Facebook Fanpage Optimization


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Tips for optimizing your Facebook fanpage: dimensions for extended profile tab and fanpage content area, recommendations for how to use your fanpage, previews of great uses of fan pages.

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  • Pages are used for businesses and brands to tell their story and share information on products, services and upcoming events. In order to create a page for a business, you must first have a real Facebook PROFILE. Do not start a PROFILE as a business or your account will be deleted along with all of your fans. Visit http://www.facebook.com/cmhouston?ref=search&sid=788562904.377584102..1#/cmhouston?v=wall&ref=search After you have set up your business page. You can start by inviting your friends to become fans. Only invite those that would have a genuine interest.
  • Engaging. Many ways to share the “Spin the Wheel” activity. February 2011, Target left the choice of where to donate $1 million into the hands of their fans on the social network. The company used an application titled “Super Love Sender” and kept fans updated in real time which charity was in the lead. St. Jude Children’s Research Hospital ended up being the winning charity. Overall though, the excellent campaign was a complete success as it created quite a boom on the store’s Facebook page. http://www.jeffbullas.com/2011/03/01/the-10-best-facebook-campaigns/
  • To go a whole list without mentioning at least one company that has utilized Facebook’s new popular feature, Places, just would not be acceptable. Southwest partnered up with the Make A Wish Foundation for an excellent charitable promotion that had the airline donating a dollar to the organization every time a passenger checks into a Southwest served airport. The promotion has had great success, as it is for a great cause, and it has it helped Southwest gain over 1 million fans on the social network. Be sure to check in on your next flight and join an excellent campaign. http://www.jeffbullas.com/2011/03/01/the-10-best-facebook-campaigns/
  • House rules. Fan highlights. Page creators.
  • 180x540 – profile tab 520x800(default) – landing tab You can resize
  • Facebook Fanpage Optimization

