Welcome to Wego.com, one of the world’s most comprehensive travel search engines. Wego compares and displays real time flights, hotel pricing and availability from hundreds of leading travel sites from all around the world on one simple screen.
Location-based services use location and time data to provide services through mobile devices. Booking aggregators display results from multiple online travel agents (OTAs) and generate revenue from advertising and referral fees. Specialty portals contain customized resources for specific fields. OTAs offer planning and booking capabilities for travel. Last-minute booking apps provide discounted offers close to travel dates. Channel management allows changing rates across booking platforms. Direct bookings are made on hotel/airline websites without third parties.
Priceline acquired Kayak for $1.8 billion in a deal announced in late 2012. This was Priceline's largest acquisition to date and aimed to capture more of the online travel consumer market. The acquisition allowed Priceline to eliminate a potential competitor, expand its role in the travel value chain, and increase conversion rates from travel searches to bookings. A financial analysis valued Kayak at $1.2 billion based on projections for its advertising revenues and hotel booking referral fees through 2019.
This presentation gives an insight into the hotel industry. This industry has been top rated in terms of search on the internet. Learn a few basics before you start an internet marketing campaign focused majorly around PPC in the hospitality sector.
Booking.com targets customers aged 25 to 44 looking for leisure or business trips. It allows users to search and filter hotels by stars, amenities, and location. Users can read reviews from past travelers, view photos and maps, and book hotels directly on the site. While Expedia offers more services like flights and cars, Booking.com focuses only on hotels and provides more contextual information about nearby attractions. It aims to guide users to highly reviewed hotels and shows recent bookings of searched properties.
The document proposes a collaborative marketing knowledge engineering platform called AXSES that offers various online tools and services. It introduces AXSES' products like the arcRes booking engine, marketing and management tools. It establishes the advantages of using AXSES like low costs, easy use, destination and supplier branding, and increased direct sales and bookings.
The document proposes using AXSES products and services to help Caribbean tourism organizations and destinations increase direct bookings and marketing through knowledge engineering. This includes providing a booking engine, website management, advertising tools and a booking portal for Dominica called BookingsDominica.com. Suppliers gain control over branding and direct sales while travelers benefit from an integrated shopping experience.
Location-based services use location and time data to provide services through mobile devices. Booking aggregators display results from multiple online travel agents (OTAs) and generate revenue from advertising and referral fees. Specialty portals contain customized resources for specific fields. OTAs offer planning and booking capabilities for travel. Last-minute booking apps provide discounted offers close to travel dates. Channel management allows changing rates across booking platforms. Direct bookings are made on hotel/airline websites without third parties.
Priceline acquired Kayak for $1.8 billion in a deal announced in late 2012. This was Priceline's largest acquisition to date and aimed to capture more of the online travel consumer market. The acquisition allowed Priceline to eliminate a potential competitor, expand its role in the travel value chain, and increase conversion rates from travel searches to bookings. A financial analysis valued Kayak at $1.2 billion based on projections for its advertising revenues and hotel booking referral fees through 2019.
This presentation gives an insight into the hotel industry. This industry has been top rated in terms of search on the internet. Learn a few basics before you start an internet marketing campaign focused majorly around PPC in the hospitality sector.
Booking.com targets customers aged 25 to 44 looking for leisure or business trips. It allows users to search and filter hotels by stars, amenities, and location. Users can read reviews from past travelers, view photos and maps, and book hotels directly on the site. While Expedia offers more services like flights and cars, Booking.com focuses only on hotels and provides more contextual information about nearby attractions. It aims to guide users to highly reviewed hotels and shows recent bookings of searched properties.
The document proposes a collaborative marketing knowledge engineering platform called AXSES that offers various online tools and services. It introduces AXSES' products like the arcRes booking engine, marketing and management tools. It establishes the advantages of using AXSES like low costs, easy use, destination and supplier branding, and increased direct sales and bookings.
