Wego, founded in 2005, is a travel search engine that collaborates with over 150 travel providers, including major airlines, hotel chains, and OTAs, to deliver qualified leads to merchants. It offers a user-friendly interface allowing users to compare travel options while providing targeted advertising opportunities for partners. Wego's focus on delivering incremental traffic distinguishes it from traditional marketing efforts, making it an effective solution for reaching travel-focused consumers.

1. Introduction to Wego

2. Introduction
• Founded in 2005 by former executives from IHG,
Yahoo! and ZUJI
• Over 150 travel providers have signed commercial
agreements with us, including:
– leading airlines and low-cost-carriers, such as
Emirates, KLM/Air France, Lufthansa, Qantas
– Leading hotel chains such as IHG, Starwood,
Marriott, Accor, Carlson and Pan Pacific
– Leading OTAs and aggregators such as
Expedia, Travelocity,Agoda, HotelCluband
Priceline etc.
News Digital Media,
• Over 20 distribution agreements including major a division of News Corp,
portals such as Yahoo!, MSN, eBay, is an investor.
News.com.au,Detik.com etc

3. Distribution Channels
WEGO.COM IS DISTRIBUTED ACROSS OUR PARTNER NETWORK

4. Wego Traffic –Volume and Geo
Top 20 Markets in terms of Page Views
Monthly Page Views 5.0 Million*
Unique Visitors 1.5 Million
Age Range 25 to 44
Source: Wego Analytics Nov 2010

5. Wego Traffic –Demographics/Behaviour
Highly active Travellers with Disposable Income
34% are aged 25-34, 28% are aged 35-44
47% are male. 53% are female
30% earn over US$50k/yr. 21% earn over US$100K/yr
52% spend at least 15 hours online each week
“Shopping”, “Resorts”, “Family/Kids” and “Romance” top the list of recent vacation
types, with each cited by >40% of respondents
“Western Europe”, “SE Asia” and “Australia” were the top planned destinations
48% now spend more time hunting for good deals than they did before the recession

6. Targeted, Measurable, Effective, Low Cost
Targeted: Travel-focused consumers
Measurable: Track from search to hand-off
Reach: Ongoing exposure in APAC
Media Rich: Interactive and engaging
Low Cost: 1/10th cost of traditional media

7. Introduction to Wego
Introduction to Wego
(B2B Value Proposition)

8. Wego: What Is A Travel Search Engine ?
We Don’t Sell Travel
We Deliver Qualified, Incremental Leads to Merchants Who Sell Travel
Search Compare Click Hand-Off
• Select Origin • Compare • Select the Best • Deep Linked
and Destination Multiple Prices Into Provider
and Providers Site for Booking
for Each Flight

9. Qualified = “Ready to Buy”
Wego – “Ready to Buy” Leads
Unqualified Leads still have lots of questions.
They are not yet ready to buy.
Where to Go? What to Pay? Buy from Whom?
• Destination • Best Price • Best Merchant
Selected Selected Selected
Qualified Leads have had their questions answered.
They are reaching for their credit card.

10. Incremental = Leads You Don’t Currently Reach
We add no value by competing with your existing marketing efforts.
Our goal is to source and develop traffic that you don’t reach on your own.
Wego – Incremental Traffic Merchant – Core Traffic
• Direct “power shoppers”
• Market-specific above
(via bookmark)
the line advertising
• Portal travel channels
“powered by Wego”, such as • Search engine marketing
Yahoo, MSN, News.com.au,
eBay, SoutheastAsia.org … • EDM / CRM / Loyalty
• 1st/2nd page natural Google
search results
• Regional cable TV tie-ups
(AXN Big Breaks)

11. Introduction to Wego
Introduction to Wego
(B2C Value Proposition)

12. Fantastic Breadth and Depth of Content
Over 150 Travel Providers! And Counting …

13. Great User Interface – Fast, Simple, Powerful
True Comparison Search
Many direct providers + OTAs
Greater choice vs. OTA partner
AJAX Sorting & Filtering Tools
User chooses what’s important
Easy-to-Use, Intuitive Tools
Next-Gen Hotel Reviews
Breadth + Relevance + Simplicity
Metasearch + Semantic Analysis

14. Flexibility – Shop How You Want
Wego supports four travel search shopping styles/stages
“Live Price Search”
Real-time price & availability Shoppers late in their search
“Recent Price Search”
Shoppers seeking convenience
Recent prices - instantly
“Hot Deals”
Time-sensitive promos Shoppers seeking inspiration
“Hot Deals Newsletter”
Inspiration in their inbox
We Deliver!

