MJS Digital Media Kit (2)

JSOnline2016 - 2017 DIGITAL ADVERTISING RATE CARD
333 W. STATE ST. | MILWAUKEE, WI 53203 | JSONLINE.COM - LAST UPDATED JULY 2016

Rate Card Outline
• Contact Information
• Stats, Products & Rates
• Ad Sizes & Specifications
Contact Information
• Richard E. Brown
Director of Digital Sales
(414) 225 – 5047
richard.brown@jrn.com
• Kira Wills
Digital Product & Mobile Sales
Specialist
(414) 224 – 2259
kira.wills@jrn.com
• Peter Weske
Ad Traffic Manager
(414) 225 – 5032
peter.weske@jrn.com
• Jolyn Villa
Digital Project Coordinator
(414) 224-2649
jolyn.villa@jrn.com
• Chris Martin
Digital Revenue Supervisor
(414) 224-2419
chris.martin@jrn.com
2

4.7
Million Unique
Visitors
30
Million Monthly
Pageviews
6.58
Minutes spent on
JSOnline
3Source: Google Analytics

300x250 Large Rectangle
Premium exposure on a highly read, credible news site that
reaches a large audience within the greater Milwaukee and
surrounding areas. Large Rectangle (300x250) is a standard
ad position and is embedded throughout JSOnline.com!
728x90 Leaderboard
Great exposure on a highly read, credible news site that
surrounding areas. Leaderboard (728x90) is a standard ad
position and is only on article pages on JSOnline.com!
300x600 Half Page Banner
Premium special ad that offers additional maximum
exposure within the right rail of virtually every page of
JSOnline.com! Positioned above the fold on most pages!
300x250
728x90
300x600
4

JSOnline.com
Standard Pricing
Digital display advertising provides your
marketing messages a direct route to the
right audience at the right time! Use
demographic and behavioral targeting to
segment our audience and reach your core,
ideal niche consumer, reducing wasted
impressions and maximizing ROI!
300x250
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Transition
100x50 - Sponsorship
Placements Targeting
$7.00
$8.00
$14.00
-
-
ROS - Run of Site
$8.00
$10.00
$16.00
$25.00
-
Article Pages
-
$10.00
$16.00
-
$3.00
HP & Section Fronts
728x90 & 300x250 $7.50 $9.00 -
300x600, 728x90 & 300x250 $9.75 $11.50 -
300x600 & 300x250 $11.00 $13.00 $13.00
728x90 & 300x600 $10.50 $12.00 -
5

Pushdown
A Push-down ad expands downward upon initiation,
pushing the site content down with it. Your ad takes center-
stage! The ad appears consistently but subtly on the top of
the web page so viewers can choose to click on it at any
point in time!
Hero Flip
This ad unit’s prominent center page placement ensures
consumers take notice of your product and services. The
Hero Flip ad “flips” over content and showcases your brand
in a highly visible content based area on the page!
Gravity
The Gravity ad unit is your cinematic brand video
showcased within a fluid design, full screen that
automatically plays on a continuous loop with muted
sound. Gravity is engineered for excellent consumer
engagement and overall campaign success!
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970x250 IAB Billboard
Designed to drive user focus to a single advertising
experience for maximum impact. Full rich media
interactivity and the opportunity to showcase your brand -
even turning the whole canvas into video for maximum
impact. This ad unit commands attention!
Article Rails
Premium exposure on highly read, credible news site that
surrounding areas. Standard ad position embedded through
the JSOnline.com!
1380x1380 Interactive Takeover
By commanding the entire browser window, this ad
ensures that your brand message is front and center and
gives the engaged consumer a true feel about your brand,
business and / or services! Also compatible with video!
970x250
7

JSOnline.com Premium
Premium digital display campaigns command
attention and have some of the highest
engagement metrics on JSOnline.com! They
mostly all have homepage and section front
placement and excellent tracking capabilities!
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
$15,000
$7,000
$8,000
$9,000
$12,000
Homepage
Wkdy
$10,000
$4,000
$4,500
$5,000
$7,000
Homepage
Sat. or Sun.
-
$800
$600
$750
$1,500
Section Front
Wkdy
-
$600
$400
$600
$1,200
Section Front
Sat. / Sun.
Article Rails - - Custom Custom
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• High impact placements include a rich media premium for creative execution
• High Impact campaigns should be sold as 1-day sponsorships/roadblocks and are not eligible for targeting layers such as geo or demo.
• Ad units should be priced per day (CPD). The CPD can be derived by obtaining avg. impression avails Monday-Friday and Saturday & Sunday and developing a
flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday.
• When developing your CPD rates, if impression amounts are very low, especially for section fronts, consider if the placement will provide enough exposure and
achieve optimum client expectations/goals.
• The Article with Rails position can be delivered on all site article pages or by specific section. It will not deliver to fronts, photo galleries or video pages in a
given section. It is recommended to custom price this placement as requested.
View Ad Specs

Mobile 300x250 Large Rectangle
ad position and is embedded throughout m.JSOnline.com!
Mobile 320x50 Large Rectangle
Highly effective ad positioning located on both the JSOnline
mobile site and mobile apps, this 320x50 is the standard ad
positioning that can be targeted by section and or by
geographical location!
Mobile Pre-Roll
Gain even more exposure on the mobile site of
JSOnline.com by placing your video advertisements on
mobile Pre-Roll! Access premium coverage and engaged
readers who are viewing video content on m.jsonline.com!
Recommended video length of 15 seconds.
300x250
320x50
9

