationship with out users, we've turned them into anonymous numbers, distilled down to page views. And when advertisers wanted more views at a lower price, we created more. And we wonder why newsrooms are dying.
Bots in the newsroom: How Slack and AI are changing the way news is discovere...The Splice Newsroom
[Presentation delivered at WAN-IFRA's Publish Asia conference in Manila on March 31, 2016]
We’re at the cusp of a new phase of operations driven by the use of bots and other AI technologies to discover, create and distribute stories. These bots will help automate workflows and help you deliver news faster and with greater accuracy.
Goose Island: Social Media Seen Through a GlassChicago AMA
Adam Lilly, Brand Director, Goose Island Beer Company discusses how to evaluate, execute and measure social media campaigns to boost business. Within his presentation you will get tips on how to turn online social interactions into earned media through word of mouth marketing.
Why you should have an internal podcastScott Barker
Podcasts are hot again -- and for good reason. People are listening. Don't miss the opportunity to communicate internally using a podcast. Podcasts can be used effectively to communicate to dispersed workforces or large memberships. Find out why -- and how.
Public announcement limitation and tipsTasneem Ahmad
what is public announcement?
what is news broadcast?
tips for announcement,
steps for announcement
limitation of announcement.
advantages and disadvantages.
element of public. announcement.
how to grab your audience?
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people.
Whether you’re taking over a community asset, drawing up your neighbourhood plan or helping to reshape public services, drawing attention to your project through your local newspaper, radio station or television network can help you gain support from your community and influence decision-makers.
This guide and press release template will help you engage local journalists so they cover your story, giving your project a publicity boost.
Bài trình bày của ông Huỳnh Kim Tước tại Hội nghị Định hướng Tiếp thị trực tuyến 2013 về xu hướng tiếp thị qua Mạng xã hội, cách ứng dụng mạng xã hội cho hoạt động kinh doanh của doanh nghiệp VN
If you want to effectively tell people your story, or convince a community to support your plans for action or change, this presentation will help you on your mission.
How To Pave The Way For a Successful #GivingTuesdayBloomerang
https://bloomerang.co/resources/webinars/
Join Dana Ostomel to learn the 10 most important things to do to create an empathetic, engaged and responsive community that is ready to support you on one of the biggest giving days of the year!
Public Relations and Facebook Strategies for REALTORSMaura Neill
It’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate. Whether you are a solo agent or you have a team and can delegate the task, there are a few simple steps you can take to connect with the press and become a media superstar. You don’t have to spend thousands to hire a public relations firm to have contacts in the press, and you don’t have to become a relentless self-promoter. You just have to have the right tools in your arsenal and know how to use them.
PR for REALTORS: See Me, Know Me, Love MeMaura Neill
It’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate. Whether you are a solo agent or you have a team and can delegate the task, there are a few simple steps you can take to connect with the press and become a media superstar. You don’t have to spend thousands to hire a public relations firm to have contacts in the press, and you don’t have to become a relentless self-promoter. You just have to have the right tools in your arsenal and know how to use them.
BricknBolt Understanding Load-Bearing Walls and Their Structural Support in H...BrickAndBolt
Load-bearing walls are the backbone of any home construction, providing crucial structural support that carries the weight of the house above. For companies like Brick and Bolt Mysore and Bricknbolt Faridabad, understanding and properly implementing these elements are key to constructing safe and durable buildings.
Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szet...Volition Properties
=== Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szeto) ===
Ever been curious about Real Estate Investing in the US?? At Volition, for the past 14 years, we have been focused on helping investors invest in over $250M of real estate and generate $100M of wealth in the Toronto market, but we are always open to learning more about other business models and learning from other investors.
The US has always been an intriguing market to invest in. But the US is a big place… if you’re interested in investing in the US, you probably have a lot of questions, like:
☑️ Specifically WHERE should you invest?
☑️ What are the best markets to invest in and why?
☑️ How much are property prices there?
☑️ What are the returns like?
☑️ What is cashflow like?
☑️ Compared to investing in Toronto or other cities in Ontario, what are the benefits / tradeoffs?
☑️ What ownership structure should I use?
☑️ What are the tax implications?
