Company overview lunch & learn


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  • 12/02/10
  • We’ve been around since 1999, formerly Poindexter Systems.
  • We’ve been around since 1999, formerly Poindexter Systems.
  • Company overview lunch & learn

    1. 1. <ul><li>Introduction to [x+1] </li></ul>2.1
    2. 2. <ul><li>Massive amounts of data from website interactions </li></ul><ul><li>Even more data from off-site interactions in search and media </li></ul><ul><li>But the data is siloed… </li></ul><ul><li>… and its mostly anonymous data…not easily linked to everything we know offline. </li></ul><ul><li>Its expensive to store, to process and interpret </li></ul><ul><li>Its even harder to make it actionable at the point of contact with the consumer… because real time contact on websites and online advertising requires data to be collected and analyzed and content decisions made in milli-seconds </li></ul>The online marketer’s challenge:
    3. 3. <ul><li>We provide an audience targeting platform </li></ul><ul><li>to enable marketers and agencies </li></ul><ul><li>to optimize prospect and customer interaction across multiple digital channels . </li></ul>[x+1] delivers the power of relevant communications to the world’s best companies Customer-centric, data driven online marketing
    4. 4. A common data and reporting infrastructure ties the products together and enables advanced custom analytics The decision server (SSM) delivers the decision or the content to the 3 rd party ad or content server for each channel Display Site Search / LPO Data & Reporting Targeting / Decisioning Serving Tools and Interface Email Offline: Direct Mail Call Center Courier Video Unified Interface Integrated Partners and Open API’s Reporting and Analytics [x+1] Technology Platform Technology Platform POE models provide algorithmic optimization decisions in real time List builder creates contextual, geographic/demographic data, and behavioral lists Rules engine allows for marketer defined decisions, alone or combined with POE
    5. 5. POE is the heart of the solution identifies consumer attributes correlated with positive responses to a marketer's advertising and uses this information to identify target audience profiles Technology Platform HTTP and IP Data Demographic Data Contextual Data Customer Data Behavioral Data <ul><li>Northern California </li></ul><ul><li>White male, age 50 </li></ul><ul><li>Low bandwidth </li></ul><ul><li>Middleburg manager </li></ul><ul><li>Thursday </li></ul><ul><li>Home </li></ul><ul><li>3:30 p.m. </li></ul><ul><li>Clicked on search results </li></ul><ul><li>Long-term customer </li></ul>Audience 1 <ul><li>Northern Utah </li></ul><ul><li>Teenage female </li></ul><ul><li>Medium bandwidth </li></ul><ul><li>Suburban sprawl </li></ul><ul><li>Thursday </li></ul><ul><li>Work </li></ul><ul><li>6:30 p.m. </li></ul><ul><li>Repeat customer </li></ul><ul><li>SkyMiles user </li></ul>Audience 5 <ul><li>Central Missouri </li></ul><ul><li>Professional services </li></ul><ul><li>Male, age 35 </li></ul><ul><li>Medium bandwidth </li></ul><ul><li>Wednesday </li></ul><ul><li>Home </li></ul><ul><li>9:30 p.m. </li></ul><ul><li>Saw online ad </li></ul><ul><li>Gold loyalty member </li></ul>Audience 8 Audience 12 <ul><li>Urban New York </li></ul><ul><li>Medium bandwidth </li></ul><ul><li>Graduate student, male </li></ul><ul><li>Bohemian mix </li></ul><ul><li>Friday </li></ul><ul><li>Home </li></ul><ul><li>11:45 p.m. </li></ul><ul><li>Visited marketer’s site </li></ul><ul><li>Frequent purchaser </li></ul>
    6. 6. <ul><li>Without [x+1], in a typical display campaign, 20% of the impressions account for 80% of the conversions </li></ul>Company Overview Our unique value proposition [x+1] Technology Predicts the Response Rate and Value of Online Users, One Impression at a Time… … in order to Maximize the Performance of Online Media and Websites Audience Segments [x+1]’s predictive marketing engine substantially increases conversion rates among highly-valued customers and prospects
    7. 7. Proven Value to Leading Advertisers Advertisers / Brands Company Overview Agencies / Marketers
    8. 8. Spurred by industry recognition
    9. 9. <ul><li>Digital Marketing Hub </li></ul>
