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10 Hyper Disruptive Business Models

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We've analyzed tons of disruptive players when we were writing our book on Digital Transformation. We discovered 7 similarities and call them "The 7 Metaphors of Digital Disruption". We saw that all the disruptors score high on these drivers of transformation while traditional players have trouble with these metaphors. The new players are attacking you on every level.

How can you defend your business from these new players in your market? You should learn how they operate and try to implement (elements of) the business models of disruptive companies.

We've made a presentation that guides you through ten business models of hyper disruptors that we found inspiring. We hope you do too. Please let us know your thoughts about it!

Published in: Business

10 Hyper Disruptive Business Models

  1. 10 HYPER DISRUPTIVE BUSINESS MODELS THAT SHOULD INSPIRE YOU
  2. WE ANALYZED TONS OF DISRUPTORS 10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT IS HYPER DISRUPTIVE?
  3. WROTE A BOOK ON DIGITAL TRANSFORMATION 10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT IS HYPER DISRUPTIVE?
  4. 10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT IS HYPER DISRUPTIVE? YOU SHOULD CHECK IT OUT www.digitaltransformationbook.com
  5. AND DISCOVERED 7 SIMILARITIES 10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT IS HYPER DISRUPTIVE?
  6. THE SEVEN METAPHORS OF DISRUPTION 10 HYPER DISRUPTIVE BUSINESS MODELS10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT IS HYPER DISRUPTIVE?
  7. THE GLASS HOUSE 10 HYPER DISRUPTIVE BUSINESS MODELS10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT IS HYPER DISRUPTIVE? THE CHANGING RELATIONSHIP BETWEEN THE ORGANIZATION AND THE OUTSIDE WORLD.
  8. THE PACKAGE 10 HYPER DISRUPTIVE BUSINESS MODELS10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT IS HYPER DISRUPTIVE? THE EVOLUTION OF UNBUNDLING AND HOW THIS CHANGES THE PRODUCTS AND SERVICES YOU OFFER AND YOUR GO-TO-MARKET. 

  9. THE FROG 10 HYPER DISRUPTIVE BUSINESS MODELS10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT IS HYPER DISRUPTIVE? THE BY-PASSING THAT YOU ARE SUBJECT TO OR THAT YOU CAN PERFORM YOURSELF, LEADING TO A CHANGE IN THE EXISTING VALUE CHAIN. 

  10. THE GATEKEEPER 10 HYPER DISRUPTIVE BUSINESS MODELS10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT IS HYPER DISRUPTIVE? THE CHANGE OF OPINION MAKING, OF LEADERSHIP AND THE ENTRANCE OF NEW PLAYERS THAT DOMINATE THE ATTENTION OF THE PEOPLE. 

  11. THE TRAVELER 10 HYPER DISRUPTIVE BUSINESS MODELS10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT IS HYPER DISRUPTIVE? THE CHANGE OF LOCATION & PLACE, THE EMERGENCE OF HYBRID MODELS THAT MERGE ONLINE & OFFLINE AND CREATE A CONSISTENT USER EXPERIENCE & CUSTOMER JOURNEY. 

  12. THE PARTICIPANT 10 HYPER DISRUPTIVE BUSINESS MODELS10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT IS HYPER DISRUPTIVE? THE IMPORTANCE OF THE CROWD AND THE POWER THAT IT REPRESENTS FOR THE GOOD OR THE BAD OF THE ORGANIZATION.

  13. THE CYBORG 10 HYPER DISRUPTIVE BUSINESS MODELS10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT IS HYPER DISRUPTIVE? THE REALIZATION THAT WE ARE JUST AT THE BEGINNING OF THE DIGITAL REVOLUTION.

