Set up a Facebook Page for your Business Savannah Chamber Expo 2010
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How to Set-Up a Facebook Page For Your Business: Tips and Tricks for Enhancing Your Brand and making it “likeable” - for the 2010 Chamber Expo by Cathy Rodgers of Seven Waves Marketing.
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Set up a Facebook Page for your Business Savannah Chamber Expo 2010
- 1. How to Set-Up a Facebook Page For Your Business Tips and Tricks for Enhancing Your Brand and making it “likeable” Presented by Cathy Rodgers Seven Waves Marketing Facebook.com/sevenwaves www.7wavesmarketing.com
- 2. 500 million users Facebook founder Mark Zuckerman Facebook.com/sevenwaves www.7wavesmarketing.com
- 5. Average user is connected to 80 community pages, groups and events
- 6. Average user creates 90 pieces of content each month
- 7. More than 30 billion pieces of content shared each month. (web links, news stories, blog posts, notes, photo albums, etc.)Source: Facebook Stats: http://www.facebook.com/press/info.php?statistics Facebook.com/sevenwaves www.7wavesmarketing.com
- 9. People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. Facebook.com/sevenwaves www.7wavesmarketing.com
- 10. Why? Referrals 68% of U.S. facebook users are more likely to buy on a positive facebook friend referral - eMarketer Facebook.com/sevenwaves www.7wavesmarketing.com
- 11. Let’s Start … Create a Page for your Business http://www.facebook.com/pages/create.php?ref=ts Or search “create” in your fb search bar Or find a page you like and go to the bottom:“Create a Page for My Business” Facebook.com/sevenwaves www.7wavesmarketing.com
- 12. Let’s Start … You must have a personal page in order to create a business page. Facebook.com/sevenwaves www.7wavesmarketing.com
- 14. facebook will not let you change the name of your page
- 15. Designate a backup administrator Facebook.com/sevenwaves www.7wavesmarketing.com
- 17. Avatar of your Logo displays at 200 pixels wide by 520 deepFacebook.com/sevenwaves www.7wavesmarketing.com
- 18. Sizing 2. Sizes 200 x 500 px 200 x 545 px 200 x 600 px Thanks to www.Clear-River.com Facebook.com/sevenwaves www.7wavesmarketing.com
- 19. Sizing After uploading large image, click back on “Change Picture” Edit Thumbnail size Slide box over image to select thumb Facebook.com/sevenwaves www.7wavesmarketing.com
- 20. Don’t Miss This Most Under-utilized Feature In the box directly under “suggest to friends” where you see “write something” and above the info/hours of operation box. Put your personalized info here – along with a linkto your website(s) Facebook.com/sevenwaves www.7wavesmarketing.com
- 21. Don’t Miss This Reminder: Facebook is Worldwide 1. What if they land on your page? What will they see?Be sure to put your location – you now manage a mini-website / make everything is intuitive for youraudience 2. Info Tab – Be sure to fill out all information Facebook.com/sevenwaves www.7wavesmarketing.com
- 22. Jazz it Up Add Your Blog to Your Page with a tab Facebook.com/sevenwaves www.7wavesmarketing.com
- 23. Customize User Experience Facebook.com/sevenwaves www.7wavesmarketing.com
- 24. Customize User Experience Search for FBML Application To create a Landing Page TabFBML allows you to drop in customcode with graphics Facebook.com/sevenwaves www.7wavesmarketing.com
- 25. There’s an App for That Bring it all to facebook with Involver.com Facebook.com/sevenwaves www.7wavesmarketing.com
- 26. There’s an App for That Add a Newsletter Subscribe Form to your Page with an Auto Responder Facebook.com/sevenwaves www.7wavesmarketing.com
- 27. Searching How will they find you? Set up your Facebook URL(after 25 fans) Be found on Google Go to: http://www.facebook.com/username/ Facebook.com/sevenwaves www.7wavesmarketing.com
- 28. It’s Viral Now you have a Link to Share Go to: http://www.facebook.com/MySavannahBiz When someone “likes” your page it shows up in their newsfeed … Facebook.com/sevenwaves www.7wavesmarketing.com
- 29. Create an Event It’s easy to update your fans Go to Edit page / then “Send an Update” Turn the Town Purple! Savannah Memory Walk You are Attending Share Public Event Facebook.com/sevenwaves www.7wavesmarketing.com
- 31. Buy an Ad on Facebook for some exposure.
- 32. Promote with an icon Link on your Website / Blog
- 33. Promote with a Like Box Facebook.com/sevenwaves www.7wavesmarketing.com
- 35. Offer exclusive coupons or specials
- 36. Allow your fans to post comments + photos
- 37. Make it fun! Facebook.com/sevenwaves www.7wavesmarketing.com
- 38. Analyze http://www.facebook.com/insights/ Facebook.com/sevenwaves www.7wavesmarketing.com
- 39. Good Resources 15 Learnings from the Top 50 brands in facebookSlideshare.net Social Media Examiner.com Social Media Today.com Facebook.com/sevenwaves www.7wavesmarketing.com
- 40. How to Set-Up a Facebook Page For Your Business @7wavesCathy Presented by Cathy Rodgers Seven Waves Marketing Facebook.com/sevenwaves www.7wavesmarketing.com