Mobile JSOnline
Mobile display advertising has changed the
way local businesses think and consumers
shop. Reaching more people using
Smartphone's and tablets than ever before,
JSOnline provides advertisers access to a
captive audience in hyper-targeted ways!
300x250 - Mobile App
Transition - Mobile App
Pre Roll - Mobile App
320x50 & 300x250 - Mobile Site
Pre Roll - Mobile Site
320x50 & 300x250 - Mobile Site & App
Placements
Phones & Tablets
Positions
$17.00
$25.00
$20.00
$17.00
$20.00
$17.00
CPM
Section Fronts & Articles
Between Article Pages
Video Players
All Pages, ATF & BTF
Video Players
Across all Screens & Apps
Placement
10
View Ad Specs
Mobile Gravity $5,000 / day Mobile Site Homepage

$15,000 - $25,000
$25,001 - $50,000
$50,001 - $75,000
$75,001 - $100,000
$100,000<
Annual Advertising
Campaign Level
Applied Display Discount %’s
5% Discount
10% Discount
15% Discount
20% Discount
30% Discount
Applicable Discount
• Total digital display investment earns
discount.
• Discount cannot be applied to Classified
advertising or any digital services .
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Interest / Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock / Sponsorship
Rich Media
JSOnline Standard
Targeting Options
Guidelines & Premiums
+$3.00 CPM
+15% Premium
+15% Premium
+15% Premium
+25% Premium
+25% Premium
+25% Premium
+$5.00 CPM
+CPM or % Premium
Targeting consumer behaviors and / or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100% SOV of all standard placements on a page
Enhanced creative functionality & robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25% Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only

EXAMPLE
EXAMPLE
920x508, 16:9 Aspect Ratio - Pre Roll
Placements Pre Roll Video Desktop
$40.00
CPM
Video Players
Placement
Pre-Roll Video Desktop
Video is a vital component to a
comprehensive digital marketing campaign.
Video helps convert consumers into shoppers
and helps to enhance your online brand
awareness! Video is an excellent way to
connect with consumers and potential clients!
Sound plays automatically!
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Video Production Services
Providing an outlet for your business to share
on multiple online platforms, video is an
excellent way to connect with customers. We
provide your business with a professional,
high quality video that can be shared on a
wide array of different media including social
networks, websites and emails.
Custom Video w/ Voice Over
Custom Video w/ Interview
Custom Video w/ Music
Custom Montage
Google Maps Business View
Video Services Rate & Descriptions
$975.00
$850.00
$700.00
$500.00
$895.00
Rate
1 minute video, music, voiceover - 1 hour onsite
videographer and 1 client revision.
1 minute video, music & audio (interview, testimonial,
etc. - 1 hour onsite videographer and 1 revision.
1 minute video, music - 1 hour onsite videographer and
one client revision.
1 minute video, voiceover and / or music - Photos
provided by MJS
360 degree virtual tour of local business - Some
exclusions apply - see guidelines for details.
Description
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Video Production Services
Let us help you create highly engaging video
content that you can use to enhance your
brand name and recognition on a hyper local
website! Whatever your need, we’re here to
help and our video production services are of
high quality in both resolution and creativity!
Aerial Video
Additional Time on Site
Additional Rounds of Editing
Additional Length to Video
Additional Video
Video Services
+Additions
Rate & Descriptions
$475.00
$275.00 / hour
$150.00 / round
$150.00 / minute
$350.00 / video
Rate
1 hour of customer aerial footage, must be combined
with standard video package offering
Additional time spent with videographer for more
support, footage or delaying by client.
Additional rounds of editing after the 1st round of final
editing to original video footage
Extension of time to original video footage
From previously captured footage
Description
Raw Footage File Delivery $425.00 / project -
Rush Order $425.00 / occurrence
First version of edited video delivered in fewer than 10
days from footage capture.
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$15,000 - $25,000
$25,001 - $50,000
$50,001 - $75,000
$75,001 - $100,000
$100,000<
Annual Advertising
Campaign Level
5% Discount
10% Discount
15% Discount
20% Discount
30% Discount
Applicable Discount
discount.
15
Geography
Gender
Age
Day-Parting
Frequency Cap
Rich Media
JSOnline Standard
Targeting Options
+$3.00 CPM
+15% Premium
+15% Premium
+15% Premium
+25% Premium
+25% Premium
+25% Premium
+$5.00 CPM
+CPM or % Premium
Description

EXAMPLE
300x250
300x250
600x405
300x250 & 600x405 - Photo Gallery
Transition
300x250 - Photo Gallery Companion
Placements Photo Galleries
$16.00
$10.00
CPM
Photo Galleries
Photo Galleries
Placement
Photo Gallery 600x405
Photo Galleries on JSOnline.com are some of
the most engaging sections of our site. This
unique opportunity allows for you to be
connected to local content and visuals that
are of mass appeal and provide heavy
exposure to your brand online!
16

