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Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
Set up a Facebook Page for your Business Savannah Chamber Expo 2010
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Set up a Facebook Page for your Business Savannah Chamber Expo 2010

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How to Set-Up a Facebook Page For Your Business: Tips and Tricks for Enhancing Your Brand and making it “likeable” - for the 2010 Chamber Expo by Cathy Rodgers of Seven Waves Marketing.

How to Set-Up a Facebook Page For Your Business: Tips and Tricks for Enhancing Your Brand and making it “likeable” - for the 2010 Chamber Expo by Cathy Rodgers of Seven Waves Marketing.

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  • 1. How to Set-Up a Facebook Page For Your Business<br />Tips and Tricks for Enhancing Your Brand and making it “likeable”<br />Presented by Cathy Rodgers<br />Seven Waves Marketing <br />Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 2. 500 million users<br />Facebook founder Mark Zuckerman <br />Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 3. Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 4. <ul><li>Over 900 million objects that people interact with (pages, groups, events and community pages)
  • 5. Average user is connected to 80 community pages, groups and events
  • 6. Average user creates 90 pieces of content each month
  • 7. More than 30 billion pieces of content shared each month. (web links, news stories, blog posts, notes, photo albums, etc.)</li></ul>Source: Facebook Stats: http://www.facebook.com/press/info.php?statistics<br />Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 8. Mobile<br /><ul><li>There are more than 150 million active users currently accessing Facebook through their mobile devices.
  • 9. People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. </li></ul>Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 10. Why?<br />Referrals<br />68% of U.S. facebook users are more likely to buy on a positive facebook friend referral <br /> - eMarketer<br />Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 11. Let’s Start …<br />Create a Page for your Business<br />http://www.facebook.com/pages/create.php?ref=ts<br />Or search “create” in your fb search bar<br />Or find a page you like and go to the bottom:“Create a Page for My Business”<br />Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 12. Let’s Start …<br />You must have a personal page in order to create a business page. <br />Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 13. Starting<br />1. Establish your Name / Brand / Intent before Starting<br /><ul><li> A strategy is important
  • 14. facebook will not let you change the name of your page
  • 15. Designate a backup administrator </li></ul>Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 16. Starting<br />2. Photo / Logo Size<br /><ul><li> Expand beyond your Photo / Logo
  • 17. Avatar of your Logo displays at 200 pixels wide by 520 deep</li></ul>Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 18. Sizing<br />2. Sizes<br />200 x 500 px<br />200 x 545 px<br />200 x 600 px<br /> Thanks to www.Clear-River.com<br />Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 19. Sizing<br />After uploading large image, click back on “Change Picture”<br />Edit Thumbnail size<br />Slide box over image<br />to select thumb <br />Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 20. Don’t Miss This<br />Most Under-utilized Feature<br />In the box directly under “suggest to friends” where you see “write something” and above the info/hours of operation box.<br />Put your personalized info here – along with a linkto your website(s)<br />Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 21. Don’t Miss This<br />Reminder: Facebook is Worldwide<br />1. What if they land on your page? What will they see?Be sure to put your location – you now manage a mini-website / make everything is intuitive for youraudience<br />2. Info Tab – Be sure to fill out all information<br />Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 22. Jazz it Up<br />Add Your Blog to Your Page with a tab<br />Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 23. Customize User Experience<br />Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 24. Customize User Experience<br />Search for FBML Application<br />To create a Landing Page TabFBML allows you to drop in customcode with graphics <br />Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 25. There’s an App for That<br />Bring it all to facebook<br />with Involver.com<br />Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 26. There’s an App for That<br />Add a Newsletter Subscribe Form to your Page<br />with an Auto Responder<br />Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 27. Searching <br />How will they find you?<br />Set up your Facebook URL(after 25 fans)<br />Be found on Google<br />Go to: http://www.facebook.com/username/<br />Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 28. It’s Viral<br />Now you have a Link to Share<br />Go to: http://www.facebook.com/MySavannahBiz<br />When someone “likes” your page it shows up in <br />their newsfeed … <br />Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 29. Create an Event<br />It’s easy to update your fans<br />Go to Edit page / then “Send an Update” <br />Turn the Town Purple! <br />Savannah Memory Walk<br />You are Attending<br />Share<br />Public Event<br />Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 30. Promote Your Page<br />Need some Leads? <br /><ul><li>Suggest to your friends
  • 31. Buy an Ad on Facebook for some exposure.
  • 32. Promote with an icon Link on your Website / Blog
  • 33. Promote with a Like Box </li></ul>Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 34. It’s About Your Fans<br /><ul><li> Ask some open ended questions
  • 35. Offer exclusive coupons or specials
  • 36. Allow your fans to post comments + photos
  • 37. Make it fun! </li></ul>Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 38. Analyze<br />http://www.facebook.com/insights/<br />Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 39. Good Resources<br />15 Learnings from the Top 50 brands in facebookSlideshare.net<br />Social Media Examiner.com<br />Social Media Today.com <br />Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />
  • 40. How to Set-Up a Facebook Page For Your Business<br />@7wavesCathy<br />Presented by Cathy Rodgers<br />Seven Waves Marketing <br />Facebook.com/sevenwaves<br />www.7wavesmarketing.com<br />

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