Speaker
Salvatore Modeo
salvatore.modeo@gmail.com
Ldb - Startup
Business Model
CANVAS
11-12 October 2013
Agenda 11 October 2013
Part I – Definition
Part II – The 9 blocks
Exercise 1 – Write your Elevator Pitch
Exercise 2 – ...
Agenda 12 October 2013
Part III – Some ex. of Business Model
Exercise 3– Build your BM
Exercise 4 - Discuss your BM
11/...
PART I
Definition
10/10/2013 © The Qube – All rights reserved 4
Business Model Definition
10/10/2013 © The Qube – All rights reserved 5
“The Business Model describes
how an organization ...
Business Model Canvas
10/10/2013 © The Qube – All rights reserved 6
PART II
The 9 blocks
10/10/2013 © The Qube – All rights reserved 7
Customer Segment
10/10/2013 © The Qube – All rights reserved 8
The target audience for a business‘ products and services.
Customer Segment
11/10/2013 © The Qube – All rights reserved 9
Value Proposition
10/10/2013 © The Qube – All rights reserved 10
The products and services a business offers (Your Elevato...
Value Proposition
11/10/2013 © The Qube – All rights reserved 11
Nokia - Value Proposition
10/10/2013 © The Qube – All rights reserved 12
Exercise 1 – 15’ work + 30’ Q&A
11/10/2013 © The Qube – All rights reserved 13
Sentence no. 1:
For (target customer/user) who (statement of the need
or opportunity), the (product/service name) is a
(pr...
Discuss your EP – 30’
11/10/2013 © The Qube – All rights reserved 15
Customer Relationship
10/10/2013 © The Qube – All rights reserved 16
The links a company establishes between itself and it...
Customer Relationship
11/10/2013 © The Qube – All rights reserved 17
Channels
The means by which a company delivers products and services to customers.
10/10/2013 © The Qube – All rights rese...
Channels
11/10/2013 © The Qube – All rights reserved 19
Revenue Streams
10/10/2013 © The Qube – All rights reserved 20
The way a company makes money through a variety of revenue ...
Revenue Stream
11/10/2013 © The Qube – All rights reserved 21
Key Activities
10/10/2013 © The Qube – All rights reserved 22
Key activities are the activities you need to perform in ord...
Key Activities
11/10/2013 © The Qube – All rights reserved 23
Key Resources
10/10/2013 © The Qube – All rights reserved 24
Key resources are the assets required to offer and deliver yo...
Key Resources
11/10/2013 © The Qube – All rights reserved 25
Key Partners
10/10/2013 © The Qube – All rights reserved 26
Some activities are outsourced and some resources are acquired...
Key Partners
11/10/2013 © The Qube – All rights reserved 27
Cost Structure
10/10/2013 © The Qube – All rights reserved 28
The monetary consequences of the means employed in the busin...
Cost Structure
11/10/2013 © The Qube – All rights reserved 29
Exercise 2 – Build a Business Model
11/10/2013 © The Qube – All rights reserved 30
Build a Business Model of …
The Qube è un’associazione formata da giovani che
hanno intrapreso un cammino imprenditoriale ...
The Qube - Canvas
11/10/2013 © The Qube – All rights reserved 32
PART III
Some Examples
10/10/2013 © The Qube – All rights reserved 33
10/10/2013 © The Qube – All rights reserved 34
10/10/2013 © The Qube – All rights reserved 35
10/10/2013 © The Qube – All rights reserved 36
Start-up
10/10/2013 © The Qube – All rights reserved 37
10/10/2013 © The Qube – All rights reserved 38
10/10/2013 © The Qube – All rights reserved 39
10/10/2013 © The Qube – All rights reserved 40
10/10/2013 © The Qube – All rights reserved 41
Exercise 3 – Build Your Canvas
10/10/2013 © The Qube – All rights reserved 42
60 Minutes of work
10/10/2013 © The Qube – All rights reserved 43
References
• A. Osterwalder - Business Model Generation
• J. Bowsma – BM Generation - FAME Workshop -
Vujade Ltd.
• J. Bow...
• Qui vedrei bene….uno sfondo tutto grigio,
il logo MRS centrale…e i contatti….
10/10/2013 © The Qube – All rights reserve...
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Business Model