Community NOW
Reach local consumers with targeted
sponsorships on our 26 community-based
websites! They are the go-to resource for
local news and information, and a valuable
and cost-effective advertising tool!
Sponsorships available at a premium rate!
1380x1380 - Interactive Takeover
$7.00
$8.00
$14.00
-
-
ROS - Run of Site
$8.00
$10.00
$16.00
$25.00
-
Article Pages
-
$10.00
$16.00
-
$3.00
HP & Section Fronts
728x90 & 300x250 $7.50 $9.00 -
300x600, 728x90 & 300x250 $9.75 $11.50 -
300x600 & 300x250 $11.00 $13.00 $13.00
728x90 & 300x600 $10.50 $12.00 -
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View Ad Specs

Community NOW
Premium
Reach local consumers with targeted
sponsorships on our 26 community-based
websites! They are the go-to resource for
local news and information, and a valuable
and cost-effective advertising tool!
Gravity
Hero Flip
970x250 - Billboard
Pushdown
$6,000
$500
$375
$500
$750
Homepage
Wkdy
$4,000
$375
$250
$375
$600
Homepage
Sat. or Sun.
-
$375
$250
$375
$600
Section Front
Wkdy
-
$275
$200
$300
$450
Section Front
Sat. / Sun.
Article Rails - -
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Custom Custom
View Ad Specs

Lake Country NOW
Lake Country NOW has an excellent, “in-
market” readership and subscriber base and
is published both in print and online! This
content allows you to reach readers in the
Lake Country Wisconsin market at a highly
targeted level and positions your business in
front of hyper local readers that are loyal,
committed and very interested in their local
community and surrounding area!
1380x1380 - Interactive Takeover
$7.00
$8.00
$14.00
-
-
ROS - Run of Site
$8.00
$10.00
$16.00
$25.00
-
Article Pages
-
$10.00
$16.00
-
$3.00
HP & Section Fronts
728x90 & 300x250 $7.50 $9.00 -
300x600, 728x90 & 300x250 $9.75 $11.50 -
300x600 & 300x250 $11.00 $13.00 $13.00
728x90 & 300x600 $10.50 $12.00 -
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Lake Country NOW
Premium
Lake Country NOW has an excellent, “in-
market” readership and subscriber base and
is published both in print and online! This
content allows you to reach readers in the
Lake Country Wisconsin market at a highly
targeted level and positions your business in
front of hyper local readers that are loyal,
committed and very interested in their local
community and surrounding area!
Gravity
Hero Flip
970x250 - Billboard
Pushdown
$6,000
$500
$375
$500
$750
Homepage
Wkdy
$4,000
$375
$250
$375
$600
Homepage
Sat. or Sun.
-
$375
$250
$375
$600
Section Front
Wkdy
-
$275
$200
$300
$450
Section Front
Sat. / Sun.
Article Rails - - Custom Custom
20

Annual Advertising
Campaign Level
5% Discount
10% Discount
15% Discount
20% Discount
30% Discount
Applicable Discount
discount.
21
Geography
Gender
Age
Day-Parting
Frequency Cap
Rich Media
Community & LC
Targeting Options
+$3.00 CPM
+15% Premium
+15% Premium
+15% Premium
+25% Premium
+25% Premium
+25% Premium
+$5.00 CPM
+CPM or % Premium
Description
$15,000 - $25,000
$25,001 - $50,000
$50,001 - $75,000
$75,001 - $100,000
$100,000<

Branded Content
We connect our nation and neighborhoods
in profound ways where local stories feed
national news, and national news connect
with local relevance. Our local brands are
trusted sources of information for millions
of consumers across the country.
With your Branded Content Campaign you’ll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts! More details below:
• Minimum of 3 content articles each month
• Each article will receive 100,000 targeted impressions on JSOnline that will aid in
driving traffic to your article.
• Each article will be featured on the homepage ofJSOnline for 1(one) day and then
for 2(two) days on a relevant section front.
• Each Branded Content campaign will also be complimented with a social media
advertising promotion, print advertising promotion, and video promotion each
month.
• We’ll help produce content for you or we’ll help tweak the content that your
provide us to optimize reader engagement.
• Minimum of 3 month commitment.
Content marketing has a more organic feel that is accepted by a large majority of the
population. It's not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them.
22

Metroparent Magazine
Metroparent has been a premier magazine
and online publication parenting resource for
over 30 years! It’s a niche marketing reaching
primarily parents and women between the
ages of 25 – 44 with a household income level
of $75k annually!
High Impact - Reach Parents
Packages Rate & Descriptions
$490 / wk.
Rate
• 10,000 Impressions targeted to Parents on JSOnline.com
• 10,000 Impressions on MPM .com ROS
• 1 Day 970x250 IAB Billboard on any section on MPM.com
• 1 week campaign.
Description
High Impact Plus - Reach Parents $860 / wk.
• 15,000 Impressions targeted to Parents on JSOnline.com
• 15,000 Impressions on MPM .com ROS
• 2 Day(s) 970x250 IAB Billboard on any section on MPM.com
• 2 week campaign.
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$35.00
CPM
100% SOV
Placement
23
• Very important segment rich with “in-market” buyers and decision makers who want to do
business locally and regionally and are wanting to know more about you.

