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long tail
business models
reflections for business
strategists!
a concept coined by
Chris Anderson in…
it’s about selling less of
more…
focusing on a small
           number of products
           with large volume!
sales




        number of products
focusing on a large
           number of products
           with low volume!
sales




        number of products
what does this
mean for
business models?   ?
example: music
business
focusing on a small
           number of products
           with large volume!
sales




        number of products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products
Long Tail Business Models: Focus on Low Volume, High Variety Products

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