☑️ Can I get financing?
☑️ What are tenants like?
Enter Erwin Szeto, a longtime friend of Volition. Since 2005, Erwin Szeto and his team have navigated the challenging landscape of being landlords in Ontario. Now, they are shifting their focus and guiding their clients' investments toward the more landlord-friendly environment of the USA. This decision comes after assisting Canadian clients in transacting over $440,000,000 in income properties. Faced with issues like affordability constraints, tenant-friendly laws, rent control, and rental licensing in Canada, Erwin sees a clear opportunity in the U.S. Here, there is a significant influx of investments leading to the creation of high-paying manufacturing jobs. Erwin and his clients are poised to capitalize on these opportunities where landlord rights are stronger and there is no rent control.
To facilitate this transition, Erwin has partnered with and become a client of SHARE, a one-stop-shop U.S. Asset Manager. Founded by Canadians for Canadians, SHARE enables as passive an ownership experience as possible for landlords in the U.S., while still maintaining direct, 100% ownership.
Erwin is “Making Real Estate Investing Great Again”!!
Website: https://www.infinitywealth.ca/
Facebook: https://www.facebook.com/iwinrealestate and https://www.facebook.com/ErwinSzetoOfficial
Podcast: https://www.truthaboutrealestateinvesting.ca/
Instagram: https://www.instagram.com/iwinrealestate/ and https://www.instagram.com/erwinszeto/
Why you should have an internal podcastScott Barker
Podcasts are hot again -- and for good reason. People are listening. Don't miss the opportunity to communicate internally using a podcast. Podcasts can be used effectively to communicate to dispersed workforces or large memberships. Find out why -- and how.
Public announcement limitation and tipsTasneem Ahmad
what is public announcement?
what is news broadcast?
tips for announcement,
steps for announcement
limitation of announcement.
advantages and disadvantages.
element of public. announcement.
how to grab your audience?
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people.
Whether you’re taking over a community asset, drawing up your neighbourhood plan or helping to reshape public services, drawing attention to your project through your local newspaper, radio station or television network can help you gain support from your community and influence decision-makers.
This guide and press release template will help you engage local journalists so they cover your story, giving your project a publicity boost.
Bài trình bày của ông Huỳnh Kim Tước tại Hội nghị Định hướng Tiếp thị trực tuyến 2013 về xu hướng tiếp thị qua Mạng xã hội, cách ứng dụng mạng xã hội cho hoạt động kinh doanh của doanh nghiệp VN
If you want to effectively tell people your story, or convince a community to support your plans for action or change, this presentation will help you on your mission.
How To Pave The Way For a Successful #GivingTuesdayBloomerang
https://bloomerang.co/resources/webinars/
Join Dana Ostomel to learn the 10 most important things to do to create an empathetic, engaged and responsive community that is ready to support you on one of the biggest giving days of the year!
Public Relations and Facebook Strategies for REALTORSMaura Neill
It’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate. Whether you are a solo agent or you have a team and can delegate the task, there are a few simple steps you can take to connect with the press and become a media superstar. You don’t have to spend thousands to hire a public relations firm to have contacts in the press, and you don’t have to become a relentless self-promoter. You just have to have the right tools in your arsenal and know how to use them.
PR for REALTORS: See Me, Know Me, Love MeMaura Neill
It’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate. Whether you are a solo agent or you have a team and can delegate the task, there are a few simple steps you can take to connect with the press and become a media superstar. You don’t have to spend thousands to hire a public relations firm to have contacts in the press, and you don’t have to become a relentless self-promoter. You just have to have the right tools in your arsenal and know how to use them.
Similar to 2009 Podcasting Presentation Nareb (20)
BricknBolt Understanding Load-Bearing Walls and Their Structural Support in H...BrickAndBolt
Load-bearing walls are the backbone of any home construction, providing crucial structural support that carries the weight of the house above. For companies like Brick and Bolt Mysore and Bricknbolt Faridabad, understanding and properly implementing these elements are key to constructing safe and durable buildings.
Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szet...Volition Properties
=== Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szeto) ===
Ever been curious about Real Estate Investing in the US?? At Volition, for the past 14 years, we have been focused on helping investors invest in over $250M of real estate and generate $100M of wealth in the Toronto market, but we are always open to learning more about other business models and learning from other investors.
The US has always been an intriguing market to invest in. But the US is a big place… if you’re interested in investing in the US, you probably have a lot of questions, like:
☑️ Specifically WHERE should you invest?
☑️ What are the best markets to invest in and why?
☑️ How much are property prices there?
☑️ What are the returns like?
☑️ What is cashflow like?
☑️ Compared to investing in Toronto or other cities in Ontario, what are the benefits / tradeoffs?
☑️ What ownership structure should I use?
☑️ What are the tax implications?
☑️ Can I get financing?
☑️ What are tenants like?
Enter Erwin Szeto, a longtime friend of Volition. Since 2005, Erwin Szeto and his team have navigated the challenging landscape of being landlords in Ontario. Now, they are shifting their focus and guiding their clients' investments toward the more landlord-friendly environment of the USA. This decision comes after assisting Canadian clients in transacting over $440,000,000 in income properties. Faced with issues like affordability constraints, tenant-friendly laws, rent control, and rental licensing in Canada, Erwin sees a clear opportunity in the U.S. Here, there is a significant influx of investments leading to the creation of high-paying manufacturing jobs. Erwin and his clients are poised to capitalize on these opportunities where landlord rights are stronger and there is no rent control.
To facilitate this transition, Erwin has partnered with and become a client of SHARE, a one-stop-shop U.S. Asset Manager. Founded by Canadians for Canadians, SHARE enables as passive an ownership experience as possible for landlords in the U.S., while still maintaining direct, 100% ownership.
Erwin is “Making Real Estate Investing Great Again”!!
Website: https://www.infinitywealth.ca/
Facebook: https://www.facebook.com/iwinrealestate and https://www.facebook.com/ErwinSzetoOfficial
Podcast: https://www.truthaboutrealestateinvesting.ca/
Instagram: https://www.instagram.com/iwinrealestate/ and https://www.instagram.com/erwinszeto/
Referans Bahcesehir which is being constructed, in the center of the most regional destination as Bahçeşehir, shines out with its central location and unique landscape including social facilities such as a fitness center, sauna, sports facilities, children’s playground and recreational areas.
Not only drawing attention for immediate surroundings including commercial centers and private schools but also providing the easily accessible location with closeness to Tem Highway and connection roads, ongoing construction of 3rd Bridge Connection roads and Metro Projects
Bahcesehir is a rising value in the great city of Istanbul… Located at a new transportation junction in the northwest of the City… Located at such a spot that the access roads for the 3rd bridge and for the 3rd Airport will reach the region in 2016. The Marmaray and the Subway will extend all the way to Referans Bahcesehir respectively in 2018 and 2019.
465 flats and 34 stores are designed with an outstanding approach and arranged with a unique perspective offering the following options: 1 plus 1, 2 plus 1, 3 plus 1, 3.5 plus 1, 4 plus 1, and 4.5 plus 1. It is planned so as to safeguard you and your loved ones based upon a modern, technological safety approach. As you experience the joy and luxury here, you will be content and feet at ease.
It is worth seeing both inside and outside with heart-warming cafes, tasty restaurants and elegant stores… And it is ready to offer a vivacious social life with a warm and cozy space design.
A folding swimming pool and indoor swimming pools, playgrounds, Turkish bath, sauna… It has them all. Everything you need for your well-being and for having a pleasant time will be at your service. You simply need to align the rhythm of life with the rhythm of Referans Bahcesehir.
https://listingturkey.com/property/referans-bahcesehir/
Urbanrise Paradise on Earth - Unveiling Unprecedented Luxury in Exquisite Vil...JagadishKR1
Immerse yourself in the epitome of luxury living at Urbanrise Paradise on Earth. These opulent 4 BHK villas, nestled off the prestigious Kanakapura Road in Bangalore, redefine elegance and sophistication. With meticulous craftsmanship, breathtaking design, and unparalleled amenities, Urbanrise Paradise on Earth offers a sanctuary where every moment is infused with luxury and serenity. Experience a life of grandeur and indulgence at this exclusive residential enclave.