24
300x250 & 320x50 - Apps
300x250 BTF - Desktop & Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM & Placement
$15.00
$15.00
$15.00
$20.00
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-Newspaper
Take advantage of this unique opportunity
and place your ads next to our digital e-
newspaper content! Embedded within the
content pages where readers spend high
value time and are very engaged!
300x250

USA Today 300x250
reaches a large national audience. Large Rectangle
(300x250) is a standard ad position and is embedded
throughout USAtoday.com! Only available to target in the
Milwaukee DMA.
USA Today Pre-Roll Video
Video is a vital component to a comprehensive digital
marketing campaign. Video helps convert consumers into
shoppers and helps to enhance your online brand
awareness! Video is an excellent way to connect with
consumers and potential clients! Only available to target in
the Milwaukee DMA.
USA Today 300x600
reaches a large national audience. The Digital Half Page
(300x600) is a standard ad position and is embedded
throughout USAtoday.com! Only available to target in the
Milwaukee DMA.
EXAMPLE
300x250
300x600
25

USA Today Mobile 320x50
surrounding areas. The mobile 320x50 is a standard ad
position and is embedded throughout m.usatoday.com!
Only available to target in the Milwaukee DMA.
USA Today Mobile Pre-Roll Video
Gain even more exposure on the mobile site of JSOnline.com by
placing your video advertisements on mobile Pre-Roll! Access
premium coverage and engaged readers who are viewing video
content on m.usatoday.com! Only available to target in the
Milwaukee DMA.
USA Today Mobile 300x250
ad position and is embedded throughout m.usatoday.com!
Only available to target in the Milwaukee DMA.
EXAMPLE
300x250
320x50
26

USA Today Pricing
Now is the time to take advantage of a unique
opportunity to showcase your brand on a
national news content site dedicated to
highly credible, in-depth news coverage from
around the world! USA Today is a go-to
national news source website that you can
now place your digital advertising on!
300x600 & 300x250
Desktop Pre Roll
300x250 & 320x50 - Mobile
Mobile Pre Roll
$9.20
$12.07
$10.64
$23.00
$19.55
$23.00
DMA Targeting
300x250
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Audience Extension
If you want to target a niche audience outside
of JSOnline then take advantage of Audience
Extension! An Extended Audience campaign
will help you reach consumers who are even
deeper into the buying cycle and closer to
making a purchase decision!
970x250
320x50
When adding the exchange or retargeting to a proposal, there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoo.com or
JSOnline.com) campaign of equal or greater value. IAB Billboard should be ordered as a static execution for scalability reasons. Other audience extension standard
ad placements should be ordered with the Billboard. These will be ordered as two separate line items and budgets in OrderhHub. *Yahoo Native requires a $2,500
per month investment. *Geo+1 other targeting line, demo, BT or contextual. *Multiple targeting components: geo+2, include white listings.
28
160x600 - Skyscraper
970x250 - Billboard
320x50 & 300x250 - Mobile
300x250 & 300x250 - Mobile Geo
Native (all screens)*
Pre Roll Video
Placements
$12.00
$15.00
$13.00
$18.00
-
-
-
$6.00
-
$8.00
$11.00
$9.00
$15.00
-
-
-
$6.00
-
$6.00
$9.00
$7.00
$12.00
-
-
-
$6.00
-
$5.00
$5.00
$5.00
$5.00
$20.00
$5.00
$17.00
$7.00
$25.00
$7.00
$7.00
$7.00
$7.00
$25.00
$7.00
-
$9.00
$30.00
$9.00
$9.00
$9.00
$9.00
$30.00
$9.00
-
-
$36.00
$7.00
$7.00
$7.00
$7.00
$25.00
$7.00
-
-
$25.00
$7.00
$7.00
$7.00
$7.00
$25.00
$7.00
-
-
$30.00
Behavioral
Yahoo.com
Demo
OR
Geo
ROY!
DMA /
Geo
DMA /
Geo +1
Multiple
(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text / image right rail feed - - - - - - $7.00 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section
Content &
Search
Retargeting
Custom
Custom
-

Email Marketing
Email Blast provided by MJS are extremely
effective and drive traffic immediately either
to a website or into a storefront! Take
advantage of the unique opportunity to reach
an audience and put more consumers in
market for you products or services with
Email Blast!
600x1000 - Email Marketing
Placements Email Marketing
$30.00
CPM
$1,000 min per send
Minimum
• We can customized the perfect email audience for your promotion! We can create an
optimized email blast based on specific gender, age, income level or geographical
location.
• Have a list already? Great! Let us have it and we’ll de-duplicate it against ours to insure
that none of your current customers are receiving the same promotion twice – we’re here
to help your business meet its needs!
29

E - Newsletters
Being able to associate your brand and
services next to credible content is highly
valuable . E-newsletters allow you to
showcase your business in ad positions next
to niche topic e-newsletters on a daily and
weekly basis! This ad position provides
excellent exposure and share-of-voice within
the e-newsletter and is sent by MJS!
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$35.00
$35.00
CPM
100% SOV
100% SOV
Placement
30