  14. 10 HYPER DISRUPTIVE BUSINESS MODELS10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT IS HYPER DISRUPTIVE? THE SEVEN METAPHORS OF DISRUPTION THE GLASS HOUSE THE PACKAGE THE FROG THE GATE KEEPER THE TRAVELER THE PARTICIPANT THE CYBORG
  15. 10 HYPER DISRUPTIVE BUSINESS MODELS10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT IS HYPER DISRUPTIVE? THIS IS YOU
  16. 10 HYPER DISRUPTIVE BUSINESS MODELS10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT IS HYPER DISRUPTIVE? THIS IS DISRUPTIVE
  17. 10 HYPER DISRUPTIVE BUSINESS MODELS10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT IS HYPER DISRUPTIVE? THIS IS HYPER DISRUPTIVE
  18. THE HYPER DISRUPTOR ATTACKS YOU ON EVERY LEVEL. THE METAPHORS REINFORCE EACH OTHER IN EVERY WAY. 10 HYPER DISRUPTIVE BUSINESS MODELS10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT IS HYPER DISRUPTIVE?
  19. CAN YOU IMPROVE? HOW WILL YOU IMPROVE? 10 HYPER DISRUPTIVE BUSINESS MODELS10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT IS HYPER DISRUPTIVE?
  20. CAN YOU IMPLEMENT BUSINESS MODELS OF THE HYPER DISRUPTORS INTO YOUR BUSINESS? 10 HYPER DISRUPTIVE BUSINESS MODELS10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT IS HYPER DISRUPTIVE?
  21. WHAT ARE THEIR BUSINESS MODELS? 10 HYPER DISRUPTIVE BUSINESS MODELS
  22. 1.THE SUBSCRIPTION MODEL 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS
  23. 1. THE SUBSCRIPTION MODEL 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS The subscription model is a business model where a customer must pay a returning subscription price to have access to the product/service. PIONEERED BY Newspapers & magazines TYPES OF DISRUPTORS USING THE SUBSCRIPTION MODEL Netflix, HelloFresh, Dollar Shave Club, Kindle, One WHY? The constant revenue stream from subscribers reduces uncertainty & often provides payment in advance, while allowing customers to become greatly attached to using the service and, therefore, more likely to extend the subscription. The revenue stream from recurring subscriptions often is greater than the revenue from simple one-time purchases. This is known as the lock-in mechanism.
  24. 1. THE SUBSCRIPTION MODEL 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS Netflix One Medical Group Dollar Shave Club Kindle Unlimited Hello Fresh
  25. 2.THE FREEMIUM MODEL 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS
  26. 2. THE FREEMIUM MODEL 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS The freemium model is a business model where the customer has free access to the basic service but is charged for additional features. PIONEERED BY Software companies giving away free ‘lite’ floppy disks of their products in the 80’s TYPES OF DISRUPTORS USING THE FREEMIUM MODEL Spotify, Dropbox, LinkedIn, The New York Times, Farmville WHY? The freemium model is used to build a large consumer base when the marginal cost of producing extra units is low. Giving the service away for free results in acquiring a lot of prospects very efficiently. The non-paying customers result in input of data, feedback, notoriety, advertising opportunities, etc.
  27. 2. THE FREEMIUM MODEL 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS THE FREEMIUM MODEL HAS NUMEROUS WAYS IN WHICH THE PRODUCT OR SERVICE MAY BE RESTRICTED IN THE FREE BASIC USAGE: • FEATURE LIMITED Skype: Only two-way video calling on the free version • CAPACITY LIMITED Dropbox: Maximum 2GB cloud storage space • CUSTOMER CLASS LIMITED AutoDesk: AutoCAD is free for Students • EFFORT LIMITED FarmVille: Unlock levels faster OTHER EXAMPLES OF FREEMIUMS ARE: • ADD-FREE UPGRADES - HBO Premium Channels don’t show tv ads • TIERED SERVICES - LinkedIn provides with more services when upgraded • SOFT PAYWALLS - The New York Times let’s you read 20 articles per month for free • IN-GAME PURCHASES - Candy Crush let’s you buy power ups to go on with the game faster HARD PAYWALLS ARE NOT FREEMIUM SINCE THERE IS NO FREE BASIC USE!
  28. 2. THE FREEMIUM MODEL 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS FREEMIUM IS NOT PREMIUM Premiums have an upfront price before they can even be used. It’s similar to licensed software, except that all future upgrades to the premium are free once purchased. Freemiums don’t have an upfront price. However, the customer will have to pay for every upgrade.
  29. 2. THE FREEMIUM MODEL 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS FREEMIUM IS NOT FREE TRIAL Free trials are limited in time and give the consumer the whole experience of the product or the service. Freemiums are free forever but will not give the potential customer the full package of the product or service.
  30. 2. THE FREEMIUM MODEL 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS FREEMIUM IS NOT FREE Free means free. There are no upgrades for users whatsoever or they are free as well. The only way free can be free, is when the users pay with their data, their attention or if you’re called Instagram and get acquired for a billion dollars by Facebook. The goal of a freemium is to convert at least 1% of the free users into paying customers.
