7 Tips: Using LinkedIn to Grow Your Business

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7 Tips: Using LinkedIn to Grow Your Business

  1. 1. 7 Tips: Using LinkedIn To Grow Your Business
  2. 2. About Me <ul><li>Marketing Director at Hennessey Capital </li></ul><ul><li>My job = spread the word about what Hennessey Capital does and how </li></ul><ul><li>Avid social media user – Facebook, Twitter, LinkedIn </li></ul>
  3. 3. Social Media – What is it? <ul><li>“Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online.” </li></ul><ul><li>Social media is about building a community </li></ul><ul><li>New set of rules – givers get </li></ul><ul><li>Personal & professional brand blurred </li></ul>
  4. 4. So Many Tools <ul><li>Twitter = 140 characters. Used to generate interest and share beneficial content with new people (followers) </li></ul><ul><li>Facebook = highly social. An online high school reunion. (friends) </li></ul><ul><li>LinkedIn is the most professionally-focused and widely used for business purposes of all the social media tools (connections) </li></ul>
  5. 5. About LinkedIn <ul><li>Professional social networking website </li></ul><ul><li>65 million users in 200 countries </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members </li></ul><ul><li>Available in English, French, German, Italian, Portuguese and Spanish </li></ul>
  6. 6. Linked In: In Plain English
  7. 7. Tip #1 – Complete Your Profile <ul><li>You are creating an online brand </li></ul><ul><li>Use keywords to craft your online presence </li></ul><ul><li>Be found – using LinkedIn increases your search engine results (claim your “vanity URL”) </li></ul><ul><li>Your profile should be interesting and compelling </li></ul>
  8. 8. Tip #1 – Complete Your Profile <ul><li>Your profile should: </li></ul><ul><li>Reinforce your credentials </li></ul><ul><li>Include a photo </li></ul><ul><li>Include all of your past work experience </li></ul><ul><li>Include industry and non-profit affiliations </li></ul><ul><li>Include special interests – connections come from everywhere </li></ul><ul><li>Include websites – send connections to environments you control </li></ul>
  9. 9. Tip #2 – Add Connections <ul><li>Use LinkedIn as your online Rolodex </li></ul><ul><li>4 Ways to Add Connections: </li></ul><ul><ul><li>Import your address book from AOL, Yahoo, Hotmail, Gmail, Outlook </li></ul></ul><ul><ul><li>Search individual contacts by email address </li></ul></ul><ul><ul><li>Search individual contacts by name or company </li></ul></ul>
  10. 10. Tip #2 – Add Connections <ul><li>You can invite anyone to join your LinkedIn network, they don’t have to be a current user. </li></ul><ul><li>Add connections after networking events, industry events </li></ul><ul><li>Start with people you know – then add people they know </li></ul><ul><li>Send a meaningful invitation – personalizing the invite makes all the difference </li></ul>
  11. 11. Tip #3 – Recommendations <ul><li>Request recommendations and provide them in return </li></ul><ul><li>Request recommendations from various positions – not simply your current role </li></ul><ul><li>Establishes credibility </li></ul><ul><li>Ask satisfied clients for recommendations </li></ul>
  12. 12. Tip #4 – Status Updates <ul><li>Use status updates to create conversation </li></ul><ul><li>Stay top of mind </li></ul><ul><li>It’s not all about you </li></ul><ul><li>Can link status updates to Twitter </li></ul><ul><li>The coolest trick ever – TinyUrl.com (mobile devices) </li></ul>
  13. 13. Tip #5 – Join Groups <ul><li>There are 414 “CPA” groups </li></ul><ul><li>Your competitors are there – why aren’t you? </li></ul><ul><li>Stay informed – industry trends, critical issues </li></ul><ul><li>Participate in conversation important to you and your business </li></ul><ul><li>Can display groups on your profile </li></ul><ul><li>Create a group? (have to manage) </li></ul>
  14. 14. Tip #6 – Prospect on LinkedIn <ul><li>More connections = increased opportunities </li></ul><ul><li>Second & third level connections </li></ul><ul><li>Request an introduction (limited) </li></ul><ul><li>Search companies and see how you may be connected to someone within that company </li></ul>
  15. 15. Tip #6 – Prospect on LinkedIn <ul><li>Search options allow you to prospect by </li></ul><ul><ul><li>Title </li></ul></ul><ul><ul><li>Name </li></ul></ul><ul><ul><li>Geography </li></ul></ul><ul><ul><li>Company </li></ul></ul><ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Advanced Search – an amazing and cost-effective prospecting tool </li></ul></ul>
  16. 16. Tip #7 – Use Applications <ul><li>Applications enhance the value in your profile </li></ul><ul><li>Easy to implement and allow you to connect with a broader audience </li></ul><ul><li>Gives people a reason to visit your profile </li></ul>
  17. 17. Keep It Up <ul><li>Spend 15 minutes a day on LinkedIn </li></ul><ul><ul><li>Update your status </li></ul></ul><ul><ul><li>Add new contacts </li></ul></ul><ul><ul><li>Respond to requests </li></ul></ul><ul><ul><li>Participate in discussion </li></ul></ul><ul><ul><li>Update your profile </li></ul></ul><ul><ul><li>Request recommendations </li></ul></ul>
  18. 18. Thank You <ul><li>Kim Eberhardt </li></ul><ul><li>Marketing Director, Hennessey Capital </li></ul><ul><li>248.658.3206 </li></ul><ul><li>keberhardt@hennesseycap.com </li></ul><ul><li>http://www.linkedin.com/in/kimeberhardt </li></ul>

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