Website Development
No more waiting countless weeks and
months to develop and optimum premium
website! At MJS, we can build an optimized
website that is mobile-friendly and easy to
navigate within 15 business days!
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate & Descriptions
$750 setup - 150 / mo.
$1,200 setup - $150 / mo.
Rate
Initial round of changes are free. $25 / page per change.
12 month commitment.
Initial round of changes are free. $25 / page per change.
12 month commitment.
Changes
• If you don’t have a website that is mobile friendly, your business wont be as visible in
mobile search engines.
• Not only can MJS help build your website but we can also optimize your web presence to
enhance search results via our search engine optimization services and bundles!
• Once your site is built, we can design a marketing campaign that not only drives traffic to
your website but helps improve brand recognition and local share of voice to help you
convert traffic into to sales!
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Live Chat
You can even take advantage of our “Live
Chat” option. We’ll help install a live chat
widget onto your site and our dedicated
support team will convert your website
visitors into qualified prospects for you!
• Turn your website visitors into web leads by providing Live Chat! Our team of experts will be
on call 24/7 to help you generate more leads! They’ll use a customized script and collect
contact information allowing you to follow up appropriately on every lead and convert site
visitors to new customers!
• You will receive a summary of all conversations and leads once each chat session ends! You’re
only charged for qualified leads!
10 Leads
25 Leads
50 Leads
100 Leads
# of Leads Cost
$250.00
$500.00
$750.00
$1000.00
1x Cost / pkg.
• $100 Setup Fee
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• It’s important to have a sound and cohesive strategy to enhance your online web presence as it’s a
crucial aspect as to the way that buyers are now interacting with brands and companies online.
Your online web presence can also significantly affect your bottom line revenue.
• The accuracy of your online business listing across multiple online directories and review sites is
essential as it has become a fundamental SEO tactic that companies such as Google have declared
as an important organic search engine ranking factor.
• Online reviews have become an extremely significant step in the consumer buying funnel. Buyers
are now turning to the web to conduct thorough research about a service, product, industry or
business and it’s imperative that your not only display on the first pages of those search results
but also have positive and solid reviews from previous purchasers that instill confidence in your
business and brand to potential prospects!
• Your social media strategy compliments all other marketing focuses but also gives your brand an
opportunity to communicate and engage with your current customer base and potential new
customers more intimately. Being informative, topical and relative to your consumers on social
media helps position your business as an expert authority in your industry and influence brand
loyalty with your target consumers.
Online Web Presence
Your online web presence refers to how your
brand and business is represented online.
Your website, your search engine rankings,
you’re your online reviews, your business
contact information and even your social
media pages all play a huge roll on how
consumers engage with to your brand online!
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*Please Note: Minimum of 4+ consecutive month purchase for each package. Additional Business Listings will cost $100 each.
600/mo
 Listing Distribution
 Reputation Monitoring
 Visibility Premium
 Online Review Response
 50K - Targeted Impressions on
JSOnline.com
 Business Page on JSOnline.com
 Social Media Posting Plus
 Extended Audience Impressions
 Digital Press Release
A
1150/mo
 Social Media Posting (2x/wk)
JSOnline.com
 Extended Audience Impressions
B
2450/mo
 Social Media Posting Plus (4x/wk)
JSOnline.com
 50K - Extended Audience
Impressions
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnline.com
Digital Press Release
We’ll submit your business information to major online data aggregators
including Google & Yahoo to insure accuracy on the web! $25 mo.
We’ll work with you to claim and correct your listings on Google, Yelp,
Yellow Pages and Bing! $50 mo.
We’ll post on your behalf on Facebook, Twitter and Google+ each week for you
either 2 or 4 times per week with relevant and engaging content! $600 - $800 mo.
We’ll respond to both negative and positive reviews on your behalf! We’ll draft
a response and send it you for approval first and then post it! $200 mo.
Display your brand, promotions and events on any section(s) of your liking
on jsonline.com.
You’ll also be able to promote your brand on different premium websites
around the web to even further reach your target audience!
We’ll create a page dedicated to your business set-up with keyword
rich content and logos and house it on jsonline.com! $25 mo.
You’ll gain insight as to what is being said about your business online and
how your online web presence is represented. $25 mo.
We’ll help you generate a press release each month about your business
and distribute it to over 200 online news websites! - $300 ea.
Online Web Presence
34

Press Release Distribution
Placement Cost
$300 ea.
1x Cost / send
• We can help write you content and get it distributed to a multitude of various online news
and content based websites.
• Having your relative and niche content associated with high value websites that link back to
your company website is an excellent and solid fundamental SEO practice!
Digital Press Release
Press Releases are great for pushing your
content out to the masses and generating
awareness about a unique event, product
launch or compelling offer about your
business! They are also a useful tool for
enhancing your online web presence and
aiding your SEO efforts!
35

What’s the goal of SEO (Search Engine Optimization):
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines. This helps enhance our clients:
• Organic Website Traffic
• Online Conversion (Sales)
• Brand Awareness & Reputation
• Phone Calls
• In-Store Foot Traffic
• Efforts with all additional marketing
• Leads
SEO (Search Engine Optimization) - Overview
Milwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this?:
A combination of “onsite” and “offsite” optimization:
• Onsite Optimization – Optimizing website content, website code
and user experience (titles, tags and structure are optimized with
target keywords).
• Offsite Optimization – Ongoing effort that involves creating and
promoting useful content that consumers find engaging, sharing
that content on multiple online channels and linking back to our
clients website. (Trust, Popularity and Accuracy).
How can you tell that SEO is working? How long does it take?
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases. SEO is an online
process that takes anywhere from 6 – 12 months to fully see the results and effects of a positive
campaign.
36