    10. 10. [x+1] enables marketers to manage ALL prospect and customer touch-points through a single decision engine Search Landing page Display E-Mail Offline Lists Client Website POE-enabled Real-Time Targeting Client Marketing Database Mobile Video Product portfolio Offline transactions Direct mail exposure Tenure
    11. 11. Why Clients Choose [x+1] <ul><li>FedEx recently signed a large contract with [x+1] for the integration of an interactive marketing program </li></ul><ul><li>FedEx chose [x+1] over several large marketing optimization platforms </li></ul><ul><li>Why FedEx Chose [x+1] </li></ul><ul><ul><li>[x+1] was the only company with a seamless media and site offering </li></ul></ul><ul><ul><li>[x+1] was the only company who built a solution from the ground up – the code is proprietary, not acquired or borrowed </li></ul></ul><ul><ul><li>[x+1]’s entire team is extremely knowledgeable and “bends over backwards” to support customers </li></ul></ul><ul><ul><li>The RFP and pitch spoke directly to FedEx needs </li></ul></ul>Company Overview
    12. 12. Large, Dynamic Market Opportunities $13.8bn 14.6% CAGR Estimated $42bn Total Addressable Market $8.6bn 10.9% CAGR $8.6bn 7.5% CAGR $2.2bn 30.8% CAGR $3.8bn 34.3% CAGR $5.2bn 17.3% CAGR Search Email Mobile Online Video CRM Marketing Display Source: Wall Street research. Note: Market size values represent estimates for 2010E. CAGR values represent estimated organic growth rates from 2009-2012E. Company Overview [ x+1 ] Digital Marketing Optimization Engine
    13. 13. <ul><li>Delta Airlines </li></ul><ul><li>Digital Marketing Hub </li></ul>
    14. 14. Case study: Delta optimizes customers and prospect interaction across digital channels Client Marketing Data Warehouse Search Display E-Mail Lists (other channels) 3 rd Party Data Multi-Channel Prospect/Customer Engagement Management & Delivery Targeting Operations Modeling Rules, Testing Lists Reporting Execution Response Attribution List Mgt Campaign Set-up Real-Time Prospect / Customer Targeting Database Automated Synchronization
    15. 15. <ul><li>The Delta homepage used to show the same static message to all US site visitors </li></ul>Home Page Optimization and Search Integration
    16. 16. First the hero shot… then other placements made dynamic B D C E A Dynamic Variables: Headers Headlines Copy Action Buttons Images Dynamic pages enable a personalized experience that is integrated with any banner ad or search keyword campaign. A B C D E
    17. 17. After [x+1] Optimization <ul><li>Optimized Pages: </li></ul><ul><li>Tailored to the unique needs of each individual. </li></ul><ul><li>Leverage anonymous + customer data and continuously adapts to changing customer needs in real time. </li></ul>
    18. 18. Audiences are identified and addressed with uniquely relevant content <ul><li>[x+1] identifies over 1,000 discrete audience segments on, and can serve those segments unique pages </li></ul>Fare Sale Breadth - SAM Urban Breadth – All Other Origin NTR Functionality – West EU Urban Functionality – US Urban Functionality – US Rural Functionality – US Beach Functionality – SAM Urban Functionality – Nature Functionality – Middle East Functionality – Africa Functionality – Asia Functionality – Carribean Functionality – East EU Personalization of Delta’s pages drives lift and produces significant incremental revenue In 6 months, [x+1] has generated 40x ROI for Delta Through conversion tracking [x+1] has been able to advise which creative copy and imagery are most successful at driving ticket sales
    19. 19. 2010: Customer data and digital marketing hub <ul><li>Synchronized offline/online view of customers </li></ul><ul><li>Multi-channel campaigns: site, email, display, mobile, offline. </li></ul>YOU ARE ALMOST THERE! Less than 500 Miles to GOLD medallion status. Book a fare sale now! Middle Seat Monday? Sorry your flight was not perfect. Please accept free Wi-Fi on your next trip with Delta
    20. 20. <ul><li>Continue to advance the media platform </li></ul><ul><li>Build out the endpoints of the hub…Email, Video, Search and Mobile </li></ul><ul><li>Integrate new data sources </li></ul><ul><li>Launch Publisher Solutions </li></ul><ul><li>Scale the team </li></ul>2011 Key Initiatives
    21. 21. <ul><li>Thank You! </li></ul>