  31. 3.THE FREE MODEL 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS
  32. 3. THE FREE MODEL 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS The free model is a business model integrated by companies that don’t charge the end users (directly). The data and the attention of the users is the currency. PIONEERED BY Search Engines TYPES OF DISRUPTORS USING THE FREE MODEL Google, Facebook, Snapchat WHY? By offering the product or service for free it is easy to gain a lot of users. The more people that interact with the product, the more data that can be extracted from the users. Besides data, the attention is also a big asset for these companies. The end user normally is not ‘the customer’ of the free model company.
  33. 3. THE FREE MODEL 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS Free model businesses can offer their service or product without charging the user for two reasons: - THE DATA OF THE END USER IS BEING SOLD - THE ATTENTION OF THE END USER IS BEING SOLD When a free model company combines its data with advertising opportunities, the advertising will be much more targeted thus much more effective and, needless to say, much more expensive.
  34. 4.THE MARKET PLACE 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS
  35. 4. THE MARKET PLACE 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS The market place is a business model used by a company that only facilitates a platform where parties economically interact with each other. PIONEERED BY Classifieds in newspapers TYPES OF DISRUPTORS USING THE MARKET PLACE MODEL eBay, Alibaba, Friendsurance, priceline.com, The Lending Club, etc. WHY? The market place is a business model that defines a company as a big supplier of a product or service without that company having the good or the service. It only facilitates the platform where people interact with each other in any (economical) way. The market place business generates revenue by taking a percentage of any transaction between people on their platform.
  36. 4. THE MARKET PLACE 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS Priceline.com Friendsurance The Food AssemblyAlibaba
  37. 4. THE MARKET PLACE 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS Other examples of companies that use the market place business model are Lending Club (the world’s largest online marketplace connecting borrowers and investors), Beatport (the marketplace where most of the dj’s sell and buy their music), Upwork (supply & demand of freelancers). IS ITUNES A MARKET PLACE TOO? We would say it’s a freemium because you can use the basic product for free, which is listening to music that you’ve bought. The iTunes store, however, could be seen as a market place or as the paying extra service that upgrades the media player. It’s up to you to decide. Apple is a hyper disruptor and thus king in combining disruptive business models that scores high on every earlier discussed metaphor or driver of disruption.
  38. 5.ACCESS OVER OWNERSHIP 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS
  39. 5. ACCESS OVER OWNERSHIP 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS The access over ownership model is the business model that grants customers the use of the product without buying it. “Everything as a service.” PIONEERED BY Sharing economy TYPES OF DISRUPTORS USING THE ACCESS OVER OWNERSHIP MODEL Zipcar, ParkCirca, Peerby WHY? Access over ownership companies generate revenue by using the power of the sharing economy. Just like market place companies, the access over ownership model only facilitates the actions between people thus making it needless for these companies to invest in products or people.
  40. 5. ACCESS OVER OWNERSHIP 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS ParkCirca Peerby Zipcar
  41. 6.THE HYPER MARKET 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS
  42. 6. THE HYPER MARKET 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS The hyper market is the business model used by digital companies that act as hyper stores, offering enormous amounts of products and or services. PIONEERED BY Amazon TYPES OF DISRUPTORS USING THE HYPER MARKET MODEL Amazon, Zalando, Coolblue WHY? Having large amounts of goods or services results in having great scale advantages. These companies often sell products under the market price to expand territory. The digital hyper market players are hyper disruptive since their main objective is to kill the competition in a fierce pricing battle that you probably can’t win.
  43. 6. THE HYPER MARKET 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS ZalandoCoolblue
  44. 7.THE EXPERIENCE MODEL 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS
  45. 7. THE EXPERIENCE MODEL 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS The experience model is a business model used by a company that provides the customers with an unseen (user) experience. PIONEERED BY Apple DISRUPTORS USING THE EXPERIENCE MODEL Tesla, KLM, Disney World, Tomorrowland WHY? Customers of experience model companies mostly are willing to pay more just because of the special (user) experience they get when interacting with the company or the product. Experience companies are often situated in or penetrating competitive markets. In these markets you can either offer the lowest price or provide consumers with the best experience.
