LO3

1. +

2. +
Graphic Layout
These are the graphic layouts for my chosen magazine (808). From this
I realised that from using Microsoft word to just make a better looking
version of my hand drawn drafts it’s a much cheaper alternative to
employing someone to make one for me.

3. +
Graphic Layout (DPS)
These are my graphic layout versions of my double page spreads for my
chosen magazine 808. I have chosen the dps on the right because I feel it
will make my magazine look more tempting to read. I again used Microsoft
word for this because it’s a much more cheaper alternative to employing
someone to make it for me.

4. +
Proposals (808)
These are my proposals for 808.
Within this I talk about what my
magazine includes and the
background of the magazine. I talk
about what audience I'm tying to
appeal to and the type of content
I'm going to include all the way to
the length of the magazine and
what size each page is going to be.

5. +
Graphic Layouts (TMM)
These are the graphic layouts for my 2nd magazine (TMM). From this I
realised that from using Microsoft word to just make a better looking
version of my hand drawn drafts it’s a much cheaper alternative to
employing someone to make one for me.

6. +
Graphic Layouts (DPS) (TMM)
These are my graphic layout versions of my double page spreads for my
second magazine TMM. I have chosen the dps on the right because I feel
it will make my magazine look more tempting to read. I again used
Microsoft word for this because it’s a much more cheaper alternative to
employing someone to make it for me.

7. +
Proposals (TMM)
These are my proposals for my
second magazine TMM . Within this
I talk about what my magazine
includes and the background of the
magazine. I talk about what
audience I'm tying to appeal to and
the type of content I'm going to
include all the way to the length of
the magazine and what size each
page is going to be.

8. +
Test Photography
This is my test photography. The reason in
which I have chose to do this is to see what
image will best suit my magazine because
this is going to be on the front cover of my
magazine and this is what the reader is
going to see first. The reason this photo is so
important is because this will depict the rest
of the magazine to the reader and will give
the the first impressions that is why I have to
chose what the best photo to make onto the
magazine. So by testing which poses and
looks by the artist look the best and what suit
the magazine I can then come to conclusion
and put the best looking photo onto my front
cover.

9. +
House Style and Colour Scheme
Colour Scheme
The colour scheme is set as purple, turquoise and black. This is because black is
standard in magazines for being used in writing. With the use of purple and turquoise it
will be seen on the shelves and will stand out amongst the rest of the magazines.
Font Styles
My magazines font is corbel because it is very clear and easy to read and that’s the
most important bit in the magazine as that’s why customers have bought it, I’ve used
this for interviews and information as they are the most important part of the magazine.
For my masthead , I am using the font minion pro because it is a style that would be
used on pother magazines because it is such a straightforward design, it will be
recognizable from the reader and can be noticed quicker. Furthermore, the masthead
will be at the top left on the front cover can be seen easier. Also the logo will be at the
bottom of each page to make the masthead stick so people will notice it.

10. +
Step by Step – Background & Cover
Lines
First of all I had to set up a canvas in A4 size. I then
created a background by using the ‘Gradient tool’ under
the ‘Bucket Tool’ icon. I also had to create a bleed(a
border around the edge of the page) using the ‘Ruler
Tool’.
I added on cover lines to the right and left
hand size of my page. To do this I made sure I
used the ruler tool and I used the text tool.

11. + Step by Steps – Barcode &
Masthead
The next step I had to do was make the
barcode. I file placed the barcode in from
the conventions folder and then I imported
all my social media logos. To resize the
social media logos I had to hold down shift
and resize from a corner so the image did
not pixelate.
I then had to create a background
rectangle shape and fill it in black with the
bucket tool. I then used the text tool to
write in the name of my magazine. I added
a few filters on the text.

