SOCIAL
MEDIA
Success
Building Brand, Generating Sales and
Growing Your Business
Social Success Rockets http://socialsuccessrockets.com
April, 2014
By
Sally Cevasco
Online Profit Tools
Social Success Rockets http://socialsuccessrockets.com
About Online Profit Tools
Sally Cevasco
!   Leading independent onl...
Social Success Rockets http://socialsuccessrockets.com
LET’S SOCIALIZE
Social Success Rockets http://socialsuccessrockets.com
This Is The Age Of Social Proof
“Who loves you baby?”
	

What if yo...
Social Success Rockets http://socialsuccessrockets.com
What Can A Social Media Presence Do
ForYour Organization?	

•  Soci...
Social Success Rockets http://socialsuccessrockets.com
SOCIAL BANDWIDTH
Facebook is currently dominating the social media
...
Social Success Rockets http://socialsuccessrockets.com
OUR SOLUTIONS
Finding
prospects
and
customers
Brand
Awareness
X
Problem:
Connecting with
Customers
Solution:
Here it is
“P...
Social Success Rockets http://socialsuccessrockets.com
POWERFUL
COMMUNITIES
0
5
10
15
2 0
2 5
3 0
S t ar buck s P iz z a	
...
HOW TO BUILD A
FACEBOOK
COMMUNITY?
Anatomy Of A Great Fan Page
•  Great Timeline Image with a strong
CTA (call to action)
•  Custom tabs
	

•  Awesome hook f...
Facebook Page Example
	

	

	

	

	

	

	

	

	

	

	

Click here to get the latest image sizes for Facebook
Graphics
First choice is to assign this task to your graphic designer
in-house or use your local service provider and supp...
Facebook Custom Tabs
Create a custom tab using one of the following
tools:
http://Woobox.com (free level)
http://heyo.com ...
Custom Tab Example
Custom Tab Example
Custom Tab Contest
FB CUSTOM TAB	

Click HERE
to download instructions and tools
guide for creating your Custom Tab
*Note: It is in a zip fil...
Social Success Rockets http://socialsuccessrockets.com
COMMUNITY
BUILD BRAND
ENGAGE WITH CUSTOMERS
GENERATE LEADS & SALES ...
Social Success Rockets http://socialsuccessrockets.com
BUILDING A COMMUNITY
STRATEGY
LANDING
PAGE/FB
CUSTOM TAB
OPTIN
LIKE...
Social Success Rockets http://socialsuccessrockets.com
Fan
Page
When people become
fans, they are more
likely to visit you...
Social Success Rockets http://socialsuccessrockets.com
SNEAKY TRICK #1
Respond as your
fan page
Join groups in
same niche
...
Social Success Rockets http://socialsuccessrockets.com
SNEAKY TRICK #2
!   Using Facebook as your fan page, like the pages...
Social Success Rockets http://socialsuccessrockets.com
RESULT
Your fan base can grow exponentially
VIRALLY
Social Success Rockets http://socialsuccessrockets.com
WHAT DOES THIS MEAN FOR YOUR
BUSINESS?
!   Facebook is the most
wid...
Social Success Rockets http://socialsuccessrockets.com
FACEBOOK PAGE INSIGHTS
Monitor page insights:
	

	

•  Best time of...
Social Success Rockets http://socialsuccessrockets.com
Social Success Rockets http://socialsuccessrockets.com
Social Success Rockets http://socialsuccessrockets.com
FACEBOOK SUMMARY
!   Undoubtedly, the fastest growing and most
wide...
Social Success Rockets http://socialsuccessrockets.com
FACEBOOKSUMMARY
	

•  Use hashtags with keywords in your posts
•  U...
FACEBOOK
ADVERTISING
Social Success Rockets http://socialsuccessrockets.com
ADVERTISING ON
FACEBOOK
CREATE
A business creates
an advert
PAY
Fac...
Social Success Rockets http://socialsuccessrockets.com
U.S. DEMOGRAPHICS
53% 47%
!   Active Group: 18-34 years
!   Largest...
Social Success Rockets http://socialsuccessrockets.com
FACEBOOK AD # 1
! Create a working funnel!
!   This way, when you u...
Social Success Rockets http://socialsuccessrockets.com
FACEBOOK AD #2
! Use Promoted Posts: A lot of businesses
still have...
Social Success Rockets http://socialsuccessrockets.com
FACEBOOK AD #3
!   Use Facebook ads to target friends of
friends… T...
Social Success Rockets http://socialsuccessrockets.com
Facebook Ad #4
Coming Soon:	

Website Custom Audiences	

	

