This document outlines marketing strategies for startups presented by Julien Barbier. Some key points include:
1. Track and measure everything to be data-driven in marketing decisions. Integrate tracking from the beginning.
2. Start marketing before launching by pitching your idea to get feedback and build your story.
3. Identify your target audience and create tailored messaging. Know what problems they have and how they consume information.
4. Build your community from the start as it is crucial to your brand and marketing efforts. The community defines your product, not you.
<철권> 개발자가 전하는 쉽고 재미난 게임의 원리
‘CEDEC AWARDS 2013 특별상 수상도서’
이 책은 게임기의 구조부터 애니메이션, 3D 그래픽, 수학과 물리까지, 게임 개발에 필요한 기본 기술과 원리를 가장 쉽게 설명한 개론서이다. 2000년부터 매년 열리고 있는 일본 최대의 개발자 콘퍼런스 CEDEC에서 2013년 특별상을 수상했다.
- 저자 : 도마에 요시키
- 역자 : 고승희
- ISBN : 978-89-6848-154-3 93000
- 발행일 : 2015년 1월 2일
- 페이지수 : 336
- 정가 : 25,000원
How ANYONE can make insanely better slidesSean Johnson
My wife was showing me slides from a meeting she recently attended. I’m sure the material was great, but I didn’t read to find out. The slides literally made my eyes bleed.
Between my time as a partner at an early stage venture fund and a digital consulting company, I effectively live in Keynote. Creating proposals, reading pitch decks, making presentations.
I am convinced great slide-making is a tremendous skill to develop. It will make your internal presentations more persuasive. It will help you win more business or close that round of funding. It will accelerate your career.
You’ve no doubt seen gorgeous presentations at conferences and other events, but don’t know how to make them.
But you don’t need to know how to make those kinds of presentations for your day job. What you need are some simple tips for polishing up your decks. Making copy more readable. Making tables and charts more useful. Telling the story you’re trying to tell.
This deck is my attempt to help you with that. I hope you find it useful.
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Mozza
Stop spending thousands of dollars on paid advertising and start implementing viral growth mechanisms within your product to acquire more users. Here are some good examples :)
- Slides from a talk given at Station F
<철권> 개발자가 전하는 쉽고 재미난 게임의 원리
‘CEDEC AWARDS 2013 특별상 수상도서’
이 책은 게임기의 구조부터 애니메이션, 3D 그래픽, 수학과 물리까지, 게임 개발에 필요한 기본 기술과 원리를 가장 쉽게 설명한 개론서이다. 2000년부터 매년 열리고 있는 일본 최대의 개발자 콘퍼런스 CEDEC에서 2013년 특별상을 수상했다.
- 저자 : 도마에 요시키
- 역자 : 고승희
- ISBN : 978-89-6848-154-3 93000
- 발행일 : 2015년 1월 2일
- 페이지수 : 336
- 정가 : 25,000원
How ANYONE can make insanely better slidesSean Johnson
My wife was showing me slides from a meeting she recently attended. I’m sure the material was great, but I didn’t read to find out. The slides literally made my eyes bleed.
Between my time as a partner at an early stage venture fund and a digital consulting company, I effectively live in Keynote. Creating proposals, reading pitch decks, making presentations.
I am convinced great slide-making is a tremendous skill to develop. It will make your internal presentations more persuasive. It will help you win more business or close that round of funding. It will accelerate your career.
You’ve no doubt seen gorgeous presentations at conferences and other events, but don’t know how to make them.
But you don’t need to know how to make those kinds of presentations for your day job. What you need are some simple tips for polishing up your decks. Making copy more readable. Making tables and charts more useful. Telling the story you’re trying to tell.
This deck is my attempt to help you with that. I hope you find it useful.
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Mozza
Stop spending thousands of dollars on paid advertising and start implementing viral growth mechanisms within your product to acquire more users. Here are some good examples :)
- Slides from a talk given at Station F
With six (amazing) years of attending South by Southwest under my belt, I feel like I am pretty well qualified to give you all some tips. Every item in this deck is something you absolutely positively MUST do while you're in Austin. Trust me. You'll thank me later.
Staying up to date with new apps is a habit that all marketers should develop. You always need to be on the lookout for places to engage your potential customers!
Don’t make me think là cuốn sách nền tảng nhất, căn bản nhất. Steve Krug giúp bạn xây dựng tư duy của người làm UX – tư duy hướng người dùng sâu sắc. Xuyên suốt gần 200 trang sách, ông chỉ làm rõ 1 điều duy nhất đó là làm sao để người dùng có thể sử dụng sản phẩm mà không phải suy nghĩ bất kỳ điều gì.