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Business Model

  1. 1. Speaker Salvatore Modeo salvatore.modeo@gmail.com Ldb - Startup Business Model CANVAS 11-12 October 2013
  2. 2. Agenda 11 October 2013 Part I – Definition Part II – The 9 blocks Exercise 1 – Write your Elevator Pitch Exercise 2 – Build a Business Model 10/10/2013 © The Qube – All rights reserved 2
  3. 3. Agenda 12 October 2013 Part III – Some ex. of Business Model Exercise 3– Build your BM Exercise 4 - Discuss your BM 11/10/2013 © The Qube – All rights reserved 3
  4. 4. PART I Definition 10/10/2013 © The Qube – All rights reserved 4
  5. 5. Business Model Definition 10/10/2013 © The Qube – All rights reserved 5 “The Business Model describes how an organization creates, delivers, and captures value.” Alexander Osterwalder
  6. 6. Business Model Canvas 10/10/2013 © The Qube – All rights reserved 6
  7. 7. PART II The 9 blocks 10/10/2013 © The Qube – All rights reserved 7
  8. 8. Customer Segment 10/10/2013 © The Qube – All rights reserved 8 The target audience for a business‘ products and services.
  9. 9. Customer Segment 11/10/2013 © The Qube – All rights reserved 9
  10. 10. Value Proposition 10/10/2013 © The Qube – All rights reserved 10 The products and services a business offers (Your Elevator Pitch)
  11. 11. Value Proposition 11/10/2013 © The Qube – All rights reserved 11
  12. 12. Nokia - Value Proposition 10/10/2013 © The Qube – All rights reserved 12
  13. 13. Exercise 1 – 15’ work + 30’ Q&A 11/10/2013 © The Qube – All rights reserved 13
  14. 14. Sentence no. 1: For (target customer/user) who (statement of the need or opportunity), the (product/service name) is a (product/service category) that (statement of benefit). Sentence no. 2: Unlike (primary competitive alternative), our product (statement of primary differentiation). Write your Elevator Pitch – 15’ 10/10/2013 © The Qube – All rights reserved 14
  15. 15. Discuss your EP – 30’ 11/10/2013 © The Qube – All rights reserved 15
  16. 16. Customer Relationship 10/10/2013 © The Qube – All rights reserved 16 The links a company establishes between itself and its different customer segments.
  17. 17. Customer Relationship 11/10/2013 © The Qube – All rights reserved 17
  18. 18. Channels The means by which a company delivers products and services to customers. 10/10/2013 © The Qube – All rights reserved 18
  19. 19. Channels 11/10/2013 © The Qube – All rights reserved 19
  20. 20. Revenue Streams 10/10/2013 © The Qube – All rights reserved 20 The way a company makes money through a variety of revenue flows.
  21. 21. Revenue Stream 11/10/2013 © The Qube – All rights reserved 21
  22. 22. Key Activities 10/10/2013 © The Qube – All rights reserved 22 Key activities are the activities you need to perform in order to bring your value proposition to your customer segments.
  23. 23. Key Activities 11/10/2013 © The Qube – All rights reserved 23
  24. 24. Key Resources 10/10/2013 © The Qube – All rights reserved 24 Key resources are the assets required to offer and deliver your value proposition to your customer segments.
  25. 25. Key Resources 11/10/2013 © The Qube – All rights reserved 25
  26. 26. Key Partners 10/10/2013 © The Qube – All rights reserved 26 Some activities are outsourced and some resources are acquired outside the enterprise.
  27. 27. Key Partners 11/10/2013 © The Qube – All rights reserved 27
  28. 28. Cost Structure 10/10/2013 © The Qube – All rights reserved 28 The monetary consequences of the means employed in the business model.
  29. 29. Cost Structure 11/10/2013 © The Qube – All rights reserved 29
  30. 30. Exercise 2 – Build a Business Model 11/10/2013 © The Qube – All rights reserved 30
  31. 31. Build a Business Model of … The Qube è un’associazione formata da giovani che hanno intrapreso un cammino imprenditoriale in una startup o una spin-off. L’associazione trae la sua origine dalla volontà dei soci fondatori di sostenere i processi di valorizzazione della ricerca scientifica e tecnologica come strumento di crescita e competitività facendo riferimento in particolare alle nuove imprese innovative. L’associazione persegue finalità di aggregazione sociale tra persone, aziende, enti e organizzazioni che condividono la ricerca scientifica, lo sviluppo di soluzioni innovative e l’accelerazione dello sviluppo di imprese attraverso una serie di servizi. 11/10/2013 © The Qube – All rights reserved 31
  32. 32. The Qube - Canvas 11/10/2013 © The Qube – All rights reserved 32
  33. 33. PART III Some Examples 10/10/2013 © The Qube – All rights reserved 33
  34. 34. 10/10/2013 © The Qube – All rights reserved 34
  35. 35. 10/10/2013 © The Qube – All rights reserved 35
  36. 36. 10/10/2013 © The Qube – All rights reserved 36 Start-up
  37. 37. 10/10/2013 © The Qube – All rights reserved 37
  38. 38. 10/10/2013 © The Qube – All rights reserved 38
  39. 39. 10/10/2013 © The Qube – All rights reserved 39
  40. 40. 10/10/2013 © The Qube – All rights reserved 40
  41. 41. 10/10/2013 © The Qube – All rights reserved 41
  42. 42. Exercise 3 – Build Your Canvas 10/10/2013 © The Qube – All rights reserved 42
  43. 43. 60 Minutes of work 10/10/2013 © The Qube – All rights reserved 43
  44. 44. References • A. Osterwalder - Business Model Generation • J. Bowsma – BM Generation - FAME Workshop - Vujade Ltd. • J. Bowsma – Collection of Business Model Canvases – Vujadè Ltd. 14/10/2013 © The Qube – All rights reserved 44
  45. 45. • Qui vedrei bene….uno sfondo tutto grigio, il logo MRS centrale…e i contatti…. 10/10/2013 © The Qube – All rights reserved 45 www.theqube.eu salvatore.modeo@gmail.com follow us on Thanks for your attention

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