The KA Housing - Catalogue - Listing TurkeyListing Turkey
Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts.
Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy.
KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free.
The development offers luxurious living spaces with a range of unit layouts from 1+1 to 4+1, designed with meticulous attention to detail. Each unit features balconies or terraces, providing stunning vistas of Istanbul and enhancing the living experience. High-quality materials and superior craftsmanship ensure durability and elegance, while sound-proof insulation and high ceilings (2.95 m) offer comfort and sophistication.
Residents of KA Housing enjoy exclusive on-site amenities, including a state-of-the-art gym, outdoor swimming pool, yoga area, and walking paths. Entertainment options abound with a private cinema, children’s playground, and a variety of dining options including a café and restaurant. Security and convenience are paramount with 24/7 security, a dedicated carpark garage, and an IP intercom system.
KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience.
The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly.
https://listingturkey.com/property/the-ka-housing/
Need MCA leads? No sweat! MCAs are great for small biz funding. Learn how to snag top-notch leads: businesses needing cash, with repayment ability, decision-makers, and accurate contacts. Use content, social ads, lead platforms, partnerships, and capture processes for quality leads.
https://www.leadgeneration.media/blog/b/streamline-your-mca-sales-process-with-pre-qualified-leads
Omaxe Sports City Dwarka stands out as a premier residential and recreational destination, offering a blend of luxury and sports-centric living. Located in the thriving area of Dwarka, this project by Omaxe Limited is designed to cater to modern lifestyle needs while promoting a healthy, active living environment.
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdfListing Turkey
Tersane Suites Residences is a luxurious real estate project located in the heart of Istanbul, next to the beautiful Golden Horn. This unique development offers hotel concept residences with Rixos management, making it the perfect choice for both homeowners and investors.
The Tersane Suites Residences offers a wide range of options, from studio apartments to spacious four-bedroom units, all designed to the highest standard. The suites are finished with high-quality materials and feature modern, open-plan living spaces, fully-equipped kitchens, and large balconies with stunning views of the city and sea.
One of the standout features of Tersane Suites Residences is the Rixos management, which provides a truly exclusive and upscale living experience. Residents will have access to a range of luxury amenities, including a fitness center, spa, and indoor and outdoor swimming pools. Plus, the on-site restaurants and cafes provide a taste of the local and international cuisine.
The Tersane Suites Residences also offers a great opportunity for investors, as it provides a rental guarantee program. This means that investors can enjoy a steady income stream, with the peace of mind that their property is being managed by a reputable and experienced team.
The location of Tersane Suites Residences is also unbeatable, with easy access to the city’s main transportation links and within close proximity to the historic center, making it the perfect base for exploring all that Istanbul has to offer.
Flat available for sale
Location- Tupudana, Ranchi
Savitri enclave
Area- 3BHK
Rate- 4000/sq.ft.
Super Build Up Area-1629 sq.ft.
Build-up area-1253 sq.ft.
Rate- 65lakh16k(approx)
Floor available- Flat available in all floor(G+12)
Balcony- 2
Washroom- 2
Parking - CAR PARKING
Amenities- Joggers track,temple, children's park,gym,banquet hall (5 Lakh)
Possession year (Handover year)- Dec 2025
Outside View from the apartment and flat balcony is very beautiful.
For more information contact AASHIYANA STAR PROPERTIES
7766900371
Torun Center Residences Istanbul - Listing TurkeyListing Turkey
THERE IS LIFE IN ITS CENTER!
The most energetic spot of the city that will add utterly different pleasures to your life, with a park that will make Istanbul breathe, delighting indoor and outdoor bistros, cafes, restaurants, the brand-new Food Hall concept, where dozens of unique tastes are served together, market area, cinema, theater, fitness club, SPA and event venue...
All the pleasures that will enrich your lives are awaiting you on the most beautiful side of the city, at Torun Center Residences. In Mecidiyeköy, where the heart of Istanbul beats, business, life and entertainment opportunities are located at the exact center, at Torun Center, the most beautiful side of the city.
