LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking.

1. CHEAT SHEET
What is Linkedin?
LinkedIn is a business-oriented social networking site. Founded in December 2002
and launched in May 2003, it is mainly used for professional networking. As of January 1,
2011, LinkedIn had more than 90 million registered users, spanning more than 200
countries and territories worldwide. Quantcast reports Linkedin has 21.4 million
monthly unique U.S. visitors and 47.6 million globally.
7 Reasons Businesses Should Use Linkedin
1. Search engine reputation 3. lead generation
ManageMent (SERM) By actively participating in the LinkedIn community you will have
the opportunity to offer your content with the purpose of helping
Google gives LinkedIn company and personal profiles high authority
people solve their problems. If your white paper helps answer
and generally ranks them well for queries that include a company
someone’s question in a group forum then provide a link to your
name, brand or employee’s name. The more real estate you can
white paper download. LinkedIn users that download your white
control on the first page of Google, the more insurance you have
paper are now in your lead nurturing campaign.
to protect your company, brand and employees from search
engine reputation management issues.
4. deciSion Maker lead tracking
2. increaSe your brand’S viSibility Once you’ve generated leads and connected with decision makers
on LinkedIn, they may move to another company. As these contacts
By your employees and executives adding connections, answering
change jobs or switch careers, you’ll be able to track where they go and
questions and participating in group discussions your company’s
reach out to them at their new company, generating yet another lead.
brand will be much more visible and your employees may be
considered thought leaders, industry experts or go-to people
in your industry. 5. targeted adS
LinkedIn will allow you to place text ads in front of the individuals
whom you’d consider to be the most qualified prospects – i.e. CEOs,
Monthly visits in 2010 CFOs, Human Resource Executives, etc. You can target them even
more by choosing specific industries.
1000M
EvEry sEcond 6. recruiting new talent
someone signs-up for a LinkedIn is a great place to find highly-qualified future employees.
800M It is easily searched via keyword, profile, geography and company.
new LinkedIn account. Studies show that LinkedIn decreases the time it takes to fill a
position by 50%.
600M
7. product Feature
In addition to profiles, companies can now list their products and
400M
services with links back to their websites and YouTube videos.
Also, companies can have existing clients review their products
200M January 2010 December 2010 and/or services on LinkedIn.

2. CHEAT SHEET Glossary of Terms
1st Degree Connections – Direct connections or People
you know and are directly connected with you.
2nd Degree Connections – People that are connected to
your 1st degree connections that you are not connected with.
3rd Degree Connections – People that are connected to
your 2nd degree connections that you are not connected with.
Answers – An area where you can post and answer questions.
This is a place to showcase your expertise.
Connection – See 1st Degree Connection
Direct Ads – Similar to Google Adwords, LinkedIn allows you to
target text ads to accounts that fall within your chosen demographic.
You can pay per click (PPC) or per 1000 impressions (CPM).
Discussions – This feature allows users to engage a group on
LinkedIn. The user needs to be a member of the group to start or
participate in a discussion. Discussions are non-promotional in
Linkedin connects marketers to nature. Users that spout off self-promotional content in the
OVER 50 MILLION
discussion area are scorned and flagged as spammers.
Groups – Allow for people with similar career interests to form
affluent, ambitious and communities inside of LinkedIn. Group members discuss prudent
influential professionals. topics, promote events, give advice and share job opportunities.
InMail – This is a service requiring a LinkedIn Premium account.
How to Generate InMail allows you to email anyone on LinkedIn directly without
being connected to the person.
Leads Using Linkedin Introduction – Messages that allow members to contact or
be contacted through a shared or mutual connection.
• Write a descriptive headline that includes relevant keywords Invitation – Sent to a person not on LinkedIn inviting them
on your profile. Be sure to add relevant website links and a to become a member.
professional photo. Your summary should also be keyword-rich. Promotions – This feature allows users to promote their event,
• Add applications to your LinkedIn profiles to showcase product or service to a group.
content, including SlideShare and Events and Polls. Recommendation – Comment written to recommend a
colleague, business partner or provider of a professional service.
• Post status updates that point your connections to your
content and other information that would be relevant to them. Status Message – Similar to Twitter or Facebook, LinkedIn
allows you to update your status with a short message.
• Join as many relevant groups as possible.
• Blog, blog and blog some more. . .
• Engage in existing group conversations and use your blog
posts to support your engagement. 36901 American Way, Suite 2A, Avon, OH 44011
• Start group conversations based on the premise of your Phone: (440) 934-3690 Toll-free: (800) 303-0806
blog posts while referencing them. kunocreative.com
facebook.com/kunocreative
• Once someone else engages your comment continue to engage.
twitter.com/kuno
• Be helpful and share valuable information that positions linkedin.com/company/kuno-creative
you as an industry thought leader.
• Connect with those people that frequently engage you.
• Have fun!
*Stats and some content via Linkedin.com, Mashable.com, Quantcast.com, @ChuckGose