The document proposes using various Relevance-X and Impact-X tools to improve marketing efforts across different channels. It suggests concentrating online ad spend on high-value customers, recognizing influential social media users, engaging customers via mobile messaging, reducing call center costs through targeted emails, connecting web analytics to outbound communications, offering to email chat transcripts, performing search audits, implementing lead scoring, personalizing site experiences, and remarketing to abandoned shopping carts. Using these techniques could potentially increase revenue and conversions while reducing costs.