The document proposes using AXSES products and services to help Caribbean tourism organizations and destinations increase direct bookings and marketing through knowledge engineering. This includes providing a booking engine, website management, advertising tools and a booking portal for Dominica called BookingsDominica.com. Suppliers gain control over branding and direct sales while travelers benefit from an integrated shopping experience.
The document outlines CGS's proposed three-phase approach to becoming Emarald Group of Hotels' exclusive technology partner. Phase 1 involves website development, online booking, digital marketing, and SEO. Phase 2 focuses on implementing a hotel management system, property management system, CRM, and POS. Phase 3 covers developing mobile apps and performing data analytics. The proposal provides details on each phase and technology solutions that will help Emarald attract more customers, improve operations and customer experience, and increase profits.
arcRes AXSES e-commerce marketing platform. It is a booking engine for hotels and destination travel portals, a content management and channel management system and a marketing publishing system connecting hotels and travel suppliers to thousands of websites, social media and mobile devices
Customer Engagement powered by Artificial Intelligence & ChatbotsYOUVRAJ SEEAM
Artificial Intelligence and Chatbots are revolutionising and hugely impacting the ways Brands are engaging with their customers throughout the Customer Journey.
Setting a marketing strategy to match the reduced appetite for travelYOUVRAJ SEEAM
Setting a marketing strategy to match the reduced appetite for travel
(Slides presented during webinar Hosted by Terrapinn on 23 May 2020)
Customers are not buying tickets right now, but airlines want to maintain brand awareness, so marketing strategy has to be adapted to right the current climate. On this webinar, marketing experts from Japan Airlines and Air Mauritius will discuss the dos and don’ts of marketing in a time of crisis, and how to avoid alienating customers whilst keeping your airline in the minds of the consumer.
Hotel Kungfu: Digital Marketing for HotelsDom Scaife
Hotel Kungfu is a digital marketing agency for hotels and resorts. We help properties maximize their profit by driving more direct bookings to your website and reducing dependency on online travel agents.
The document is a quick guide to e-marketing by Ahmed El-Sherif that contains 16 sections covering various topics in e-marketing. It discusses the evolution of the internet and e-business models, the differences between traditional marketing and e-marketing, and various e-marketing tools like email marketing, affiliate marketing, search engine marketing, social media marketing and analytics. It also covers creating websites, website components, user experience, research and planning, and creating a media plan.
The document summarizes the services of AXSES, a company that builds technology platforms for marketing Caribbean tourism. It discusses AXSES' travel platform which integrates hotels, activities, flights and more to facilitate direct bookings. It also describes their theme-based marketing websites, dynamic packaging tools, and analytics that provide suppliers with direct sales opportunities and control over their brands.
When marketing becomes digital in tourism. The etourism-forum presents excellent opportunity to link marketing in tourism in digital scape by N.Christodoulidou
TripAlertz provides turn-key travel offers and deals through partnerships. It offers exclusive, discounted private hotel sales unavailable elsewhere. Partners receive a customized travel site to sell these deals and earn substantial revenue share. TripAlertz handles technology, supplier relationships, customer service and legal requirements to allow partners to profitably offer travel. Interested partners should review programs, technical integration and negotiate an agreement to launch discounted travel offers.
Axses arcRes Rate Plans and Group MaraketingAXSES INC
The document discusses using rate plans and special promotions to optimize hotel revenue. It recommends displaying different rates like loyalty rates, AAA rates, and special rates for online bookings to increase perceptions of fair pricing. Hotels can create rate plans that apply percentage discounts and combine them with short-term special promotions to meet market conditions. The platform makes it easy to set up groups and plans, apply rules to channels and rooms, and ensure best rates are displayed on the website.
The document discusses various marketing and booking tools provided by arcRes including e-commerce marketing, direct marketing websites and portals, global distribution, social networking, channel management, advertising management, and more. It provides details on arcRes' booking engine, admin tools, payment and guarantee options, and marketing suites.
1) arcAds is an advertising management system that allows tourism operators to place various ad types on affiliated websites and track ad performance and effectiveness.
2) The system manages client accounts, ad placements, ad types, individual advertisements, and provides reporting on click-throughs by client, ad placement, and time period.
