The document provides 10 tips for improving one's LinkedIn brand and profile. It recommends setting clear LinkedIn objectives, using relevant keywords, optimizing one's profile for search engines, engaging with groups and connections, building an targeted list of companies, and growing one's professional network. Regularly posting quality content and customizing outreach are also emphasized for professional branding and visibility on LinkedIn.

1. 10 Ways To Improve Your LinkedIn Brand
Presented by
Andy Headworth
Sirona Consulting 20th November 2012 @ Interimity

2.  MD of Sirona Consulting
 Recruitment { Strategy | Social | Process | Online }
 Corporates and Recruiters
 Published author of “Smart Social Media Recruitment Strategies”

3. Your personal brand is equal to your Google search results
LinkedIn Profiles appear at the TOP of Google searches

4. Why do you use LinkedIn?
Online Find work Grow Stay in Build your
Profile network contact brand
Research Thought Promote Be found Learning
leader business (for work)
Follow Industry Share Recruit Other
companies news content people
?

5. 1. What are YOUR LinkedIn objectives?
 New assignment
 New business
 Better branding
 Personal SEO (in absence of a website)
 Build network
 Meet other industry experts
 Get the latest industry news
 Follow potential client companies
…………… you do have LinkedIn objectives, don’t you?

6. 2. How do people find you on LinkedIn?
 Business card
 Email footer
 Referral
 LinkedIn Group
 Status Update
 Company Page
 ‘Accident’ (viewers of this profile also viewed)
 Search
 Keywords
 Company name
 Job title

7. Continued 2. Your keywords
Remember: These are not what you think they are but are
what people search for.
1. Do a search in LinkedIn first for your keywords to see if they
are appearing in many searches. If not find alternatives
2. Find the synonyms (or alternatives) using Google Adwords
Keywords Tool
3. Save your keywords in a file for future use (many times
over)
Note: These are not just for LinkedIn but can be used across all
the social networks

8. 3. Your Profile
Reality v Perception

9. Continued 3. New LinkedIn Profiles
Tell people what you do, where you do it, how you do it
and who you do it for. But do it quickly top down.
You can influence search results by including the right
content and keywords

10. Continued 3. New LinkedIn Profiles
 2000 word capacity
 Keyword rich
 Sell the Digital story
 Position yourself
publicly as a thought
leader/industry
expert
 Be found in search –
more people will
connect with you
LinkedIn’s clever GAME
CHANGER - Peer to
Peer Endorsements

11. Continued 3. New LinkedIn Profiles
 Publications
 Projects
 Connections now searchable
 Recommendations
 Companies you follow
 Groups you follow

12. 4. Attracting Companies to YOUR LinkedIn Profile
 100 % Profile with the
correctly selected keywords
will appear in search results
 The more connections you
have in your industry will
help you appear in ‘Viewers
of this profile also viewed’
 Provide contact points with
clear calls of action
 Share good & relevant
content every day – status
When people do look at your updates (personal &
profile, reach and connect with Company)
them  Participate – comment;
share

13. 5. Your Company Page (you do have a company page?)
 Promote you
 Marketing
 Branding
 Promotions
 Video
 Credibility
 Depth of experience
 Company Updates
 SEO
 Recommendations
 Followers

14. 6. Groups
Join up to 50 – you can message members of the groups you
are a member of for FREE!

15. 7. Building a target list….
Start by not searching
for companies on
LinkedIn, try searching
Remove these companies for skills, industry
to see the next 10 keywords, geek-
-company1 -company2 words, job titles and
synonyms.
10 Companies
that use the skills
you place in your
business
Show more

16. Continued 7. Building a target list….
 Message
 Introduction
 Who do you know that works there WhoWorks.at
 Name + Company = Phone No.

17. 8. Grow Your network
The bigger
network you
have the better it
will be for you
Don’t make any
assumptions
about people’s
2nd level
connections

18. Continued 8. Grow Your network

19. Continued 8. Grow Your network
Personalise your message every time, give the recipient a
reason to connect to you. Be polite and treat this contact as
the start of a potential employee relationship.

20. Continued 8. Grow Your network
ALWAYS acknowledge the the sender of an invite after you have
connected with them

21. 9. Free or Paid For

22. 10. Don’t do this

23. Thank You
Any questions?
www.sironaconsulting.com +44 1903 206249 | +44 7788 726019
andy.headworth@sironaconsulting.com
blog.sironaconsulting.com
linkedin.com/in/andyheadworth
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