Triết lý này đang trở thành tiêu chuẩn trong thiết kế sản phẩm với tổ chức tiên phong đi đầu là Apple. Khi mà người ta còn đang chạy đua về công nghệ với những phát minh, bằng sáng chế, những tính năng và công nghệ siêu việt thì Apple đã tập trung vào thiết kế cho người dùng cá nhân với những trải nghiệm mượt mà và thích thú đến diệu kỳ.
Don’t make me think là cuốn sách gối đầu giường cho bất kỳ ai đang bắt đầu tìm hiểu UX, bắt đầu xây dựng tư duy hướng người dùng trong thiết kế.
Tập đoàn Internet NOVAON trân trọng giới thiệu!
10 Things CEOs Need to Know About Design Jason Putorti
Presentation first delivered at the 2010 Bessemer Cloud Conference introducing design concepts for non-designers, simple tactics to improve existing products, and strategies for success in product/experience design moving forward.
Thank you Dustin Curtis, Kim Goodwin, Jared Spool, Marc Gobé, Indi Young, Steve Krug, Robert Hoekman, Jr., Seth Godin, and Jesse James Garrett for content and inspiration.
This presentation is based on the Networking Education Coordinator's "12 Weeks of BNI Fundamentals" booklet. .
The topic is how to select and prepare substitutes to fill in for you in the event that you need to be absent from one of your chapter's meetings
In a nutshell:
Select someone who will bring value to the chapter as well as do a good job of representing your business.
---
A lot of people have been asking me whether they can use these presentations in their own chapter. My answer is YES! By all means please use this presentation as you see fit, that's why I've set the licensing for it to "CC Attribution". My only request is that you give the due credit and link back to my http://KPIs.co website.
Enjoy!
Mike
: )
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
Services and Stories - why marketing and product innovation need to play niceAndy Whitlock
I gave this talk at the Google Firestarters event in London on 17th September 2014. It’s a personal tale about my transition from marketing to product innovation and an attempt to talk sense about why they’re different and why they need each other.
18 Tips on Conducting Killer Customers InterviewsZachary Cohn
**** Learn more about Customer Interviews and other Pre-Agile methodologies by signing up for the announcement list for our upcoming book:
http://bit.ly/PreAgileBook
****
Are you trying to build a new product? Add features to an existing one?
If you're going through the process of Customer Development, you'll want to know the best practices for conducting Customer Interviews.
And if you're not doing this already, this is a great primer on how and why you should start!
Get your ex back stuff is not easy. I mean it is not simple like you went to your ex and said leave the past and let us start again. It is pretty tough. More so because we are going through a emotional Tsunami inside. When we break up we have many negative emotions which make it harder to reconcile. But if you have deep love and want to get Your Ex back at all cost, it can be done. You just need to stay calm, don't show you desperation to your Ex. Make the right move and right time, and if things go well, you might get your Ex Back Soon.
With six (amazing) years of attending South by Southwest under my belt, I feel like I am pretty well qualified to give you all some tips. Every item in this deck is something you absolutely positively MUST do while you're in Austin. Trust me. You'll thank me later.
Staying up to date with new apps is a habit that all marketers should develop. You always need to be on the lookout for places to engage your potential customers!
Don’t make me think là cuốn sách nền tảng nhất, căn bản nhất. Steve Krug giúp bạn xây dựng tư duy của người làm UX – tư duy hướng người dùng sâu sắc. Xuyên suốt gần 200 trang sách, ông chỉ làm rõ 1 điều duy nhất đó là làm sao để người dùng có thể sử dụng sản phẩm mà không phải suy nghĩ bất kỳ điều gì.
Triết lý này đang trở thành tiêu chuẩn trong thiết kế sản phẩm với tổ chức tiên phong đi đầu là Apple. Khi mà người ta còn đang chạy đua về công nghệ với những phát minh, bằng sáng chế, những tính năng và công nghệ siêu việt thì Apple đã tập trung vào thiết kế cho người dùng cá nhân với những trải nghiệm mượt mà và thích thú đến diệu kỳ.
Don’t make me think là cuốn sách gối đầu giường cho bất kỳ ai đang bắt đầu tìm hiểu UX, bắt đầu xây dựng tư duy hướng người dùng trong thiết kế.
Tập đoàn Internet NOVAON trân trọng giới thiệu!
10 Things CEOs Need to Know About Design Jason Putorti
Presentation first delivered at the 2010 Bessemer Cloud Conference introducing design concepts for non-designers, simple tactics to improve existing products, and strategies for success in product/experience design moving forward.