SEO (Search Engine Optimization) – Helping Our Clients
Helping you better understand your client’s needs:
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company? Onsite & Offsite?
Is the fulfillment conducted in-house or offshore? (Overseas)
Do they provide in-person support?
Are they pretty transparent on what they are working on?
How experienced are they?
Can they define deliverables?
Who chooses the keywords?
How do you they track your Google updates?
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed. They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns.
Account
Management
In the SEO world, blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable. We will create custom blogs and articles, written to be unique and
relevant.
Blogs &
Articles
Building business profiles brings your business address, email, website and phone number into one easy to
reference location. When built across a variety of social media sites, including places like the Bing, Yahoo,
Manta, YP an d Yelp, your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines.
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand. We do this by
writing and promoting great content through blogs and articles. In addition to creating great content, we
build out business profiles, submit your website to relevant directories and other important link building
activities.
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title, meta
description and at least one image alternate tag. These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website.
Onsite
Optimization
37

SEO (Search Engine Optimization) – Bundle Options
Assign an Account
Manager
Website Audit &
Keyword Selection
Onsite & Offsite
Optimization
Real-Time
Reporting
Improved Rankings &
Increased Sales!
Bundles
Hours
Keywords
Campaign Setup
Account Setup & Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google, Yahoo, Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation & Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
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38

What is SEM (Search Engine Marketing):
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts. Search Engine Marketing simply refers to buying
traffic via paid search listings.
• Immediate Website Traffic
• Enhanced Online Conversion (Sales)
• Brand Legitimacy & Awareness
• Call Tracking & High Quality Leads
• In-Store Foot Traffic
• Efforts with all additional marketing
SEM (Search Engine Marketing) - Overview
How do we do this?:
We consult with you about your business needs, objects and goals and create an
keyword focus, optimized SEM campaign that will run across multiple search engines
including Google and Bing. We operate with your needs in mind –
• Transparency and Control – We’re able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign, your cost and your performance.
• Converting Website Traffic – One of our biggest focuses is helping you convert
and retain that web traffic. We offer call tracking and additional services that
can augment your web traffic leads significantly.
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS. Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM.
39

SEM (Search Engine Marketing) – Helping Our Clients
Helping you better understand your client’s needs:
In addition to choosing us as your SEM provider, here are some additional stats and notes about SEM
1 Google accounts for approximately 90% of all search traffic
76% of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41% of the clicks
Compelling, well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
You’ll have a team of representatives dedicated to your SEM campaign success, optimizing
your keywords, consulting and reporting your results each month.
Team
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging.
SEM is only scratching the surface of so many opportunities that we offer.
Real-Time
Reports
Call Tracking and analytics. Not many other companies (in particular digital agencies can
offer this service, especially the ones who know your business well.
Call
Tracking
Cost Savings. Hiring / Contracting someone for SEM full time is expensive. The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs. our 25 - 40% fee.Cost
Savings
40

Social Media Advertising
When it comes to social media, more and
more businesses are beginning to see the
power and impact of how having a strong
presence on Facebook and Instagram can
have on their brand value and new customer
acquisition!
 Advertising on Facebook is extremely beneficial when it comes to promoting your brand,
offers, events or story to a unique, hyper targeted audience!
 The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because it’s positioned next to content where
some audiences are spending almost 40 minutes of their day!
 The granularity of targeting thatFacebook ads are capable is astounding! If you’ve
identified a unique, niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI!
 Facebook has over 1.49 billion members worldwide! Your audience is on Facebook in
some way shape or form! Let MJS help you identify your ideal consumer and promote
your business, story or event today!
• 40% MJS Fee for campaigns less than $1000 / mo.
• 35% MJS Fee for campaigns greater than $1000 / mo.
41

Standard Job Ads Cont.
When you post a job on JSOnline.com and Monster your
posting is automatically optimized for mobile and sent to
the places where candidates spend time online! Whatever
your promotional recruiting needs are we have options that
can fit virtually any budget!
Standard Job Ads
Take advantage of the power of JSOnline.com and Monster
by putting your job postings in front of highly engaged and
highly qualified candidates ready to start a great career
with your company today!
42

Search Engine Marketing
Search Engine Marketing (SEM) is the process
of gaining traffic and visibility from
search engines through paid efforts. Search
Engine Marketing simply refers to buying
traffic via paid search listings.
Military & Diversity
We’ll place your ad on sites where veteran and military job
seekers spend their time. Job seekers can click on your ad
to learn more about your job and apply on your company
site! Your job ad is automatically created from the
information within your job listing. We can also help you
reach top diversity candidates and position your
organization as a company of choice!
Cross Post
Cross-Post gives our clients the opportunity to post and
display their open positions on unique, niche job searching
website networks that are industry specific. No matter the
field of area or expertise we’re able to put your open
position on the most ideal network in front of thousands of
daily job seekers!
After College Network
Trying to reach recent college graduates to come and work
for your company? Then our After College Network
inclusion is perfect for your open job posting! Each of the
open positions that is posted on the After College Network
is automatically uploaded onto thousands of major college
job seeker employment pages!
43

