1. Audience Targeting for Travel
Optimizing for Higher ROI Across Onsite Offers and Media Campaigns with
[x+1]’s Integrated Platform
Presented at PhocusWright 2009
5/20/2010

2. Who we are
[x+1] provides tools and services for advertisers and agencies to optimize results
from display media, search landing pages and websites.
Who we help

3. The [x+1] Products

4. We Drive Campaigns Using Data & Segmentation
In Market Geographic Demo Customer
(Context and
Behavioral)
+ + Male
High income +
Surf Waikiki!
Packages starting at $699

5. AUTOMATICALLY
(Or by using audience segmentation & rules)

6. Both Onsite and Offsite
Publisher Site Your Site
Surf Waikiki!
Packages starting at $699
Surf Waikiki!
Packages
starting at $699

7. Drive Loyalty Programs
YOU ARE ALMOST THERE!
Check out our lowest fare deals.
Less than 500 “points” and you will be
upgraded to gold status.
7

8. Build Relationships
Middle Seat Monday?
Sorry your flight was not perfect.
Please accept free Wi-Fi on your next trip

9. Build Multichannel Reach
Check In
From Your Phone!

10. Find the right audience for Cross Sell/Upsell
Car ad for Waikiki rental
$29 Stay in a five star Waikiki hotel -
Speed in Waikiki Upgrade for only 200 points!
Waikiki is 10 hours away…
Wouldn’t you rather sip champagne?
Click here to upgrade your flight >

11. Let’s walk through how all this works:
In Market Geographic Demo Customer
(Context and Delta
behavioral)
+ + Female
High income + Skymiles
Packages starting at $699

12. Delta Landing Page Segments
[x+1] identifies 1700
discrete audience
segments, and can
serve those
segments unique
pages all from one
simplified dynamic
landing page
Proprietary and Confidential

13. Impact is quantified against a hold-out
control cell
Personalization of Delta’s landing pages
drives lift and produces significant
incremental revenue:
In 6 months, [x+1] technology has
generated 40x ROI for Delta
• [x+1]’s incremental volume in placement A
is not cannibalistic to conversions from the
RTR on the homepage
• Through conversion tracking [x+1] has been
able to advise which creative copy and
imagery are most successful at driving ticket
sales

14. To learn more about Audience
Targeting, please contact
Mike Dillon at
mdillon@xplusone.com or call
(203) 984-2403