Thank you Dustin Curtis, Kim Goodwin, Jared Spool, Marc Gobé, Indi Young, Steve Krug, Robert Hoekman, Jr., Seth Godin, and Jesse James Garrett for content and inspiration.
This presentation is based on the Networking Education Coordinator's "12 Weeks of BNI Fundamentals" booklet. .
The topic is how to select and prepare substitutes to fill in for you in the event that you need to be absent from one of your chapter's meetings
In a nutshell:
Select someone who will bring value to the chapter as well as do a good job of representing your business.
---
A lot of people have been asking me whether they can use these presentations in their own chapter. My answer is YES! By all means please use this presentation as you see fit, that's why I've set the licensing for it to "CC Attribution". My only request is that you give the due credit and link back to my http://KPIs.co website.
Enjoy!
Mike
: )
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
Services and Stories - why marketing and product innovation need to play niceAndy Whitlock
I gave this talk at the Google Firestarters event in London on 17th September 2014. It’s a personal tale about my transition from marketing to product innovation and an attempt to talk sense about why they’re different and why they need each other.
18 Tips on Conducting Killer Customers InterviewsZachary Cohn
**** Learn more about Customer Interviews and other Pre-Agile methodologies by signing up for the announcement list for our upcoming book:
http://bit.ly/PreAgileBook
****
Are you trying to build a new product? Add features to an existing one?
If you're going through the process of Customer Development, you'll want to know the best practices for conducting Customer Interviews.
And if you're not doing this already, this is a great primer on how and why you should start!
Get your ex back stuff is not easy. I mean it is not simple like you went to your ex and said leave the past and let us start again. It is pretty tough. More so because we are going through a emotional Tsunami inside. When we break up we have many negative emotions which make it harder to reconcile. But if you have deep love and want to get Your Ex back at all cost, it can be done. You just need to stay calm, don't show you desperation to your Ex. Make the right move and right time, and if things go well, you might get your Ex Back Soon.
Are you an introvert? I am too! Here are 7 tips for connecting with others if you're shy. (No need to fake being an extrovert!) More tips at http://sachachua.com/blog/category/connecting
Qui dit nouveaux terminaux et nouvelles applications dit nouveaux comportements d’achat. Les usages des consommateurs sont en perpétuelle évolution. Pour s’y adapter et préparer des campagnes pertinentes, les professionnels du marketing doivent donc les observer avec attention. Voici quelques points à connaître sur les tendances actuelles, d’après une étude mondiale réalisée en mars par l’IFOP pour DigitasLBi.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
So your newsletter sucks. Or your newsletter rocks and your email lists suck. Or your newsletter rocks and your email lists rock, but your open rates and click thru rates are falling.
Here's a presentation to change all of that. Well it's still in your hands but we're here to help.
Start your Blog Camp experience off by hearing from content creator and lapsed journalist, Jeff Cutler. He’s been creating messaging, blog posts, videos, photos and even podcasts for companies and individuals for decades. If you recognize the names Brookstone, UNO’s, Ford Motor Company, Fidelity Investments, IDG, Google and Adobe, you’ve got a taste of the caliber of businesses who have hired Jeff to help with their communications.
In this keynote – aside from reminding you to drink your coffee, charge your devices and enjoy yourself – Jeff will try to work you into a frenzy with new methods for looking at the content you already have right in front of you.
People are increasingly mobile and ridiculously distracted. Take control of their eyeballs with content that’s interesting, valuable and fun. Learn the easiest way to get a blog post written; the right way to connect with mainstream media; the most important element about your videos; and much more. Finally, you’ll go away with a few strategies that will help you work more efficiently, examples of the companies that do content right, and an equipment list of the gear you can rely on when crafting your own content.
This session is worth the price of admission…come armed with your questions, too as Jeff will do his best to solve your challenges.
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Energy Digital Summit
This presentation was written by Brittany Thomas, Coordinator, External Affairs, Cabot Oil & Gas Corporation. Brittany was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014.
This is Why No One Reads Your Newsletter - Updated March 2014Here's My Chance
You run a nonprofit and faithfully send out your newsletter once a month to donors, funders, volunteers, and a variety of other stakeholders.
Unfortunately, there’s one major problem in your email strategy…no one is reading your newsletter!
Dave Gloss and Lansie Sylvia from Here’s My Chance review the best techniques for email marketing and communication in 2014. We share success stories, highlight key strategies, and give real-world examples to help you increase your open rate and engage your base.