You wil...
Social Success Rockets http://socialsuccessrockets.com
CASE STUDY - “Pitbull
Lovers Page”
Increase sales coming directly f...
Social Success Rockets http://socialsuccessrockets.com
FACEBOOK AD SUMMARY
!   Undoubtedly, the fastest growing and most
w...
GET GOOGLE
PLUS+ED!
Social Success Rockets http://socialsuccessrockets.com
WHY SHOULD YOU CARE?
!   Indexed by Google
!   60% of Google users ...
Social Success Rockets http://socialsuccessrockets.com
GOOGLE+ SEGMENTATION
Google+ Circles allow you to SEGMENT your
foll...
Social Success Rockets http://socialsuccessrockets.com
DOMINATING GOOGLE+
STEP #1
!   Don’t sign up on Google+ as a busine...
Social Success Rockets http://socialsuccessrockets.com
DOMINATING GOOGLE+
STEP #2
!   Share other people’s links
and tips!...
Social Success Rockets http://socialsuccessrockets.com
DOMINATING GOOGLE+
STEP #3
!   Be Global
!   Position
yourself to
y...
Social Success Rockets http://socialsuccessrockets.com
DOMINATING GOOGLE+
STEP #4
!   Follow and be
followed!
!   When con...
Social Success Rockets http://socialsuccessrockets.com
Google+ Circles
Circle people, join and create communities
Tip: Use...
Social Success Rockets http://socialsuccessrockets.com
Google Hangouts
Social Success Rockets http://socialsuccessrockets.com
Join & Follow Communities
•  Engage in the conversations
•  Contact...
Social Success Rockets http://socialsuccessrockets.com
GOOGLE+ SUMMARY
!   Google+ is the second most used social media
– ...
YOUTUBE
Social Success Rockets http://socialsuccessrockets.com
YOUTUBE STATS
!   1 billion unique monthly visitors!
!   23,000 Vid...
Social Success Rockets http://socialsuccessrockets.com
U.S. DEMOGRAPHICS
47% 53%
!   Median age: 33 years
!   47% are marr...
Social Success Rockets http://socialsuccessrockets.com
•  Create Rapport
• Grow Your Profile Fast
• Build Trust & Relation...
Social Success Rockets http://socialsuccessrockets.com
•  On Camera
• Screencast
• Slides
• Animated
• Mixture
TYPES OF VI...
Social Success Rockets http://socialsuccessrockets.com
•  Webcam
• Flip Camera
• iPhone / iPad
• External Mic Jack & mic
•...
Social Success Rockets http://socialsuccessrockets.com
ON CAMERA RECORDING
• Studio setup
• Outside
• Hangouts
• YouTube
•...
Social Success Rockets http://socialsuccessrockets.com
•  Screenflow / Camtasia / Jing etc
• Follow the screen
• Powerpoin...
Social Success Rockets http://socialsuccessrockets.com
ANIMATED
• Goanimate
• Animoto
• Video Scribe
• videohive.net
• Fiv...
Social Success Rockets http://socialsuccessrockets.com
•  Screenflow
• Camtasia
• iMovie
• Sony Vegas
• Outsource!
EDITING
Social Success Rockets http://socialsuccessrockets.com
ADDING SOUND EFFECTS
• audiojungle.net
• premiumbeat.com
• soundboa...
Social Success Rockets http://socialsuccessrockets.com
•  Always Script!
• Focus on Quality & Value
• Keep it Short
• Talk...
Social Success Rockets http://socialsuccessrockets.com
TIPS
•  Assume people already know you
• Know your audience
• Be yo...
Social Success Rockets http://socialsuccessrockets.com
1.  Know your objective
2. Decide type
3. Script & prepare
4. Recor...
Social Success Rockets http://socialsuccessrockets.com
YOUTUBE – STEP 1
!   Define Your Strategy
!   What will your videos...
Social Success Rockets http://socialsuccessrockets.com
YOUTUBE – STEP 2
!   Choose colors, themes and images to
brand your...
Social Success Rockets http://socialsuccessrockets.com
YOUTUBE – STEP 3
!   Promote your videos and share them
through you...
Social Success Rockets http://socialsuccessrockets.com
YOUTUBE– STEP 4
!   OPTIMIZE with YouTube Insights!
Understand your...
Social Success Rockets http://socialsuccessrockets.com
RESOURCES
Channel Art-Youtube help
Scribed-Hand drawn video
Animoto...
Social Success Rockets http://socialsuccessrockets.com
YOUTUBE SUMMARY
!   YouTube is the second most used search engine!
...
TWEETING
CUSTOMERS
Social Success Rockets http://socialsuccessrockets.com
WHAT CAN TWITTER DO?
CustomerEngagement
Social Success Rockets http://socialsuccessrockets.com
TWITTER STATS
!   177 million tweets sent on 11th March
2013
!   Th...
Social Success Rockets http://socialsuccessrockets.com
U.S. DEMOGRAPHICS
53% 47%
!   Active Group: 18-34 years
!   Largest...
Social Success Rockets http://socialsuccessrockets.com
TWITTER STRATEGY # 1
!   Become a Business
Expert: One way of doing...
Social Success Rockets http://socialsuccessrockets.com
TWITTER STRATEGY #2
!   Follow your prospects and customers so you ...
Social Success Rockets http://socialsuccessrockets.com
TWITTER STRATEGY #3
!   Local marketing on Twitter works really wel...
Social Success Rockets http://socialsuccessrockets.com
TWITTER STRATEGY #4
Search By Hashtags & Post With Hashtags
•  Use ...
Social Success Rockets http://socialsuccessrockets.com
TWITTER SUMMARY
!   You can succeed with 140 characters or less!
! ...
Social Success Rockets http://socialsuccessrockets.com
Pinterest
Social Success Rockets http://socialsuccessrockets.com
Social Success Rockets http://socialsuccessrockets.com
Create Your Pinterest Business Account
Social Success Rockets http://socialsuccessrockets.com
Create Boards & Pins
Social Success Rockets http://socialsuccessrockets.com
Find People To Follow &
Repin Pins of Others
Social Success Rockets http://socialsuccessrockets.com
Connect Your Pinterest Account To
Other Social Media Platforms
•  I...
Social Success Rockets http://socialsuccessrockets.com
Social Success Rockets http://socialsuccessrockets.com
PINTEREST SUMMARY
!   Consistently follow people and businesses eve...
Social Success Rockets http://socialsuccessrockets.com
INSTAGRAM
Social Success Rockets http://socialsuccessrockets.com
Social Success Rockets http://socialsuccessrockets.com
CONNECT 	