3) arcAds integrates with property management systems to allow visitors to get quotes and bookings directly from advertisements.
Destination Marketing: Collaborate Tourism Booking Partners. Hotel and Activ...AXSES INC
AXSES arcRes Booking-Partners.com Partnership program allows properties to partner and collaborate with car rentals, activities and attractions in the booking process.
Travel - Presentation by Malte Siewert, Managing Director of Trivago at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com
Digital advertising terminology and options. The summary discusses types of websites and their statistics like unique users and page views. It also summarizes different types of internet ads like display, video and social media ads. Targeting options are discussed including contextual, demographic and behavioral targeting. Paid, owned and earned media frameworks are introduced.
- The document discusses a travel platform called AXSES that provides technology and marketing tools to help small and medium tourism operators in Barbados build direct business and brand integrity.
- It focuses on direct sales, supplier control of technology and branding, and providing supplier-centered supply chain management tools.
- A key part of AXSES is its booking and advertising platform called arcRes that combines advertising and bookings to generate leads and sales for tourism operators.
Bookings St.lucia reservation center and travel planner. Full travel guide - directory of all hotels, apartments, accommodation and activities
See also https://roguesinparadise.com/st-lucia-the-island-its-culture-and-attractions/
Presentation by AXSES Partner - Glace Grafix
The document outlines CGS's proposed three-phase approach to becoming Emarald Group of Hotels' exclusive technology partner. Phase 1 involves website development, online booking, digital marketing, and SEO. Phase 2 focuses on implementing a hotel management system, property management system, CRM, and POS. Phase 3 covers developing mobile apps and performing data analytics. The proposal provides details on each phase and technology solutions that will help Emarald attract more customers, improve operations and customer experience, and increase profits.
arcRes AXSES e-commerce marketing platform. It is a booking engine for hotels and destination travel portals, a content management and channel management system and a marketing publishing system connecting hotels and travel suppliers to thousands of websites, social media and mobile devices
Customer Engagement powered by Artificial Intelligence & ChatbotsYOUVRAJ SEEAM
Artificial Intelligence and Chatbots are revolutionising and hugely impacting the ways Brands are engaging with their customers throughout the Customer Journey.
Setting a marketing strategy to match the reduced appetite for travelYOUVRAJ SEEAM
Setting a marketing strategy to match the reduced appetite for travel
(Slides presented during webinar Hosted by Terrapinn on 23 May 2020)
Customers are not buying tickets right now, but airlines want to maintain brand awareness, so marketing strategy has to be adapted to right the current climate. On this webinar, marketing experts from Japan Airlines and Air Mauritius will discuss the dos and don’ts of marketing in a time of crisis, and how to avoid alienating customers whilst keeping your airline in the minds of the consumer.
Hotel Kungfu: Digital Marketing for HotelsDom Scaife
Hotel Kungfu is a digital marketing agency for hotels and resorts. We help properties maximize their profit by driving more direct bookings to your website and reducing dependency on online travel agents.
The document is a quick guide to e-marketing by Ahmed El-Sherif that contains 16 sections covering various topics in e-marketing. It discusses the evolution of the internet and e-business models, the differences between traditional marketing and e-marketing, and various e-marketing tools like email marketing, affiliate marketing, search engine marketing, social media marketing and analytics. It also covers creating websites, website components, user experience, research and planning, and creating a media plan.
The document summarizes the services of AXSES, a company that builds technology platforms for marketing Caribbean tourism. It discusses AXSES' travel platform which integrates hotels, activities, flights and more to facilitate direct bookings. It also describes their theme-based marketing websites, dynamic packaging tools, and analytics that provide suppliers with direct sales opportunities and control over their brands.
When marketing becomes digital in tourism. The etourism-forum presents excellent opportunity to link marketing in tourism in digital scape by N.Christodoulidou
TripAlertz provides turn-key travel offers and deals through partnerships. It offers exclusive, discounted private hotel sales unavailable elsewhere. Partners receive a customized travel site to sell these deals and earn substantial revenue share. TripAlertz handles technology, supplier relationships, customer service and legal requirements to allow partners to profitably offer travel. Interested partners should review programs, technical integration and negotiate an agreement to launch discounted travel offers.
