2. Staff and Cost
Staff Salary
Publisher £35,290
Editors (x6) £26,000 (£156,000 total)
Journalists (Internal or
External) (x4)
£14,000 (£56,000 total)
Writers (Internal or
External) (x4)
£16,000 (£64,000 total)
Photographers (x3) £20,528 (£61,584 total)
Marketing (x2) £14,000 (£28,000 total)
Advertising (x2) £14,000 (£28,000 total)
Designers (Graphics) (x2) £29,000 (£58,000 total)
Finances (x2) £18,000 (£36,000 total)
Human Resources (x2) £15,000 (£30,000 total)
Source: https://www.glassdoor.co.uk/Salaries/london-graphic-designer-
salary-SRCH_IL.0,6_IM1035_KO7,23.htm
To enable my magazine to come out successfully and looking professional I will
need a Publisher. A publisher is a company or person that prepares and issues
books, journals, magazines or music for sale to the public. I will also need
Editors and Graphic Designers. Editors are the people that determine and are
in charge of the final content of a newspaper, magazine or book. Graphic
designers are people who have skill to mix both text and pictures to look
appealing to then go into magazines, advertisements and books. This can be
physically or digitally. The next set of staff I need are Journalists, Writers and
Photographers. Journalists are the people who write for the magazine,
newspapers, news websites or prepare news to be broadcast. Writers are the
people who write books, stories and most importantly the interviews for a
magazine or newspaper. Photographers are the people who will take the
photos to go into advertisements, magazines, newspapers and so on.
Photographers can be self- employed or employed by a company. Staff will be
needed in Marketing and Advertising. The staff in marketing would be dealing
with getting the product, in this case my magazine, out there for the public to
buy and making the next issue sell more than the previous one. This would be
done by advertising it on platforms such as social media, including in the advert
who will be included in the next issue. This will attract more people to buy my
magazine. Advertising plays a similar roll as they will be advertising the
magazine on social media websites such as Facebook, YouTube, Instagram and
Snapchat. Finally the last set of staff I would need are people in Finance and
people in Human Resources. The Finance team are in charge of all of the
money side of things throughout the company, this includes planning,
organising and controlling all of the companies finances so that the company
does not run out of money. Human Resources deal with administration, hiring
staff and the training of any staff.
3. Equipment and cost
Equipment Cost
Office space £22,474 per year
MAC desktop computer Retina 4K Display 3.0GHz Processor 1TB Storage
(x30)
£37,470
(£1,249 each)
Adobe Creative Cloud All Apps (x30) £17,889.90 per year
(£596.33 each)
HP PageWide 377dw Multifunction Business Inkjet Colour Printer J9V80B (x2) £628.80
Nikon D850 Body plus MB-D18 Battery/Portrait Grip Bundle (x3) £11,099.97
6x3m Photo Studio 2 x Soft Umbrella White Backdrop light Kit Backdrop Stand
Set (x2)
£119.98
Gloss Digital Elite Laser Paper, 94 Bright, 80lb, Letter, White, 500 Sheets/Ream
(x4)
£149.84
HP 300XL Original Ink Cartridge CC644EE 3 Colours
HP 300XL Original Ink Cartridge CC641EE Black
£127.96 total (£31.99 each)
£107.96 total (£26.99 each)
BIC Cristal Original Ballpoint Pens Black 50 Box (x4) £37.56 total (£9.39 each)
Ganzert 25 Desk Shell with Cable Management (x30) £2,553.60 total (£85.12
each)
Ergonomic Mesh Office Chair (x30) £1409.70 total (£46.99 each)
TOTAL COST £94,069.27
6. House style (A)
Colour scheme
The denotation of the colour scheme for the magazine front cover will be simple yet exciting. It will
show that my magazine is worth the read and that readers will not be disappointed. I have chosen to
have the masthead white backing onto a blush filled coloured box, similar to what Q magazine have
done. The background will be a photo of an artist covering the whole page with a background of a grey
gradient, I am not to sure yet. The colour blush connotes happiness, love and youth. This then connotes
to the reader that the artists featured in my magazine have these qualities and that people aspire to be
just like them, therefore this would make readers want to read about them. Blush also connotes love,
this connoting to audience members that they will love my magazine.
Font style
My magazines masthead font is ‘Café & Brewery’. This is because it is quite easy to read while also being
visible. As the masthead is just one letter, it becomes quite recognizable and easy to remember to the
consumer. For the rest of my magazine, my font will be ‘Verdana’ this is because it is is a font that is
quite spaced out and easy to read. It is also quite laid back which could connote that there is no
pressure within my magazine and without making the text size to big, the font is originally fairly big
which again makes it easier to read.
