Set up a Facebook Page for your Business Savannah Chamber Expo 2010
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Set up a Facebook Page for your Business Savannah Chamber Expo 2010

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How to Set-Up a Facebook Page For Your Business: Tips and Tricks for Enhancing Your Brand and making it “likeable” - for the 2010 Chamber Expo by Cathy Rodgers of Seven Waves Marketing.

How to Set-Up a Facebook Page For Your Business: Tips and Tricks for Enhancing Your Brand and making it “likeable” - for the 2010 Chamber Expo by Cathy Rodgers of Seven Waves Marketing.

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  • 1. How to Set-Up a Facebook Page For Your Business
    Tips and Tricks for Enhancing Your Brand and making it “likeable”
    Presented by Cathy Rodgers
    Seven Waves Marketing
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 2. 500 million users
    Facebook founder Mark Zuckerman
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 3. Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 4.
    • Over 900 million objects that people interact with (pages, groups, events and community pages)
    • 5. Average user is connected to 80 community pages, groups and events
    • 6. Average user creates 90 pieces of content each month
    • 7. More than 30 billion pieces of content shared each month. (web links, news stories, blog posts, notes, photo albums, etc.)
    Source: Facebook Stats: http://www.facebook.com/press/info.php?statistics
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 8. Mobile
    • There are more than 150 million active users currently accessing Facebook through their mobile devices.
    • 9. People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 10. Why?
    Referrals
    68% of U.S. facebook users are more likely to buy on a positive facebook friend referral
    - eMarketer
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 11. Let’s Start …
    Create a Page for your Business
    http://www.facebook.com/pages/create.php?ref=ts
    Or search “create” in your fb search bar
    Or find a page you like and go to the bottom:“Create a Page for My Business”
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 12. Let’s Start …
    You must have a personal page in order to create a business page.
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 13. Starting
    1. Establish your Name / Brand / Intent before Starting
    • A strategy is important
    • 14. facebook will not let you change the name of your page
    • 15. Designate a backup administrator
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 16. Starting
    2. Photo / Logo Size
    • Expand beyond your Photo / Logo
    • 17. Avatar of your Logo displays at 200 pixels wide by 520 deep
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 18. Sizing
    2. Sizes
    200 x 500 px
    200 x 545 px
    200 x 600 px
    Thanks to www.Clear-River.com
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 19. Sizing
    After uploading large image, click back on “Change Picture”
    Edit Thumbnail size
    Slide box over image
    to select thumb
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 20. Don’t Miss This
    Most Under-utilized Feature
    In the box directly under “suggest to friends” where you see “write something” and above the info/hours of operation box.
    Put your personalized info here – along with a linkto your website(s)
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 21. Don’t Miss This
    Reminder: Facebook is Worldwide
    1. What if they land on your page? What will they see?Be sure to put your location – you now manage a mini-website / make everything is intuitive for youraudience
    2. Info Tab – Be sure to fill out all information
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 22. Jazz it Up
    Add Your Blog to Your Page with a tab
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 23. Customize User Experience
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 24. Customize User Experience
    Search for FBML Application
    To create a Landing Page TabFBML allows you to drop in customcode with graphics
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 25. There’s an App for That
    Bring it all to facebook
    with Involver.com
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 26. There’s an App for That
    Add a Newsletter Subscribe Form to your Page
    with an Auto Responder
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 27. Searching
    How will they find you?
    Set up your Facebook URL(after 25 fans)
    Be found on Google
    Go to: http://www.facebook.com/username/
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 28. It’s Viral
    Now you have a Link to Share
    Go to: http://www.facebook.com/MySavannahBiz
    When someone “likes” your page it shows up in
    their newsfeed …
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 29. Create an Event
    It’s easy to update your fans
    Go to Edit page / then “Send an Update”
    Turn the Town Purple!
    Savannah Memory Walk
    You are Attending
    Share
    Public Event
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 30. Promote Your Page
    Need some Leads?
    • Suggest to your friends
    • 31. Buy an Ad on Facebook for some exposure.
    • 32. Promote with an icon Link on your Website / Blog
    • 33. Promote with a Like Box
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 34. It’s About Your Fans
    • Ask some open ended questions
    • 35. Offer exclusive coupons or specials
    • 36. Allow your fans to post comments + photos
    • 37. Make it fun!
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 38. Analyze
    http://www.facebook.com/insights/
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 39. Good Resources
    15 Learnings from the Top 50 brands in facebookSlideshare.net
    Social Media Examiner.com
    Social Media Today.com
    Facebook.com/sevenwaves
    www.7wavesmarketing.com
  • 40. How to Set-Up a Facebook Page For Your Business
    @7wavesCathy
    Presented by Cathy Rodgers
    Seven Waves Marketing
    Facebook.com/sevenwaves
    www.7wavesmarketing.com