•  Facebook
•  Twitter
•  Tumblr
•  Flickr
•  Foursquare...
Social Success Rockets http://socialsuccessrockets.com
REPOST
Download the app to re-post
other people’s photos
Apple App ...
Social Success Rockets http://socialsuccessrockets.com
POST PHOTOS & VIDEOS
•  Take photos of your clients
•  Take photos ...
Social Success Rockets http://socialsuccessrockets.com
INSTAGRAM SUMMARY
	

•  Connect
•  Repost
•  Badge placement
•  Geo...
Social Success Rockets http://socialsuccessrockets.com
LINKEDIN
Social Success Rockets http://socialsuccessrockets.com
CONNECTIONS
Social Success Rockets http://socialsuccessrockets.com
LINKEDIN FACTS
•  Ranks for your name in searches
•  Avge. Income $...
Social Success Rockets http://socialsuccessrockets.com
ELEMENTS OF A GREAT PROFILE
•  Image: Conveys Authority
•  Headline...
Social Success Rockets http://socialsuccessrockets.com
YOUR PROFILE
Social Success Rockets http://socialsuccessrockets.com
Profile SUMMARY
Sales letter with a strong CTA
Social Success Rockets http://socialsuccessrockets.com
3 DEGREES OF SEPERATION
Social Success Rockets http://socialsuccessrockets.com
CONNECTIONS
Social Success Rockets http://socialsuccessrockets.com
GET CONNECTED
•  Import from your email lists
•  Join Groups
•  Joi...
Social Success Rockets http://socialsuccessrockets.com
CREATE YOUR OWN GROUP
•  Name of your group: Use interest not compa...
Social Success Rockets http://socialsuccessrockets.com
ENDORSEMENTS
Social Success Rockets http://socialsuccessrockets.com
WHAT IS A LION?
Social Success Rockets http://socialsuccessrockets.com
CONNECTING TO LIONS
Search & join the many “LION” Groups
Use http:/...
Social Success Rockets http://socialsuccessrockets.com
CREATE A COMPANY PAGE
Add Products & Services
Social Success Rockets http://socialsuccessrockets.com
COMPANY PAGE
•  Add Banner Images
•  Youtube Videos
•  Link to Sale...
Social Success Rockets http://socialsuccessrockets.com
LINKEDIN SUMMARY
•  Create a great profile
•  Post Regularly (1 or ...
GET RESULTS
Social Success Rockets http://socialsuccessrockets.com
SOCIAL MEDIA STRATEGY
!   Focus on building a thriving community th...
Social Success Rockets http://socialsuccessrockets.com
Use Automation Tools
•  Hoot Suite
•  Tweet Deck
•  Tweetadder
•  S...
Social Success Rockets http://socialsuccessrockets.com
#1
#2
#3
Create a Plan
Automate, delegate & outsource
(download spr...
Social Success Rockets http://socialsuccessrockets.com
Resources
Hubspot - Many free reports on marketing
and social media...
Social Success Rockets http://socialsuccessrockets.com
CONTACT US
http://facebook.com/thesallycevasco
https://twitter.com/...
THANK YOU
Social Media Success in 2014!
Social Media Success in 2014!
Social Media Success in 2014!
Social Media Success in 2014!
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There are many hotlinks inside to tools that will help you manage your social media presence doing more with less effort and time!

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Social Media Success in 2014!

