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Fanpage Optimization Schipul - The Web Marketing Company

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What we will cover: <ul><li>Ways to Use It </li></ul><ul><li>The best of… </li></ul><ul><li>Facebook Policy </li></ul><ul><li>Graphic Design for Facebook </li></ul><ul><li>Facebook Page Tab Essentials </li></ul><ul><li>Facebook Content </li></ul><ul><li>How to Schedule and Strategize </li></ul><ul><li>Wrangling Multiple Page Administrators </li></ul>

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Pages are used for businesses and brands to tell their story and share information on products, services and upcoming events.

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It’s Not the Social Media Gadgets

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It’s the Social Engagement

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Storytelling… Makes the Emotional Connection

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More than 800 million active users

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http://www.flickr.com/photos/16151021@N00/4260490207/ Free Billboards People go to Facebook and Twitter multiple times a day . Billboards on busy highways cost lots of $$$ … this is FREE!

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HOW TO USE

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Building Relationships

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Promoting a Product

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Strong Brand Impressions

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Customer Service

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BEST OF

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Facebook.com/target

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Facebook.com/southwest

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Facebook.com/cocacola

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Facebook.com/sephora 2012-01-11_1232

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POLICY

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<ul><li>You will not provide any false personal information on Facebook </li></ul><ul><li>You will *not* create more than one personal profile. </li></ul><ul><li>If you violate the letter or spirit of this Statement… we can stop providing all or part of Facebook to you. </li></ul><ul><li>http://www.facebook.com/terms.php </li></ul>Facebook Policy… What Does It Say?

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<ul><li>You must have a personal account and profile first </li></ul><ul><ul><ul><li>Use it for you first! </li></ul></ul></ul><ul><li>The creator of the Fan Page is the owner of the fan page… FOREVER </li></ul><ul><li>You need 25 fans for a custom URL </li></ul><ul><li>Once you set the URL – You can NEVER change it </li></ul>Facebook Pages: Things to Note

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GRAPHIC DESIGN

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Standard Sizes

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Branding: Top Tips <ul><li>Consistency </li></ul><ul><li>Quality </li></ul><ul><li>Use It </li></ul><ul><li>Talk the Talk </li></ul><ul><li>Harness Fans </li></ul>

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Direct Attention

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Creatively Use the Space

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Creatively Use the Space: Use Photos Too…

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CUSTOM TABS

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Tabs <ul><li>Only added by an admin </li></ul><ul><li>You cannot auto-run JavaScript or Flash - requires a user action (click) </li></ul><ul><li>Fan pages are 520 pixels wide </li></ul><ul><li>You can pull an external style sheet </li></ul><ul><li>Profile pages ONLY support iframe apps </li></ul><ul><li>Default tab for non fans can be any tab </li></ul>

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SEO Matters! <ul><li>According to The Facebook Marketing Bible, Google indexes Facebook fan pages in this order: </li></ul><ul><li>Page title/URL </li></ul><ul><li>About box (a good place to add your URL) </li></ul><ul><li>Info </li></ul><ul><li>Rest of page </li></ul>

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SEO Matters! SEGUE!!! Using Facebook to drive traffic to your website via landing tabs (also Apps).

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Facebook.com/Developer

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Create An App

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Name It

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Brand It

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Build It

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Build It <ul><li>Canvas URL – fill out the directory where the file you uploaded is located. This DOES NOT include the name of the file. The URL must have a trailing slash. </li></ul><ul><li>Iframe size – select auto-resize unless you want ugly scrollbars. </li></ul><ul><li>Tab Name – this is what you want the tab to be called, such as Welcome, About, Contest, etc. </li></ul><ul><li>Tab URL – this is the name of the file you uploaded. </li></ul><ul><li>Click on Save Changes. </li></ul>

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Add It – Step 1 https://developers.facebook.com/docs/appsonfacebook/pagetabs/

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Add It – Step 2

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CONTENT

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Engage with Fans

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Timely Response

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Share Content

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Say Thanks & Promote Others

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Diffuse and Direct

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SCHEDULE

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Schedule With HootSuite

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Schedule With HootSuite: But Don’t Forget it

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STRATEGY

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Success! <ul><li>Contests </li></ul><ul><li>Short, Intense Goal Focused Campaigns </li></ul><ul><li>Events </li></ul><ul><li>Photos, Photos, Photos! </li></ul>

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Multiple Admins <ul><li>Who’s On First? </li></ul><ul><li>Sign Your Name </li></ul><ul><li>Train, Train, Train! </li></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>Tools </li></ul></ul><ul><ul><li>Security </li></ul></ul>

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TRAINING TAKE-AWAYS <ul><li>Branded Profile Pic </li></ul><ul><ul><li>Logo, Tagline, Creativity </li></ul></ul><ul><li>Tabs for Services, Events, Contests, Coupons, etc. </li></ul><ul><li>Engage with Fans </li></ul><ul><ul><li>Talk the talk, Say Thanks, Promote Others </li></ul></ul><ul><ul><li>Diffuse & Direct </li></ul></ul><ul><li>Have FUN! </li></ul>

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Katrina Esco, Schipul – The Web Marketing Company www.schipul.com [email_address] http://www.flickr.com/photos/45581782@N00/2086641/ Facebook: katrina.esco Twitter: katriname