Social media
A would be in synergy with social media as this would then appeal to more customers and get my
magazine to be more known. I would use social medias such as Snapchat, Facebook and Instagram etc. I
would use these to keep readers updated as to what was happening within the magazine. There would
also be exclusive interviews, videos and competitions. There would be versions of my magazine
available on the magazine website and Facebook, this is an example of technological convergence.
13. Step by step making my front cover
First I opened up Photoshop and created an new document. The paper size I selected
was ‘international’ as this is an A4 size. To make my background, I used the colour
‘f1e8e8’ as on Q magazine, my magazine of inspiration, they seem to always follow the
same background colour which is a white/off white colour. To colour the background I
used the bucket tool as this would give me an even coverage of the canvas.
Step 1
14. Step 2
The second step I took was to create the box in which my masthead would go into. It is in the
colour ‘ec1c24’ as this is very similar to the colour that Q magazine have their masthead in. In
my option this colour would attract readers to my magazine as it is a bold colour that stands
out. I used again the bucket tool to fill in this square, I also added some effects onto the box to
try and make it look more attractive. I did this by selecting the ‘FX’ option at the bottom of the
layers section. I added an inner bevel with a smooth technique. I also added on an outer glow
with the blend mode of dissolve. I made this have an opacity of 58%.
15. Step 3
The next step I took was to create the masthead and strapline. This is where I chose my font
styles, for the masthead I chose the font ‘Otrebla’ as it looks very similar to the masthead of Q
magazine. The main part that makes the two fonts similar is the small flick at the base of the
font. For the strapline I used a font called ‘Beillingsday’. I feel this font fitted well with how I
pictured my front cover turning out. Both of these font styles I downloaded off of ‘dafont.com’
16. Step 4
Step four consisted of adding in the main image. After deciding which image I would use, I
placed the image into the Photoshop document. I now needed to get rid of the background
from the image so that I would only be left with my model. To do this, I used the selection tool
to select my model, once I had got a rough outline of him I used the select and mask option so
that I could refine the edges of my image to enable the little strands of hair and other small
details to be included within the image and not have any of the background in it.
17. Step 5
In this step I added in the box in which my barcode, issue date, issue number and social media
information would go in. I used the rectangle tool to create this box. To enable the box to look
more professional and stand out more, I added some ‘FX’ to it. This included a black inner
glow with an opacity of 92%, size 8px of a choke of 57% and finally a range of 50%.
18. Step 6
To go in the barcode box, I needed a barcode. I got a PSD barcode off of Google images. A PSD
image means that is is transparent so I would not have to remove any background. When
looking for a barcode to use, I tried to get one that was as similar to my magazine of
inspiration as possible. Another method I could of used would be to use the magic wand tool
to select the lines and numbers of the barcode and removed the background myself.
19. Step 7
The next parts to go into the barcode box are the issue number, issue date, price and the social
media tags. These are important for the reader to see as if they want to know more about the
magazine they can easily look it up. It also allows them to see what date the magazine came
out so they are able to keep up to date. To ensure all the details were inline, I used the ruler
tool. This makes the magazine look more professional.
20. Step 8
Step 8 I added in the main headline and cover lines. The main headline has to be big and bold in
order to attract members of the public to pick up my magazine. The font I used for the main
headline was ‘Beillingsday’. This was a font I found on dafont.com, I think it is quite easy to read
and goes well with the layout of my magazine. I made it bold so that it would stand out more
and also changed the spacing between ‘Graham’ and ‘Sparkes’ to make it come across more
professional. The cover lines also need to be attractive and stand out the the public to grab their
attention so that they will read my magazine. I used ‘Beillingsday’ again so that it would all flow
with my main headline. For the coverlines on the left, I used the font ‘Bebas Neue’ as this is
slightly different to my main heading however it still flows well with my magazine.
21. Step 9
Lastly, I added a puff promotion. This will hopefully catch the publics eye and influence them to
read inside of my magazine. It is essential to make it quite big as if it was small, the public would
not necessarily see it this therefore leading to not many people picking up my magazine. To
make the shape that my puff promotion is in, I used the ellipse tool. I made one circle in the
colour ‘e76262’ and the smaller circle inside in the colour ‘ee9191’. I chose these colours as they
go quite nicely with the red of the masthead box and overal fit with the magazine.