Axses arcRes Rate Plans and Group MaraketingAXSES INC
The document discusses using rate plans and special promotions to optimize hotel revenue. It recommends displaying different rates like loyalty rates, AAA rates, and special rates for online bookings to increase perceptions of fair pricing. Hotels can create rate plans that apply percentage discounts and combine them with short-term special promotions to meet market conditions. The platform makes it easy to set up groups and plans, apply rules to channels and rooms, and ensure best rates are displayed on the website.
The document discusses various marketing and booking tools provided by arcRes including e-commerce marketing, direct marketing websites and portals, global distribution, social networking, channel management, advertising management, and more. It provides details on arcRes' booking engine, admin tools, payment and guarantee options, and marketing suites.
1) arcAds is an advertising management system that allows tourism operators to place various ad types on affiliated websites and track ad performance and effectiveness.
2) The system manages client accounts, ad placements, ad types, individual advertisements, and provides reporting on click-throughs by client, ad placement, and time period.
3) arcAds integrates with property management systems to allow visitors to get quotes and bookings directly from advertisements.
Destination Marketing: Collaborate Tourism Booking Partners. Hotel and Activ...AXSES INC
AXSES arcRes Booking-Partners.com Partnership program allows properties to partner and collaborate with car rentals, activities and attractions in the booking process.
Travel - Presentation by Malte Siewert, Managing Director of Trivago at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com
Digital advertising terminology and options. The summary discusses types of websites and their statistics like unique users and page views. It also summarizes different types of internet ads like display, video and social media ads. Targeting options are discussed including contextual, demographic and behavioral targeting. Paid, owned and earned media frameworks are introduced.
- The document discusses a travel platform called AXSES that provides technology and marketing tools to help small and medium tourism operators in Barbados build direct business and brand integrity.
- It focuses on direct sales, supplier control of technology and branding, and providing supplier-centered supply chain management tools.
- A key part of AXSES is its booking and advertising platform called arcRes that combines advertising and bookings to generate leads and sales for tourism operators.
Bookings St.lucia reservation center and travel planner. Full travel guide - directory of all hotels, apartments, accommodation and activities
See also https://roguesinparadise.com/st-lucia-the-island-its-culture-and-attractions/
Presentation by AXSES Partner - Glace Grafix
Præsentation af Brønderslev Erhverv og de opgaver vi løser som erhvervskontor.
Med bl.a. rådgivning, tilskud og inspiration.
Vi klarer erhvervsservice i tæt samarbejde med mange forskellige aktører, kommunalt, regionalt og nationalt.
The document discusses the knowledge gap hypothesis and digital divide. It summarizes previous research showing that those with higher socioeconomic status tend to acquire information from mass media at a faster rate, widening the knowledge gap between higher and lower socioeconomic groups. It also discusses four levels of the digital divide related to motivation, access, skills, and usage. Several studies from different countries find support for both the knowledge gap and usage gap, with those of higher education engaging in more advanced online activities. The document calls for future research to consider additional factors beyond just socioeconomic status that may influence online knowledge acquisition and activities.
This document contains a collection of short quotes and sayings about life, friendship, love, destiny, and finding meaning or purpose. Some of the quotes discuss appreciating what you have, making the most of opportunities, and finding the right people to share your life with. Others focus on living fully in the present and letting life's small moments bring happiness rather than dwelling on what could have been.
The document discusses the evaluation of virtual placements that have already started at the University of Salamanca. It describes observations of 3 ongoing virtual placements with 2 companies. It then outlines the process for formalizing and ensuring the educational benefits of the virtual placements. Finally, it proposes a four-part final evaluation involving reports from the business mentor, academic supervisor, student, and open source community.