  1. 1. SOCIAL MEDIA Success Building Brand, Generating Sales and Growing Your Business
  2. 2. Social Success Rockets http://socialsuccessrockets.com April, 2014 By Sally Cevasco Online Profit Tools
  3. 3. Social Success Rockets http://socialsuccessrockets.com About Online Profit Tools Sally Cevasco !   Leading independent online marketing services coach and media authority expert !   Specialized in providing professional, intelligent and powerful campaigns that deliver results! !   We keep track of the latest trends, so our clients can stay ahead of the game
  4. 4. Social Success Rockets http://socialsuccessrockets.com LET’S SOCIALIZE
  5. 5. Social Success Rockets http://socialsuccessrockets.com This Is The Age Of Social Proof “Who loves you baby?” What if you could use social media to build a massive crowd that can’t wait to hear from you and turn them into raviness buyers just begging to purchase your products or services?
  6. 6. Social Success Rockets http://socialsuccessrockets.com What Can A Social Media Presence Do ForYour Organization? •  Social Proof-People are searching for what others think of your products or services •  PositionYou and/orYour Organization as THE authority in your industry •  JV Partnership Opportunities •  Affiliate Relationships •  Click HERE to download marketing spreadsheet.
  7. 7. Social Success Rockets http://socialsuccessrockets.com SOCIAL BANDWIDTH Facebook is currently dominating the social media landscape…but services like YouTube and Twitter are not far behind…with Google+ catching up and Pinterest growing faster than all of them!
  8. 8. Social Success Rockets http://socialsuccessrockets.com
  9. 9. OUR SOLUTIONS Finding prospects and customers Brand Awareness X Problem: Connecting with Customers Solution: Here it is “PULL” (CUSTOMER) MARKETING!
  10. 10. Social Success Rockets http://socialsuccessrockets.com POWERFUL COMMUNITIES 0 5 10 15 2 0 2 5 3 0 S t ar buck s P iz z a   H ut McD onald s D om inos WWW Social Media sites have MORE interactivity than web pages Fan Page Likes v/s Monthly Visitors to Website (in millions)
  11. 11. HOW TO BUILD A FACEBOOK COMMUNITY?
  12. 12. Anatomy Of A Great Fan Page •  Great Timeline Image with a strong CTA (call to action) •  Custom tabs •  Awesome hook for a gift of great value •  Clickable link in the About section
  13. 13. Facebook Page Example Click here to get the latest image sizes for Facebook
  14. 14. Graphics First choice is to assign this task to your graphic designer in-house or use your local service provider and support your local community http://customfanpagedesigns.com http://socialidentities.com http://fiverr.com (sort vendors by rating) http://odesk.com http://elance.com
  15. 15. Facebook Custom Tabs Create a custom tab using one of the following tools: http://Woobox.com (free level) http://heyo.com (paid subscription) Optimizes for mobile using “smart link” http://www.thunderpenny.com/ (free) Optimizes for mobile using “smart link” http://leadpages.net (paid subscription) Optimizes for mobile using “smart link” *Custom tabs are only visible on mobile devices with the 3rd party services that have scripts to re- direct mobile users.
  16. 16. Custom Tab Example
  17. 17. Custom Tab Example
  18. 18. Custom Tab Contest
  19. 19. FB CUSTOM TAB Click HERE to download instructions and tools guide for creating your Custom Tab *Note: It is in a zip file. You will need winzip or any other zip software to unzip it.
  20. 20. Social Success Rockets http://socialsuccessrockets.com COMMUNITY BUILD BRAND ENGAGE WITH CUSTOMERS GENERATE LEADS & SALES – EVERYDAY!
  21. 21. Social Success Rockets http://socialsuccessrockets.com BUILDING A COMMUNITY STRATEGY LANDING PAGE/FB CUSTOM TAB OPTIN LIKE SHARE INTERACTION CONTENT
  22. 22. Social Success Rockets http://socialsuccessrockets.com Fan Page When people become fans, they are more likely to visit your shop! Point of Sale When they visit your shop, they are likely to interact on your fan page THE FAN CYCLE
  23. 23. Social Success Rockets http://socialsuccessrockets.com SNEAKY TRICK #1 Respond as your fan page Join groups in same niche Participate in discussion Bring fans to your page
  24. 24. Social Success Rockets http://socialsuccessrockets.com SNEAKY TRICK #2 !   Using Facebook as your fan page, like the pages you want to select as Featured Likes  !   Go to your Facebook fan page and click the Edit Page button !   Find the Featured settings and click on Edit Featured Likes !   Check the box next to the five fan pages you want displayed in your Featured Likes section !   Like other pages as your page
  25. 25. Social Success Rockets http://socialsuccessrockets.com RESULT Your fan base can grow exponentially VIRALLY
  26. 26. Social Success Rockets http://socialsuccessrockets.com WHAT DOES THIS MEAN FOR YOUR BUSINESS? !   Facebook is the most widely used social media network! !   Opinions matter – and people depend on each other for suggestions. !   Your business needs to be talked about… !   Build a powerful community of fans… because… !   Fans buy !   Fans recommend !   Fans LOVE! !   Your business needs an active community so you get: !   Stronger Brand !   Better Engagement, and !   More Sales
