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E245 Session 08 Resources and Expenses

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E245 Session 08 Resources and Expenses

  1. BusinessModel Design AlexOsterwalder.com Twitter @business_design
  2. Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMERPARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS
  3. Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMERPARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS
  4. Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMERPARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS
  5. Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMERPARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES < COST STRUCTURE REVENUE STREAMS
  6. Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMERPARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES < COST STRUCTURE REVENUE STREAMS
  7. Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMERPARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES < COST STRUCTURE REVENUE STREAMS frontstage
  8. Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMERPARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES < COST STRUCTURE REVENUE STREAMSbackstage frontstage
  9. keyresources
  10. a physical
  11. b intellectual
  12. c human
  13. d financial
  14. illustra(on
  15. NiklasZennström
  16. illustra(on
  17. illustra(on
  18. keyactivities
  19. a production
  20. b problem solving
  21. c network
  22. coststructure
  23. a fixed costs
  24. b variable costs
  25. illustra(on
  26. mercee‐com
  27. ?what are the strengths andweaknesses of Amazon’s business model?
  28. ?what are the strengths andweaknesses of Amazon’s+ business model?
  29. + ?what are the strengths andweaknesses of Amazon’s business model? -
  30. [source:
Read
Write
Web,
October
28,
2007]
  31. ?how could Amazon change its business model?
  32. technologyHardware
as
a
Service
(HaaS)
  33. illustra(on
  34. Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMERPARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS
  35. the bigpicture
  36. illustra(on
  37. 3 years ago in Mexico
  38. Pomarfin - a Finnish shoe manufacturer
  39. PARTNER KEY OFFER CUSTOMER CUSTOMERNETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  40. PARTNER KEY OFFER CUSTOMER CUSTOMERNETWORK ACTIVITIES RELATIONSHIPS SEGMENTS mass shoe market KEY DISTRIBUTION RESOURCES CHANNELS retail partners COST STRUCTURE REVENUE STREAMS
  41. PARTNER KEY OFFER CUSTOMER CUSTOMERNETWORK ACTIVITIES RELATIONSHIPS SEGMENTS shoe manufacturing mass shoe market KEY DISTRIBUTION RESOURCES CHANNELS retail partners COST STRUCTURE REVENUE STREAMS ngmanufacturi costs
  42. PARTNER KEY OFFER CUSTOMER CUSTOMERNETWORK ACTIVITIES RELATIONSHIPS SEGMENTS shoe manufacturing B2B mass shoe logistics market KEY DISTRIBUTION RESOURCES CHANNELS retail partners COST STRUCTURE REVENUE STREAMS ngmanufacturi logistics costs cost
  43. PARTNER KEY OFFER CUSTOMER CUSTOMERNETWORK ACTIVITIES RELATIONSHIPS SEGMENTS shoe manufacturing B2B mass shoe logistics market KEY DISTRIBUTION RESOURCES CHANNELS retail partners retail partners sales force COST STRUCTURE REVENUE STREAMS sales to ngmanufacturi logistics retailers costs cost
  44. ?What’s the big challenge for Pomarfin and its shoe manufacturing model?
  45. so Pomarfin invented the“perfect fit” shoe, based on a technology innovation
  46. PARTNER KEY OFFER CUSTOMER CUSTOMERNETWORK ACTIVITIES RELATIONSHIPS SEGMENTS shoe manufacturing B2B mass shoe logistics market KEY DISTRIBUTION RESOURCES CHANNELS retail partners retail partners sales force COST STRUCTURE REVENUE STREAMS sales to ngmanufacturi logistics retailers costs cost
  47. PARTNER KEY OFFER CUSTOMER CUSTOMERNETWORK ACTIVITIES RELATIONSHIPS SEGMENTS shoe manufacturing B2B mass shoe logistics market KEY DISTRIBUTION RESOURCES CHANNELS retail partners retail partners g foot scannin sales technology force COST STRUCTURE REVENUE STREAMS sales to ngmanufacturi logistics retailers costs cost
  48. ? How could Pomarfin change its business model tointroduce the foot-scanner to offer personalized shoes?
  49. PARTNER KEY OFFER CUSTOMER CUSTOMERNETWORK ACTIVITIES RELATIONSHIPS SEGMENTS shoe manufacturing B2B mass shoe logistics market KEY DISTRIBUTION RESOURCES CHANNELS retail partners retail partners g foot scannin sales technology force COST STRUCTURE REVENUE STREAMS sales to ngmanufacturi logistics retailers costs cost
  50. illustra(on
  51. affordable luxury
  52. eliminate raise −  reduce create  ✚
  53. eliminate raise table seated restaurantno kitchen − fitness,  we areas, s t pa reduce create  ✚
  54. eliminate raise table seated restaurantno kitchen − fitness,  we areas, s t pa reduce create price room space  ✚ check-in concierge, etc. process
  55. eliminate raise table seated bed & restaurant pillows n rn desig modernitureno kitchen − fitness, fu  we living room areas, s t atmosphere pa reduce create price room space  ✚ check-in concierge, etc. process
  56. eliminate raise table seated bed & restaurant pillows n rn desig modernitureno kitchen − fitness, fu  we living room areas, s t atmosphere pa reduce create price free room free Video-o n space WiFi Demand -  ✚ check-in concierge, etc. process
  57. eliminate raise table seated bed & restaurant pillows n rn desig modernitureno kitchen − fitness, fu  we living room areas, s t luxury in mid- atmosphere pa segment reduce create price free room free Video-o n space WiFi Demand -  ✚ check-in concierge, etc. process
  58. eliminate certain tasks ...
  59. no kitchen, but ...
  60. and create a living room atmosphere...
  61. small, but functional and well designed ...
  62. there are many rooms...
  63. all rooms are prefab & standardized...
  64. THANK YOU! BusinessModelGeneration.com AlexOsterwalder.com BusinessModelAlchemist.com Twitter: business_design
  65. ?So how does one come up with successful business models?

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