Julia graduated in 2009 and struggled to find funding to complete her master's degree in Peace, Conflicts and Development in Spain. She was denied a scholarship in her home country due to her GPA and lack of political connections. She sold her car, used her savings, and borrowed from her mother to enroll, but was then told she needed to travel to Innsbruck, Austria to finish or delay completion until 2012. The university there could only offer a partial scholarship of 1,150 Euros, leaving her 2,450 Euros short with no means to pay. She is desperately seeking additional scholarship funding to fulfill her dream of completing her degree.
Delivering a secure and fast boot experience with uefiNorman Mayes
The document discusses improving the boot experience on devices. It proposes enhancing security during boot by running firmware checks and anti-malware software early in the process. It also suggests optimizing graphics output for a clean branding experience and seamless transition from firmware to the operating system driver. Design guidance is provided for transitioning from legacy BIOS to the more modern UEFI standard, which offers benefits like larger storage capacity limits and a 32/64-bit architecture.
Kursus til dig der har egen virksomhed men gerne vil blive endnu bedre til markedsføring og udvide dit netværk.
Du kan læse mere om kurset på http://www.betc.dk/Ivaerksaettertrin2.asp
Este documento proporciona instrucciones para que instructores accedan a su espacio en la plataforma Moodle a través del programa de formación SOFIA PLUS. Los pasos incluyen ingresar a SOFIA PLUS, seleccionar el rol de instructor y LMS, seleccionar la ficha de caracterización correspondiente, acceder a Moodle, navegar al espacio del programa de formación y cerrar sesión.
Gode råd til opstart af virksomhed.
Der er mange ting at huske og undersøge ved opstart af virksomhed. Her er en række gode råd for vores oplæg til iværksætterkurset i Brønderslev. http://www.betc.dk/Kompetencebank.asp
Course 1: Create and Prepare Ubuntu 12.04 VM TemplateImad Daou
The following Course will focus mainly on a private Virtual Environment such VirtualBox or VMware Station. However, if you are willing to setup straight on DigitalOcean or Vultr, then you can skip Course1 and jump to Course2. But, I highly recommend to go through Course1 to build In-house local Web Hosting Server for testing or developing purpose. After all, the concept is same on either Private or Public Virtual environment.
From Lip-Service to Action: Improving Healthcare Privacy PracticesTyrone Grandison
This document discusses improving healthcare privacy practices through more effective privacy policies. It begins with background on HIPAA requirements and a survey of 20 healthcare organizations' privacy policies which found policies allow broad uses of patient data and vague enforcement. The document proposes the PRIMA architecture to refine privacy policies through iterative analysis of organizations' privacy practices and access logs to better align policies with actual use of patient data. The goal is to elevate privacy protections beyond mere regulatory compliance.
This document outlines a lesson plan for teaching reading and spelling skills. The objectives are for students to read, tap, and spell 5 words with blended sounds 80% of the time. The lesson introduces blended sound exceptions and has students practice reading, spelling, and using words with blended sounds in sentences. Activities include reviewing letter sounds, teaching new concepts like blended sound exceptions, building words with sound cards, dictation, and assigning homework to reinforce the skills.
Annotated Bibliography: Handout in support of learning outcomesJulie Anne Kent
The document provides guidance on creating an annotated bibliography. It defines key terms like annotation and bibliography and explains the purpose and types of annotations. It also outlines the process of creating an annotated bibliography, including conducting research, evaluating sources, and writing annotations in a brief descriptive and critical format. A checklist is included that covers preparing, evaluating and relating sources on various criteria to write a comprehensive annotated bibliography.
Wego is a travel search engine that helps users search for, compare, and book travel from hundreds of partners. It provides targeted, measurable, and low-cost advertising opportunities for travel providers to reach consumers in Asia Pacific. Advertisers can choose from standard and interactive banner ads, sponsored deals, partnerships, and more. Wego's value proposition includes its large audience of travelers, global coverage across devices and languages, and breadth of flight, hotel and package search content.
Programmatic advertising has evolved to become more complex, with multiple parties involved in the buying and selling of digital ads. New targeting techniques allow for more precise audience targeting using first, second, and third party data sources. Effective content marketing now relies on tactics like native advertising, video, social media, search marketing, and retargeting to engage audiences across multiple devices and environments. Success requires analyzing both online and real-world metrics to measure downstream engagement and conversions from digital campaigns.