  27. 27. Social Success Rockets http://socialsuccessrockets.com FACEBOOK PAGE INSIGHTS Monitor page insights: •  Best time of day to post •  Which type of posts get the most engagement
  28. 28. Social Success Rockets http://socialsuccessrockets.com
  29. 29. Social Success Rockets http://socialsuccessrockets.com
  30. 30. Social Success Rockets http://socialsuccessrockets.com FACEBOOK SUMMARY !   Undoubtedly, the fastest growing and most widely used social media platform. !   Your prospects and customers are using Facebook for both personal and professional reasons! !   Fan pages are easy to setup, though it can take some time to create content.
  31. 31. Social Success Rockets http://socialsuccessrockets.com FACEBOOKSUMMARY •  Use hashtags with keywords in your posts •  Use @ and the person or pages name then wait for the list to come up and click on the person you want. When the name shows with a blue box around it you can leave the full name or delete just the last name and this person will be tagged in your post. •  Monitor Page Insights-Post Engagement
  32. 32. FACEBOOK ADVERTISING
  33. 33. Social Success Rockets http://socialsuccessrockets.com ADVERTISING ON FACEBOOK CREATE A business creates an advert PAY Facebook gets paid to deliver the ad! SALES Right people see and act on the ad A B C
  34. 34. Social Success Rockets http://socialsuccessrockets.com U.S. DEMOGRAPHICS 53% 47% !   Active Group: 18-34 years !   Largest user group earns more than $100k per year !   Most users are married with kids!
  35. 35. Social Success Rockets http://socialsuccessrockets.com FACEBOOK AD # 1 ! Create a working funnel! !   This way, when you use FB Ads to drive people to your website or landing page/custom tab, you will be able to measure the response of these people throughout the funnel! !   This strategy is essential to see if it is worth investing in this ad over the longer term! !   Instead of targeting everyone, target using precise interests, or broader categories!
  36. 36. Social Success Rockets http://socialsuccessrockets.com FACEBOOK AD #2 ! Use Promoted Posts: A lot of businesses still haven’t started using this strategy. But if you target your fans with a promoted post, you spend a lot less money to target more people! !   Use demographics to target exactly the kind of people you want! !   If you are not sure who your demographic is, just run your landing page under www.quantcast.com and see what kind of people visit the site!
  37. 37. Social Success Rockets http://socialsuccessrockets.com FACEBOOK AD #3 !   Use Facebook ads to target friends of friends… The Edge rank algorithm makes it easy for your posts to be seen by one fan if another comments on it. But if both these fans are friends, your posts go viral quickly! !   Sell more products and services: As a company, you can easily target your followers and offer products & services. !   When you engage people, reply to them and tag them in to get them involved!
  38. 38. Social Success Rockets http://socialsuccessrockets.com Facebook Ad #4 Coming Soon: Website Custom Audiences You will be able to target not only your website visitors but target them by page that they visited! Some have this available in their ads manager account now.
  39. 39. Social Success Rockets http://socialsuccessrockets.com CASE STUDY - “Pitbull Lovers Page” Increase sales coming directly from Facebook, as well as increase fan base! Set up a new Facebook shop (yes, you can do that too!), and interact with fans to get higher responses! 11x increase in fan base…going from 0 to 5,200 fans in 1 week!
  40. 40. Social Success Rockets http://socialsuccessrockets.com FACEBOOK AD SUMMARY !   Undoubtedly, the fastest growing and most widely used social media platform. !   Advertisement allows you to reach millions of targeted users! !   Simple setup allows you to get running with ads quickly! Though monitoring and optimizing is always recommended!
  41. 41. GET GOOGLE PLUS+ED!
  42. 42. Social Success Rockets http://socialsuccessrockets.com WHY SHOULD YOU CARE? !   Indexed by Google !   60% of Google users log in everyday to check one of their multiple Google offerings. !   Google+ is like a magazine…so you can use it to curate content and draw people back1 !   +1 is very powerful ! Higher search rankings!
  43. 43. Social Success Rockets http://socialsuccessrockets.com GOOGLE+ SEGMENTATION Google+ Circles allow you to SEGMENT your followers and target them with different Content and promotions
  44. 44. Social Success Rockets http://socialsuccessrockets.com DOMINATING GOOGLE+ STEP #1 !   Don’t sign up on Google+ as a business… instead, sign up as yourself (or someone who represents your company online). !   People are more interested in other people… so it would make sense to talk like YOU than like a business.