22. Changes I made to my final front cover
As shown below, I have slightly changed the layout of my front cover. I did this as the
picture I chose did not completely go with the chosen layout. The main change I made was
swapping around the cover lines with the main headline, quote and anchorage text. It
gives a more professional feeling and comes across more ascetically pleasing. Another
change I made was putting the strap line below the masthead rather than on top. Within
the Q magazine, they sometimes do not include a strapline however when they do it is
sometimes moved around, I however found that putting it below the masthead connotes
professionalism and simplicity. I also moved the barcode to the bottom left, instead of
being top right as I did not want to cover the guitar head completely as the guitar is the
main object that lets the audience know this is a music magazine. The last change I made
was adding in a puff promotion. I added this in to enable my magazine to catch the readers
eye and grab their attention to my magazine. Without this puff promotion, my magazine
also looked as if there was empty space and this could connote to readers laziness,
unprofessionalism and that my magazine is not very good.
23. Step by step making my DPS
First I opened up Photoshop and created a new document. The canvas size I chose was
4961px by 3508px. This is simply double of my front cover size. I kept my background
white as most of the Q magazine DPS’ are just plain white with an image on one side.
To colour the background I set the background as white when choosing the size of my
canvas.
Step 1
24. Step 2
Next I chose and inserted my image. My DPS of inspiration had a similar colouring to
what I have created. I did this by using an overlay of red on the left side and an overlay
of blue on the right side. I kept the shadow from the original image as it looks effective.
This image can grab the readers attention and make them acknowledge my DPS.
25. For step 3 I added in my interview. I needed to make space for my drop capital, to do
this I drew a box with the pen tool and added my text into that box (as highlighted
above). I’ve changed the colour of the questions to make them stand out so it is
obvious that it is an interview. I’ve used the font ‘Apple Symbols’ that I found on
‘dafont.com’. It is easy to read and goes well with my layout.
Step 3
26. Step 4
In step 4 I added the drop capital and the title of my DPS. The font I used for my drop capital is
‘Otrebla’ this is the same as my mast head font on my front cover. This enables the magazine to
look professional and neat. For the title of my DPS, I drew two lines on either size and changed
the height of them to 12px. By doing this it attracts the reader and draws their attention to the
title of the DPS. To make my title I used the font ‘Oranienbaum’ at size 22. I think this is a good
size as it is not to big however it is big enough that it can be seen. I used the same font for the
artists name underneath the title but at size 21. I chose to put it in red so it will fit in with my
DPS as the picture has red on it and by being it red it stands out to the reader.
27. Step 5
The next step was to add the pull quote. I used the font ‘Oranienbaum’ again to show
repetition and so that it would suit the rest of my DPS. It is size 24.91 so that it can be
visible to catch the readers eye and entice them to read my article. I used the rectangle
tool to draw a rectangle above the quote so that it can stand out even more. I have put
it in the colour ‘ed4d4d’ as this again suits the rest of my DPS and the red overlay on
the picture.
28. Step 6
For step 6 I added the ‘G’ over the interview. To do this I drew a plain text box and used
the font ‘PCMyungjo’ from ‘dafont.com’. It is in the colour ‘f62828’ mainly to stand out
but also because it links well to my image. So that the article can be read through the
‘G’ I brought the opacity down to 76%, this enables some transparency and the text is
now visible. It is a letter ‘G’ as this stands for Graham.
29. Step 7
Finally in step 7 I added page numbers, small ‘A’ logos, the month of the issue and photo/article
credits. To add the page numbers I used the rectangle tool to draw a square. You can do this by
holding down shift as you drag to make the shape. I then inserted a text box into the square and
wrote my page number. To make the other one I simply duplicated the layers and moved the
new box over to the right hand side of the document. To make the small logo I transferred the
masthead from my front cover, I took off the dissolve effect as it did not suit my DPS. On the
right hand side of the document I added the month and year of the issue. This is so readers can
keep up to date with the latest issues. I used the same font of ‘Oranienbaum’ to keep my
magazine looking professional and repetitive. For the photo and article credits I used the same
font but in size 12, this is so the credits are still visible however not completely obvious.
30. Production Process
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Setting up a date
for publication is
the is the first
thing that is
needed as this
will give the team
a deadline to
work to. A budget
also needs to be
discussed to
ensure that when
the magazine is
published, there
are profits being
made and not
losses
The team will all
come together to
decide what
content and
topics will be in
the magazine,
what main stories
are going around
at the moment
and also what the
biggest story is
that will make the
front cover.
The team will all
come together to
decide what
content and
topics will be in
the magazine,
what main stories
are going around
at the moment
and also what the
biggest story is
that will make the
front cover.
The team will all
come together
to decide what
content and
topics will be in
the magazine,
what main
stories are going
around at the
moment and
also what the
biggest story is
that will make
the front cover.