  46. 7. THE EXPERIENCE MODEL 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS Tesla KLM Disney World Tomorrowland
  47. 8.THE PYRAMID 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS
  48. 8. THE PYRAMID 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS The pyramid has nothing to do with Ponzi schemes. It’s the collective term for all companies that are generating major parts of their revenue by affiliates & resellers. The company sits on top of the pyramid and lets the revenue stream upwards with the least possible effort. PIONEERED BY William J. Tobin TYPES OF DISRUPTORS USING THE PYRAMID MODEL Amazon, online retailers (fitness, fashion, etc.) WHY? The pyramid business model is a cost-effective way of building your business because you only pay your ‘sales people’ a percentage of the profit. Needless to say, companies like this don’t have (a lot of) sales staff, which raises the certainty regarding cash flow. Pyramid companies will often use people with high notoriety to sell their products.
  49. 8. THE PYRAMID 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS Amazon
  50. 8. THE PYRAMID 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS Fitness goods sold by affiliates & influencers
  51. 9.THE ON DEMAND MODEL 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS
  52. 9. THE ON DEMAND MODEL 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS The on demand model generates revenue by the exponential need of people to have things done right away. Speed and convenience matter the most. PIONEERED BY Uber TYPES OF DISRUPTORS USING THE ON DEMAND MODEL Uber, Operator, TaskRabbit WHY? The on demand company will provide (new) services that make the lives of its customers easier. The on demand model is a business model that holds a high risk but when executed properly and accorded to the right needs of a market, it will disrupt the entire industry. People value time.
  53. 9. THE ON DEMAND MODEL 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS Operator Uber TaskRabbit Our On Demand Service Economy
  54. 10.THE ECOSYSTEM 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS
  55. 10. THE ECOSYSTEM 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS The ecosystem is one of the most powerful, disrupting business model. Companies build an entire universe of products and services in which customers gets lost without them knowing it. PIONEERED BY Apple & Google TYPES OF DISRUPTORS USING THE ECOSYSTEM Apple & Google WHY? The ecosystem business model only exists when companies can offer enough services and or products that cause a high level of dependence of the customer. Once the customer is dragged too far in the ecosystem, he can hardly get back out. The iPhone breaks? Too bad that you already bought a MacBook & the Apple Watch. You just need to buy another iPhone.
  56. 10. THE ECOSYSTEM 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS
  57. 10 HYPER DISRUPTIVE BUSINESS MODELS - THE BUSINESS MODELS 1. THE SUBSCRIPTION MODEL 2. THE FREEMIUM MODEL 3. THE FREE MODEL 4. THE MARKET PLACE 5. ACCESS OVER OWNERSHIP 6. THE HYPER MARKET 7. THE EXPERIENCE MODEL 8. THE PYRAMID 9. THE ON DEMAND 10. THE ECOSYSTEM
  58. WHAT SHOULD YOU REMEMBER? 10 HYPER DISRUPTIVE BUSINESS MODELS
  59. 10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT SHOULD YOU REMEMBER? THE SEVEN METAPHORS OF DISRUPTION
  60. 10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT SHOULD YOU REMEMBER? THE GLASS HOUSE THE PACKAGE THE FROG THE GATE KEEPER THE TRAVELER THE PARTICIPANT THE CYBORG THE SEVEN METAPHORS OF DISRUPTION
  61. 10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT SHOULD YOU REMEMBER? THE TEN HYPER DISRUPTIVE BUSINESS MODELS
  62. 10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT SHOULD YOU REMEMBER? 1. THE SUBSCRIPTION MODEL 2. THE FREEMIUM MODEL 3. THE FREE MODEL 4. THE MARKET PLACE 5. ACCESS OVER OWNERSHIP 6. THE HYPER MARKET 7. THE EXPERIENCE MODEL 8. THE PYRAMID 9. THE ON DEMAND 10. THE ECOSYSTEM
  63. 10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT SHOULD YOU REMEMBER? HYPER DISRUPTORS COMBINE DIFFERENT BUSINESS MODELS
  64. 10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT SHOULD YOU REMEMBER? HYPER DISRUPTORS ATTACK YOU ON EVERY DRIVER OF DISRUPTION
  65. DO YOU THINK YOU CAN COMPETE WITH THESE COMPANIES? 10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT SHOULD YOU REMEMBER?
  66. IF YOU NEED HELP, CONTACT US! 10 HYPER DISRUPTIVE BUSINESS MODELS - WHAT SHOULD YOU REMEMBER?
  67. 10 HYPER DISRUPTIVE BUSINESS MODELS @DADOVANPETEGHEM @NICKVINCKIER DADO@DEARMEDIA.BE NICK@DEARMEDIA.BE DADO VAN PETEGHEM Managing Partner NICK VINCKIER Strategy Consultant +32 474 82 68 07 +32 474 39 12 82
  68. 10 HYPER DISRUPTIVE BUSINESS MODELS THAT SHOULD INSPIRE YOU

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