Ryan Sanecki's Slides

1. HOW TO SUCCEED IN MOBILE
WITHOUT REALLY TRYING (TOO HARD ON SOCIAL)

2. Ryan SaneckiSenior Analyst, Marriott Digital Services
Storyteller
@RandomRyan
Introduction
A little about Ryan

3. Fueled by Interest
Early 2000s

4. Fueled by Boredom (Pre-Myspace)
Late 2000s

5. Hungry for Content on Today’s Platforms
Today
2016

6. Turning a wall into a Bumper Sticker
Becoming an Evangelist

7. The Importance
Today’s Model of Importance
Personalities
Websites

8. The Importance

9. Example

10. Example

11. How does this happen?

12. Future of Social Engagement
Fan Groups – a group passionate consumers about the content
and/or mission of an idea.
Don’t Be This Guy

13. Example
Relating to your audience

14. - Tempting to Click Content
“Step inside”
- Tempting to Share Content
“The modern bumper sticker” aka “I agree with this”
Crafting for Clicks vs Shares

15. Personal
(unsharable)
Two Types of Clicks
The
Bachelor Shopping
Specific Cultural
Experience
(Nostalgia)
Causes
Social
(Sharable)

16. Tempting to Click
A few of my favorites

17. Posting Content for “Mobile First”

18. Your Branded Page
What happens after I click your profile?
Do your managed
profiles follow best
practices for Local SEO?

19. Local SEO
Does the page pass the UNAP test?
U – URL (long format)
N – Name
A - Address
P – Phone Number

20. Local SEO
Are you verified?
Tests are starting to
show, active verified
profiles help rankings.

21. Local SEO
Are there Duplicates?
If you have multiple
pages, leverage the
content and MERGE
pages.

22. What happens next?

23. What is the point of the pages?
• Google AMP - redesigned and streamlined framework for creating
mobile web pages. Automatically caches websites and loads from
Google’s high-speed servers.
• Facebook Instant Articles - mobile optimized html5 document for
mobile users, which is visible for readers reading articles on
Facebook’s mobile app . It allows publishers to host their content
on Facebook (apart from the publisher’s own website). Personality
over website
The Process
AMP Pages and Instant Articles

24. What is the benefit of the pages?
• Keeping those “next-gen” consumers engaged.
Facebook Instant Articles
• Targetting
• Facebook Instant Articles are only visible for users reading articles by using
Facebook’s mobile app.
Note that after publishing your article on your website, it won’t be posted
automatically on Facebook. Once you share a link to your article and it has an
Instant Article version, users browsing from Facebook’s app will be
automatically redirected to the Instant Article.
AMP
• Boosted Rankings (due to speed being mobile friendly)
The Benefit
AMP Pages and Instant Articles
http://blog.momentum.ai/comparison-accelerated-mobile-pages-vs-instant-articles

25. QUESTIONS?