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Facebook Marketing

My Facebook Marketing slides for Social Media Essentials

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Facebook Marketing

  1. 1. Social Media Marketing Essentials Using Popular Social Media Tools to Promote Your Business
  2. 2. Facebook Marketing <ul><li>Introduction to Facebook </li></ul><ul><li>Creating an attractive profile page </li></ul><ul><li>How to create and leverage on your Facebook group for your business </li></ul><ul><li>How to create and leverage on your Facebook page for your business </li></ul><ul><li>How to create events that people want to go </li></ul><ul><li>Supporting your Facebook marketing campaign with Social Ads </li></ul>
  3. 3. Introduction to Facebook <ul><li>More than 800,000 Singapore accounts and more than 200 million accounts world wide </li></ul><ul><li>The fastest demographic is those 30 years old and older </li></ul><ul><li>Average user has 150 friends on the site </li></ul><ul><li>More than 4 million users become fans of Pages each day </li></ul><ul><li>More than 850 million photos uploaded to the site each month </li></ul><ul><li>More than 7 million videos uploaded each month </li></ul><ul><li>More than 2 million events created each month </li></ul>
  4. 4. Creating an Attractive Profile <ul><li>Make Your Profile Photo Fabulously Attractive </li></ul><ul><li>Fill out your profile </li></ul><ul><li>Spice up your profile </li></ul><ul><li>Keep your profile up-to-date </li></ul>
  5. 5. Make Your Profile Photo Fabulously Attractive <ul><li>Provide good visibility of your face </li></ul><ul><li>Boost the contrast level using Adobe Photoshop (or PhotoFiltre)‏ </li></ul><ul><li>Make sure you crop effectively </li></ul><ul><li>Change profile pictures regularly </li></ul>
  6. 6. Casestudy
  7. 7. Casestudy
  8. 8. Casestudy
  9. 9. How to create and leverage on your Facebook group for your business <ul><li>The right configuration </li></ul><ul><li>Leverage existing Facebook friends </li></ul><ul><li>Use your email contacts </li></ul><ul><li>Press Releases/Blog Posts </li></ul><ul><li>Join Related Groups </li></ul><ul><li>Keep the Content Fresh </li></ul><ul><li>Create relationships with new members </li></ul>
  10. 10. Casestudy
  11. 11. Tracking Your Group's Success <ul><li>The number of members you have in your group. </li></ul><ul><li>New members who join per day/week/month. </li></ul><ul><li>Ratio of new members to people who left the group. </li></ul><ul><li>Engagement: Activity on Wall Posts and Discussion Boards. </li></ul><ul><li>Members who also accepted invitations to join your events. </li></ul>
  12. 12. How to create and leverage on your Facebook page for your business <ul><li>Creating the perfect profile picture </li></ul><ul><li>Develop custom tabs for custom ads </li></ul><ul><li>Don’t let new users land on the wall </li></ul><ul><li>Integrate Applications To Increase Engagement </li></ul>
  13. 13. Increase Engagement in Your Facebook page <ul><li>Publish Interesting and Relevant Content - Just like in other areas of social media (blogs, Twitter, etc), it’s extremely important to provide interesting content to your readers. Facebook is no different. By regularly referencing other relevant content, your fans will keep returning to your page. While attracting repeat visitors is not the single most important component of fan pages, repeat engagement is easily the second most important variable. </li></ul><ul><li>Post and Tag Users in Photos and Videos - Tagging users in photos and videos is probably one of the most effective promotional activities that you can do. The only challenge is coming up with content to tag users in. </li></ul>
  14. 14. Casestudy
  15. 15. Casestudy
  16. 16. How to create events that people want to go <ul><li>RSVP and write a message in the box on your Requests page </li></ul><ul><li>Write on the Wall - whether your RSVP is a Yes, No or Maybe. </li></ul><ul><li>Upload Photo(s) & Video(s)‏ </li></ul><ul><li>Post relevant links using Links </li></ul><ul><li>Click on “Invite People to Come” and invite your friends </li></ul><ul><li>Click the Share button and Post to your Profile with a message </li></ul><ul><li>Click the Share button and send to specific friend(s) or a List(s)‏ </li></ul><ul><li>Send out a tweet(s) on Twitter with the link to the Facebook event </li></ul>
  17. 17. Write a Message on the Wall
  18. 18. Post Relevant Links
  19. 19. Uploading Pictures
  20. 20. Uploading Video
  21. 21. Invite Your Friends
  22. 22. Share on Profile Page
  23. 23. Share with Relevant Friends Only
  24. 24. Supporting Your Facebook Marketing Campaign with Social Ads
  25. 25. Social Ad Dashboard
  26. 26. Social Ads Report

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