12. +
Step by Steps - Main Image &
Headline
I then used the ‘Quick Selection
Tool’ to crop the background out of
the main image and resized the
image by holding down shift and
resizing from the corner.
I then had to create the main headline.
For the ‘EXCLUSIVE’ bit I added a box
in the background and filled it in black.
For the text ‘MC CHIZNLE’ I added a
black stroke around the orange writing.

13. +
Step by Steps - Puff Promotion &
Strapline
I then had to create the puff promotion. I
used the internet to find a sticker shape
and used the bucket tool to fill in the shape
I then added text and placed in an image
of a ticket.
I used the text tool to add
in the strapline of my
magazine.

14. +
Staff and Cost (9 staff)
Staff/ Job Salary
Publisher £75,000
Editor £39,000
Journalist £22,000
Writers £23,000
Photographers £31,000
Marketing £20,000
Finance £18,000
Human Resources £19,000
Designer £23,000
http://www.nfuonline.com/jobs/nfu-careers/deputy-editor/
https://www.indeed.co.uk/cmp/Rail-Media/jobs/Junior-Journalist-
b12b42da1e9e38b4?sjdu=QwrRXKrqZ3CNX5W-O9jEve1dIVOUt-
RWe40cYYW649DSwGmFGQ8hutyuTr99ExCZ-fsSW0I0yzvgznnQZAN2HA
https://www.sokanu.com/careers/photographer/salary/
https://www.indeed.co.uk/cmp/EvoNews/jobs/Editor-
2bbadcca702298f5?sjdu=QwrRXKrqZ3CNX5W-
O9jEvcMUvypEVNsaDYSfugcAsR_NOiT4zv7bTfjIQ_95MRmeQK8sOVdVVmay_Dquzlf
gfA
This is my staff and cost table. The
consists of what members of staff I
need and how much I will giving them
for a salary

15. +
Equipment and Cost
Equipment Cost
Office Space in Rochester £21,000 a year
9 Apple Imacs £9,441
Adobe CS6 Master
Collection
£1,800
Desks (x9) £1,123.20
Chairs (x9) £486
Printer £50
Cameras (x4) £4,941
Pens £25.80
Paper £17.94
https://www.officefurnitureonline.co.uk/office-
chairs/executive-leather-office-
chairs/leather-office-chairs-less-than-
100/turin-leather-manager-chair.html
This table represents the equipment I need for my magazine’s office, the reason
why the desks and chairs are 9 is because it will contain 9 staff. Within this table, I
found out the cheapest price for that certain product then used it.

16. +
Printing costs of the Magazine
In this screenshot I have shown you how much money 15,000 copies of my
40 page magazine will cost. The cost per issue is 38p.

17. +
Advertising revenue
http://www.bauermedia.co.uk/upl
oads/Kerrang!-MediaPack-
2011.pdf
Display
-Full page: £3,025
-Full Page ROP: £2,750
-Half Page: £1,512
-IBC/OBC: £3,575
-DPS FH: £5,748
-DPS ROP: £5,225
Advertorials
-Full page: £5,005
-DPS: £9,510
-Half Page: £2,752
-Production
-Supplied Images:
£2,000net
-Photo-shoot: £3,000net
-Inserts
-Bound-In: £65CPT
-Tip-on: £65CPT
-Loose Insert: £45CPT

18. +
Different ways of marketing the
magazine
I am going to make a Facebook page for my chosen magazine as this
will be a cheap alternative to advertising above the line thought TV
adverts etc because I will not have the capital to fund it.
The price to advertise of Facebook for a day is £5, however, this may
only get you 5-30 clicks. The way in which advertising works on
facebook is the more money you pay, the more people see your advert.
Cost Per Click (CPC) – the cost for 1 click to your website
Cost Per Mille (CPM) – the cost for 1,000 impressions, or views of your
ad

19. +
Profit and loss
Advertising
Revenue
£1,212,000
Sales £74,850
Total £1,286,850
Expenses
Equipment £38,884
Staff £270,000
Printing £6,983
Advertising £3,640
Total 319,507
Net Profit (Income
– Expenses)
£ 967,343
This is the profit and Loss table. Within this
table it puts together all of my income and
takes away all of my expenses which
altogether gives my net profit and that’s how
much I have earnt in the first year of my
magazine publishing.