Wego is a travel search engine that allows users to search for, compare, and book travel from over 150 partners. It provides qualified leads to travel partners and a convenient search experience for travelers. Wego has millions of monthly users across Asia and sources traffic from partnerships with major portals. It offers travel partners measurable and low-cost advertising opportunities across its websites, emails, and other touchpoints.
This document summarizes a webinar about improving a property's appearance on online travel agencies (OTAs) to drive more direct bookings. The webinar discussed how OTAs and meta-search sites are major distribution channels that must be properly managed. While withholding content from these sites will not drive more travelers to a property's website, working with OTAs can maximize occupancy and profit. It also emphasized the importance of telling a property's unique story in a consistent way across all platforms where travelers are shopping.
Visit Technology Group develops tourism booking and distribution software. It was founded in 2000 and has about 80 employees across offices in Sweden and Europe. Its software is used by over 200 destination marketing organizations, 7,000 accommodations, and 2,500 travel agents to manage over 2 million annual bookings. The company aims to build interconnected tourism ecosystems where destination marketing organizations act as a central hub.
This document discusses the effects of the internet on travel and how consumers, intermediaries, and suppliers have adapted. Some key points:
- The internet has changed how people search for and book travel, with many now booking directly online rather than through travel agents.
- Online travel agencies like Expedia have seen significant growth and now compete directly with airlines and hotels for bookings.
- Travel suppliers have had to develop an online presence to reach customers searching and booking online. Working with sites like Expedia gives suppliers global distribution and access to their customer base.
- Data shows a "billboard effect" where being listed on Expedia and other sites drives additional direct bookings to the supplier's own
The document outlines a methodology for a marketing campaign using a multi-channel approach including paid, owned, and earned media to reach audiences, get them to opt-in and engage on different platforms, and ultimately make purchases. It discusses targeting audiences, tailoring messaging and deals, testing different channels and metrics, and addressing challenges around inventory, user experience, and measuring success. The goal is to drive traffic, sign-ups, purchases, and revenue through an integrated marketing strategy across various online and offline channels.
This document outlines advertising opportunities on Wego.com, including display banners, premium hotel listings, dedicated newsletters, online contests and promotions, route sponsorships, and custom landing pages. It highlights that the ads are targeted, measurable, provide ongoing exposure in the Asia Pacific region through a variety of rich media formats, and have a low cost that is one-tenth of traditional media. Contact information is provided for sales in Indonesia.
How do you get travelers to engage directly with your brand? With BaynoteONE, travel brands put each customer at the center of their digital experience and deliver the cross-device, personalized experience that engages travelers, delivers increased bookings and creates long-term, loyal relationships.
The document discusses various aspects of e-marketing strategies, including strategic marketing, customer management, website optimization, referencing, advertising, and email communication. It provides tips on segmenting customers, optimizing websites for search engines, using tools like Google Analytics, developing email marketing campaigns within legal guidelines, and creating newsletters to build customer loyalty. Paid advertising options like affiliation and display advertising are also covered.
Location-based services use location and time data to provide controls for location-specific features in mobile applications. Booking aggregator sites display travel options from multiple online travel agencies on one screen and generate revenue from advertising and referral fees. Specialty portals contain customized resources for specific professional fields.
The purpose of this presentation is to present the major industry and consumer trends affecting the hotel industry, specifically with respect to the digital evolution and online booking.
Tripea enhances current industry processes to imporve the passenger experience and make travel more responsive and focused around traveler needs, preferences and budget.
This document provides an overview of digital marketing concepts including types of websites, metrics, advertising properties, and targeting. It discusses common website statistics like unique users and page views. It also outlines various social media metrics and how they are measured. The document reviews different online advertising buying models including CPM, CPC, CPL, and CPA. It concludes by describing methods for targeting audiences like contextually, demographically, and behaviorally.
The slides used in a guest lecture by Dot Tourism at the University of Brighton.