15. Hotel Reviews Semantic Search
Major USP For Hotels Product
• Hotel reviews are aggregated from multiple
hotel review websites
• Reviews are linked together by property
• Reviews are broken into “snippets”
• Snippets are clustered into concepts, such as
rooms, service, family, business, modern …
• Semantic analysis engine evaluates how
positive or negative the aggregated reviews
are for each hotel & concept combination
• Tag cloud interface allows user to quickly
filter by concept
• Snippets allow user to quickly read the
*relevant* section of each review
Max Breadth & Depth of Reviews + Ease of Use = Instant Relevance

16. Advertising Opportunities

17. Hotels Result Pages
Bottom
Leaderboard

18. Hotels Result Pages
Skyscraper

19. Hotels Details Pages
Mec
Rectangle/MRec

20. Flight Result Pages (Live Price)
Flight Spotlight

21. Flight Result Pages (Recent Price)
ROS Leaderboard/
Flight Spotlight
ROS MRec

22. Activities Pages
ROS Skyscraper

23. Packages Pages
ROS MRec

24. Hotel Details Pages &Airfares ( Catfish)
Catfish
Sample

25. Featured Deals
“Featured Deals” are the sponsored listings:
- Featuring time-sensitive promotions and distressed inventory, in synced across distribution partners site like
Yahoo, MSN, Detik etc. (SG, AU,MY,PH, HK,ID, Global Edition)
Image 110 x 85px |Header: Maximum of 60 characters | Blurb: Maximum of 130 characters, including spaces

26. Solus/Dedicated Newsletter
Sample

27. Co-Branded Online Contest
2

28. Online Contest
A
Exclusivity / Branded Opportunities
 Micro-site branded with sponsor’s
B corporate color, products or Services, (ie: A)
Sponsor’s or partners banner hyperlinks to
its own booking pages (ie: B)
Thematic travel contents / Destination
C features / Hot spots / Event calendar (ie: C)
 Special features on partner’s services, &
sights and sounds of tourist attractions (ie: D)
 Contestants submission/Database
collection (ie: E)
E 2
D

29. Custom Landing Pages / Microsites
1
Integrated booking
engine
2
Highly customizable
landing page with
photo/video viewing
2

30. Partnership/Sponsorship
A
B
Dedicated travel microsite
• In partnership with Wego.com travel search engine
• Sponsor’s branded micro-site
• Exclusive travel contents
C
 Exclusivity / Branded Opportunities
 Micro-site branded with sponsor’s corporate color,
2 products or Services, (ie: A)
Thematic travel contents / Destination features / Hot
spots / Event calendar (ie: B)
 Special features on partner’s services, & sights and
D sounds of tourist attractions (ie: C)
 Sponsor’s or partners banner hyperlinks to its own
booking pages (ie: D)
E  Special promotional deals available (ie: E)

31. Advertising Overview
Media Mechanism Message Creative Pricing
Featured Deals Direct Response Promotional Text + Image Fixed
Dedicated Newsletter Direct Response Brand/Promo HTML Fixed
Display Branding / Dir Brand/Promo Image or Flash CPM
Response
Premium Catfish Branding / Dir Brand/promo Image + Text Fixed
Response
Flight Spotlight Branding / Dir Brand/Promo Image + Text Tenancy
Response
Sponsorship Branding / Dir Brand/Promo Custom Tenancy
Response

32. Production – Dynamic Creative
Wego Can Build From Scratch Or Your Existing Creative
Price + Brand Message (price drawn from live from the search engine)
Dynamic Price Inserted Into Existing 468x60
6 Prices (drawn live from the search engine)

33. Thank You
Contact Us
Ivy Chee
Regional Sr. Business Development Manager
Ivy@wego.com
+65 8282 1081