Set up a Facebook Page for your Business Savannah Chamber Expo 2010


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How to Set-Up a Facebook Page For Your Business: Tips and Tricks for Enhancing Your Brand and making it “likeable” - for the 2010 Chamber Expo by Cathy Rodgers of Seven Waves Marketing.

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Set up a Facebook Page for your Business Savannah Chamber Expo 2010

  1. 1. How to Set-Up a Facebook Page For Your Business<br />Tips and Tricks for Enhancing Your Brand and making it “likeable”<br />Presented by Cathy Rodgers<br />Seven Waves Marketing <br /><br /><br />
  2. 2. 500 million users<br />Facebook founder Mark Zuckerman <br /><br /><br />
  3. 3.<br /><br />
  4. 4. <ul><li>Over 900 million objects that people interact with (pages, groups, events and community pages)
  5. 5. Average user is connected to 80 community pages, groups and events
  6. 6. Average user creates 90 pieces of content each month
  7. 7. More than 30 billion pieces of content shared each month. (web links, news stories, blog posts, notes, photo albums, etc.)</li></ul>Source: Facebook Stats:<br /><br /><br />
  8. 8. Mobile<br /><ul><li>There are more than 150 million active users currently accessing Facebook through their mobile devices.
  9. 9. People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. </li></ul><br /><br />
  10. 10. Why?<br />Referrals<br />68% of U.S. facebook users are more likely to buy on a positive facebook friend referral <br /> - eMarketer<br /><br /><br />
  11. 11. Let’s Start …<br />Create a Page for your Business<br /><br />Or search “create” in your fb search bar<br />Or find a page you like and go to the bottom:“Create a Page for My Business”<br /><br /><br />
  12. 12. Let’s Start …<br />You must have a personal page in order to create a business page. <br /><br /><br />
  13. 13. Starting<br />1. Establish your Name / Brand / Intent before Starting<br /><ul><li> A strategy is important
  14. 14. facebook will not let you change the name of your page
  15. 15. Designate a backup administrator </li></ul><br /><br />
  16. 16. Starting<br />2. Photo / Logo Size<br /><ul><li> Expand beyond your Photo / Logo
  17. 17. Avatar of your Logo displays at 200 pixels wide by 520 deep</li></ul><br /><br />
  18. 18. Sizing<br />2. Sizes<br />200 x 500 px<br />200 x 545 px<br />200 x 600 px<br /> Thanks to<br /><br /><br />
  19. 19. Sizing<br />After uploading large image, click back on “Change Picture”<br />Edit Thumbnail size<br />Slide box over image<br />to select thumb <br /><br /><br />
  20. 20. Don’t Miss This<br />Most Under-utilized Feature<br />In the box directly under “suggest to friends” where you see “write something” and above the info/hours of operation box.<br />Put your personalized info here – along with a linkto your website(s)<br /><br /><br />
  21. 21. Don’t Miss This<br />Reminder: Facebook is Worldwide<br />1. What if they land on your page? What will they see?Be sure to put your location – you now manage a mini-website / make everything is intuitive for youraudience<br />2. Info Tab – Be sure to fill out all information<br /><br /><br />
  22. 22. Jazz it Up<br />Add Your Blog to Your Page with a tab<br /><br /><br />
  23. 23. Customize User Experience<br /><br /><br />
  24. 24. Customize User Experience<br />Search for FBML Application<br />To create a Landing Page TabFBML allows you to drop in customcode with graphics <br /><br /><br />
  25. 25. There’s an App for That<br />Bring it all to facebook<br />with<br /><br /><br />
  26. 26. There’s an App for That<br />Add a Newsletter Subscribe Form to your Page<br />with an Auto Responder<br /><br /><br />
  27. 27. Searching <br />How will they find you?<br />Set up your Facebook URL(after 25 fans)<br />Be found on Google<br />Go to:<br /><br /><br />
  28. 28. It’s Viral<br />Now you have a Link to Share<br />Go to:<br />When someone “likes” your page it shows up in <br />their newsfeed … <br /><br /><br />
  29. 29. Create an Event<br />It’s easy to update your fans<br />Go to Edit page / then “Send an Update” <br />Turn the Town Purple! <br />Savannah Memory Walk<br />You are Attending<br />Share<br />Public Event<br /><br /><br />
  30. 30. Promote Your Page<br />Need some Leads? <br /><ul><li>Suggest to your friends
  31. 31. Buy an Ad on Facebook for some exposure.
  32. 32. Promote with an icon Link on your Website / Blog
  33. 33. Promote with a Like Box </li></ul><br /><br />
  34. 34. It’s About Your Fans<br /><ul><li> Ask some open ended questions
  35. 35. Offer exclusive coupons or specials
  36. 36. Allow your fans to post comments + photos
  37. 37. Make it fun! </li></ul><br /><br />
  38. 38. Analyze<br /><br /><br /><br />
  39. 39. Good Resources<br />15 Learnings from the Top 50 brands in<br />Social Media<br />Social Media <br /><br /><br />
  40. 40. How to Set-Up a Facebook Page For Your Business<br />@7wavesCathy<br />Presented by Cathy Rodgers<br />Seven Waves Marketing <br /><br /><br />