  45. 45. Social Success Rockets http://socialsuccessrockets.com DOMINATING GOOGLE+ STEP #2 !   Share other people’s links and tips! ! Two articles every week! !   Educate people on what you do…and what they could do better
  46. 46. Social Success Rockets http://socialsuccessrockets.com DOMINATING GOOGLE+ STEP #3 !   Be Global !   Position yourself to your target market – around the world!
  47. 47. Social Success Rockets http://socialsuccessrockets.com DOMINATING GOOGLE+ STEP #4 !   Follow and be followed! !   When connected, Google searches show preference toward content that has been created or curated by someone you follow
  48. 48. Social Success Rockets http://socialsuccessrockets.com Google+ Circles Circle people, join and create communities Tip: Use hashtags #
  49. 49. Social Success Rockets http://socialsuccessrockets.com Google Hangouts
  50. 50. Social Success Rockets http://socialsuccessrockets.com Join & Follow Communities •  Engage in the conversations •  Contact community leaders and ask to interview them •  Conduct Google Hangouts to share your information: Educational, Training, Announcements, and Events
  51. 51. Social Success Rockets http://socialsuccessrockets.com GOOGLE+ SUMMARY !   Google+ is the second most used social media – especially for businesses! !   Over 60% of people use one of Google’s services everyday! !   Google is actively trying to consolidate its portfolio – and an active profile on G+ can give you an edge over your competitors.
  52. 52. YOUTUBE
  53. 53. Social Success Rockets http://socialsuccessrockets.com YOUTUBE STATS !   1 billion unique monthly visitors! !   23,000 Videos Watched Per Second !   Most accessed network by the 18-24 age group! !   Globally, 81% of users watch videos online! !   On average, they watch 173 videos per month! (comScore UK 2011)
  54. 54. Social Success Rockets http://socialsuccessrockets.com U.S. DEMOGRAPHICS 47% 53% !   Median age: 33 years !   47% are married! !   69% at least college educated !   71% employed, 15% students
  55. 55. Social Success Rockets http://socialsuccessrockets.com •  Create Rapport • Grow Your Profile Fast • Build Trust & Relationships WHY VIDEO?
  56. 56. Social Success Rockets http://socialsuccessrockets.com •  On Camera • Screencast • Slides • Animated • Mixture TYPES OF VIDEO
  57. 57. Social Success Rockets http://socialsuccessrockets.com •  Webcam • Flip Camera • iPhone / iPad • External Mic Jack & mic • Headphones with Mic • Plain background (if necessary) ON CAMERA - EQUIPMENT
  58. 58. Social Success Rockets http://socialsuccessrockets.com ON CAMERA RECORDING • Studio setup • Outside • Hangouts • YouTube • Screenflow / Camtasia / imovie
  59. 59. Social Success Rockets http://socialsuccessrockets.com •  Screenflow / Camtasia / Jing etc • Follow the screen • Powerpoint / Keynote / Google SCREENCAST/SLIDES
  60. 60. Social Success Rockets http://socialsuccessrockets.com ANIMATED • Goanimate • Animoto • Video Scribe • videohive.net • Fiverr.com
  61. 61. Social Success Rockets http://socialsuccessrockets.com •  Screenflow • Camtasia • iMovie • Sony Vegas • Outsource! EDITING
  62. 62. Social Success Rockets http://socialsuccessrockets.com ADDING SOUND EFFECTS • audiojungle.net • premiumbeat.com • soundboard.com • iMovie • Outsource!
  63. 63. Social Success Rockets http://socialsuccessrockets.com •  Always Script! • Focus on Quality & Value • Keep it Short • Talk to One Person • Give People a Reason to Stay • Create Pattern Breakers SCRIPTING & PLANNING
  64. 64. Social Success Rockets http://socialsuccessrockets.com TIPS •  Assume people already know you • Know your audience • Be you x 100! • Get to the point in the first sentence • Be concise (think copy) • The more you do the better you’ll be • Something worth doing is worth doing badly • Be interesting & engaging! • Get rid of clutter
  65. 65. Social Success Rockets http://socialsuccessrockets.com 1.  Know your objective 2. Decide type 3. Script & prepare 4. Record 5. Edit 6. Upload 7. Promote! 7 STEP PROCESS
  66. 66. Social Success Rockets http://socialsuccessrockets.com YOUTUBE – STEP 1 !   Define Your Strategy !   What will your videos be about? !   Why should someone watch them? !   What role will these videos play in your marketing campaigns? Awareness? Lead-Generation? !   Create and Upgrade !   Creating a new account is easy… !   …but remember to upgrade it to an “Enhanced Brand Channel”
  67. 67. Social Success Rockets http://socialsuccessrockets.com YOUTUBE – STEP 2 !   Choose colors, themes and images to brand your channel the way you want! !   Remember to optimize your channel for mobile devices! !   Unlock the full potential by uploading and promoting your videos…
  68. 68. Social Success Rockets http://socialsuccessrockets.com YOUTUBE – STEP 3 !   Promote your videos and share them through your newsletter! !   Ask your viewers to rate, subscribe, share and comment! Build up a following! !   Build a community by responding to videos by other people! YouTube is a great place to meet customers!