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
This training covers the 4 steps to social media success using tips that even power users will find useful.
Learn best practices for:
✅ setting up a great profile
✅ connecting with the right people and growing your network
✅ creating posts that get results
✅ participating in an online community
This workshop is packed with power tips for using LinkedIn, Facebook, Instagram and Twitter to build an online presence and connect with the right people at the right time in the right place with the right message.
The Boot Camp Digital team of Digital Marketing and Social Media Speakers is in high demand and we speak to organizations and businesses of all sizes, all over the world! If you'd like one of our experts to speak to your group, or want to have a social media workshop for your organization, contact us at https://bootcampdigital.com/digital-marketing-social-media-speakers/
Build Your Own SaaS using Docker. A proof of concept with a simple Memcached SaaS.
See the Memcached as a service application in action at http://www.memcachedasaservice.com
Find the source code on GitHub: https://github.com/jbarbier/SaaS_Memcached
Who wants to be an entrepreneur @ European Institute of TechnologyJulien Barbier
Conference @ European Institute of Technology, 2012
With
- Julien Barbier, founder, emerchant (twitter @julienbarbier42)
- Jean Michel Billaut, founder of l'Atelier BNP-PARIBAS (twitter @Billaut)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
1. MARKETING for HACKERS
By Julien Barbier, Sr Dir of Growth, Marketing & Community at Docker – 12/11/2014 – a 42min presentation at school
42
2. About me
• Julien Barbier
• 2004-2008: Software engineer (Epitech 2006) & Product Manager (Paris,
France)
• 2008-2012: Entrepreneur (Paris, France & Miami, FL)
• Oct 2012-now: co-Founder of #while42 (International French Tech Engineers
Network, 1500+ members in 30+ chapters around the World)
• Oct 2012-now: Sr Director of Growth, Marketing & Community at Docker (ex-dotCloud,
San Francisco, CA)
• Contact me: julien@docker | @julienbarbier42
3. Why this presentation?
• You have put together a great team
• You have a great idea
• You worked hard for months
• You just released your product
• It is a great product
And then…
NOTHING HAPPENS
Welcome to the real world!
4. I don’t have any money
You are lucky!
Stop finding excuses. Use your brain instead of your money
5. Hotmail – PS: I love you
• Launch in July 1996
• Marketing = buy billboards and radio ads
• PS: I love you. Get your free e-mail at Hotmail -> $0
• 18 months later, Hotmail had 12M+ users and got acquired by
MSFT
6. FIRST: Track and monitor EVERYTHING
• Track and measure EVERYTHING
• If it is useless now, it WILL be useful later
• Integrate tracking and metrics
EVERYWHERE
• Should be part of your product release cycles
• Should be part of every offline & online marketing
campaign
• Measure the impact of every change, update,
new feature, campaign, tweet, meetup, event,
press release…
• Be DATA DRIVEN!
•ROI
•Measure Return on Investment all the time!
7. Marketing starts before you launch
• Pitch your idea to as many people as possible
•NO, they will not steal your idea
•YES, marketing and com starts before you launch
•Do the same with the product
This will help you create the right story for your users
This will train you to pitch users, reporters, VCs, etc…
If you wait the launch day to create your story, you are already dead.
Create the press release, the final doc, and final story BEFORE you
start coding
8. About the stories (yes, plural)
• A story / product is NOT a list of bullet points
• You need a story for different types of ppl
•If you don’t have a story for your grandmother, you are not there yet
•You need different story length for different situation
•Less than one minute
•This one is the most important
•5 minutes
•42 min
•You need written stories too
•different length and format
•one sentence
•one paragraph
•one page
•one power point
•one pdf
•...
9. Now get out!
• Talk to people face to face - IRL is GOOD!
•Go to meetups
•Try to get a lightning talk!
•Hijack competitors’ meetups
•When you are “big” enough do your own meetup
•Attend conferences and events
•Try to speak there!
•It creates content before, during and after the event
•Reach out personally to early adopters
•Do NOT automate this!
•Offer them a coffee
•Say thank you, they take a risk
•Ask them for advice
10. ABC!
• Pitch your product ALL the time
• to EVERYBODY
•with the right story, right length
and right format
• Someone says he will try it?
•give him your phone so he
does it NOW
•Someone is already using it?
•Ask for advice
•Pitch him your next feature
•Pitbull mode!
11. Identify the right target
• Who are they?
• Where are they?
• What do they need?
• Who are the people they follow and like the most?
• What do they read?
• What do they eat?
• How do they speak?
• What tools do they use?
