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LinkedIn Sales Executive for Salesforce


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LinkedIn Sales Executive for Salesforce

  1. 1. LinkedInSales Executivewith SalesforceSocial Selling to WinBuild meaningful connections with the people and companies youwant to reach.LinkedIn Sales Executive helps you to navigate your network and reach decision-makersmore directly by leveraging the power of the world’s largest professional network.LinkedIn Sales Executive is a premium social selling Prioritize Your Prospects and Build Better Leadsolution that provides sales professionals with the Listsability to quickly find, qualify and create new opportu- Don’t waste time pursuing ineffective leads. Sales Executive’snities and helps sales managers accelerate the social Lead Builder feature helps you filter your lead list based onselling capabilities of their sales organization. criteria like seniority, title, function, and industry. Lead Builder then prioritizes your leads by degrees of social proximity, ranking your highest degree connections at the top of your lead list. Additional tools like Profile Organizer and Saved Searches make it easy to track profiles, organize them intoExpand Your Network and Leverage Your folders, and add your own sales notes.Common ConnectionsWith over 160 million members1, LinkedIn offers Engage Decision-Makers Directly and Shortencompelling insights into new leads through profile andcompany data, status updates, and groups. LinkedIn insights Your Sales Cyclereveal that people are typically connected to fewer than 6% of Sales Executive includes LinkedIn’s direct messaging featuretheir sales coworkers on LinkedIn.2 Use TeamLink—a premium called InMail that allows you to contact decision-makersfeature of Sales Executive—to powerfully extend your network directly—even when they’re outside of your network. Accord-and gain visibility into your sales team’s first-degree connec- ing to CSO Insights, an average of eight InMails can generatetions. Leverage those common connections for warm one new sales opportunity.3 InMail is the most effective whenintroductions and accelerate sales cycles. Sales Executive you reference a common connection. Knowing who toallows your organization to quickly scale into social selling in a reference is even easier thanks to Team Link. Team Link is amore efficient and effective manner. premium feature that provides visibility into how your colleagues are connected to your prospects. Team Link and InMail make a great combination; referencing a shared connection in your InMail generates a 78% more likelihood of a response than if you did not have a common connection to reference.4
  2. 2. Find and Be Found with Trusted Data Enjoy Seamless Integration with Your Make your LinkedIn profile work harder for you. Sales Execu- Existing CRM Investment tive gives you the ability to see the full name of your third Access self-authored profile data everywhere by taking degree connections, see who has viewed your profile and advantage of seamless CRM LinkedIn integration. Research benefit from more robust search results. Since LinkedIn and connect with your prospects on the world’s largest members write their own profile information, you can trust professional network. On a sales call? No problem. Engage that the data you receive is accurate and up-to-date. In fact, with your prospects and access insights while on the go by 87% of sales reps reported finding more information about using LinkedIn on your mobile device. people and companies using Sales Executive than they would have found otherwise.2 LinkedIn with Salesforce View professional Contact directly history and summary with InMails Leverage your organizations connections to reach prospects with Team Link Summary table of benefits and features: • Gain insights into new leads through profile and company data, status updates, and groups; use Sales Executive to scale true social selling and prioritize your lead lists with Lead Builder. • Discover common connections and identify decision-makers and influencers more quickly. • Engage decision-makers directly through personalized communication including InMails. Use Team Link to leverage coworker connections and secure warm introductions. • Leverage trusted, authentic profile data everywhere – CRM integration seamlessly provides up-to-date information on where your leads live, work, and network. You can also use Linkedin while on the move with your mobile device.“ More than 80 percent of our reps found important LinkedIn information that they would not have known otherwise because of LinkedIn’s seamless integration with Salesforce. LinkedIn for Salesforce makes it easier to discover the sales insights that we need to effectively engage customers and close deals.” Bob DeSantis, Vice President of Sales, DocuSign
  3. 3. Lead Builder Build pipeline with new leads Search criteria for leads Gain full-name visibility for third-degree connections LinkedIn free Sales version ExecutiveTeam Link: Leverage your team’scombined networkInMails: Gain access to decision makers – 25 per monthresponse guaranteed*Saved search alerts: Stay on top of new 3 saved search minimum of 10leads resultsLead Builder: Source and close deals withintegrated dataPremium Search Filters: Pinpoint theright leadsProfile Organizer: Save important profilesand sales notesWho’s Viewed Your Profile: Be proactivein managing inbound queries and interestin your profile3rd Degree Connections: See names of Full Name Visibiltyyour 3rd degree and group connections1 As of March 31st, 20122 LinkedIn Charter Customer Survey, November 20113 CSO Insights, “Results of LinkedIn for Research, March 2012 ”4 LinkedIn Data, March 2012* InMails are response guaranteed: if you don’t get a response to an InMail within 7 days, LinkedIn will return the credit to your account. Unused InMails roll over and accumulate for up to 90 days while you are a subscriber. To learn more please visit or Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. 10-LCS-064-G 0612