Kate Waite from Dot Tourism, digital marketing specialists for the tourism and travel industry, presented the lecture to 55 final year students studying an e-tourism module as part of their Travel Marketing BA(Hons) and Tourism Management BA(Hons) degrees.
The lecture presented an overview of developing websites for the travel and tourism industry.
www.dottourism.com
This document discusses how hotels can use online media and social media to promote their business. It provides statistics on internet penetration in Europe and traveler research on the influence of advertising and travel planning sources. It then offers specific ways hotels can use platforms like Twitter, blogs, and their own website to engage customers. Examples are given of Zoover, one of the largest European travel sites, including its growth statistics and how hotels can monitor reviews and respond to impact their brand and turnover. The document stresses involving all hotel employees to promote the business.
Travel is a force for good economically and socially. Expedia Group is building towards an "AI-First World" of travel where AI is used throughout the entire travel planning, booking, and experience process. They are developing massive multi-dimensional AI models and an AI platform to deliver highly personalized and targeted experiences. Overcoming challenges like data quality, scalability, and control will be key to realizing an AI-First vision where travel is optimized for each individual user.
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
How do I plan a Kilimanjaro Climb?
Planning to climb Mount Kilimanjaro is an exciting yet detailed process. Here’s a step-by-step guide to help you prepare for this incredible adventure.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
2. Introduction
• Founded in 2005 by former executives from IHG,
Yahoo! and ZUJI
• Over 150 travel providers have signed commercial
agreements with us, including:
– leading airlines and low-cost-carriers, such as
Emirates, KLM/Air France, Lufthansa, Qantas
– Leading hotel chains such as IHG, Starwood,
Marriott, Accor, Carlson and Pan Pacific
– Leading OTAs and aggregators such as
Expedia, Travelocity,Agoda, HotelCluband
Priceline etc.
News Digital Media,
• Over 20 distribution agreements including major a division of News Corp,
portals such as Yahoo!, MSN, eBay, is an investor.
News.com.au,Detik.com etc
4. Wego Traffic –Volume and Geo
Top 20 Markets in terms of Page Views
Monthly Page Views 5.0 Million*
Unique Visitors 1.5 Million
Age Range 25 to 44
Source: Wego Analytics Nov 2010
5. Wego Traffic –Demographics/Behaviour
Highly active Travellers with Disposable Income
34% are aged 25-34, 28% are aged 35-44
47% are male. 53% are female
30% earn over US$50k/yr. 21% earn over US$100K/yr
52% spend at least 15 hours online each week
“Shopping”, “Resorts”, “Family/Kids” and “Romance” top the list of recent vacation
types, with each cited by >40% of respondents
“Western Europe”, “SE Asia” and “Australia” were the top planned destinations
48% now spend more time hunting for good deals than they did before the recession
6. Targeted, Measurable, Effective, Low Cost
Targeted: Travel-focused consumers
Measurable: Track from search to hand-off
Reach: Ongoing exposure in APAC
Media Rich: Interactive and engaging
Low Cost: 1/10th cost of traditional media
8. Wego: What Is A Travel Search Engine ?
We Don’t Sell Travel
We Deliver Qualified, Incremental Leads to Merchants Who Sell Travel
Search Compare Click Hand-Off
• Select Origin • Compare • Select the Best • Deep Linked
and Destination Multiple Prices Into Provider
and Providers Site for Booking
for Each Flight
9. Qualified = “Ready to Buy”
Wego – “Ready to Buy” Leads
Unqualified Leads still have lots of questions.
They are not yet ready to buy.
Where to Go? What to Pay? Buy from Whom?
• Destination • Best Price • Best Merchant
Selected Selected Selected
Qualified Leads have had their questions answered.
They are reaching for their credit card.
10. Incremental = Leads You Don’t Currently Reach
We add no value by competing with your existing marketing efforts.
Our goal is to source and develop traffic that you don’t reach on your own.