  69. 69. Social Success Rockets http://socialsuccessrockets.com YOUTUBE– STEP 4 !   OPTIMIZE with YouTube Insights! Understand your audience, analyze your marketing strategy and optimize your video. !   Make your channel unique! !   Add URLs to descriptions! !   Promote YourTube videos with PPC
  70. 70. Social Success Rockets http://socialsuccessrockets.com RESOURCES Channel Art-Youtube help Scribed-Hand drawn video Animoto Switch to Google+ Identity Google Pages vs. Profile Youtube-Google+ Integration Community Go Animate PNG Images
  71. 71. Social Success Rockets http://socialsuccessrockets.com YOUTUBE SUMMARY !   YouTube is the second most used search engine! !   With over 1 billion unique visitors a month, YouTube is widely used – everyday! !   Wide demographic reach! !   The networking site is often used to drive traffic back to a business’ web site!
  72. 72. TWEETING CUSTOMERS
  73. 73. Social Success Rockets http://socialsuccessrockets.com WHAT CAN TWITTER DO? CustomerEngagement
  74. 74. Social Success Rockets http://socialsuccessrockets.com TWITTER STATS !   177 million tweets sent on 11th March 2013 !   That’s equivalent of over 1 BILLION tweets in a month! !   Over 31 million visitors in the last 3 months!
  75. 75. Social Success Rockets http://socialsuccessrockets.com U.S. DEMOGRAPHICS 53% 47% !   Active Group: 18-34 years !   Largest user group earns more than $150k per year !   Most users are married with kids!
  76. 76. Social Success Rockets http://socialsuccessrockets.com TWITTER STRATEGY # 1 !   Become a Business Expert: One way of doing this successfully is creating something unique, and something that catches attention! ! Customer service and Feedback: A lot of companies are using public platforms such as Twitter to offer solutions to their customers. !   While the idea of public-bashing might be daunting, it pays to connect with your customers on Twitter!
  77. 77. Social Success Rockets http://socialsuccessrockets.com TWITTER STRATEGY #2 !   Follow your prospects and customers so you can better understand what they want! !   Keep detailed insights about your prospects that could help you convert them into customers! !   Unlock the power of Twitter by using Images. !   Images and video can tell a story…and when you use that to tie in with your business – VOILA!
  78. 78. Social Success Rockets http://socialsuccessrockets.com TWITTER STRATEGY #3 !   Local marketing on Twitter works really well. Instead of targeting EVERYONE… target your customers locally for a better response! !   Sell more products and services: As a company, you can easily target your followers and offer you products and services. !   When you engage people, reply to them using @RT… so they notice and get involved!
  79. 79. Social Success Rockets http://socialsuccessrockets.com TWITTER STRATEGY #4 Search By Hashtags & Post With Hashtags •  Use hashtags with your keyword when searching will bring up all activity for that hashtag keyword •  Use hashtag with each keyword when you tweet Example: #socialmedia *Note: Only works without spaces between words
  80. 80. Social Success Rockets http://socialsuccessrockets.com TWITTER SUMMARY !   You can succeed with 140 characters or less! !   Number of active users has grown by 44% in the last year! !   Twitter is generally used by family-based high income earners. !   Attract followers, promote businesses, engage customers and organize local events
  81. 81. Social Success Rockets http://socialsuccessrockets.com Pinterest
  82. 82. Social Success Rockets http://socialsuccessrockets.com
  83. 83. Social Success Rockets http://socialsuccessrockets.com Create Your Pinterest Business Account
  84. 84. Social Success Rockets http://socialsuccessrockets.com Create Boards & Pins
  85. 85. Social Success Rockets http://socialsuccessrockets.com Find People To Follow & Repin Pins of Others
  86. 86. Social Success Rockets http://socialsuccessrockets.com Connect Your Pinterest Account To Other Social Media Platforms •  Install the “Pin it” button on website •  Install Pinterest follow button on website •  Connect to Twitter & Facebook •  Add “Pin it” button to browser
  87. 87. Social Success Rockets http://socialsuccessrockets.com
  88. 88. Social Success Rockets http://socialsuccessrockets.com PINTEREST SUMMARY !   Consistently follow people and businesses every day! !   Use “Pin it” button from your browser and on your website to “Pin” your activities !   Connect to Twitter & Facebook so your Pins get automatically shared there too !   Follow businesses related to your field and use hashtags
  89. 89. Social Success Rockets http://socialsuccessrockets.com INSTAGRAM
  90. 90. Social Success Rockets http://socialsuccessrockets.com
  91. 91. Social Success Rockets http://socialsuccessrockets.com CONNECT •  Facebook •  Twitter •  Tumblr •  Flickr •  Foursquare •  Email Track your stats: http://statigr.am/
  92. 92. Social Success Rockets http://socialsuccessrockets.com REPOST Download the app to re-post other people’s photos Apple App Store Droid App Badge: Get code and install connect badge on your website or blog BADGE