Power Résumé Search Cont.
Using proprietary technology, Power Resume Search
analyzes, rates and ranks resumes based on how relevant
and recent the job seeker’s qualifications are!
Power Résumé Search
Why search when you can match? Monster Power Resume
Search evaluates a job seeker’s resume like an experienced
recruiter would, matching candidates to your position
based on work history, skills, education and location.
44

Talent CRM
Talent CRM enables customers to launch an
email campaign with custom messages to job
seekers from Monster’s Database. Clients can
use Monster’s 6sense search technology to
find candidates, message them with fully
customized campaigns and then analyze the
performance with real time reporting
• Talent CRM allows our clients to reach targeted candidates in the Monster resume
database with custom email messages, saving time and creating efficiencies for the
hiring process.
 Message multiple candidates at once
 Analyzes responses with real-time analytics
 Allows up to 1,000 messages per day
45

Talent BIN
Talent BIN is a social profile aggregation tool,
for publicly available information that helps
recruiters make sense of the distributed
professional activity of hard to find
candidates in Technical and Healthcare fields.
• By tapping into social profiles gathered from the open web, Talent BIN provides our
clients with a full view of their candidate along with multiple messaging capabilities!
 Recruit hard-to-find technical & healthcare talented professionals.
 Reach professional with valid contact info.
 Maximize efficiencies with unique tools.
46

Twitter Cards
Monster Twitter Cards moves beyond the
limitation of a standard job and Tweet and
propels your social recruiting strategy to
expand your social reach and brand
awareness with job seekers by automatically
tweeting your jobs throughout the day to
your Twitter Feed!
• Increased Interaction within active online communities.
• Access to sought-after passive seekers with re-tweets, searchable hash tags and shares.
• All-day activity from your organizations Twitter feed.
47

Social Job Ads
Monster Social Job Ads are branded
recruitment advertisements for specific jobs
distributed to a target audience on Twitter –
not limited to your company’s Twitter
followers.
• Social Job Ads allow customers to reach targeted audiences of the full Twitter user base
who may not be engaging with your company already with an automated, branded,
expanded tweet of your job openings!
 Automated
 Social Engagement
 Expansive
 Mobile
48

Career Ad Network
Monster Career Ad Network transforms your
job ads into a highly targeted, high
performance digital display campaign –
finding the job seekers you’re looking for on
the sites they frequent online.
• You’ll have the flexibility to target seekers who fit your job criteria. It’s a customizable
recruitment solution that integrates perfectly with your promotional hiring efforts!
Single Job Posting Value Discount % Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh, Bold & 30 CAN $955 47% $500
Complete Postings 30 Day Career Ad Network & PRS Value Discount % Your Cost
2 – 30 Day Complete Postings & 2 – 30 Day CAN Units $1,725 50% $1,000
Complete Job Posting Bundles Value Discount % Your Cost
2 (two) - 30 Day Complete Postings $1,225 43% $700
5 (five) - 30 Day Complete Postings $2,076 42% $1,200
10 (ten) - 30 Day Complete Postings $3,410 42% $2,000
25 – 30 Day Complete Postings $6,537 48% $3,300
Choose which option is right your you:
49

Job Slots (Non Auto Refresh) Value Discount % Your Cost
1 (one) Standard Job Slot $3,500 30% $2,450
2 (two) Standard Job Slots $9,000 40% $5,400
3 (three) Standard Job Slots $13,750 50% $6,875
Complete Postings with Career Ad Network & Select EJB Value Discount % Your Cost
5 – 30 Day Complete Postings, 5 -30 Day CAN Units & Select EJB $5,326 50% $2,650
Complete Postings 30 Day Career Ad Network & PRS Value Discount % Your Cost
2 (two) 30 Day Complete Postings & 2 - 30 Day CAN + 2 week Local PRS $2,570 51% $1,250
5 (five) 30 Day Complete Postings & 5 - 30 Day CAN + 2 week Local PRS $4,171 53% $1,950
10 (ten) 30 Day Complete Postings & 10 - 30 Day CAN + 1 Month Local PRS $7,340 56% $3,250
25 - 30 Day Complete Postings & 25 - 30 Day CAN + 2 Month Local PRS $16,687 59% $6,950
Complete Postings with Power Résumé Search Value Discount % Your Cost
2 – 30 Day Complete Postings & 2 Week Local PRS $2,070 51% $1,000
5 – 30 Day Complete Postings & 2 Week Local PRS $2,921 50% $1,450
10 – 30 Day Complete Postings & 1 Month Local PRS $4,840 49% $2,350
25 – 30 Day Complete Postings & 2 Month Local PRS $10,437 55% $4,750
Job Slots with Career Ad Network (52 CAN Units / Slot) Value Discount % Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6,620 40% $3,975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16,488 40% $9,900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26,230 40% $14,400
Internal Use Only.
50