Penthouse apartments and different styles of flats from 1 + 1 to 4 + 1, from 100 to 425 square meters in a 42-story residence tower, have been designed for those who want to live in the center of magnificence. Torun Center is the redefinition of a better life with specially landscaped floor gardens, apartment options with private balconies, and automatic glass systems equipped with Trickle Ventilation that offers clean air comfort.
Business and life in the same place
Excellent service
Torun Center has many delightful details, from a swimming pool to sunbathing and resting terrace. With 24/7 concierge services, 24/7 security, valet, technical service, closed-circuit camera system (CCTV), central heating and cooling system, it makes your life easier.
Delightful details
The two-story Torun Center Lounge, with its indoor and outdoor seating areas, children's playroom, private dining and TV lounge, promises unforgettable memories to you and your loved ones with its unique Istanbul view.
Neighboring to the most pleasant square of Istanbul
A few steps from the Torun Center Residences, you can reach the city's most modern city square and open the doors of a quality city life. Torun Center Residences brings together on the same project the long-awaited city life for Istanbul and gourmet restaurants, cafes, gym and SPA, and state-of-the-art cinema and Artı Stage, hosting the most famous plays of the season.
Located at the intersection of alternative public transportation options such as the metro and Metrobus, Torun Center comes to the fore as the most accessible office for both sides of Istanbul. With a central location and rich transportation lines, Torun Center offices make life easier for employees and increase productivity.
Sense Levent Kagithane Catalog - Listing TurkeyListing Turkey
Sense Levent offers a luxurious living experience in the heart of Istanbul’s vibrant Levent district.
This cutting-edge development seamlessly integrates modern design with natural elements, featuring live evergreen plants maintained by an advanced irrigation system, ensuring lush greenery year-round.
The building’s elegant ceramic balconies are both stylish and durable, enhancing the overall aesthetic and functionality. Residents can enjoy the 700m Sky Lounge, which provides breathtaking views of Istanbul and a perfect space to relax and unwind.
Sense Levent promotes a healthy and active lifestyle with a full gym, swimming pool, sauna, and steam room, all available in the building. The interiors are crafted with high-quality materials, ensuring a luxurious and inviting living space.
Designed with young professionals in mind, Sense Levent features 1+1 and 2+1 units with smart floor plans and balconies. The project promises high investment returns, with an expected annual return of 6.5-7%, significantly above Istanbul’s average ROI.
Located in the rapidly growing and highly desirable Levent area, the development benefits from ongoing urban regeneration projects. Its prime location offers proximity to shopping malls, municipal buildings, universities, and public transportation, adding immense value to your investment.
Early investors can take advantage of discounted units during the construction phase, with an expected capital appreciation of +45% USD upon completion. Property Turkey provides comprehensive rental management services, ensuring a seamless and profitable investment experience.
Additionally, robust legal support and significant tax advantages are available through Property Turkey’s licensed Real Estate Investment Fund. Levent is a dynamic urban hub, ideal for young professionals with its numerous corporate headquarters and shopping malls.
Sense Levent is more than just a residence; it’s a place where dreams and opportunities come to life. Contact us today to secure your place in this exclusive development and experience the best of Istanbul living. Sense Levent: Sense the Opportunity. Live the Dream.
https://listingturkey.com/property/sense-levent/
Scanning tenants in NYC requires a thorough and compliant approach to ensure you find reliable renters. For a positive rental experience, consider hiring a property management service. Belgium Management LLC specializes in NYC rental property management and tenant relationship management. We prioritize tenant satisfaction, making us a trusted name in New York property management. Our dedicated team ensures tenants feel valued and supported throughout their lease.
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus o...Joseph Lewis Aguirre
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus on Public Safety as Job #1, Engagement, Wealth of HOA, Branding, Communication, Culture, Civic Responsibility
500 acres of brilliance await you here at Riverview City which offers modern living, effortless convenience, and a beautiful natural setting. It is a mega township by Magarpatta City in Loni Kalbhor, Pune. Enjoy easy access to work, schools, and fun while experiencing a perfect work-life balance.