20. +
Legal and Ethical Issues
Legal Issues
A way in which I can keep my magazine out of courts due to legal issues is by doing
what Bauer Medias used in which they wanted freelances who has work for them to
sign a contract which would take away their rights, this means that my magazine (808
or TMM) can use their work whenever they want without referencing anyone so they
cant lose money.
Ethical Issues
Definition; A problem or situation that requires a person or organization to choose
between alternatives that must be evaluated as right (ethical) or wrong (unethical).
By producing magazines, companies have rules in place that they have to follow once
it is published and sold that it will not cause offence or harm to any of the customers. A
rule n particular is that care must be taken to avoid causing offence to grounds of
race,religion,gender,sexual orientation, disability or age. It will then be judged on its
context, audience, medium, product and its prevailing standards.
www.businessdictionary.com/definition/ethical-
issue.html

21. +
Copyright and IP
Definition; The exclusive and assignable legal right, given to the originator
for a fixed number of years, to print, publish, perform, film, or record
literary, artistic, or musical material.
The copyright law changed in 1998, this means that photographer or
anyone else that has a major involvement a piece of work now have their
own rights for photocopying from a paer version and if a book is
reproduced then the person with major involves can claim because their
rights have been taken away
In Q magazine, there are a huge amount of copyright laws and even in
adverts you can see the copyright sign (which is normally a little c in the
corner and the date it was made). For example, if an imagine is used that
http://www.dictionary.com/browse/co
pyright

22. +
Watermark
If people want to use my photo then they have to give my
magazine credits otherwise they get fined. In order to stop this
from happening you have to watermark your photos, this means
that its extremely obvious who’s photo it is because it will have
the name of who took the photo spread across the picture. For
example, below this text book I have made my own watermarked
photo for the 808 magazine front cover picture, this means
people can either use this photo with the watermark or pay to use
it with the watermark.

23. +
Data Protection Act 1988
Data Protection Act
This act is very important to have protected but the data protection act
protects any information that is personal held within the business. The rules
of data protection are that it is used fair and completely, this is extremely
important for the company to be kept in a safe place because someone's life
can affect Bauer Media and Q magazine and all the workers that are
included in the business should have their own privacy within the company.
Also, a point that should be made clear to everyone is health and safety as
everyone within the business needs to make sure that they know how to use
all of the equipment correctly so there is less chance of any harmful acts
happening to them.

24. + IPSO Editors Code of Practice
The editors code of practice are rules set up that newspapers
and magazines regulated by IPSO have agreed to follow. It
contains 1-16 categories in which rules are implied that vary
from whether or not the articles accurate to serious stories
such as reporting suicides or children in sex cases. The
newspaper needs to conform these laws in order to get their
newspaper published, this means following the rules when
covering a certain genre in your article, such as, if the
newspaper is writing up an article on children in sex cases,
which would normally be covered in The Mirror because they
focus on the serious genre. They have to follow the following
rules which are; The child's name should never be identified
however the adult may have their name used in the article and
also care must be taken that nothing in the report implies the
relationship between the accused and the child. If the
newspaper follows these rules then their newspaper can be
published and sent to the public.
https://www.ipso.co.uk/editors-code-
of-practice/
The 16 categories in which
are covered in the editors
code of practice

25. +
Calendar Events
There is no events that are due that will get in the way of my
magazine release day, this is because festivals and other music
related shows usually take place in the summer because of the
weather whereas I'm releasing the magazine in January where it
will be extremely cold weather, however, if I festival becomes in
place at winter then I will just cover it in my magazine and
therefore it will create more content for the reader, it may also
create more sales because people may want to find out more
about the festival.