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amazon business model

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The current business model of Amazon that have been done by my group.

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amazon business model

  1. 1. Submitted By: Harsheet Kaur Plaha Pankaj Paul Plabita Manjeet Singh Rangare Rahul Roy
  2. 2. COMPANY OVERVIEW CUSTOMER EXPERIENCE WIDE RANGE OF PRODUCTS WORLDWIDE NETWORK OF FULFILMENT MASS CUSTOMISTION FOUNDED IN 1994 IN SEATTLE, USA 351,000 EMPLOYEES GLOBAL LEADER IN E-COMMERCE STICKINESSAFFILIATION
  3. 3. MISSION • To leverage technology and the expertise of our invaluable employees to provide our customer with the best shopping experience on the internet. VISION • To be earth’s most customer centric company, to build a place where people can come to find and discover anything they might want to buy online. VALUES • Customer obsession • Innovation • Bias for action • Ownership • High hiring bar • Frugality
  4. 4. Objectives • Not to discount a small number of products for a limited period of time, but to offer low prices everyday and apply them broadly across our entire product range. Core Value Proposition • Price • Convenience • Selection Strategy • To ‘Get Big Fast’ by investing aggressively in new product categories and new businesses, by spending money on brand awareness and getting new customers.
  5. 5. GROWTH Lower cost structure Lower price Selection & Convenience Customer experience Traffic Sellers STRATEGY
  6. 6. Consumers Sellers Developers Who wants to buy product on Amazon Who wants to sell products on Amazon Who wants to use Amazon developing service Three Customers Sets
  7. 7. How long do you stay @ GOAL: Attention, attraction and retention Customer’s need Relevant Content HOW? Frequent Update Buying Habits Reactions to website design Demographics Favorite and least favorite products Quality Value Timelines Appropriateness of goods and services Business Reputation Security in transaction Brand Differentiation Customer Loyalty ATTENTION Becomes the major currency in current commerce
  8. 8. How long do you stay @ STICKINESS Holds Customers and keeps them coming back for more! Measurement: #Time spent at a website # Number of visit per person # Number of pages viewed
  9. 9. Business Model Evolution 1995 1999 2001 2002 2007 2000 Online Book Retailing Auctions and zShops Marketplace Partnership and Logistics Services E-Commerce Platform/ Web Services eBooks/ kindle
  10. 10. Business Model Canvas 9 Building Blocks Customer Segment (CS) Key Activities (KA) Key Resources (KR)Cost Structure (CS) Value Proportion (VP) Key Partnerships (KP) Customer Relationship (CR) Channels (CH) Revenue Streams (RS)
  11. 11. Conclusion Evolution • Logical Path • Resources & Channels • B2C, B2B Expansion • New Markets • Strength of Brand • Earth’s biggest selection Attentio n Economy • Community and Stickiness • Trust • Customers Experience

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