Set up a Facebook Page for your Business Savannah Chamber Expo 2010
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Set up a Facebook Page for your Business Savannah Chamber Expo 2010

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How to Set-Up a Facebook Page For Your Business: Tips and Tricks for Enhancing Your Brand and making it “likeable” - for the 2010 Chamber Expo by Cathy Rodgers of Seven Waves Marketing.

How to Set-Up a Facebook Page For Your Business: Tips and Tricks for Enhancing Your Brand and making it “likeable” - for the 2010 Chamber Expo by Cathy Rodgers of Seven Waves Marketing.

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Set up a Facebook Page for your Business Savannah Chamber Expo 2010 Set up a Facebook Page for your Business Savannah Chamber Expo 2010 Presentation Transcript

  • How to Set-Up a Facebook Page For Your Business
    Tips and Tricks for Enhancing Your Brand and making it “likeable”
    Presented by Cathy Rodgers
    Seven Waves Marketing
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 500 million users
    Facebook founder Mark Zuckerman
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • Facebook.com/sevenwaves
    www.7wavesmarketing.com
    View slide
    • Over 900 million objects that people interact with (pages, groups, events and community pages) View slide
    • Average user is connected to 80 community pages, groups and events
    • Average user creates 90 pieces of content each month
    • More than 30 billion pieces of content shared each month. (web links, news stories, blog posts, notes, photo albums, etc.)
    Source: Facebook Stats: http://www.facebook.com/press/info.php?statistics
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • Mobile
    • There are more than 150 million active users currently accessing Facebook through their mobile devices.
    • People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • Why?
    Referrals
    68% of U.S. facebook users are more likely to buy on a positive facebook friend referral
    - eMarketer
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • Let’s Start …
    Create a Page for your Business
    http://www.facebook.com/pages/create.php?ref=ts
    Or search “create” in your fb search bar
    Or find a page you like and go to the bottom:“Create a Page for My Business”
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • Let’s Start …
    You must have a personal page in order to create a business page.
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • Starting
    1. Establish your Name / Brand / Intent before Starting
    • A strategy is important
    • facebook will not let you change the name of your page
    • Designate a backup administrator
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • Starting
    2. Photo / Logo Size
    • Expand beyond your Photo / Logo
    • Avatar of your Logo displays at 200 pixels wide by 520 deep
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • Sizing
    2. Sizes
    200 x 500 px
    200 x 545 px
    200 x 600 px
    Thanks to www.Clear-River.com
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • Sizing
    After uploading large image, click back on “Change Picture”
    Edit Thumbnail size
    Slide box over image
    to select thumb
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • Don’t Miss This
    Most Under-utilized Feature
    In the box directly under “suggest to friends” where you see “write something” and above the info/hours of operation box.
    Put your personalized info here – along with a linkto your website(s)
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • Don’t Miss This
    Reminder: Facebook is Worldwide
    1. What if they land on your page? What will they see?Be sure to put your location – you now manage a mini-website / make everything is intuitive for youraudience
    2. Info Tab – Be sure to fill out all information
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • Jazz it Up
    Add Your Blog to Your Page with a tab
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • Customize User Experience
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • Customize User Experience
    Search for FBML Application
    To create a Landing Page TabFBML allows you to drop in customcode with graphics
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • There’s an App for That
    Bring it all to facebook
    with Involver.com
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • There’s an App for That
    Add a Newsletter Subscribe Form to your Page
    with an Auto Responder
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • Searching
    How will they find you?
    Set up your Facebook URL(after 25 fans)
    Be found on Google
    Go to: http://www.facebook.com/username/
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • It’s Viral
    Now you have a Link to Share
    Go to: http://www.facebook.com/MySavannahBiz
    When someone “likes” your page it shows up in
    their newsfeed …
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • Create an Event
    It’s easy to update your fans
    Go to Edit page / then “Send an Update”
    Turn the Town Purple!
    Savannah Memory Walk
    You are Attending
    Share
    Public Event
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • Promote Your Page
    Need some Leads?
    • Suggest to your friends
    • Buy an Ad on Facebook for some exposure.
    • Promote with an icon Link on your Website / Blog
    • Promote with a Like Box
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • It’s About Your Fans
    • Ask some open ended questions
    • Offer exclusive coupons or specials
    • Allow your fans to post comments + photos
    • Make it fun!
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • Analyze
    http://www.facebook.com/insights/
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • Good Resources
    15 Learnings from the Top 50 brands in facebookSlideshare.net
    Social Media Examiner.com
    Social Media Today.com
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • How to Set-Up a Facebook Page For Your Business
    @7wavesCathy
    Presented by Cathy Rodgers
    Seven Waves Marketing
    Facebook.com/sevenwaves
    www.7wavesmarketing.com