    1. 1. Fanpage Optimization Schipul - The Web Marketing Company
    2. 2. What we will cover: <ul><li>Ways to Use It </li></ul><ul><li>The best of… </li></ul><ul><li>Facebook Policy </li></ul><ul><li>Graphic Design for Facebook </li></ul><ul><li>Facebook Page Tab Essentials </li></ul><ul><li>Facebook Content </li></ul><ul><li>How to Schedule and Strategize </li></ul><ul><li>Wrangling Multiple Page Administrators </li></ul>
    3. 3. Pages are used for businesses and brands to tell their story and share information on products, services and upcoming events.
    4. 4. It’s Not the Social Media Gadgets
    5. 5. It’s the Social Engagement
    6. 6. Storytelling… Makes the Emotional Connection
    7. 7. More than 800 million active users
    8. 8. http://www.flickr.com/photos/16151021@N00/4260490207/ Free Billboards People go to Facebook and Twitter multiple times a day . Billboards on busy highways cost lots of $$$ … this is FREE!
    9. 9. HOW TO USE
    10. 10. Building Relationships
    11. 11. Promoting a Product
    12. 12. Strong Brand Impressions
    13. 13. Customer Service
    14. 14. BEST OF
    15. 15. Facebook.com/target
    16. 16. Facebook.com/southwest
    17. 17. Facebook.com/cocacola
    18. 18. Facebook.com/sephora 2012-01-11_1232
    19. 19. POLICY
    20. 20. <ul><li>You will not provide any false personal information on Facebook </li></ul><ul><li>You will *not* create more than one personal profile. </li></ul><ul><li>If you violate the letter or spirit of this Statement… we can stop providing all or part of Facebook to you. </li></ul><ul><li>http://www.facebook.com/terms.php </li></ul>Facebook Policy… What Does It Say?
    21. 21. <ul><li>You must have a personal account and profile first </li></ul><ul><ul><ul><li>Use it for you first! </li></ul></ul></ul><ul><li>The creator of the Fan Page is the owner of the fan page… FOREVER </li></ul><ul><li>You need 25 fans for a custom URL </li></ul><ul><li>Once you set the URL – You can NEVER change it </li></ul>Facebook Pages: Things to Note
    22. 22. GRAPHIC DESIGN
    23. 23. Standard Sizes
    24. 24. Branding: Top Tips <ul><li>Consistency </li></ul><ul><li>Quality </li></ul><ul><li>Use It </li></ul><ul><li>Talk the Talk </li></ul><ul><li>Harness Fans </li></ul>
    25. 25. Direct Attention
    26. 26. Creatively Use the Space
    27. 27. Creatively Use the Space: Use Photos Too…
    28. 28. CUSTOM TABS
    29. 29. Tabs <ul><li>Only added by an admin </li></ul><ul><li>You cannot auto-run JavaScript or Flash - requires a user action (click) </li></ul><ul><li>Fan pages are 520 pixels wide </li></ul><ul><li>You can pull an external style sheet </li></ul><ul><li>Profile pages ONLY support iframe apps </li></ul><ul><li>Default tab for non fans can be any tab </li></ul>
    30. 30. SEO Matters! <ul><li>According to The Facebook Marketing Bible, Google indexes Facebook fan pages in this order: </li></ul><ul><li>Page title/URL </li></ul><ul><li>About box (a good place to add your URL) </li></ul><ul><li>Info </li></ul><ul><li>Rest of page </li></ul>
    31. 31. SEO Matters! SEGUE!!! Using Facebook to drive traffic to your website via landing tabs (also Apps).
    32. 32. Facebook.com/Developer
    33. 33. Create An App
    34. 34. Name It
    35. 35. Brand It
    36. 36. Build It
    37. 37. Build It <ul><li>Canvas URL – fill out the directory where the file you uploaded is located. This DOES NOT include the name of the file. The URL must have a trailing slash. </li></ul><ul><li>Iframe size – select auto-resize unless you want ugly scrollbars. </li></ul><ul><li>Tab Name – this is what you want the tab to be called, such as Welcome, About, Contest, etc. </li></ul><ul><li>Tab URL – this is the name of the file you uploaded. </li></ul><ul><li>Click on Save Changes. </li></ul>
    38. 38. Add It – Step 1 https://developers.facebook.com/docs/appsonfacebook/pagetabs/
    39. 39. Add It – Step 2
    40. 40. CONTENT
    41. 41. Engage with Fans
    42. 42. Timely Response
    43. 43. Share Content
    44. 44. Say Thanks & Promote Others
    45. 45. Diffuse and Direct
    46. 46. SCHEDULE
    47. 47. Schedule With HootSuite
    48. 48. Schedule With HootSuite: But Don’t Forget it
    49. 49. STRATEGY
    50. 50. Success! <ul><li>Contests </li></ul><ul><li>Short, Intense Goal Focused Campaigns </li></ul><ul><li>Events </li></ul><ul><li>Photos, Photos, Photos! </li></ul>
    51. 51. Multiple Admins <ul><li>Who’s On First? </li></ul><ul><li>Sign Your Name </li></ul><ul><li>Train, Train, Train! </li></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>Tools </li></ul></ul><ul><ul><li>Security </li></ul></ul>
    52. 52. TRAINING TAKE-AWAYS <ul><li>Branded Profile Pic </li></ul><ul><ul><li>Logo, Tagline, Creativity </li></ul></ul><ul><li>Tabs for Services, Events, Contests, Coupons, etc. </li></ul><ul><li>Engage with Fans </li></ul><ul><ul><li>Talk the talk, Say Thanks, Promote Others </li></ul></ul><ul><ul><li>Diffuse & Direct </li></ul></ul><ul><li>Have FUN! </li></ul>
    53. 53. Katrina Esco, Schipul – The Web Marketing Company www.schipul.com [email_address] http://www.flickr.com/photos/45581782@N00/2086641/ Facebook: katrina.esco Twitter: katriname