Gold + 3x3
 Sunday Journal 3x3 FC Print Ad
 Monster Job Posting for 30 Days
 30 Day Career Ad Network
 Auto Refresh
 Military and Diversity
 Bolding
$1,350
Platinum + 3x5
 Auto Refresh
 Bolding
 Twitter Card
 Cross Post
 After College
$2,595
Platinum + 3x10
 Auto Refresh
 Bolding
 Twitter Card
 Cross Post
 After College
$3,720
Gold + Social + 3x3
 Auto Refresh
 Bolding
 Cross Post
 After College
 Social Job Ads
$1,590
Platinum + Social + PRS + 3x5
 Auto Refresh
 Bolding
 Twitter Card
 Cross Post
 After College
 Social Job Ads
 PRS 30 Days
$2,920
Platinum + Social + PRS +
3x10
 Auto Refresh
 Bolding
 Twitter Card
 Cross Post
 After College
 Social Job Ads
 PRS 30 Days
$4,120
Gold + JSO Targeted + 3x3
 Auto Refresh
 Bolding
 Cross Post
 After College
 100K JSOnline Targeted Display
$2,090
Platinum + JSO Targeted +
3x5
 Auto Refresh
 Bolding
 Twitter Card
 Cross Post
 After College
$3,720
Platinum + JSO Targeted +
3x10
 Auto Refresh
 Bolding
 Twitter Card
 Cross Post
 After College
$5,520
Additional Job Posting Packages 51

• Digital Display Advertising – A form of online advertising where an advertiser’s message is shown on a web page generally set off in
a box at the top or on the side of content.
• Ad Banner – Also known as “banner ads” are one of the most dominant forms of online display advertising that can range from a
static image to a full motion video graphic. Ad banners are typically measure by pixel ratio’s on a screen
 300x250 – Also known as “Big Box”: 300 pixels wide × 250 pixels tall
 728x90 – Also known as a “Leader Board”: 728 pixels wide × 90 pixels tall
 300x600 – 300 pixels wide × 600 pixels tall
• Pixel – Smallest, controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often
represented using dots or squares.
• Ad Impression – An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online
reader.
• URL – Also known as a “Uniform Resource Locator”, is the unique identifying address of any particular page on the web. It contains
all the information required to locate a resource, including its protocol (usually HTTP), server domain name (or IP address), file path
and format.
• Click Through Rate (CTR) – The percentage of ad impressions that were clicked on as compared to the entire numbers of clicks
• [Clicks ÷ Impressions × 100 = CTR%]
• Cost Per Thousand (CPM) – CPM is a media term describing the cost of 1,000 impressions. For example, a web site that charges
$1,500 for 100,000 digital banner ad impressions has a CPM of $15 or $1,500 divided by 100.
• SEM – A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (i.e.
Google Adwords).
Pay Per Click (PPC) – Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on
a visitor or online viewer taking some specifically defined action, typically clicking, in response to an online ad.
• Search Engine Optimization (SEO) – SEO is the process of improving the volume and quality of website traffic to a website from
search engines via natural, organic or algorithmic search results by enhancing certain attributes both on site and off site.
• Bounce Rate – Figured as a percentage, this compares the number of visitors to a website who arrive and immediately leave versus
those who stay and spend time on a site; can be used to measure the effectiveness and consumer conversion of a website, a search
campaign or an ad campaign
• Behavioral Targeting – Uses prior online user activity (i.e. pages visited, content viewed, searches, clicks and purchases) to generate
a segment which is used to match advertising creative to users.
• Geo Targeting – The act of displaying content / promotional advertising based on automated or assumed knowledge of an end user’s
geographical location in the world.
• Search Retargeting – A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or
more searches or search click events.
Digital
Advertising Terms
52

Wordstream.com: http://www.wordstream.com/blog/ws/2010/11/22/what-is-a-good-click-through-rate-for Emarker.com:http://www.emarketer.com/Article/Consumers-Engaged-with-Rich-Media/
Mediapost.com: http://www.mediapost.com/publications/article/233275/tablet-app-and-rich-media-ads-show-much-stronger.html
Launchbit.com: http://www.mediapost.com/publications/article/233275/tablet-app-and-rich-media-ads-show-much-stronger.html
Mailermailer.com: http://www.mailermailer.com/resources/metrics/2013/open-rates.rwp
Digital Display,
Desktop, Mobile &
Tablet
.12%
National
Average
.16%
MJS
Average
Click Thru %
Email Blast
9.7%
National
Average
11%
MJS
Average
Email Open Rate %
E-Newsletter
.15%
National
Average
.18%
MJS
Average
Click Thru Rate %
Video Pre-Roll
.39%
National
Average
.49%
MJS
Average
Click Thru Rate %
Search Engine
Marketing
(SEM / PPC)
3.5%
National
Average
5%
MJS
Average
Click Thru Rate %
Please note that click thru
% for email blast varies
between 2 – 5% of open
rate
Please note that open rate
for Niche E-newsletters is
between 10 – 20%
Premium Digital
Display JSOnline,
Wallpaper &
Pushdown
NA
National
Average
.25%
MJS
Average
Click Thru %
Audience Extension
Site, Keyword &
Network
Retargeting
.12%
National
Average
.16%
MJS
Average
Click Thru %
Audience Extension
Geo Fencing &
Location Targeting
.3%
National
Average
.3%
MJS
Average
Click Thru %
Performance
Averages
53

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