Teams will
gather
information on
the stories from
‘in-house’ and
‘external’
writers. All this
will be done
alongside
deciding on
what graphics
will be used.
Deciding the
correct graphics
for the
magazine is vital
as this will give
the impression
of the
magazine.
N/A N/A
Complete:
(Monday)
01/03/18
Complete:
(Thursday)
04/03/18
--------------------- ------------------- Complete:
(Tuesday)
09/03/18
Complete: N/A Complete: N/A
Production process is the steps that the staff will take when making and producing the magazine.
31. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Teams will gather
information on
the stories from
‘in-house’ and
‘external’ writers.
All this will be
done alongside
deciding on what
graphics will be
used. Deciding
the correct
graphics for the
magazine is vital
as this will give
the impression of
the magazine.
Teams will gather
information on
the stories from
‘in-house’ and
‘external’ writers.
All this will be
done alongside
deciding on what
graphics will be
used. Deciding
the correct
graphics for the
magazine is vital
as this will give
the impression of
the magazine.
An editor or sub-
editor will start
going through all
the information to
check that all the
facts are correct
and true. They will
also look at the
graphics being
used to see if they
are agreed with
and that they give
the right brand
identity.
At this stage in
production,
layout staff will
start to put
together the
layout of the
magazine. This
will be done using
programs such as
‘InDesign’ and
PageMaker’. The
adverts from the
decided
companies also
get put in at this
stage. Adverts is
where the
magazine makes
most of its profits
so placing the
adverts in the
correct places are
vital.
At this stage in
production,
layout staff will
start to put
together the
layout of the
magazine. This
will be done
using programs
such as
‘InDesign’ and
PageMaker’. The
adverts from the
decided
companies also
get put in at this
stage. Adverts is
where the
magazine makes
most of its
profits so placing
the adverts in the
correct places
are vital.
N/A N/A
-------------------- -------------------- Complete:
(Wednesday)
10/03/18
Complete:
(Friday)
12/03/18
----------------------- Complete: N/A Complete: N/A
32. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
The editorial
team now
print out a
hard copy of
the magazine
to enable
them to read
through
checking for
any sorts of
mistakes. It
also allows
them to see
how it look in
a hard copy
compared to
digitally.
The whole magazine
now gets sent to the
printer. After it has
been printed, it is
pre-pressed which is
where it is checked
again for any errors
and that all the texts
and pictures have
been correctly
printed out as well as
the rest of the
magazine. A few
copies get sent to the
publication editor
and if the whole
team is happy and
satisfied with the
prints then the other
thousands of copies
can get printed to
meet the demand of
the magazine
The whole
magazine now gets
sent to the printer.
After it has been
printed, it is pre-
pressed which is
where it is checked
again for any errors
and that all the
texts and pictures
have been correctly
printed out as well
as the rest of the
magazine. A few
copies get sent to
the publication
editor and if the
whole team is
happy and satisfied
with the prints
then the other
thousands of
copies can get
printed to meet the
demand of the
magazine
In this final stage
the printing
company would of
finished printing
the magazines
and would of
packed them up in
boxes ready to
send to the
warehouse. Once
the magazines
have reached the
warehouse they
get distributed to
different stores
where the public
are able to
purchase them.
In this final stage
the printing
company would
of finished
printing the
magazines and
would of packed
them up in boxes
ready to send to
the warehouse.
Once the
magazines have
reached the
warehouse they
get distributed to
different stores
where the public
are able to
purchase them.
N/A N/A
Completed:
(Monday)
15/03/18
Completed:
(Wednesday)
17/03/18
Completed:
(Friday) 19/03/18
Completed:
N/A
Completed
: N/A
33. Risk assessment
In order for ‘A magazine’ to
be safe for my employees I
needed to perform a risk
assessment to ensure that
if there were any hazards I
knew how to prevent
anything happening.
34. Hazards at the Work Place
At the office of ‘A’ magazine, it is very important that we stick to health
and safety protocols during a hazard event. For example if there was a
fire, there would need to be a fully functioning fire exit at convenient
places so that no matter where in the building you are, there is always
a safe exit nearby. To ensure all staff know where these exits are, we
will perform monthly fire drills. A magazine also needs to ensure that
no tables and chairs have any flaws which could cause injury to the
staff.
35. Desktop publishing tools
Holding down shift when resizing a picture in Photoshop is
important as this causes the picture to not pixelate and stay
looking professional.
Using the colour swatch could also be important as it enables
you to get the same colour that you have previously used.
This again gives off more a professional feel to the magazine
and also makes it look uniform.
Being able to use the ruler tool is important as it enables you
to line everything up correctly making again it all look
professional and uniform.