  93. 93. Social Success Rockets http://socialsuccessrockets.com POST PHOTOS & VIDEOS •  Take photos of your clients •  Take photos at events and tradeshows •  Shoot videos with your phone •  Geo target your photos and videos •  Use the @ symbal with people’s names •  Announce your events
  94. 94. Social Success Rockets http://socialsuccessrockets.com INSTAGRAM SUMMARY •  Connect •  Repost •  Badge placement •  Geo target •  Share photos & videos •  Be consistent •  Use statigram to evaluate results
  95. 95. Social Success Rockets http://socialsuccessrockets.com LINKEDIN
  96. 96. Social Success Rockets http://socialsuccessrockets.com CONNECTIONS
  97. 97. Social Success Rockets http://socialsuccessrockets.com LINKEDIN FACTS •  Ranks for your name in searches •  Avge. Income $107,000 yr. •  72% are decision makers •  Members searching for business solutions
  98. 98. Social Success Rockets http://socialsuccessrockets.com ELEMENTS OF A GREAT PROFILE •  Image: Conveys Authority •  Headline: Keyword Rich (link) •  Current Position: Website links •  Summary: Sales Letter
  99. 99. Social Success Rockets http://socialsuccessrockets.com YOUR PROFILE
  100. 100. Social Success Rockets http://socialsuccessrockets.com Profile SUMMARY Sales letter with a strong CTA
  101. 101. Social Success Rockets http://socialsuccessrockets.com 3 DEGREES OF SEPERATION
  102. 102. Social Success Rockets http://socialsuccessrockets.com CONNECTIONS
  103. 103. Social Success Rockets http://socialsuccessrockets.com GET CONNECTED •  Import from your email lists •  Join Groups •  Join the conversations: Like and comment •  Post valuable information •  Add icon to email signature and invite people to connect •  Add connection icon to website •  Upload presentations with Slideshare (slideshare is part of LinkedIn) •  Schedule posts with http://bufferapp.com
  104. 104. Social Success Rockets http://socialsuccessrockets.com CREATE YOUR OWN GROUP •  Name of your group: Use interest not company name •  Create Group Rules (to prevent spamming, etc.) •  Invite your connections to join your group (limit of 50 at a time) •  Send an announcement to your group asking them to register for a cool free gift! (this gets them into your email funnel) *Note: Only create a group if you or someone you delegate to takes the time to manage it.
  105. 105. Social Success Rockets http://socialsuccessrockets.com ENDORSEMENTS
  106. 106. Social Success Rockets http://socialsuccessrockets.com WHAT IS A LION?
  107. 107. Social Success Rockets http://socialsuccessrockets.com CONNECTING TO LIONS Search & join the many “LION” Groups Use http://toplinked.com
  108. 108. Social Success Rockets http://socialsuccessrockets.com CREATE A COMPANY PAGE Add Products & Services
  109. 109. Social Success Rockets http://socialsuccessrockets.com COMPANY PAGE •  Add Banner Images •  Youtube Videos •  Link to Sales Page •  Use Page Insights to review data for activity to your page
  110. 110. Social Success Rockets http://socialsuccessrockets.com LINKEDIN SUMMARY •  Create a great profile •  Post Regularly (1 or 2 times per day) •  Post in groups •  Send messages to connections (1 per mo.) •  Create a group/add optin/reg. announcements •  Creat great products/services on company page & post great content •  Promote on social networks •  Promote on website •  Promote on distributed content •  Network/network/network
  111. 111. GET RESULTS
  112. 112. Social Success Rockets http://socialsuccessrockets.com SOCIAL MEDIA STRATEGY !   Focus on building a thriving community that not only buys what you sell, but also acts as an evangelist on social media! !   Best way to do this is offer education, free goodies, get feedback and encourage interaction! !   Social media can easily enhance your brand presence, so concentrate on using the right platform for you…in the right manner, of course!
  113. 113. Social Success Rockets http://socialsuccessrockets.com Use Automation Tools •  Hoot Suite •  Tweet Deck •  Tweetadder •  Social Oomph •  Buffer App These social media applications will allow you to set your content to go out simultaneously to whichever social media networks you choose o to set them up with
  114. 114. Social Success Rockets http://socialsuccessrockets.com #1 #2 #3 Create a Plan Automate, delegate & outsource (download spreadsheet here) Download this presentation (HERE) #4 Join the Social Success Rockets Training Site HERE!
  115. 115. Social Success Rockets http://socialsuccessrockets.com Resources Hubspot - Many free reports on marketing and social media Social Media Examiner - Great resource site
  116. 116. Social Success Rockets http://socialsuccessrockets.com CONTACT US http://facebook.com/thesallycevasco https://twitter.com/sallycevasco https://www.youtube.com/thesallycevasco Bel Air, MD 240-595-4342 Sally@sallycevasco.com http://socialsuccessrockets.com
  117. 117. THANK YOU

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