Visit - magarpattacity.developerprojects.in
Brigade Insignia offers meticulously designed apartments with modern architecture and premium finishes. The project features spacious 3,3.5,4 and 5 BHK units, each thoughtfully planned to provide maximum comfort, natural light, and ventilation.
https://www.newprojectbangalore.com/brigade-insignia-yelahanka-bangalore.html
Lixin Azarmehr, a Los Angeles-based real estate development trailblazer, co-founded JL Real Estate Development (JL RED) in 2015 and serves as its CEO. Her expertise has propelled the firm to specialize in luxury residential and mixed-use commercial projects, with a portfolio that features upscale retail spaces and sophisticated care facilities.
5. Oprah, Ashton Kutcher mark Twitter 'turning point'
• Oprah Winfrey, Ashton Kutcher taking Twitter's
popularity to new heights
• Winfrey sent her first tweet to 73,000 followers
Friday on her TV show
• Kutcher beat CNN early Friday, April 17, 2009 in
a race for 1 million followers on the site
• "It's a big milestone. This brings Twitter
mainstream," said Andrew Cherwenka, a
Huffington Post contributor and Web developer at
Trapeze.com, referring to Kutcher and Winfrey's
Twitter breakthroughs.
6.
7.
8. •A Podcast is an audio recording
that people can listen to online.
•People can subscribe like a magazine.
•The word “podcast” is derived
from “iPod” and “Broadcast”.
•You don't need an iPod™ to listen to a
podcast.
9. The Power of Podcasting
• Powerful line of communication to the masses
• Expand your client base
• Target a specific market
• Establish yourself as an expert in your niche
• Propel your business forward
10. • 23 million+ Americans listen to a podcast each month.
• If you want to get your message out to the public, you need to
put it in the format people are interested in.
• Podcasts are an effective way to share information.
• Podcasting can expand YOUR BRAND to a new audience while
reaching your current audience in a new medium.
11.
12. “But Butch, I’m a
Real Estate Professional.
Why should I podcast?
Isn’t that for the
hip crowd
to play?”
14. • More realtors are using technology like e-mail to keep
in touch with their clients
• 80% of realtors reported using e-mail for business
purposes on a regular basis
• Leads generated by realtors’ web sites are responsible for
approximately 13 inquiries each year
• Using podcasts will be as common as e-mail is now in the next few
years
If you want your business to grow, you will want to embrace the new
technology and start using it now
25. From The New Yorker Magazine
OUT OF PRINT: The death and life of the American newspaper
by Eric Alterman
MARCH 31, 2008
Perhaps not, but trends in circulation and advertising––the rise of the
Internet, which has made the daily newspaper look slow and unresponsive;
the advent of Craigslist, which is wiping out classified advertising––have
created a palpable sense of doom.
In the Internet age, however, no one has figured out how to rescue the
newspaper in the United States or abroad.
Newspapers have created Web sites that benefit from the growth of online
advertising, but the sums are not nearly enough to replace the loss in
revenue from circulation and print ads.
26. From The Los Angeles Times
By Martha Groves
March 18, 2009
If you're suddenly having trouble finding a neighborhood mailbox,
you've got lots of company.
In recent weeks, one-quarter of the 3,700 collection boxes in the Los
Angeles area have been removed, said Joseph L. Harrison, a
spokesman for the U.S. Postal Service's Los Angeles district.
The purging of 930 boxes throughout the area, including in Beverly
Hills, Inglewood, Santa Monica and neighboring communities, is part
of a nationwide reduction prompted by government cutbacks and the
shift to online bill-paying and e-mailing.
27.
28. • Stay competitive because you’re in constant contact with potential
clients.
• Your listeners are interested in getting quality information in this
format.
• According to a survey conducted in January of 2008 by Arbitron-
Edison Media Research, 33 million Americans over the age of 12 had
listened to an online radio broadcast the previous week – 4 million
more than in 2007
• In 2007, 29 million Americans listened to online radio broadcasts
29. • Listeners are more likely to buy from someone they “know”
• The audience gets a sense of you from your Podcasts
• The audio branding can build a relationship with your audience and
potential clients
• Listeners grow to like and trust you before they meet you!