Wego – Incremental Traffic Merchant – Core Traffic
• Direct “power shoppers”
• Market-specific above
(via bookmark)
the line advertising
• Portal travel channels
“powered by Wego”, such as • Search engine marketing
Yahoo, MSN, News.com.au,
eBay, SoutheastAsia.org … • EDM / CRM / Loyalty
• 1st/2nd page natural Google
search results
• Regional cable TV tie-ups
(AXN Big Breaks)
13. Great User Interface – Fast, Simple, Powerful
True Comparison Search
Many direct providers + OTAs
Greater choice vs. OTA partner
AJAX Sorting & Filtering Tools
User chooses what’s important
Easy-to-Use, Intuitive Tools
Next-Gen Hotel Reviews
Breadth + Relevance + Simplicity
Metasearch + Semantic Analysis
14. Flexibility – Shop How You Want
Wego supports four travel search shopping styles/stages
“Live Price Search”
Real-time price & availability Shoppers late in their search
“Recent Price Search”
Shoppers seeking convenience
Recent prices - instantly
“Hot Deals”
Time-sensitive promos Shoppers seeking inspiration
“Hot Deals Newsletter”
Inspiration in their inbox
We Deliver!
15. Hotel Reviews Semantic Search
Major USP For Hotels Product
• Hotel reviews are aggregated from multiple
hotel review websites
• Reviews are linked together by property
• Reviews are broken into “snippets”
• Snippets are clustered into concepts, such as
rooms, service, family, business, modern …
• Semantic analysis engine evaluates how
positive or negative the aggregated reviews
are for each hotel & concept combination
• Tag cloud interface allows user to quickly
filter by concept
• Snippets allow user to quickly read the
*relevant* section of each review
Max Breadth & Depth of Reviews + Ease of Use = Instant Relevance
25. Featured Deals
“Featured Deals” are the sponsored listings:
- Featuring time-sensitive promotions and distressed inventory, in synced across distribution partners site like
Yahoo, MSN, Detik etc. (SG, AU,MY,PH, HK,ID, Global Edition)
Image 110 x 85px |Header: Maximum of 60 characters | Blurb: Maximum of 130 characters, including spaces
28. Online Contest
A
Exclusivity / Branded Opportunities
Micro-site branded with sponsor’s
B corporate color, products or Services, (ie: A)
Sponsor’s or partners banner hyperlinks to
its own booking pages (ie: B)
Thematic travel contents / Destination
C features / Hot spots / Event calendar (ie: C)
Special features on partner’s services, &
sights and sounds of tourist attractions (ie: D)
Contestants submission/Database
collection (ie: E)
E 2
D
30. Partnership/Sponsorship
A
B
Dedicated travel microsite
• In partnership with Wego.com travel search engine
• Sponsor’s branded micro-site
• Exclusive travel contents
C
Exclusivity / Branded Opportunities
Micro-site branded with sponsor’s corporate color,
2 products or Services, (ie: A)
Thematic travel contents / Destination features / Hot
spots / Event calendar (ie: B)
Special features on partner’s services, & sights and
D sounds of tourist attractions (ie: C)
Sponsor’s or partners banner hyperlinks to its own
booking pages (ie: D)
E Special promotional deals available (ie: E)
31. Advertising Overview
Media Mechanism Message Creative Pricing
Featured Deals Direct Response Promotional Text + Image Fixed
Dedicated Newsletter Direct Response Brand/Promo HTML Fixed
Display Branding / Dir Brand/Promo Image or Flash CPM
Response
Premium Catfish Branding / Dir Brand/promo Image + Text Fixed
Response
Flight Spotlight Branding / Dir Brand/Promo Image + Text Tenancy
Response
Sponsorship Branding / Dir Brand/Promo Custom Tenancy
Response
32. Production – Dynamic Creative
Wego Can Build From Scratch Or Your Existing Creative
Price + Brand Message (price drawn from live from the search engine)
Dynamic Price Inserted Into Existing 468x60
6 Prices (drawn live from the search engine)
33. Thank You
Contact Us
Ivy Chee
Regional Sr. Business Development Manager
Ivy@wego.com
+65 8282 1081