3. Brand Choice ? [x+1] sends its lists of sites where media can be sourced to its Brand Choice partners [x+1] serves display media for a campaign only to site lists identified by client Category filtering options for exchange and RTB inventory Adsafe curated Inclusion/Exclusion lists at sub-domain level: Adsafe rating of [x+1]’s media delivery Functions: [x+1]’s partners analyze the sites and rate each by level of brand appropriateness Standard campaign reporting includes site-level delivery Ad verification partnerships for post-impression auditing and informing site exclusion lists White List: [x+1] 10,000 is a list of brand safe sites Black List: Global blocking of inappropriate sites