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Facebook for Business - Travel&Tourism by Milena Regos, Out&About Marketing

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A Facebook for Business presentation for SMG Marketing & Technology Workshop 2011 in Lake Tahoe

Published in: Technology, Business

Facebook for Business - Travel&Tourism by Milena Regos, Out&About Marketing

  1. 1. Facebook for Business Milena Regos Twitter hashtag: #ttm11 @milenaregos http://www.slideshare.net/milenaregos
  2. 2. 65% of online adults use social networking sitesSource: Pew Internet, Aug 26, 2011
  3. 3. 98% of online adults 18-24 use social networking sitesSource: Media Post Oct 7, 2011
  4. 4. Facebook reaches 3 out ofevery 4 Internet users in the US Source: Comscore, February 2011
  5. 5. Facebook reaches 3 out ofevery 4 Internet users in the US Source: Comscore, February 2011
  6. 6. 1 out of every 8minutes online is spent on Source: Comscore, February 2011
  7. 7. 1 out of every 8minutes online is spent on Source: Comscore, February 2011
  8. 8. Your Facebook Strategy Crystal Clear
  9. 9. Let’s talk about:• Engagement• Best Practices• Apps• Metrics
  10. 10. Engagement• Your Page Wall - First Impression!• Their News Feed - EdgeRank• Apps• Open Graph/Social Plugin• FB Advertising
  11. 11. Your Page Wall - Landing Tab CLARITY
  12. 12. Your Page Wall - Landing Tab Bragging rights
  13. 13. Your Page Wall Entertainment = Engagement
  14. 14. Your Page Wall - Landing Tab Contest
  15. 15. Your Page Wall - Landing Tab Enticing
  16. 16. Your Page Wall - Landing Tab Brand Promise/ Memories
  17. 17. Your Page Wall - Landing Tab Variety; 12 ski resorts
  18. 18. Your Page Wall - Landing Tab New product announcement
  19. 19. Your Page Wall - Landing Tab Emotional connection
  20. 20. Your Page Wall - Landing Tab Give people a reason to like you
  21. 21. Your Page Wall - Landing Tab Access to photos from past event
  22. 22. Your Page Wall - Landing Tab Call to Action
  23. 23. Takes you directly to an online shop withinFacebook
  24. 24. A custom landing page will double your “likes” 23
  25. 25. Does your “like” count really matter?• Businesses with 501 to 1,000 Facebook fans had 3.5x more traffic than those with 1 to 25 fans.• Businesses with over 1,000 Facebook fans had 22x more traffic. Source: Facebook Social Media Summit 2011; Amy Porterfield; Hubspot research from over 4,000 companies
  26. 26. 54% don’t want to be bombardedwith messages or ads
  27. 27. Make surepeople can interactwith your page wall
  28. 28. Your Page Wall
  29. 29. Facebook custom landing tabs & apps software• iwiPage • Lujure• MyTab • ShortStack• PageModo • FaceitPages• NorthSocial • AppBistro• WildFire • TabFusion• TabSite • Friend2Friend
  30. 30. My Page Wall - Landing Tab
  31. 31. Engagement✓Your Page Wall - First Impression!• Their News Feed - EdgeRank• Apps• Open Graph/Social Plugin• FB Advertising
  32. 32. Their News Feed - EdgeRank Moontoast.com
  33. 33. Their News Feed Fans love photos/ images
  34. 34. Their News Feed Use beautiful images
  35. 35. Their News Feed Shares is the name of the game
  36. 36. Their News Feed - The Share Button
  37. 37. Their News Feed Keep it short. Ask Q’s
  38. 38. Their News Feed Keep it short. Ask Q’s
  39. 39. Their News Feed Fill in the blank
  40. 40. Their News Feed Ask them to like it
  41. 41. Their News Feed Create a poll
  42. 42. Their News Feed Photo of the Day
  43. 43. Best Practices• Keep it to less than 80 characters!!• Experiment with frequency: 1x/day; 6-12 for media companies• Post in the morning• Post on weekends - 35% of users log in during the weekday (ExactTarget study)• Post after business hours• Call to action• Use long URLs!!
  44. 44. Engagement✓Your Page Wall - First Impression!✓Their News Feed• Apps• Open Graph/Social Plugin• FB Advertising
  45. 45. Apps Book online
  46. 46. Apps Contests
  47. 47. Apps Create a community
  48. 48. Apps YouTube videos
  49. 49. Apps Twitter integration
  50. 50. Apps UG Product design
  51. 51. Apps Mobile App
  52. 52. Apps Website integration
  53. 53. Apps Email collection
  54. 54. Engagement✓Your Page Wall - First Impression!✓Their News Feed - EdgeRank✓Apps• Open Graph/Social Plugin• FB Advertising
  55. 55. Open Graph/Social Plugins Use social proof everywhere
  56. 56. Open Graph/Social Plugins
  57. 57. Open Graph/Social Plugins Social proof
  58. 58. Open Graph/Social Plugins CNN Social Plugin customizes news
  59. 59. Engagement✓Your Page Wall - First Impression!✓Their News Feed✓Apps✓Open Graph/Social Plugin• FB Advertising
  60. 60. Happy Birthday from Diamond Peak!Offer: Free Birthday Lift Ticketpromoted with Facebook adsResults:• 10,655,283 impressions• 365% increase in likes• 30% increase in post views• 42% increase in post feedback• 464 new customers• Cost: $1,897.99• The campaign receivedHermes Platinum Award forsocial media campaign
  61. 61. Facebook Insights Part 1:Offer: Free Birthday Lift Ticketpromoted with Facebook advertising
  62. 62. Facebook Insights Part 2:
  63. 63. How do you know your strategy is working?
  64. 64. Metrics/Facebook Insights
  65. 65. Metrics/Facebook Insights
  66. 66. Facebook Insights
  67. 67. Facebook for Business in Summary• Engagement • Your Page Wall - First Impression! • Their News Feed - EdgeRank • Apps • Open Graph/Social Plugin • FB Advertising• Best Practices• Apps• Metrics
  68. 68. Be Yourself. Be Human.
  69. 69. Thank you! Milena Regos @milenaregos milenaregos@gmail.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos Images photo credit: Creative Commons

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