3. Evidence of Pitch
Here is photo evidence of
me doing my pitch.
I sent out a survey monkey
so that I could get feedback
on my pitch and my posters.
4. Question 1 - How well
did I present my Pitch?
My audience thought
that I presented my
pitch very well and
gave me high scores
for it.
5. Question 2 – What could I
improve about my Pitch?
Some of my feedback
was to make more eye
– contact as this
would be more
engaging with the
audience and to also
ensure I have all the
information available
to the audience
6. Question 3 – Were my
proposals detailed and do you
think they covered everything
they should have?
100% of my audience thought that
my proposals were detailed
enough and nothing else needed
to be added.
7. Question 4 – Do you agree with
my final choice of poster? Do you
think the reasons as to why I
chose this poster are relevant?
100% of my audience agreed with my final choice of poster.
This means that it will go down well for a bigger audience
later on.
8. Production Plan
This is a production
plan that I have come
up with for me and
my staff to follow
while we are
producing the poster
and the audio – visual
advertisement.
9. Location Recce
Before I take my photos, I will
need to complete a location
recce. It will help me
determine if there are any
hazards at the location and
how I could overcome them. A
location recce can help to
protect me and anyone that I
am working with.
10. Proposal
This is my proposal for
my poster print based
advertisement. It
includes the aims and
objectives that I have for
my festival as well as the
audience I will be
targeting.
11. Campaign Message
Vfestival was one of the UK’s leading music
festivals. Their poster gives off fun and exciting
vibes by the colours being so bright and out
there. It also could make everyone feel
included, such as an LGBT community. I say this
because this group of people tend to have a
rainbow to represent them. By Vfestival using a
variety of colours that are rainbow colours it
could make the LGBT community feel wanted.
The poster is also quite innocent looking, this
could easily appeal to families and older
generations as it does not seem like the festival
would be violent or have lots of recreational
drug use.
13. The colours that I am going to be using will be bright, colourful and eye-catching. Such as
oranges, pinks and yellows. This will be of inspiration from Vfestival's posters. It is important
that I stick to similar colours on all of my products as this will allow my festival to be easily
recognisable. I will aim to use fonts which are easy to read and understand. This will allow
people to know all the information that is given to them.
House Style
15. Poster Step by Step
To make the font cover I first had to open a new
blank A4 document so that it would be the right size
for if I wanted to advertise in a magazine. I added in
ruler lines to enable me to make things even within
the document.
I first edited the photo a little bit so that it wasn’t as
dark as the original picture. I then added in the logo
and sized it to what I thought was a good size. I then
placed in the date and the artists. I looked up the
artists logo and pasted it into the Photoshop
document. I used the magic wand tool to select the
logo and change the colour of it. To change the
colour I used the bucket tool.
I found the logos for the sponsorships online and
proceeded to paste those into the document,. I
resized them by holding shift and using the free
transform option. I moved them around with the
move tool.
16. Risk Assessments/safe work and practices
Photography Risk Assessment:
Because of the nature of my images, I need to ensure that before I take my photos, I do a location recce. This is
because there is a small chance that I could get injured when trying to take photos of a sunset. This could involve
being hit by a bike, a car or even falling out of a window. If I was to be taking a photo of a person then I would need to
ensure that I have their permission to do so. This would need to be published online and printed. Normally a consent
form is sufficient enough.
Area Risk Assessment:
Before I take the photo I need to ensure the area is safe to do so. A risk assessment of the area will guarantee safety,
this could include weather conditions or other hazards that are visible.
Software Risk Assessment – Resizing an Image:
After taking my images, when I am in the editing them I need to ensure that if I resize the image, that it corresponds
to the original photo taken. In order to achieve this, I need to hold down the shift key when I am using the transform
tool. This will ensure that the image does not become warped in any way and keeps its original proportions. This
therefore will create an overall professional look to the audience.
17. Improvements
Original Edited version
As you can see, from the feedback I have received, I have taken it into account as
resized the dates of my festival. It is now easier to see. I also increased the size of
‘Saturday’ and ‘Sunday’ to make it more obvious as well. I decided to move the date
of my festival into the middle of the top of the poster as this made it more visible.