• An opportunity is created to remind the audience of your valuable service
with every Podcast
• Repeat Listeners are reminded of your business and increase the
likelihood of referrals
30. 1. Identify Your Audience
2. Determine Your Message
3. Write a Script
4. Plan Your Podcast
5. Purchase Your Equipment and Tools
6. Produce Your Podcast
7. Market Your Podcast
31. It is important to have a specific idea of your target audience to ensure
the most important and relevant information is communicated in your
podcast.
A sample of Basic Demographic Questions:
• Male or Female or both?
• Age range of your listeners?
• Highest level of education completed?
• Range of yearly income?
• Homeowners, potential homeowners, investors,
second homeowners?
• Marital status, age of children?
• Race, ethnicity, religious affiliation?
32. • What is the biggest concern of my target audience? (Cost, ease,
value…)
• What would that person say they are looking for in my service?
(A mentor, experience, bargain...)
• Draw a picture or write a description of your typical client. Use
specifics like age, sex, lifestyle…
(An example could be a young married woman in her twenties
buying a home for the first time.)
• What else do you know? (Family connections, car they drive, are
they locals, educated, bilingual…)
33. Your show title doesn’t change, so make it something that tells
people they’ve found exactly what they’re looking for.
For example:
“Foreclosure Facts with Butch Grimes
The Foreclosure Expert”
See how this incorporates the exact keywords the audience is looking
for?
34. This will change from show to show, but it
is always related to your overall show
template.
35. • Set up interviews with local public officials or community leaders to give
your listeners details about such topics as re-zonings or infrastructure
plans as it relates to the overall message of your podcast.
• Be sure to include local news and issues that your listeners are interested
in when it can be tied in to your overall topic.
• Consider doing a remote Podcast where you walk through a particular
Neighborhood and describe what you see in detail. Your listeners will
feel as if they are there, too!
• Get creative with your Podcasts and watch your business grow!
36. Daily podcasts are probably unrealistic for
you and your listeners. Weekly or bi-
weekly
episodes are a lot more reasonable.
38. A consistent message
• Tells first time listeners what to expect
• Reminds return listeners of why they came back
39. Provide light information to warm-up your
audience, like a teaser or factoids.
“In today’s show…Did you know…”
40. • Provide meaty information in the middle of the show:
interviews, editorial, news
• Write out your script, and rehearse it word for word, before
your first podcast
41. • You can choose to record your podcast using your computer's
microphone or a portable digital recorder.
• Recording a podcast remotely
• Flexible, convenient
• Using interviews for credibility and “borrowed” expertise
• Interview as much as possible, less pressure on host
42. Something of interest to keep them with you until the end.
(Valuable tips, quote of the day, trivia…)
“Here is the shocking quote of the day”, or
“Today’s expert tip comes from…”
Listeners will stay tuned for this tidbit if you provide it regularly and
it is valuable.
43. Again, keep this consistent because
your listeners will come to associate it
with your show and your brand.
48. • Once the recording is recorded and saved,
you can edit .
• Become familiar with audio editing software.
• Learn how to cut out pauses, unwanted material,
and noise.
• Enhance your podcast by adding extra features
like music
• Save the finished product as a clean MP3 file
50. • The last step in the process is letting your
listeners know that the podcast is
available.
• Once you have done that, you can post
your podcast to iTunes.
51. "If a tree falls
in a forest
and no one
is around to
hear it, does it
make a
sound?"
52.
53.
54. • Twitter – people will know instantly
• Facebook – build your “friend” base
• E-blasts – Constant Contact and Your Mailing List
Provider are 2 top companies that offer this service
• Google Searches – Article Submission drives key words
• iTunes - Many people are familiar with using it to
download their favorite music, but it can also be used to
download podcasts.
55.
56. • Your Podcast can be an important part of your overall
marketing efforts. You can use this strategy without having to
resort to a hard-sell approach.
• When you provide content that is relevant to your audience,
you develop a sense of community with your listeners.
• Utilize Podcast Portals aka the “Yellow Pages” for Podcast
listings.
57.
58. “Butch,
this is a
great tool,
but how can I
make money ?”
59. You can use your Podcast as a stepping stone to increased
profitability!
Internet Marketers know about the value of "monetizing" their
content.
Ideally, you want to establish multiple streams of income
There are 3 methods to accomplish this goal.