• What are their problems?
You need to know everything about them
12. It does not matter what you think
• You are only one of many potential users
• You don’t have all the answers
•Be data driven
• You DO NOT know what the best product is - THEY know
• Use surveys
• Talk to users and companies
• Meet them over coffee
• etc...
13. About your website
• People should understand RIGHT AWAY
•One sentence!
•What is your product about
•What is their next call to action
• Don’t trade clear messaging for design
• Main CTA, should be on the homepage
• Nothing should be more than 3 clicks away from the homepage
• Forms (signing up and co)
•Don’t forget that them more field the lower conversion rate will get
•So make sure every field is really required for you
•The faster the website, the better
•Think about every type of ppl
•First time visitor
•Regular user
•Businesses
•Journalists
•...
14. CTA All the Time!
• Always have a clear call to action / next step
• Homepage
•Main CTA should align with the main goal of your homepage
•Do NOT have 10 main CTAs!
• Meetings: what and WHEN should we meet again
•What / who / when is the next step
•Meetups
•Follow up with emails with links to info, signup page, more docs…
•Blog post
•End of the article, now what? What should they do now?
•Documentation
•End of a page: What should you read now?
15. Identify your funnel - and then optimize
• Acquisition
• Getting visitors to your website
• Getting the product in front of the users
• Activation
• Signing up
• Make users actually use your product for the first time
• Retention
• Make users use your product more
• More often
• Revenue
• Monetize users or visitors
• Referral
• Getting people (in any of the above steps) to refer
others
16. Build your community right away
Community is the new marketing
Lower budget, Higher conversion rate vs traditional marketing
Your product/brand is not
what you say it is.
It is what THEY say it is.
17. Community, TL;DR;
•Community is like a network
A community/network is as strong as the number of links between its members
IRL links are more precious than Online links
•You do NOT own or control the community
It is NOT your community: you are part of it, you can influence it, but you do not own it
It is not what your community can do for you, but what you can do for your community
•Your product/brand is not what you say it is. It is what THEY say it is.
•Lower budget, Higher conversion rate vs traditional marketing
•Communities everywhere!
•At the end of the day everything is always about people
Learn more about Community here: http://www.slideshare.net/julienbarbier42/community-at-docker
18. The Online Social Network Strategy
Be everywhere!
Reddit, Twitter, Facebook, Google+, Slideshare, Youtube, GitHub, Stack Overflow…
But do know where to put more efforts when you do not have enough time (track & measure!)
Use the specificity of each social network
Different users, different features, different post previews, etc…
Do NOT use auto-post tools!
Join the conversation as soon as possible
Your product is not what you say it is. It is what THEY say it is -> you want to be part of this
conversation!
Identify leaders / influencers on each social media
19. Twitter tips of the day
Include authors & companies handles in your tweets
It is ok to post several times for important news
21. Always optimize reach
•Include Photos / pictures in your
articles
•Or even better: Use Open Graph or
equivalent (ogp.me)
•-> More reach! (min 30% more clicks
when you have a picture)
22. The SERP strategy
• It’s all about content
• Write good content, unique & relevant
• Write content your community wants to read
• Target likely amplifiers!
• Forget about your SEO magic tricks
• Encourage your community to build content
•Say thank you, repost, post, upvote, RT, include them in
your newsletter, itw them, …
23. Google search auto complete
•This is what your community is looking for
•Free tool!
•Automate: http://keywordtool.io/
25. Press
•You should have a page on your website with everything they need
•logo, story about the company, about the team, etc…
•Build a list of journalist who would likely cover your news
•Look for articles about your industry / competitors for instance
•Build relationship with press right away
•Every reporter have a different agenda and target
•Journalists are very busy ppl, they will not always answer
•It does not matter. Don’t harass them, but do send them the next news
•Press release
•Try to get quotes from users / partners
•Pre-brief journalists BEFORE the news is out
•Embargo rules
•Timing is important
26. Dealing with haters and communication crisis
•First, do nothing until you are calm
•One tweet can fireback in a VERY bad
way
•Always stay positive
•Do NOT hate back
•Say thank you to haters and
competitors
•After all, they give you advice for
free, and they talk about your product
:)
•Haters usually need love and
attention
•Converted haters will be your best
friends
28. I don’t understand anything you just said
•Use your network and find ppl
to help you
•Recruit a non-technical co-founder
•Go to an accelerator / incubator
•Find the right advisors to
complete your dream-team
29. Thank you!
• Any questions?
• Ping me to chat more about Marketing:
• write0@gmail.com
• @julienbarbier42