18. How my poster reflects my Campaign message
My campaign messages that I wanted to achieve was
to give off fun and exciting vibes by the colours being
so bright and out there. I wanted to make everyone
feel included, such as an LGBT community, because of
the way I would use the bright colours. I say this
because this group of people tend to have a rainbow
to represent them. By using a variety of colours that
are rainbow colours it could make the LGBT
community feel wanted.
I wanted my poster to look quite innocent looking, not
aggressive. This could easily appeal to families and
older generations as it does not seem like the festival
would be violent or have lots of recreational drug use.
I feel I have achieve this campaign message and my
poster looks family friendly and inviting to all.
19. Budget Summary
Staff Salary
Editors (s) £26,000
Photographers £20,528
Marketing £14,000
Advertising £14,000
Designers
(Graphics)
£25,000
Finances £18,000
Human Resource £15,000
Equipment Cost
Office space £22,474 per year
Apple MacBook Pro £1,249
Adobe Creative Cloud All Apps £596.33
Nikon D850 Body plus MB-D18
Battery/Portrait Grip Bundle (x3)
£11,099.97
To advertise my festival in a magazine, it would cost
£115 for one full page advert. I would want to
advertise around 8 months in advance, I could go to
a magazine that does monthly issues as then I
would be able to do 8 full page adverts, this would
cost me around £830. In order to make my poster, I
will need to buy equipment such as computers,
cameras and editing software. As well as this
equipment, I will need to hire and pay some staff to
help me achieve this outcome. I have therefore
displaid a rough breakdown on the potential
salaries for the staff.
20. Risk Assessments
Photography Risk Assessment:
Because of the nature of my images, I need to ensure that before I take my photos, I do a location recce. This is
because there is a small chance that I could get injured when trying to take photos of a sunset. This could involve
being hit by a bike, a car or even falling out of a window. If I was to be taking a photo of a person then I would need to
ensure that I have their permission to do so. This would need to be published online and printed. Normally a consent
form is sufficient enough.
Area Risk Assessment:
Before I take the photo I need to ensure the area is safe to do so. A risk assessment of the area will guarantee safety,
this could include weather conditions or other hazards that are visible.
Software Risk Assessment – Resizing an Image:
After taking my images, when I am in the editing them I need to ensure that if I resize the image, that it corresponds
to the original photo taken. In order to achieve this, I need to hold down the shift key when I am using the transform
tool. This will ensure that the image does not become warped in any way. This therefore will create an overall
professional look to the audience.
21. Issues (Regulatory, Legal & Ethical)
Watermarking an image is another form of having an image copyrighted. It allows the creators of the image to protect
their image and stops anyone form falsely claiming it as their own. IP – Intellectual Property Rights allows owners and
their trademarks to be profited from their own work and time. A watermark has to be specific on an image so that it is
unable to be changed if someone was to edit the image. When you watermark an image it is about making it clear to
individuals that the image should not be copied or used without the correct consent from the creator of the image. If
work is not copyrighted, it can increase the chances of someone reproducing that piece of work and claiming it as their
own. You are able to pay a fee to get the watermarked removed by the creator and this gives you permission to use the
image.
The Data Protection Act controls how your own personal information is used by any organisation, businesses and and the
government. Anyone who is responsible for using data has to follow very strict rules. These are called the ‘data protection
principles’. They have to ensure that any information used is: used fairly and lawfully, accurate and kept safe and secure.
Everyone within a business has to follow these rules or they could face big fines.
Ethical Issues: When a festival poster is being produced, the consequences after its release will have to be looked at by
the publisher. Consequences may be if they have targeted certain cultures, religions, age groups or gender groups that
are deemed to be vulnerable. If these are not taken into consideration then it could potentially damage the reputation of
the festival.
when making my festival campaign I will need to oblige to some legal and ethical issues. It is very important that any
models I use are of a legal age, if they are not then I would need to get parental consent in order to use them and take
photos of them. I will also need to check that I don’t use any offensive or explicit language throughout the campaign.
Lastly, I will need to make sure that I don’t send out any misleading information.