60. There are 3 methods to accomplish this goal.
1. Affiliate Marketing
2. Paid Advertising
3. Ecommerce
61. Affiliate marketing is an easy way to start making money.
Web marketers sell products and services using an affiliate program. When
someone you refer buys a product, you get a commission. Rates vary
depending on the program, but can be very generous.
Some programs pay as much as a 50-60% commission on every sale!
Set up your own web site and post a review of the product you are
promoting. Mention your affiliate products every so often when you prepare
a Podcast.
62. • A Podcast is an advertising medium.
• Instead of your placing ads, you can take money from advertisers who
have products or services your listeners may be interested in.
• Once you have a good track record and a reasonably large following, you
can start to court advertisers.
• The potential advertiser will want to know that their money is being well
spent and that you have the ear of the public before they agree to buy an
ad.
• Keep track of your stats on how many subscribers your Podcast has to add
to your credibility if you decide to take this step
63.
64.
65. • Get yourself out there.
• Create additional income.
• Consider the option of selling products directly from your web
site.
• Think about developing your own information products.
• Start with a short (5-10 pages) report and move into eBooks.
• You can also package recorded information as CDs.
66. • Hire a ghostwriter if you don't have time to write the material
yourself.
• Pay a flat fee or negotiate a fee + royalties arrangement.
• Set up an 800 number to take orders and to answer customer
inquiries.
• Look into having a fulfillment house drop ship your products
for you.
67. • Offer your services as a speaker.
• Teleseminars, Webinars, Vodcasts
• Set up a membership site where people pay a fee to access new
information on a monthly basis.
• Offer your podcast through a paid RSS feed.
• You may be fortunate enough to be picked up by a satellite radio
service, a la Adam Curry, the first podcaster!
68. • Audience Feedback
• Effectiveness
• Contribution to the bottom line
• Increase in Sales calls
• Online sites designed to track website traffic to your podcast or
website
• Success stories resulting in listings and ultimately sales
71. 300
Listener Penetration (millions)
Over the Air Radio
(cumulative)
250
Wireless Internet
200 Penetration
150 148M Internet Radio
100 91M Mobile phone audio
streaming
50
Satellite radio
subscribers
0
2006 2007 2008 2009 2010
Source: Bridge Ratings, Arbitron and Edison Media Research
Internet Radio Growth
73. Internet Radio Opportunity
Continued growth in Internet Radio Listeners presents
opportunities for both Broadcasters and Advertisers
Broadcasters Advertisers
• Opportunity to expand with • Opportunity to reach audience
new channels closer to the point of action
• Opportunity to engage more • Opportunity to develop more
deeply with audience targeted advertising
• Opportunity to user richer campaigns.
media beyond just audio • Opportunity for more
measurable results on ad
campaigns
New opportunities necessitates several changes to traditional radio
broadcast approaches
• Audience Measurement
• Advertising Management
• Stream Management
• Content Management
74. Good Luck!!
MAKE SOME NOISE!!
BUTCH GRIMES
310-693-4681
BUTCH@BUTCHGRIMES.COM
WWW.WETALKREALESTATE.COM
Host your own radio show!!
www.wetalkradio247.com
Editor's Notes
Workbook: Page 1 BEFORE beginning. Who are you? 120 seconds word association before starting. Keep in mind who you are during this presentation.
PODCASTING. THE FUTURE IS NOW!
To be entertained? TO INFORM. PODCASTING CAN BE AN INTEGRAL PART OF YOUR BUSINESS MODEL.
Specific sites where you can download royalty free music are listed later in the book.
Libsyn is a media distribution service. Once you complete your recording, you use it to get the word out to your listeners. This service doesn't charge for bandwidth usage or for hosting a specific amount of web storage.
Google Adsense is a cross between affiliate marketing and sponsored advertising. When you sign up for the program, you get paid every time someone clicks on an ad and clicks through to another web site. The amount you get paid varies, and may only be a few pennies for each click. If you have a high-traffic site, you can earn a significant amount of money in this way. To tie Google Adsense in with your Podcast, you will need to mention your site URL in your broadcast to drive traffic to your web site